[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-brighton-seo-september-2016":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":406,"breadcrumbs":407,"reading_minutes":108,"category":414,"head":416},"2016-08-31T11:23:59",{"rendered":6},"\u003Cp>Brighton SEO is the UK&#8217;s largest SEO conference. Happening twice a year, the event welcomes around 3,000 SEO professionals in person and thousands more who stream live online.\u003C\u002Fp>\n\u003Cp>I was thrilled to be on stage at Brighton SEO in April (check out my talk here). For September&#8217;s event, Aaron and I were asked to appear as panellists on a round table discussion following one of the sessions.\u003C\u002Fp>\n\u003Cp>The live streamed panel discussion followed the talks by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fphilnottingham?lang=en-gb\">Phil Nottingham\u003C\u002Fa> from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwistia.com\u002F\">Wistia\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FGregGifford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Greg Gifford\u003C\u002Fa> from \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.dealeron.com\u002F\">Dealer On\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fcr3\u002F\">Paul Curry\u003C\u002Fa> from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.buzzfeed.com\u002Fpaulcurry\">Buzzfeed\u003C\u002Fa>. You can view the full roundtable discussion video here:\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FxWfQmxZ5cfE\" width=\"600\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Ch2 id=\"social-stream-roundtable\">Social Stream Roundtable\u003C\u002Fh2>\n\u003Cp>The purpose of the roundtable was to talk about the presentations and distil their key points. The session was hosted by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.authoritas.com\">Authoritas\u003C\u002Fa>, who also be live broadcasted all presentations throughout the day.\u003C\u002Fp>\n\u003Cp>Aaron and I were joined at the roundtable by:\u003C\u002Fp>\n\u003Ch3 id=\"nichola-stott-the-media-flow\">Nichola Stott, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.themediaflow.com\u002F\">The Media Flow\u003C\u002Fa>\u003C\u002Fh3>\n\u003Cp>Nichola was another Brighton SEO speaker in April. She&#8217;s the managing director at The Media Flow and has a great deal of knowledge around SEO and user experience. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrightonseo-nicole-stott\u002F\">Check out her talk &#8216;SEO SUX&#8217; here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n\u003Ch3 id=\"dawn-anderson-move-it-marketing\">Dawn Anderson, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.move-it-marketing.co.uk\u002F\">Move It Marketing\u003C\u002Fa>\u003C\u002Fh3>\n\u003Cp>Dawn is the digital strategist and director at Move It Marketing. She was also a speaker back in April and brings a great deal of SEO and development knowledge to the table. \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.slideshare.net\u002FDawnFitton\u002Fseo-crawl-rank-and-crawl-tank-brighton-seo-april-2016\">Check out her Brighton talk here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n",false,"standard",[10],44,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-2769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-news","collections-brighton-seo",{"page_content_modules":29,"hero":136},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Impression at Brighton SEO: September 2016",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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The Performance Marketing World Awards stand as a benchmark for agencies who turn digital campaigns into direct, bottom-line revenue. The awards focus relentlessly on measurable effectiveness, technical agility, and quantifiable ROI. From high-converting affiliate partnerships and paid social [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-at-the-performance-marketing-world-awards-2026\u002F","2026-09-07T11:37:20",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FPMW-awards-feature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"Impression shortlisted for 3 awards at the 2026 Global Search Awards","\u003Cp>The news is out, and we’re buzzing! We&#8217;ve been shortlisted 3 times for the 2026 Global Search Awards! 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