[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-picks-digital-marketing-roundup-for-april-2023":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":395,"breadcrumbs":396,"reading_minutes":206,"category":404,"head":406},"2023-04-18T14:17:43",{"rendered":6},"\n\u003Cp>Welcome to April’s edition of Impression Picks! This digital marketing roundup serves as some food for thought for you from Impression’s experts and the wider marketing community. Each month, we will highlight an interesting article, insight and campaign of the month.\u003C\u002Fp>\n\n\n\n\u003Cp>This month features thoughts from Technical SEO Specialist, Luke Davis, Senior Digital Strategist, Rebecca Edwards and Digital Strategy Consultant, Isabella Smith. As always, we hope you enjoy the content and insights we provide as a part of our monthly roundups.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#22-seo-uses-for-chatgpt\">22 SEO uses for ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-rise-of-deinfluencing\">The rise of “ #deinfluencing”\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#cadburys-worldwide-hide-was-back-and-it-was-bigger-than-ever\">Cadbury’s Worldwide Hide was back and it was bigger than ever\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"22-seo-uses-for-chatgpt\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.localseoguide.com\u002Fsome-cool-seo-uses-for-gpt3-chat\u002F\">\u003Cspan style=\"text-decoration: underline;\">22 SEO uses for ChatGPT\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>In recent months, ChatGPT has been making waves in the world of AI and beyond. With wide ranging capabilities, the chatbot has been used for everything from designing a logo to writing university essays. But one area it has proven to massively boost productivity is SEO.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-pick-april-2023-1.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22677\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Within most professions, we all have to undertake tedious tasks that often take up a lot of time which could be better spent elsewhere. As an SEO, this is certainly true for some of the tasks we have to undertake on a regular basis. \u003C\u002Fp>\n\n\n\n\u003Cp>But now, thanks to ChatGPT there are various ways in which you can leverage AI to make your life easier. \u003C\u002Fp>\n\n\n\n\u003Cp>In this article, SEO expert Andrew Shotland has compiled a list of ‘cool SEO things’ you can do with ChaptGPT’s AI. From researching content ideas to helping with coding, there are a number of cool ways in which we can use it to improve efficiency and invest more time on higher-level, strategic activities. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s a recommended read for anyone in the marketing industry as it cuts through the noise and highlights some of the most practical and effective ways to work with AI.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.localseoguide.com\u002Fsome-cool-seo-uses-for-gpt3-chat\u002F\">\u003Cspan style=\"text-decoration: underline;\">Read the full article on LocalSEOGuide.com\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Article reviewed by: Luke Davis\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-rise-of-deinfluencing\">\u003Cstrong>\u003Cspan style=\"text-decoration: underline;\">The rise of “ #deinfluencing”\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>The hashtag #deinfluencing has generated 450M views on TikTok\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-pick-april-2023-2.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22678\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Deinfluencing is a growing trend where creators and influencers use platforms, such as TikTok to encourage their audiences what \u003Cem>not\u003C\u002Fem> to buy, rather than what to buy. Largely this is a reaction to the economic reality of audiences who are struggling with the cost of living alongside the increasing concerns about sustainability and over-consumerism, particularly with the younger audience. Creators are making strides to ensure their content is relevant to their audience, rather than overloading them with sponsored content. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst this trend may dampen the power influencers have as a commerce tool, the principles it follows are fundamental to its longevity. Influencing is powered by an engaged, connected audience and staying in tune with consumer needs is a necessity to drive the impact we have become used to seeing. Therefore, this seems not a move away from influencers, rather an appreciation that the content audiences want to see has changed, and adapting towards it. \u003C\u002Fp>\n\n\n\n\u003Cp>What does this mean for advertisers? The principles remain the same, ensuring your content is relevant to your audience is paramount in delivering performance. Having the right content partners who are aligned to your brand values is crucial in a successful influencing strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Insight by: Isabella Smith\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"cadburys-worldwide-hide-was-back-and-it-was-bigger-than-ever\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2023\u002F03\u002F08\u002Fcadburys-brings-worldwide-hide-back-easter\">\u003Cspan style=\"text-decoration: underline;\">Cadbury’s Worldwide Hide was back and it was bigger than ever\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Back for the third year running, Cadbury continued to inspire customers around the world to celebrate the joy of Easter and their loved ones. But this year, they took the campaign to the next level for some extra marketing magic.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fimpression-pick-april-2023-3.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22679\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The campaign concept is pretty simple. Users can log in, virtually hide an Easter egg anywhere in the world and then if they wish to do so (and live in the UK) users can send a physical Cadbury egg to their loved ones.\u003C\u002Fp>\n\n\n\n\u003Cp>Over the last two years, the multi-channel campaign has resulted in over 1 million eggs being hidden, but this year Cadbury went even bigger. \u003C\u002Fp>\n\n\n\n\u003Cp>The brand created localised digital-out-of-home (DOOH) creative using anonymised hiding spot data from the Worldwide Hide platform. The bespoke digital ads appeared in nine key cities up and down the country, including Bristol, London, Birmingham, Liverpool, Leeds, Cardiff, Manchester, Nottingham and Glasgow. They featured real hiding spots used on the platform, each from the city where the ads are displayed.\u003C\u002Fp>\n\n\n\n\u003Cp>Adding DOOH to the campaign will have only enhanced Cadbury’s efforts to engage with the public. Consumers love personalisation and it’s a great way to get more people involved with the hide on a localised level.\u003C\u002Fp>\n\n\n\n\u003Cp>But for me, this is just one of a few reasons why I like this campaign.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>It inspires a little more generosity in the world \u003C\u002Fstrong>– not only is it fun, but the idea of connecting virtually with family and friends is helping many to put some meaning and thoughtfulness back into Easter rather than being guilty of just picking an egg off the shelf because we need to.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>It keeps a connection with consumers who are cutting back –\u003C\u002Fstrong>  in a time where food prices are rising and consumers are watching their spending, the virtual element is a clever way for Cadbury to continue engaging with those who are cutting back.\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>It leverages online buying behaviours –\u003C\u002Fstrong> the eCommerce provides users with a quick, easy and convenient way to tick this task off their list. Also, with a range of products available and costs being only slightly higher than the supermarkets, there isn’t the usual added expense of doing something different or out-the-box. Cadbury are also donating one Easter product for every Easter egg purchased on the WorldWide Hide to food banks across the Trussell Trust Network – a great charitable incentive that consumers will appreciate and be willing to support.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>It cements Cadbury as the leading brand for Easter treats –\u003C\u002Fstrong> The repetition of the campaign not only helps to strengthen brand awareness, but strengthens the brands’ association with this much-loved holiday, but in turn, builds long-term affinity.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Overall, The Worldwide Hide is a great example of how brands can bring multiple factors together to create a fun and creative campaign that can also continue to be a success thanks to a few optimisations that leverage exciting new digital opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2023\u002F03\u002F08\u002Fcadburys-brings-worldwide-hide-back-easter\">\u003Cstrong>\u003Cspan style=\"text-decoration: underline;\">Read more about the campaign on The Drum\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Campaign reviewed by: Rebecca Edwards\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Look out for our next Impression Picks in May for more digital marketing articles, insights and campaigns to inspire your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa>. Have any further questions? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch!\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13,14],225,112,[16,17,18,19,20,21,22,23],"post-22662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":25,"hero":202},[26,159],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Impression Picks – Digital marketing roundup for April 2023",[31,115],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},141,"\u002Fabout\u002Four-team\u002Frebecca-edwards\u002F","Rebecca Edwards","Account Director ","I'm an Account Director at Impression who helps clients create and deliver multi-channel strategies and advises them on the best decisions and tactics to help their business grow. I'm a big documentary binger who loves to try out new cooking recipes in my free time.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":59},"\u003Cp>Account Director. Joined Impression in January 2023 .\u003C\u002Fp>\n\u003Cp>I’ve been working in the marketing industry for 7+ years and in that time I’ve worked both agency and in-house. Agency side, I’ve had varied digital marketing experience, from starting out as a digital copywriter to being the head of digital marketing, overseeing a team of marketing specialists for a range of B2C and B2B clients.\u003C\u002Fp>\n\u003Cp>I’ve been lucky to have worked on channel-specific projects such as SEO, PPC, email, social, web and print projects but more recently I’ve been specialising in digital strategy, audits and campaign plans.\u003C\u002Fp>\n\u003Cp>I’ll be working with clients to create and deliver their multi-channel strategies, understanding and consulting on the best decisions and tactics to grow their business. This includes working with the solutions team to gather data and turn trends and insights into actionable plans.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nMy gingerbread and butter pudding – Nigella eat your heart out! Or, (more seriously) buying my first property by myself.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nGoing to new places, reading, trying new recipes, binging a good documentary, getting crafty, but most likely eating and drinking!\u003C\u002Fp>\n",[41],{"page":42,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":46,"author":66,"description":46,"caption":46,"name":67,"status":68,"uploaded_to":54,"date":69,"modified":69,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33336,"Rebecca-Edwards","Rebecca-Edwards.png",436411,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&q=90","\u002Frebecca-edwards-4\u002F","12","rebecca-edwards-4","inherit","2025-05-29 12:02:48","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":116,"path":117,"display_name":118,"job_title":119,"description":120,"avatar_url":121,"acf":122},50,"\u002Fabout\u002Four-team\u002Fluke-davis\u002F","Luke Davis","Senior Technical SEO Specialist","I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. And that’s what led me to SEO (via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging).","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":123,"job_title":119,"specialist_service_links":124,"photo":134},"\u003Cp>Senior Technical SEO Specialist, joined Impression in February 2021.\u003C\u002Fp>\n\u003Cp>I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. This is what led me to SEO via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging. I worked in a customer service role for 5 years before officially entering the digital marketing sector in 2019.\u003C\u002Fp>\n\u003Cp>At Impression, my role sees me working on a range of accounts where I conduct technical and on-page audits, speak to clients about their progress, write and optimise copy, and use software and programming languages to analyse the technical health of a site.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nLearning Python when a few years ago, I thought I couldn’t. I also have a Simpsons meme for any situation.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me blogging, making music, coding in Python, playing Pokémon or watching YouTube.\u003C\u002Fp>\n",[125],{"page":126,"link_text":129},{"ID":127,"post_author":44,"post_date":128,"post_date_gmt":128,"post_content":46,"post_title":129,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":130,"to_ping":46,"pinged":46,"post_modified":131,"post_modified_gmt":131,"post_content_filtered":46,"post_parent":54,"guid":132,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":133},35,"2020-03-12 15:02:03","SEO","seo","2026-09-10 09:29:45","\u002F?page_id=35","\u002Fseo\u002F",{"ID":135,"id":135,"title":136,"filename":137,"filesize":54,"url":138,"link":139,"alt":46,"author":66,"description":46,"caption":46,"name":140,"status":68,"uploaded_to":54,"date":141,"modified":141,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":142},7440,"Luke-Davis","k5t2wVcf-Luke-Davis.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&q=90","\u002Fluke-davis\u002F","luke-davis","2021-06-24 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more posts","See all articles","\u002Fblog\u002F",[166,180,190],{"type_key":17,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":177},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. 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It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[188],{"name":175,"image":176},{"to":178,"name":179},{"type_key":17,"title":191,"excerpt":192,"to":193,"postedAt":194,"readingTime":195,"image":196,"authors":197,"category":201},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[198],{"name":199,"image":200},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":178,"name":179},{"type":203,"style":204,"heading":29,"date":4,"updatedAt":205,"reading_minutes":206,"image":207,"imageAlt":29,"categories":208,"collections":394},"blog-post","light","2023-04-19T15:33:52",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Flevart_photographer-7q-kE4SZzvQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[209],{"id":10,"count":210,"description":211,"link":178,"name":179,"slug":212,"taxonomy":213,"parent":54,"meta":214,"acf":215,"head_links":216,"resource_count":217,"yoast_title":218,"yoast_meta":219,"yoast_json_ld":264,"_links":362,"path":178},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":46,"title_override":46,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[220,222,225,228,231,234,237,239,241,243,246,249,252,255,258,261],{"property":221,"content":218},"title",{"property":223,"content":224},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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