[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-gains-facebook-blueprint-certification":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":263,"breadcrumbs":264,"reading_minutes":43,"category":272,"head":274},"2018-02-14T11:13:02",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Impression is proud to have gained the Facebook Blueprint certification, making us one of only a few agencies in the UK to hold the accreditation. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Facebook Blueprint, launched in 2016, is the only Facebook-owned and certified accreditation. An extensive knowledge of the Facebook advertising platform, completion of no less than 50 learning modules, and completion of a series of exams is required to gain the coveted Facebook Blueprint badge.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\" wp-image-3628 alignright\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FBeviXgGq-facebook-certified-planning-professional.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"214\" height=\"214\" \u002F> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Impression’s PPC Account Manager Becky Carré, who completed the certification this week, leads Impression’s paid social offering, with over five years experience in social media advertising and strategy.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The exams measure advanced-level competency in selecting and utilizing advertising objectives, targeting audiences for maximum impact, implementing planning strategy, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">With two certification options available, Facebook Buying Professional (suited to media buyers) and Facebook Planning Professional (suited to those managing campaigns and strategy), Facebook for Business describes the certification as;\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>\u003Ci>\u003Cspan style=\"font-weight: 400;\">a global credentialing programme for digital advertising professionals. 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We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[356,357,358,359,360,362,363,364,367,369,371,373,374,375,376,378,379,381],{"name":94,"content":95},{"property":100,"content":101},{"property":103,"content":104},{"property":106,"content":275},{"property":108,"content":361},"Impression is proud to have gained the Facebook Blueprint certification, making us one of only a few agencies in the UK to hold the accreditation. Facebook Blueprint, launched in 2016, is the only Facebook-owned and certified accreditation. 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