[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-awarded-preferred-facebook-marketing-partner-status":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":353,"breadcrumbs":354,"reading_minutes":167,"category":362,"head":364},"2020-04-07T15:41:16",{"rendered":6},"\n\u003Cp>Following an in-depth vetting of Impression’s strategies, campaigns and tools, Impression has moved up a tier to become a Preferred Facebook Marketing Partner! \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FFMP-Badge-bluelarge.png\" alt=\"\" class=\"wp-image-19078\" width=\"256\" height=\"103\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Less than 25% of agencies who advertise on Facebook are awarded this status, putting Impression in an elite class of agencies and recognising the innovative work we deliver on behalf of clients.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-did-we-become-a-preferred-partner\">How did we become a Preferred Partner?\u003C\u002Fh2>\n\n\n\n\u003Cp>Preferred Facebook Marketing Partner Status is given to agencies who have \u003Cstrong>demonstrated high growth for their clients\u003C\u002Fstrong>, and also have a proven track record of expertise, client success, and client care quality. \u003C\u002Fp>\n\n\n\n\u003Cp>Facebook uses a variety of specific criteria to determine which advertisers can progress to the higher tier, including (but not limited to): \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Qualifying Spend\u003C\u002Fstrong>\u003Cul>\u003Cli>Percentage of spend on direct response campaigns – optimised to drive meaningful business outcomes for clients\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003Cli>\u003Cstrong>Qualifying Placements\u003C\u002Fstrong>\u003Cul>\u003Cli>Percentage of adoption of advanced marketing tactics such as placement liquidity and automation \u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003Cli>\u003Cstrong>Total spend\u003C\u002Fstrong> \u003Cul>\u003Cli>Consistent spend managed on behalf of clients\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>On our path to certification, Facebook required that 80% of spend was allocated qualifying spend and 40% of campaigns with qualifying placements.\u003C\u002Fp>\n\n\n\n\u003Cp>Impression’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ffacebook-advertising\u002F\">Facebook advertising team\u003C\u002Fa> easily achieved the targets with a whopping \u003Cstrong>97%\u003C\u002Fstrong> of all spend and \u003Cstrong>93%\u003C\u002Fstrong> of all placements meeting the required criteria.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002F732aad_b19e9ee887e541b9b9c1d3072e286060mv2-scaled-1.jpg\" alt=\"Impression paid media team\" class=\"wp-image-19081\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-are-the-benefits-for-impression-and-our-clients\">\u003Cstrong>What are the benefits for Impression and our clients?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Preferred Marketing Partners aren’t just featured on\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fpartner-directory\u002Fdetails?id=609008466286467\"> Facebook’s Partner Directory\u003C\u002Fa> (though we do get that, too!) \u003C\u002Fp>\n\n\n\n\u003Cp>They are invited to exclusive events, get priority support and can access additional advanced training from experts in each area of Facebook’s advertising offering. This means that advertisers in the Preferred tier of the program are better trained and can resolve issues quickly, giving their clients better overall performance. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression’s enhanced Facebook relationship also means we can access exclusive planning tools and beta features, helping to further propel our clients’ paid social activities. \u003C\u002Fp>\n\n\n\n\u003Cp>If you are reading this and would like to level up your Facebook advertising campaigns, please \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> for no-obligation, honest and friendly advice.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],107,[15,16,17,18,19,20,21,22],"post-5171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":163},[25,118],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Impression Awarded Preferred Facebook Marketing Partner Status",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},10,"\u002Fabout\u002Four-team\u002Famy-stamper\u002F","Amy Stamper","Director, Head of Paid Social","I'm passionate about helping clients shape their digital strategy, especially if it involves integrated campaigns. World traveller, box-set devourer and gig-goer.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":62},"\u003Cp>Director, Head of Paid Social. Joined Impression in October 2019.\u003C\u002Fp>\n\u003Cp>After 5 years’ experience in a startup agency, I learned about all aspects of digital from PPC to content to email campaigns – but I soon realised that paid social is what I loved the most. After a years’ break to go travelling, I joined Impression as its first purely paid social person in the paid media team.\u003C\u002Fp>\n\u003Cp>Day to day, my time is spent analysing campaign performance, delivering training sessions, and investigating new, innovative strategies with my clients. Digital marketing changes all the time, so I’m passionate about innovation, whether that’s trialling new audience targeting or testing completely new social media advertising platforms.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I was proud to have been Impression’s first purely paid social-focused team member, and to have helped the team and service grow significantly since 2019.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love travelling to new places, scuba diving, lounging on the beach, and good food and drink – so I especially love trips that combine all of the above.\u003C\u002Fp>\n",[40,59],{"page":41,"link_text":58},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},221,"98","2020-12-18 15:16:14","","PPC","publish","closed","ppc","2026-02-25 14:37:29",169,"\u002F?page_id=221",0,"page","0","raw","\u002Fpaid-media\u002Fppc\u002F","Paid Social",{"page":60,"link_text":61},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},"Display Advertising",{"ID":63,"id":63,"title":64,"filename":65,"filesize":66,"url":67,"link":68,"alt":45,"author":69,"description":45,"caption":45,"name":70,"status":71,"uploaded_to":53,"date":72,"modified":72,"menu_order":53,"mime_type":73,"type":74,"subtype":75,"icon":76,"width":77,"height":78,"sizes":79},33319,"Amy-Stamper","4Vy9GYew-Amy-Stamper.png",428071,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&q=90","\u002Famy-stamper-5\u002F","12","amy-stamper-5","inherit","2025-05-29 11:50:45","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":80,"thumbnail-width":81,"thumbnail-height":81,"medium":82,"medium-width":83,"medium-height":84,"medium_large":85,"medium_large-width":86,"medium_large-height":87,"large":88,"large-width":89,"large-height":90,"1536x1536":91,"1536x1536-width":92,"1536x1536-height":93,"2048x2048":94,"2048x2048-width":95,"2048x2048-height":96,"post-thumbnail":97,"post-thumbnail-width":98,"post-thumbnail-height":99,"12_col":100,"12_col-width":101,"12_col-height":102,"default_landscape":103,"default_landscape-width":104,"default_landscape-height":78,"default_portrait":105,"default_portrait-width":78,"default_portrait-height":104,"6_col_and_margin_short":106,"6_col_and_margin_short-width":98,"6_col_and_margin_short-height":102,"11_col_and_margin":107,"11_col_and_margin-width":108,"11_col_and_margin-height":102,"9_col_rectangle":109,"9_col_rectangle-width":110,"9_col_rectangle-height":111,"11_col":112,"11_col-width":113,"11_col-height":102,"staff_image_696_600":114,"staff_image_696_600-width":77,"staff_image_696_600-height":78,"rectangular_thumbnail":115,"rectangular_thumbnail-width":116,"rectangular_thumbnail-height":117},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":119,"reduced":27,"top_overlap":120,"bottom_underlap":120,"disable_observer":-1,"heading":121,"cta_text":122,"cta_link":123,"items":124},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[125,139,148],{"type_key":16,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":130,"image":131,"authors":132,"category":136},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[133],{"name":134,"image":135},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":137,"name":138},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":130,"image":144,"authors":145,"category":147},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[146],{"name":134,"image":135},{"to":137,"name":138},{"type_key":16,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":153,"image":154,"authors":155,"category":162},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156,159],{"name":157,"image":158},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":160,"image":161},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":137,"name":138},{"type":164,"style":165,"heading":28,"date":4,"updatedAt":166,"reading_minutes":167,"image":168,"imageAlt":28,"categories":169,"collections":352},"blog-post","light","2022-02-07T16:48:17",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504610_732aad_fce616e3695246b8a03a9249a35bbb76mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[170],{"id":10,"count":171,"description":172,"link":137,"name":138,"slug":173,"taxonomy":174,"parent":53,"meta":175,"acf":176,"head_links":177,"resource_count":178,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":321,"path":137},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[181,183,186,189,192,195,198,200,202,204,207,210,213,216,219,222],{"property":182,"content":179},"title",{"property":184,"content":185},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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