[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2024":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":16,"acf":25,"head_links":452,"breadcrumbs":453,"reading_minutes":263,"category":461,"head":463},"2024-04-16T13:56:44",{"rendered":6},"\n\u003Cp>Welcome to April’s edition of Impression Picks. This digital marketing roundup serves as some food for thought, brought to you by Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, share a helpful insight and explore a campaign that’s caught our attention.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#article-why-building-links-with-digital-pr-is-hard-and-thats-ok\">Article: Why building links with digital PR is hard — and that’s OK!?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-the-answer-using-ai-to-make-pr-easier\">Is the answer using AI to make PR easier?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#insight-ai-is-changing-the-way-we-approach-contextual-targeting-in-programmatic\">Insight: AI is changing the way we approach contextual targeting in Programmatic\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#let-ai-do-the-heavy-lifting-with-stackadapts-page-context-ai\">Let AI do the heavy lifting with Stackadapt’s Page Context AI\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#take-a-content-level-approach-to-contextual-targeting-with-verity\">Take a content-level approach to contextual targeting with Verity™\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#campaign-asics-x-mind-mental-health-charity-little-reminders\">Campaign: Asics X Mind Mental Health Charity \"Little Reminders\" \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"article-why-building-links-with-digital-pr-is-hard-and-thats-ok\">Article: \u003Cstrong>Why building links with digital PR is hard — and that’s OK! \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Imposter syndrome is a real issue in the Digital PR industry with a whopping 91% of us admitting to struggling with it at some stage in our careers. Many of us have experienced moments where we doubt our abilities and feel like we’re falling short in our careers. It’s important to acknowledge that Digital PR is hard, and it’s perfectly normal to encounter difficulties along the way.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As Digital PRs, we are constantly challenged to navigate a rapidly changing media environment, resulting in frequent pivots and adaptations to stay ahead of both media trends and competitors.\u003C\u002Fp>\n\n\n\n\u003Cp>This ever-changing media landscape can lead us to self-doubt and uncertainty about whether our actions are ‘right’. What might be considered a successful campaign or a compelling headline can quickly be perceived differently in the next moment. \u003C\u002Fp>\n\n\n\n\u003Cp>Social media often portrays Digital PR in a misleadingly, effortless light, showcasing only successes and overlooking the behind-the-scenes efforts. Failed campaigns rarely make the highlight reel, creating an illusion that Digital PR is a straightforward process of data collection, press release drafting, and journalist outreach, leading to a flood of high-domain authority links. But it’s important to recognise that an awful lot of experience, skill, knowledge, timing, and even chance is required each time a digital PR link is built.\u003C\u002Fp>\n\n\n\n\u003Cp>As the article discusses, 75% of us are encountering greater challenges in building links through digital PR. Among these challenges, 42.9% identify outreach as the toughest aspect, while 39.7% highlight ideation and campaign ideas as particularly challenging. I would agree that these aspects are especially demanding. Outreach encompasses more complexity than meets the eye – requiring an understanding of journalists’ preferences, knowing who to target, crafting attention-grabbing subject lines, and tailoring press releases to varying audiences – all of which can be difficult tasks. Complicating matters further is the fact that no two journalists, PR professionals, or publications have identical preferences or requirements.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"is-the-answer-using-ai-to-make-pr-easier\">\u003Cstrong>Is the answer using AI to make PR easier?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Well, it’s a bit of a mixed bag depending on how you leverage it. When used effectively, AI can serve as an incredibly versatile tool for streamlining various tasks within PR. Some beneficial uses include aiding data analysis, grammar checking, UK-to-US localisation, headline generation, and idea prompting.\u003C\u002Fp>\n\n\n\n\u003Cp>AI shouldn’t be utilised in PR as a means to respond to platforms like Response Source and HARO for link-building purposes. As the article suggests, imagine being a journalist seeking expert opinions only to receive an overwhelming flood of untrustworthy automated responses from ChatGPT. It’s almost certain that 99% of these responses would be virtually identical, as they originate from the same prompt input into ChatGPT. \u003C\u002Fp>\n\n\n\n\u003Cp>So if you’re currently struggling with imposter syndrome or you’re feeling disheartened by a campaign that hasn’t gained the traction you anticipated, know that you’re not alone. As the article highlights, the majority of PR professionals share the sentiment that link-building is becoming increasingly challenging. The key lies in adapting, testing, learning, and embracing opportunities for learning and growth. If you are struggling with the growing challenges of Digital PR, and are looking to build high-quality output and links, experts and experience are crucial.\u003C\u002Fp>\n\n\n\n\u003Cp>Article reviewed by digital PR strategist Emma Carstairs. Read the full article \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fbuilding-links-with-digital-pr\">here\u003C\u002Fa> on Moz. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"insight-ai-is-changing-the-way-we-approach-contextual-targeting-in-programmatic\">Insight: \u003Cstrong>AI is changing the way we approach contextual targeting in Programmatic\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>With Google committing to the depreciation of third-party cookies in \u003Cs>late 2024\u003C\u002Fs> \u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FC6ORqZ0O-PW\u002F\">\u003Cstrong>2025\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fem>, marketers need to consider alternative approaches to reach their audiences, and the development of AI-powered contextual targeting offers a solution. Unlike behavioural targeting, which needs to access user data to reach audiences, contextual targeting infers interest through the content that the audience is engaging with without reliance on their data. For example, this could be ads for football boots in a news article about sports or it could be ads for clothing on a fashion blog.\u003C\u002Fp>\n\n\n\n\u003Cp>Historically, contextual targeting has been a labour-intensive process to produce extensive lists of prescriptive keywords, however, the introduction of contextual AI has made this much more straightforward and sophisticated. There are now AI tools out there for Programmatic advertisers to test and we’ve collated a couple of our favourites for you below along with some insights as to why they are so important in the current media landscape. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"let-ai-do-the-heavy-lifting-with-stackadapts-page-context-ai\">\u003Cstrong>Let AI do the heavy lifting with Stackadapt’s Page Context AI\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Leveraging StackAdapt’s machine learning and AI, Page Context AI is a useful tool for reaching your audience in the exact moment where intent is the highest. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002FqIaRnH6lWO35Y8ue1WTyq9FnTrsI3r3XG9VbosNDeQ__1QTOz5Ccd4KEavpxU0_9I34gCeZYYB0DkbAfxtOn4-CgAqt_ergdHPQhzH4xvmHtVraic24VZNTmt_y0MNtT20Ro2d-9NnbD4MoLxLeak5g\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This tool can be used to define the context of your campaign using in\u002Fout of context terms as prompts. Once your prompts have been entered, StackAdapt’s patented algorithm will then decide the most appropriate site or publisher for your ads to appear on. Onsite content is constantly optimising and changing to better fit browser algorithms. Page Context AI recognises this and is continuously recomputing and scanning all onsite content for relevant keywords to keep your campaigns evergreen alongside an evolving media landscape \u003C\u002Fp>\n\n\n\n\u003Cp>A recent case study, by StackAdapt, comparing a Page Context AI performance compared to retargeting in the healthcare industry found that 76% of the campaigns with Page Context AI outperformed the other targeting methods with CPAs that were 50% lower.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"take-a-content-level-approach-to-contextual-targeting-with-verity\">\u003Cstrong>Take a content-level approach to contextual targeting with Verity™\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>GumGum’s proprietary tool Verity™ scans onsite text, image, audio and video just like a user would when scrolling through a site. Using both computer vision and natural language processing,  the most appropriate ad placements are then determined. This unique ability to analyse digital environments in their entirety onsite, makes it an invaluable solution for efficient contextual targeting in a cookieless future.   \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Ffq0sTjWiBw1U36FOo0vrqR-x92h2O49X3Yn0HXh0aFIipshlCmcztDrW83AnXYos9ka0F3dTHhZAV5ULzON4pRGg1l7l_NYqe3Vqjm3GwvfCgVog6smeS13M9lW39YoADUtf9mUgoksEc956plJLbWc\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Dentsu Aegis Network conducted a study that compared Verity™ to behavioural targeting. It was found that Verity™ targeting delivered a 48% lower cost per click than the behavioural targeting used and was 1.7x more accurate at reaching the relevant audience. \u003C\u002Fp>\n\n\n\n\u003Cp>As we move towards a cookieless future, contextual targeting will only continue to grow in importance so you should already be considering using some of the AI tools available to efficiently target the most relevant audiences, at scale. Not only do the solutions explored protect against the coming changes, but can also lead to performance enhancement compared to current strategies.\u003C\u002Fp>\n\n\n\n\u003Cp>Insights shared from programmatic expert Jake Shaw. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"campaign-asics-x-mind-mental-health-charity-little-reminders\">Campaign: Asics X Mind Mental Health Charity “\u003Cstrong>Little Reminders\u003C\u002Fstrong>“\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Sportswear company Asics has again partnered with Mental Health Charity Mind to reveal its new campaign “Little Reminders”.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>According to Asics, recent research has found that 63% of adults primarily exercise for physical gains, whereas 77% of children engage in physical activity for fun. Bringing this statistic to life, their new campaign aims to shift our focus on body changes, to moving the body for fun and prioritising the emotional benefits of exercise. \u003C\u002Fp>\n\n\n\n\u003Cp>The video campaign is divided into three short sections. The first sees adults sitting down and being asked why they exercise. All of the answers have one thing in common, \u003Cstrong>exercise is done to change the way they look. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002Fn46RhqA54yqC68TvNC3JsWOX4FRuAgIYllTZQz_lovXSqmCOkHe6rpd0Np1lflNGrpZLeRVq2IoxOFuPYpcvC9403ps5BDuP5a-uQNVJFUg4y5tvwIIBS-tCEFXjYndPu-GeqGcqcFKHonISl6mC8wg\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The same question is then asked to children, who highlight that moving their body makes them feel energetic and most importantly,\u003Cstrong> it makes them feel good\u003C\u002Fstrong>. In a heartwarming moment, the last part of the campaign shows the adults hearing the children’s answers, seen to reflect and have a positive emotional reaction to this difference in mindset. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-eu.googleusercontent.com\u002F19w-Tbhd9tWlDv_1TG-aI1HJwA-uXeVze--VAke4O2a9WJ4sp8Mheqws0KvBk5uhZhxfPyacHF3Hc4pPRXkbEozcPUru8y8-jXujMOckAbaZ53u6J-6bKRmMJbJfH4K59bofxbqMDcqXLOlYGMjHwQc\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In reality, this campaign is really simple. It cleverly plays into the innocence of children and how as adults, viewers can all relate to the fun and joy of being a ‘carefree’ child. \u003C\u002Fp>\n\n\n\n\u003Cp>The video is calm and focused allowing the viewer to focus on what is actually being said. This calm atmosphere highlights the contrast between adults’ seriousness and children’s lightheartedness, amplifying the importance of not taking things too seriously. Even the children have picked up on the fact that moving their body is good for their mind. This perfectly underlines Asics’ vision of ‘sound body x sound mind’, making the partnership between Asics & Mind natural, relevant and aligned.  \u003C\u002Fp>\n\n\n\n\u003Cp>What I like about this campaign is that it makes you stop and think. Why do you exercise? Personally, it did remind me to think back to my childhood in which movement of my body was never associated with any physical gains, but just fun. ⛹️‍♀️\u003C\u002Fp>\n\n\n\n\u003Cp>My favourite quote from this campaign that I might have to remind myself of more – “adults take it too seriously”\u003C\u002Fp>\n\n\n\n\u003Cp>Campaign reviewed by Laura Arens\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cp>Have any further questions? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13,14,15],221,226,143,[17,18,19,20,21,22,23,24],"post-28005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":26,"hero":259},[27,216],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Impression Picks – Digital marketing roundup April 2024",[32,116,162],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},129,"\u002Fabout\u002Four-team\u002Fjacob-shaw\u002F","Jacob Shaw","Programmatic Strategist","I'm a Programmatic Strategist at Impression. I love reading non-fiction history books and supporting my local football team Leeds United.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":60},"\u003Cp>Programmatic Strategist. Joined Impression in August 2022\u003C\u002Fp>\n\u003Cp>At University I worked part-time as a marketing assistant for a local company that was, at the time, a client for Impression. I enjoyed working in marketing and I wanted to explore further opportunities to expand my marketing knowledge. While studying for my Masters in marketing, I started looking for relevant roles in marketing where I discovered an opportunity to become a part of the programmatic team at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nCompleting both my bachelors and masters degrees alongside having a part-time job in digital marketing. It helped me figure out what I wanted to do once I finished University, whilst I was still there. Being a marketing assistant allowed me to explore my interests and discover the elements of marketing that I was enjoying the most. This then led to me gaining an interest in Paid Media and starting my career in Paid Social here at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work you’ll often find me reading, mainly non-fiction history books, as well as supporting my local football team Leeds United. I’ve also recently begun learning guitar as a new hobby.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},316,"98","2021-01-06 16:32:37","","Programmatic","publish","closed","programmatic","2025-04-08 07:20:24",169,"\u002F?page_id=316",0,"page","0","raw","\u002Fpaid-media\u002Fprogrammatic\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":64,"url":65,"link":66,"alt":47,"author":67,"description":47,"caption":47,"name":68,"status":69,"uploaded_to":55,"date":70,"modified":70,"menu_order":55,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},33329,"Jacob-Shaw","Jacob-Shaw.png",362986,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90","\u002Fjacob-shaw-2\u002F","12","jacob-shaw-2","inherit","2025-05-29 11:57:39","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":117,"path":118,"display_name":119,"job_title":120,"description":121,"avatar_url":122,"acf":123},131,"\u002Fabout\u002Four-team\u002Flaura-arens\u002F","Laura Arens","Senior Client Performance Manager","I'm a Senior Client Performance Manager at Impression. I work with clients to help them set objectives and to make strategic multi-channel decisions. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":120,"full_bio":124,"specialist_service_links":125,"photo":136},"\u003Cp>Senior Client Performance Manager. Joined Impression in September 2022.\u003C\u002Fp>\n\u003Cp>After a 6-month in-house marketing placement and graduating with my Bachelor’s in Media Studies, I knew I wanted to learn a lot more about marketing and people’s responsiveness to it. That’s when I decided to do a Master’s in communication science, focusing on digital marketing and consumer psychology. I worked part-time as an in-house marketer where I learnt how to create comprehensive social media strategies. I wanted to focus on the strategies behind the marketing and the importance of branding and psychological theories tied to it.\u003C\u002Fp>\n\u003Cp>Following this I moved to work as a project manager at a German marketing agency, where I spent most of my time on strategy development.\u003C\u002Fp>\n\u003Cp>Day to day I will be working with clients, helping them set objectives and make strategic multi-channel decisions to reach them.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I completed my M.S.c with distinction and even learned Dutch alongside my studies. I am also fluent in German and English.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am a very sociable person and love to spend my free time surrounded by my family and friends. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.\u003C\u002Fp>\n",[126],{"page":127,"link_text":130},{"ID":128,"post_author":45,"post_date":129,"post_date_gmt":129,"post_content":47,"post_title":130,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":131,"to_ping":47,"pinged":47,"post_modified":132,"post_modified_gmt":132,"post_content_filtered":47,"post_parent":133,"guid":134,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":135},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":137,"id":137,"title":138,"filename":139,"filesize":140,"url":141,"link":142,"alt":47,"author":67,"description":47,"caption":47,"name":143,"status":69,"uploaded_to":55,"date":144,"modified":144,"menu_order":55,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":145},25832,"Laura-Arens-23","Laura-Arens-23.png",456470,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&q=90","\u002Flaura-arens-23\u002F","laura-arens-23","2023-11-17 12:54:38",{"thumbnail":146,"thumbnail-width":79,"thumbnail-height":79,"medium":147,"medium-width":81,"medium-height":82,"medium_large":148,"medium_large-width":84,"medium_large-height":85,"large":149,"large-width":87,"large-height":88,"1536x1536":150,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":151,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":152,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":153,"12_col-width":99,"12_col-height":100,"default_landscape":154,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":155,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":156,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":157,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":158,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":159,"11_col-width":111,"11_col-height":100,"staff_image_696_600":160,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":161,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"id":163,"path":164,"display_name":165,"job_title":166,"description":167,"avatar_url":168,"acf":169},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":170,"job_title":166,"specialist_service_links":171,"photo":190},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[172,181],{"page":173,"link_text":176},{"ID":174,"post_author":45,"post_date":175,"post_date_gmt":175,"post_content":47,"post_title":176,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":177,"to_ping":47,"pinged":47,"post_modified":178,"post_modified_gmt":178,"post_content_filtered":47,"post_parent":55,"guid":179,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":180},35,"2020-03-12 15:02:03","SEO","seo","2026-09-10 09:29:45","\u002F?page_id=35","\u002Fseo\u002F",{"page":182,"link_text":185},{"ID":183,"post_author":45,"post_date":184,"post_date_gmt":184,"post_content":47,"post_title":185,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":186,"to_ping":47,"pinged":47,"post_modified":187,"post_modified_gmt":187,"post_content_filtered":47,"post_parent":55,"guid":188,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":189},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-06-30 09:19:16","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":191,"id":191,"title":192,"filename":193,"filesize":194,"url":195,"link":196,"alt":47,"author":67,"description":47,"caption":47,"name":197,"status":69,"uploaded_to":55,"date":198,"modified":198,"menu_order":55,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":199},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","pete-jovetic-new","2023-08-02 10:44:57",{"thumbnail":200,"thumbnail-width":79,"thumbnail-height":79,"medium":201,"medium-width":81,"medium-height":82,"medium_large":202,"medium_large-width":84,"medium_large-height":85,"large":203,"large-width":87,"large-height":88,"1536x1536":204,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":205,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":206,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":207,"12_col-width":99,"12_col-height":100,"default_landscape":208,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":209,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":210,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":211,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":212,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":213,"11_col-width":111,"11_col-height":100,"staff_image_696_600":214,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":215,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":217,"reduced":29,"top_overlap":218,"bottom_underlap":218,"disable_observer":-1,"heading":219,"cta_text":220,"cta_link":221,"items":222},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[223,237,247],{"type_key":18,"title":224,"excerpt":225,"to":226,"postedAt":227,"readingTime":228,"image":229,"authors":230,"category":234},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[231],{"name":232,"image":233},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":235,"name":236},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":18,"title":238,"excerpt":239,"to":240,"postedAt":241,"readingTime":242,"image":243,"authors":244,"category":246},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[245],{"name":232,"image":233},{"to":235,"name":236},{"type_key":18,"title":248,"excerpt":249,"to":250,"postedAt":251,"readingTime":252,"image":253,"authors":254,"category":258},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[255],{"name":256,"image":257},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":235,"name":236},{"type":260,"style":261,"heading":30,"date":4,"updatedAt":262,"reading_minutes":263,"image":264,"imageAlt":30,"categories":265,"collections":451},"blog-post","light","2024-04-30T16:50:17",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fanupam-mahapatra-Vz0RbclzG_w-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[266],{"id":10,"count":267,"description":268,"link":235,"name":236,"slug":269,"taxonomy":270,"parent":55,"meta":271,"acf":272,"head_links":273,"resource_count":274,"yoast_title":275,"yoast_meta":276,"yoast_json_ld":321,"_links":419,"path":235},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":47,"title_override":47,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[277,279,282,285,288,291,294,296,298,300,303,306,309,312,315,318],{"property":278,"content":275},"title",{"property":280,"content":281},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":283,"content":284},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":286,"content":287},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":289,"content":290},"og:locale","en-GB",{"property":292,"content":293},"og:type","article",{"property":295,"content":275},"og:title",{"property":297,"content":281},"og:description",{"property":299,"content":287},"og:url",{"property":301,"content":302},"og:site_name","Impression",{"property":304,"content":305},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":307,"content":308},"og:image:width",1200,{"property":310,"content":311},"og:image:height",630,{"property":313,"content":314},"og:image:type","image\u002Fjpeg",{"property":316,"content":317},"twitter:card","summary_large_image",{"property":319,"content":320},"twitter:site","@impressiontalk",{"@context":322,"@graph":323},"https:\u002F\u002Fschema.org",[324,332,342,352],{"@type":325,"@id":326,"url":326,"name":275,"isPartOf":327,"description":281,"breadcrumb":329,"inLanguage":331},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":328},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":330},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb","en",{"@type":333,"@id":330,"itemListElement":334},"BreadcrumbList",[335,340],{"@type":336,"position":337,"name":338,"item":339},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":336,"position":341,"name":236},2,{"@type":343,"@id":328,"url":339,"name":302,"description":47,"publisher":344,"inLanguage":290,"potentialAction":346},"WebSite",{"@id":345},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":347,"target":348,"query-input":351},"SearchAction",{"@type":349,"urlTemplate":350},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":353,"@id":345,"name":302,"url":339,"logo":354,"image":360,"sameAs":361,"@context":365,"email":366,"foundingDate":367,"legalName":368,"vatID":369,"description":370,"telephone":371,"address":372,"location":379,"areaServed":412},"Organization",{"@type":355,"inLanguage":290,"@id":356,"url":357,"contentUrl":357,"width":358,"height":359,"caption":302},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[362,363,364],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[380,389,401],{"@type":381,"name":382,"geo":383,"address":387,"photo":360,"telephone":388},"Place","Impression Digital - Nottingham",{"@type":384,"latitude":385,"longitude":386},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},"+44 01158 242 212",{"@type":381,"name":390,"geo":391,"address":394,"photo":399,"telephone":400},"Impression Digital - London",{"@type":384,"latitude":392,"longitude":393},"51.50237208377361","-0.09229841534284115",{"@type":373,"streetAddress":395,"addressLocality":396,"addressRegion":397,"postalCode":398,"addressCountry":378},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":381,"name":402,"geo":403,"address":406},"Impression Digital - New York",{"@type":384,"latitude":404,"longitude":405},"40.726722746949","-74.00527778220652",{"@type":373,"streetAddress":407,"addressLocality":408,"addressRegion":409,"postalCode":410,"addressCountry":411},"160 Varick St","New York","NY","10013","USA",[413,416,418],{"@type":414,"name":415},"Country","Worldwide",{"@type":414,"name":417},"GBR",{"@type":414,"name":411},{"self":420,"collection":430,"about":433,"wp:post_type":436,"curies":447},[421],{"href":422,"targetHints":423},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":424},[425,426,427,428,429],"GET","POST","PUT","PATCH","DELETE",[431],{"href":432},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[434],{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[437,439,441,443,445],{"href":438},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":440},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":442},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":444},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":446},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[448],{"name":449,"href":450,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[454,456,458,459],{"path":455,"name":338},"\u002F",{"path":221,"name":457},"Blog",{"path":235,"name":236},{"path":460,"name":30},null,[462],{"id":10,"name":236,"path":235},{"title":464,"script":465,"meta":538,"link":569},"Impression Picks – Digital marketing roundup for April 2024 | Impression",[466],{"type":467,"key":468,"innerHTML":469},"application\u002Fld+json","yoast-json-ld",{"@context":322,"@graph":470},[471,488,495,498,507,511,529],{"@type":472,"@id":473,"isPartOf":474,"author":476,"headline":30,"datePublished":478,"dateModified":479,"mainEntityOfPage":480,"wordCount":481,"publisher":482,"image":484,"thumbnailUrl":486,"articleSection":487,"inLanguage":290},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2024\u002F#article",{"@id":475},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2024\u002F",{"name":165,"@id":477},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e","2024-04-16T13:56:44+00:00","2024-04-30T16:50:17+00:00",{"@id":475},1503,{"@id":483},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":485},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2024\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fanupam-mahapatra-Vz0RbclzG_w-unsplash.jpg?auto=compress%2Cformat&q=90",[236],{"@type":489,"@id":475,"url":475,"name":464,"isPartOf":490,"primaryImageOfPage":491,"image":492,"thumbnailUrl":486,"datePublished":478,"dateModified":479,"breadcrumb":493,"inLanguage":331},"WebPage",{"@id":328},{"@id":485},{"@id":485},{"@id":494},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2024\u002F#breadcrumb",{"@type":355,"inLanguage":290,"@id":485,"url":486,"contentUrl":486,"width":496,"height":497},6000,4000,{"@type":333,"@id":494,"itemListElement":499},[500,501,503,505],{"@type":336,"position":337,"name":338,"item":339},{"@type":336,"position":341,"name":457,"item":502},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":336,"position":504,"name":236,"item":326},3,{"@type":336,"position":506,"name":30},4,{"@type":343,"@id":328,"url":339,"name":302,"description":47,"publisher":508,"inLanguage":290,"potentialAction":509},{"@id":345},{"@type":347,"target":510,"query-input":351},{"@type":349,"urlTemplate":350},{"@type":353,"@id":345,"name":302,"url":339,"logo":512,"image":360,"sameAs":513,"@context":365,"email":366,"foundingDate":367,"legalName":368,"vatID":369,"description":370,"telephone":371,"address":514,"location":515,"areaServed":525},{"@type":355,"inLanguage":290,"@id":356,"url":357,"contentUrl":357,"width":358,"height":359,"caption":302},[362,363,364],{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},[516,519,522],{"@type":381,"name":382,"geo":517,"address":518,"photo":360,"telephone":388},{"@type":384,"latitude":385,"longitude":386},{"@type":373,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":378},{"@type":381,"name":390,"geo":520,"address":521,"photo":399,"telephone":400},{"@type":384,"latitude":392,"longitude":393},{"@type":373,"streetAddress":395,"addressLocality":396,"addressRegion":397,"postalCode":398,"addressCountry":378},{"@type":381,"name":402,"geo":523,"address":524},{"@type":384,"latitude":404,"longitude":405},{"@type":373,"streetAddress":407,"addressLocality":408,"addressRegion":409,"postalCode":410,"addressCountry":411},[526,527,528],{"@type":414,"name":415},{"@type":414,"name":417},{"@type":414,"name":411},{"@type":530,"@id":531,"name":165,"image":532,"description":167,"sameAs":535,"url":537},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e",{"@type":355,"inLanguage":290,"@id":533,"url":534,"contentUrl":534,"caption":165},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=962a3fd5db6f3dc00862f90bacced770aa","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[536],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpetarjovetic\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F",[539,540,542,543,544,546,547,548,551,553,555,557,559,561,562,565,566,568],{"name":283,"content":284},{"property":289,"content":541},"en_GB",{"property":292,"content":293},{"property":295,"content":464},{"property":297,"content":545},"Welcome to April’s edition of Impression Picks. This digital marketing roundup serves as some food for thought, brought to you by Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, share a helpful insight and explore a campaign that’s caught our attention. Article: Why building links with digital PR […]",{"property":299,"content":475},{"property":301,"content":302},{"property":549,"content":550},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":552,"content":478},"article:published_time",{"property":554,"content":479},"article:modified_time",{"property":304,"content":556},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fanupam-mahapatra-Vz0RbclzG_w-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"property":307,"content":558},1892,{"property":310,"content":560},1000,{"property":313,"content":314},{"name":563,"content":564},"author","Jacob Shaw, Laura Arens, Petar Jovetic",{"name":316,"content":317},{"name":567,"content":320},"twitter:creator",{"name":319,"content":320},[]]