[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-turn-shoppers-into-buyers-using-facebook-dynamic-ads":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":418,"breadcrumbs":419,"reading_minutes":105,"category":427,"head":430},"2019-11-04T09:25:08",{"rendered":6},"\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Dynamic ads don’t look very different than other ads on Facebook or Instagram however, they are different in terms of set up. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This means that instead of having to manually create an ad for each of your products, you can create an ad template that will automatically use images and all the information from your data feed. Dynamic ads use Facebook pixel to show ads either to people who have previously visited your website or have shown interest in your business or products. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Whether you’re a business owner or a marketing expert, you probably know that the two main challenges for selling products online are 1 – finding the audience of people interested in the products and 2 – showing the most relevant products to this audience that will hopefully lead to sales. This is where the dynamic ads come in handy. Thanks to Facebook’s great dynamic ads targeting options, you can easily reach people interested in your products and then use your online catalogue to automatically generate ads that are tailored to each person within your target audience. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Dynamic ads are ideally suited for advertisers with a large inventory and they allow you to:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cspan style=\"font-weight: 400;\">Deliver ads to people with the right products, at the right time\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Reach people across a range of different devices and placements\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Deliver the most relevant ads based on users’ interests \u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Scale your campaign by advertising inventory without having to configure an ad for each product individually \u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">An advantage of Dynamic Ads is that you only have to set it up once and it will continue to work for you, delivering personalised ads to the right audience.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"targeting-options-product-recommendations\">\u003Cb>Targeting Options & Product Recommendations\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Targeting the right audience is an important part of building a dynamic ads campaign. Dynamic ads lets you target two main groups of people: \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Recent visitors to your site\u003Cbr>\u003C\u002Fspan>With the recent visitors to your site, you can target people who have been on a specific product page of your website and show them ads through Facebook or Instagram promoting the exact same product.\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Broad audience\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">The broad audience targeting allows you to reach people who have shown an interest in either your products or products that are similar, even if they’ve never visited your website before.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cb>Product recommendations\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> show relevant products from your catalogue to your target audience on Facebook, Instagram, the Audience Network or Messenger, based on the campaign goal you’ve chosen. For example, if your goal is conversions, Facebook will then show products that are expected to drive conversions.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">While it is not possible to select the type of products that will appear in your dynamic ads, you can try and improve the product recommendations in your ad by following the below tips:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Check if there are any errors in your Facebook pixel and product feed as this might prevent your ads from showing the relevant product recommendations.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Make sure that your product feed is updated regularly and does not contain any out of stock products in it.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Use as large product set as possible as it will give Facebook more options for choosing the best product for your audience.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Make sure you’re optimising for Purchase and Registration rather than View content or Add to basket to get better results.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-create-dynamic-ads\">\u003Cb>How To Create Dynamic Ads\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Before you get to creating a dynamic ads campaign, make sure that your Facebook pixel and a catalogue of your products are set up correctly. If you’re not sure how to do it, use \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F952192354843755?id=1205376682832142\">\u003Cspan style=\"font-weight: 400;\">this guide\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"share-your-product-catalogue\">\u003Cb>Share Your Product Catalogue\u003C\u002Fb>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You already know that the product catalogue is a key ingredient to creating a dynamic ad, however it is also important to understand how Facebook pulls the content into your ad.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">A catalogue is like a container that holds all the information about your product that is needed for creating dynamic ads on Facebook.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">The feed is a file housed in the catalog that contains prices, availability, image urls and other metrics for all the products that you want to advertise. It is possible to have more than one feed within the same catalogue.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">A product set is a group of items selected from your inventory which you can create within your catalogue. \u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Each item in your catalogue has a unique identifier code called a product ID.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To create and manage your catalogue with Facebook you can either use the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fhelp\u002F1659534074121655\">\u003Cspan style=\"font-weight: 400;\">Catalogue Manager\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> platform (this is for more comprehensive experience) or Business Manager as a quicker alternative. If you’re not sure how to do it, read \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F169396597334438\">\u003Cspan style=\"font-weight: 400;\">this guide\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"231\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fshare-your-product-catalogue-screenshot.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14110\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"create-an-ad-template\">\u003Cb>Create An Ad Template\u003C\u002Fb>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A big benefit of dynamic ads is that they allow you to create an ad template rather than having to create an ad for each item individually which can save advertisers a lot of time and effort. The ad template automatically generates images and details pulled through from the catalogue itself. However, there are a few steps you need to follow in order to create a dynamic ad template:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Firstly, select ‘Catalogue Sales’ as a campaign objective\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Then select the right audience whether it’s the previous site visitors or the broad audience (refer to point 2 for detailed info)\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Choose the appropriate ad placement (dynamic ads can appear across Facebook, Instagram, the Audience Network or Messenger) \u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Use the right ad format which can be a single image, a carousel or collection ad\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"243\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fad-template-screenshot.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-14111\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Write a copy for your ad in the text box\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Give Facebook the headline and News Feed description for your product set \u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">There also a few optional settings like adding a call-to-action button or a deep link unique to each item\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">After you’ve created your ad template and everything is ready, Facebook will automatically pull the product URL & the product image and include them in a fixed place in the ad. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"control-your-creative\">\u003Cb>Control Your Creative\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Even though the product image is generated automatically by Facebook, there are a few different options to make your dynamic ads more unique. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">One of them is adding the overlays to the item images using the Creative Tools feature in Facebook Ads Manager. This will allow you to add frames (for example a logo), pricing and shipping details. It is also possible to customise the overlay by choosing its colour, shape, font and position. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Another option to get more out of your dynamic ads is creating categories that will allow you to show users different types of products in a single ad unit. This only applies to the carousel ad format and means that you can segment the products in your ads by specific categories or brands and choose a custom image and heading for each category, rather than showing individual items. Using thematic images will make your ads look more appealing on different placements.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Hopefully, this article gave you a great insight of what Dynamic Ads are and how to use them to turn shoppers into buyers. However, if you’re feeling that you need some help with setting up your Dynamic Ads or any other type of ads on social media platforms, get in touch with our team \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cspan style=\"font-weight: 400;\">here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10,11],36,40,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-4687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc",{"page_content_modules":26,"hero":142},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How To Turn Shoppers Into Buyers Using Facebook Dynamic Ads",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,116,128],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":113},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108,110],{"name":109,"image":38},"Joe Turnbull",{"name":111,"image":112},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":127},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124,126],{"name":125,"image":38},"Harry Clements",{"name":111,"image":112},{"to":114,"name":115},{"type_key":17,"title":129,"excerpt":130,"to":131,"postedAt":132,"readingTime":133,"image":134,"authors":135,"category":139},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[136],{"name":137,"image":138},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":140,"name":141},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type":143,"style":144,"heading":30,"date":4,"updatedAt":145,"reading_minutes":105,"image":146,"imageAlt":30,"categories":147,"collections":417},"blog-post","light","2022-10-24T09:35:34","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FONdVqUpy-050720211625507247_tristan-colangelo-d4OnMIl5OYk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[148,332],{"id":10,"count":149,"description":150,"link":140,"name":141,"slug":151,"taxonomy":152,"parent":44,"meta":153,"acf":154,"head_links":155,"resource_count":156,"yoast_title":157,"yoast_meta":158,"yoast_json_ld":202,"_links":300,"path":140},103,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. 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