[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-launches-programmatic-service-offering":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":18,"acf":30,"head_links":612,"breadcrumbs":613,"reading_minutes":175,"category":621,"head":626},"2022-12-12T16:02:20",{"rendered":6},"\n\u003Cp>Impression has been running programmatic campaigns to great success and to strengthen and expand our specialism, we welcomed \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fharriet-howarth\u002F\">Harriet Howarth\u003C\u002Fa> to our 36-strong paid media team earlier this quarter. \u003C\u002Fp>\n\n\n\n\u003Cp>Harriet has 5+ years of experience in Programmatic and led a number of global accounts across various different industries including luxury fashion, retail and travel in her previous role at Merkle. Harriet’s addition ensures our display, video and audio activation is of the highest quality.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-programmatic-advertising\">\u003Cstrong>What is programmatic advertising?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Programmatic advertising\u003C\u002Fa> uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which require a manual set-up, buying and reporting process using data and algorithms. Programmatic media buying ensures ads are served to the right user, in the right place, at the right time. It’s an efficient channel that allows for real-time optimisation and offers far more targeting capabilities than other digital marketing methods. Its many benefits are seeing it rise in popularity, with global spending \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fuk.style.yahoo.com\u002Fglobal-programmatic-advertising-spending-market-164800474.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAHC3-Bm53WsSuNQTuS3xhilEhU14wzAt3V9rF2PtKYAG1DkjMKv5pFe-576rcT8SQUdUxukA8G3EF9rACHUQfquLVqSKBcA0VQQgwhsSqAQITlOl64R786_rcrRcoEUBW9aJYQTEn_bsDsd1Wrji7RJ9u5tOjDO-80K4TpfjB6Q4\">expected to grow by $314.27 bn during 2022-2026\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"programmatic-vs-traditional-advertising\">\u003Cstrong>Programmatic vs traditional advertising\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Where traditional media buying requires one-to-one relationships with publishers, programmatic media buying allows advertisers to unlock opportunities with thousands of publishers. A process called Real Time Bidding utilises data to serve users with targeted, tailored ads in a matter of milliseconds. This approach reduces budget wastage and engages your audience with content that’s relevant to them.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-programmatic-advertising-look-like-for-me\">\u003Cstrong>What does programmatic advertising look like for me? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There are numerous different ad formats which can be bought Programmatically, such as YouTube, display, video, audio, connected TV (CTV), digital out-of-home (DOOH) and more. The scalability and impact of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places. To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging hot prospects to revisit your website and convert. Using programmatic’s granular audience targeting you can tailor your strategy to target the opportunities that will deliver the most impactful results. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Commenting on the launch, paid media director Mike Wickham says:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“This is a hugely exciting step for Impression. Evolving our brand capabilities not only helps us to better serve consumers throughout their buyer journey, but it allows us to devise and deliver creative and impactful media strategies to accelerate our clients’ growth. We’ve built a team armed with data, creativity, and a high level of critical thinking. We’re incredibly excited for the year ahead.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Performance director Liam Wade adds:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>“We’ve been running programmatic campaigns for a while and our clients have been seeing tremendous results already. We’ve shown seasoned programmatic-investing brands that despite the current economic climate, increased performance is possible. Whilst some of our existing client base has been running on the Google Display Network, we have been able to demonstrate the impact that programmatic buying can have.”\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Exploring opportunities\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to consider programmatic advertising as part of your marketing mix, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to find out how it can be integrated alongside your other channels. Alternatively, learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">programmatic advertising\u003C\u002Fa> offering or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fintro-to-programmatic-advertising\u002F\">watch our webinar\u003C\u002Fa> for an introduction to the channel and its benefits. \u003C\u002Fp>\n",false,"standard",[10,11,12,13],39,44,40,286,[],[16,17],11,164,[19,20,21,22,23,24,25,26,27,28,29],"post-20354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-our-news","category-ppc","category-programmatic",{"page_content_modules":31,"hero":171},[32,120],{"acf_fc_layout":33,"reduced":34,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":34,"title":35,"content":6,"authors":36},"blog_post_content",true,"Impression launches Programmatic service offering",[37],{"id":38,"path":39,"display_name":40,"job_title":41,"description":42,"avatar_url":43,"acf":44},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":45,"specialist_service_links":46,"photo":65},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[47],{"page":48,"link_text":64},{"ID":49,"post_author":50,"post_date":51,"post_date_gmt":51,"post_content":52,"post_title":53,"post_excerpt":52,"post_status":54,"comment_status":55,"ping_status":55,"post_password":52,"post_name":56,"to_ping":52,"pinged":52,"post_modified":57,"post_modified_gmt":57,"post_content_filtered":52,"post_parent":58,"guid":59,"menu_order":58,"post_type":60,"post_mime_type":52,"comment_count":61,"filter":62,"url_path":63},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":66,"id":66,"title":67,"filename":68,"filesize":58,"url":69,"link":70,"alt":52,"author":71,"description":52,"caption":52,"name":72,"status":73,"uploaded_to":58,"date":74,"modified":74,"menu_order":58,"mime_type":75,"type":76,"subtype":77,"icon":78,"width":79,"height":80,"sizes":81},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","12","matthew-ahern_new2","inherit","2022-04-21 11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":82,"thumbnail-width":83,"thumbnail-height":83,"medium":84,"medium-width":85,"medium-height":86,"medium_large":87,"medium_large-width":88,"medium_large-height":89,"large":90,"large-width":91,"large-height":92,"1536x1536":93,"1536x1536-width":94,"1536x1536-height":95,"2048x2048":96,"2048x2048-width":97,"2048x2048-height":98,"post-thumbnail":99,"post-thumbnail-width":100,"post-thumbnail-height":101,"12_col":102,"12_col-width":103,"12_col-height":104,"default_landscape":105,"default_landscape-width":106,"default_landscape-height":80,"default_portrait":107,"default_portrait-width":80,"default_portrait-height":106,"6_col_and_margin_short":108,"6_col_and_margin_short-width":100,"6_col_and_margin_short-height":104,"11_col_and_margin":109,"11_col_and_margin-width":110,"11_col_and_margin-height":104,"9_col_rectangle":111,"9_col_rectangle-width":112,"9_col_rectangle-height":113,"11_col":114,"11_col-width":115,"11_col-height":104,"staff_image_696_600":116,"staff_image_696_600-width":79,"staff_image_696_600-height":80,"rectangular_thumbnail":117,"rectangular_thumbnail-width":118,"rectangular_thumbnail-height":119},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":121,"reduced":34,"top_overlap":122,"bottom_underlap":122,"disable_observer":-1,"heading":123,"cta_text":124,"cta_link":125,"items":126},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[127,141,153],{"type_key":20,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"The Reach Paradox: Why you shouldn’t gave to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-10-07T10:22:29",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135],{"name":136,"image":137},"Collette Pratt","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F","Programmatic",{"type_key":20,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":150},"Impression listed in Prolific North Top 150 Agencies","\u003Cp>Impression has officially been ranked at number 17 in the newly revealed Prolific North Top 150 Agencies ranking for 2026!  Since launching a new northern base of operations in Manchester last year, we’ve been contributing to the region’s flourishing agency sector by supporting brands across the North. This is the first time Impression has been […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-listed-in-prolific-north-top-150-agencies\u002F","2026-10-06T12:51:18",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002FProlific-North_2026.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149],{"name":40,"image":43},{"to":151,"name":152},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":20,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":170},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,164,167],{"name":162,"image":163},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":165,"image":166},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":168,"image":169},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},{"type":172,"style":173,"heading":35,"date":4,"updatedAt":174,"reading_minutes":175,"image":176,"imageAlt":35,"categories":177,"collections":611},"blog-post","light","2024-12-10T11:46:58",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fadi-goldstein-EUsVwEOsblE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[178,362,446,532],{"id":10,"count":179,"description":180,"link":181,"name":64,"slug":56,"taxonomy":182,"parent":58,"meta":183,"acf":184,"head_links":185,"resource_count":186,"yoast_title":187,"yoast_meta":188,"yoast_json_ld":233,"_links":330,"path":181},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","category",[],{"sub_title_override":52,"title_override":52,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[189,191,194,197,200,203,206,208,210,212,215,218,221,224,227,230],{"property":190,"content":187},"title",{"property":192,"content":193},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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