[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fimpression-available-car-partnership":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":17,"acf":28,"head_links":520,"breadcrumbs":521,"reading_minutes":12,"category":529,"head":533},"2024-01-18T13:07:58",{"rendered":6},"\n\u003Cp>Following a competitive three-way pitch, used car retailer AvailableCar has appointed Impression as its new organic search partner.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>We&#8217;ll be helping increase organic growth to drive success in a hyper-competitive market, through technical SEO, on-page content and digital PR. \u003C\u002Fp>\n\n\n\n\u003Cp>AvailableCar selected our agency based on our integrated approach to organic strategy, creative response to the brief and extensive experience in the automotive sector.\u003C\u002Fp>\n\n\n\n\u003Cp>Commenting on the new partnership, Michael Bell, CEO at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.availablecar.com\u002F\">AvailableCar\u003C\u002Fa> said:\u003C\u002Fp>\n\n\n\n\u003Cp>“We are thrilled to embark on this strategic journey with Impression as our organic search partner. The team’s local roots in Nottingham and impressive track record in the automotive sector make them the perfect partner.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>“Together, we&#8217;re confident in navigating towards heightened online visibility and forging meaningful connections with our audience.”\u003C\u002Fp>\n\n\n\n\u003Cp>Adam Bly, Head of Growth here at Impression added:\u003C\u002Fp>\n\n\n\n\u003Cp>“It&#8217;s fantastic to be working alongside Available Car at this stage of their growth, we look forward to continuing to build on the strong relationship established through the pitch process and forging a long-term partnership to drive new customer acquisition for the company.&nbsp;\u003C\u002Fp>\n\n\n\n\u003Cp>“Available Car joins our already impressive roster in the Auto space and we look forward to seeing the results we can drive over the coming months”\u003C\u002Fp>\n",false,"standard",[10,11,12],45,44,1,[],[15,16],11,164,[18,19,20,21,22,23,24,25,26,27],"post-26872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-our-news","category-seo",{"page_content_modules":29,"hero":160},[30,118],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"AvailableCar appoints Impression as its organic search partner",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":63},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I&#8217;m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[45],{"page":46,"link_text":62},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},33,"98","2020-03-12 15:00:28","","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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11:54:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":80,"thumbnail-width":81,"thumbnail-height":81,"medium":82,"medium-width":83,"medium-height":84,"medium_large":85,"medium_large-width":86,"medium_large-height":87,"large":88,"large-width":89,"large-height":90,"1536x1536":91,"1536x1536-width":92,"1536x1536-height":93,"2048x2048":94,"2048x2048-width":95,"2048x2048-height":96,"post-thumbnail":97,"post-thumbnail-width":98,"post-thumbnail-height":99,"12_col":100,"12_col-width":101,"12_col-height":102,"default_landscape":103,"default_landscape-width":104,"default_landscape-height":78,"default_portrait":105,"default_portrait-width":78,"default_portrait-height":104,"6_col_and_margin_short":106,"6_col_and_margin_short-width":98,"6_col_and_margin_short-height":102,"11_col_and_margin":107,"11_col_and_margin-width":108,"11_col_and_margin-height":102,"9_col_rectangle":109,"9_col_rectangle-width":110,"9_col_rectangle-height":111,"11_col":112,"11_col-width":113,"11_col-height":102,"staff_image_696_600":114,"staff_image_696_600-width":77,"staff_image_696_600-height":78,"rectangular_thumbnail":115,"rectangular_thumbnail-width":116,"rectangular_thumbnail-height":117},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":119,"reduced":32,"top_overlap":120,"bottom_underlap":120,"disable_observer":-1,"heading":121,"cta_text":122,"cta_link":123,"items":124},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[125,139,151],{"type_key":19,"title":126,"excerpt":127,"to":128,"postedAt":129,"readingTime":130,"image":131,"authors":132,"category":136},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. 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