[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-navigate-social-media-trends":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":364,"breadcrumbs":365,"reading_minutes":135,"category":373,"head":375},"2026-06-10T10:15:59",{"rendered":6},"\n\u003Cp>The rules of social have changed, and what used to work – the polished grid, the aspirational aesthetic, the carefully scheduled campaign- has given way to something faster, looser and a lot more demanding. \u003C\u002Fp>\n\n\n\n\u003Cp>Platforms have increasingly been moving away from aesthetics and towards keeping people entertained. And audiences have moved with them. Take TikTok, for example, its engagement rate hit 3.7% in 2025, up \u003Cstrong>49% year-on-year,\u003C\u002Fstrong> the highest of any platform, and notoriously where trends originate. And according to Kepios data…\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>64.8% of Instagram users now say they come to the platform for entertaining and funny content. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>People aren’t following brands for product updates anymore. They’re there to be entertained.\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsproutsocial.com\u002Finsights\u002Fsocial-media-statistics\u002F\"> \u003C\u002Fa>Which means the pressure to participate in trends has never been higher. \u003C\u002Fp>\n\n\n\n\u003Cp>But that doesn’t mean every trend is right for every brand.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-brands-getting-it-right\">\u003Cstrong>The brands getting it right\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The brands doing best on social right now aren’t the ones reacting to everything. They’re the ones comfortable enough to let things pass them by, which is a harder skill than it sounds. \u003C\u002Fp>\n\n\n\n\u003Cp>When creating content for social media, there’s constant pressure to be first, to prove you’re across it all and to show up everywhere. But audiences can immediately spot when a brand is forcing something that doesn’t feel organic to them, and they’re quick to call them out in the comments. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"244\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002FPrimark-tiktok-500-1-second.gif\" alt=\"\" class=\"wp-image-39055\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Because that panicked “\u003Cem>how do we make this trend work to get more views\u003C\u002Fem>” energy isn’t just making you feel like you’re constantly behind, it’s actively eroding trust with your audience. That’s why, a lot of the time, a misfire often does more damage than simply sitting a trend out.\u003C\u002Fp>\n\n\n\n\u003Cp>But there is hope. Some brands consistently get this right, like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@primark?lang=en-GB\">Primark\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@sistersandseekers?lang=en-GB\">Sisters and Seekers\u003C\u002Fa>. The key difference is that they aren’t just successful because they move fast; they’re successful because they have a clearly defined tone, and trends slot naturally into it. The personality was already there. The trend just gave it somewhere to go.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"426\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002FPrimark-tiktok-vertical-1-240.gif\" alt=\"\" class=\"wp-image-39058\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"participation-vs-adaptation\">\u003Cstrong>Participation vs. Adaptation\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Not every brand naturally fits every trend –  and that’s where adaptation works better than direct participation.\u003C\u002Fp>\n\n\n\n\u003Cp>Brands don’t need to recreate a meme or use trending audio to stay relevant. Often, it’s enough to borrow the elements that make content feel platform-native: faster cuts, on-screen text, familiar formats, and strong social-first hooks. This creates content that feels current without trying too hard.\u003C\u002Fp>\n\n\n\n\u003Cp>And sometimes, the smartest way to join a cultural moment is through community management alone, putting your brand in the conversation without creating any new content at all.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"knowing-when-to-show-up\">\u003Cstrong>Knowing when to show up\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Once you’ve figured out how you want to show up, the next question is whether you’ve left it too late. Although not the biggest factor, speed does play a role in the success of a trend. Every trend moves through the same four stages, and where you land in that cycle matters more than most brands realise.\u003C\u002Fp>\n\n\n\n\u003Cp>A trend usually starts in a \u003Cstrong>niche,\u003C\u002Fstrong> typically creator-led, early adopter territory. This is where there’s a lot of potential if you’re paying attention, but at this stage, you’ll likely see a delayed response to your content as the trend starts to pick up. \u003C\u002Fp>\n\n\n\n\u003Cp>Then it hits a \u003Cstrong>peak\u003C\u002Fstrong>: which is mainstream visibility, you’ll often see higher engagement, and at this stage, it’s still worth joining if you move quickly. \u003C\u002Fp>\n\n\n\n\u003Cp>After that comes \u003Cstrong>saturation\u003C\u002Fstrong>, when every brand piles in at once and audiences start switching off and moving onto the next trend. \u003C\u002Fp>\n\n\n\n\u003Cp>And finally, \u003Cstrong>decline\u003C\u002Fstrong>, where participation just reads as slow, and you’re unlikely to get any interaction.\u003C\u002Fp>\n\n\n\n\u003Cp>The length of each stage depends on the trend itself, but no matter the theme, the stages remain the same. Most brands arrive at stage three (saturation). The bottleneck is almost always internal: approvals, sign-offs, rounds of feedback that eat up the window of opportunity entirely. \u003C\u002Fp>\n\n\n\n\u003Cp>So, understanding this lifecycle doesn’t just help you move faster; it gives you a concrete case to make internally for why speed matters. “\u003Cem>We’re starting to see this trend fall into the saturation phase, and if it does, we’ll miss the opportunity for engagement\u003C\u002Fem>” is a much stronger sense of urgency than “\u003Cem>here’s a trend I’m seeing a lot, we should jump on it\u003C\u002Fem>“.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"before-you-commit-ask-yourself-four-things\">\u003Cstrong>Before you commit, ask yourself four things\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’ve identified which trend you want to post, you’ve decided how you’re going to do it, and you’re pretty certain your audience will want to see it on your feed. \u003C\u002Fp>\n\n\n\n\u003Cp>This is when you should stop and run your trend through this criteria before spending time and resources on it:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Is our audience actually engaging with this?\u003C\u002Fli>\n\n\n\n\u003Cli>Would it feel natural for us to join?\u003C\u002Fli>\n\n\n\n\u003Cli>Can we bring something original, or are we just adding to the noise?\u003C\u002Fli>\n\n\n\n\u003Cli>Are we early enough for it to still land?\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>If your answers are mostly no’s, skip it. That’s not a failure of creativity; it’s a strategic call.\u003C\u002Fp>\n\n\n\n\u003Cp>The brands getting this right in 2026 aren’t the fastest ones in the room. They’re the most self-aware. Trend participation works when it feels like a natural extension of who you already are, not a bid to seem relevant. \u003C\u002Fp>\n\n\n\n\u003Cp>Know your brand, pick your moments and when you do show up, make it count.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Sources for stats quoted in this article:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsproutsocial.com\u002Finsights\u002Fsocial-media-statistics\u002F\">Sprout Social, 2026\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdatareportal.com\u002Fsocial-media-users\">Datareportal, 2025 \u003C\u002Fa>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10],39,[],[13],362,[15,16,17,18,19,20,21,22],"post-39052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":24,"hero":172},[25,123],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Participation vs. Adaptation: How to navigate social media trends",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},230,"\u002Fabout\u002Four-team\u002Fgabriella-molinari\u002F","Gabriella Molinari","Senior Social and Influencer Specialist","I've specialised in building end-to-end social strategies and scalable frameworks, whether that's defining content direction and channel roles or creating toolkits that enable teams to deliver social-first content consistently at scale.","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":67},"\u003Cp>Senior Social and Influencer Specialist. Joined Impression in March 2026.\u003C\u002Fp>\n\u003Cp>I’ve spent the last 6+ years working across social strategy, content and influencer activity, primarily in agency environments. I’ve led social media teams for brands including Holland and Barrett, Primark and Barbour, working across both UK and international markets. Across my roles, I’ve specialised in building end-to-end social strategies and scalable frameworks, whether that’s defining content direction and channel roles or creating toolkits that enable teams to deliver social-first content consistently at scale. A big part of my work has been shaping how brands show up on social in a way that’s both strategically sound and culturally relevant, ensuring content isn’t just well-produced, but genuinely built for how people discover and engage with content today.\u003C\u002Fp>\n\u003Cp>No two days are the same, which is what I love most about it. My time is split between working on existing accounts and supporting new business opportunities. That might look like building out social strategies, planning and scheduling content, exploring new areas like community management and employee-generated content, and working on pitches for new clients. Right now, there’s a real focus on defining what “good” looks like, from ways of working to the quality of output. It’s a genuinely exciting time to be part of the team, and I feel like I’m helping shape something from the ground up.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I decided to stop telling myself I couldn’t run. I couldn’t get past a couple of minutes without feeling like I’d forgotten how to breathe, but I stuck with it, and five months later, I ran a half-marathon. It’s something I’m really proud of, and it taught me a lot about what you can achieve when you stop talking yourself out of things.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Running has definitely become a big part of my life. It’s my go-to for clearing my head. I’m also a Pilates Princess, I love baking when I have the time, and I’m currently relearning Italian. Most of my time outside of work is spent with my four-year-old, which definitely keeps life busy (and fun)!\u003C\u002Fp>\n",[40,58],{"page":41,"link_text":57},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},37897,"98","2026-04-13 11:44:52","","PR & Social","publish","closed","pr-social","2026-10-13 10:10:21",0,"\u002F?page_id=37897","page","0","raw","\u002Fpr-social\u002F","PR + Social",{"page":59,"link_text":62},{"ID":60,"post_author":43,"post_date":61,"post_date_gmt":61,"post_content":45,"post_title":62,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":63,"to_ping":45,"pinged":45,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":45,"post_parent":42,"guid":65,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":66},38107,"2026-04-13 12:00:36","Influencer marketing","influencer-marketing","2026-06-30 11:11:02","\u002F?page_id=38107","\u002Fpr-social\u002Finfluencer-marketing\u002F",{"ID":68,"id":68,"title":69,"filename":70,"filesize":71,"url":72,"link":73,"alt":45,"author":74,"description":45,"caption":45,"name":75,"status":76,"uploaded_to":51,"date":77,"modified":77,"menu_order":51,"mime_type":78,"type":79,"subtype":80,"icon":81,"width":82,"height":83,"sizes":84},39204,"Gabriella-Molinari","Gabriella-Molinari.png",402234,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&q=90","\u002Fgabriella-molinari\u002F","12","gabriella-molinari","inherit","2026-06-09 15:36:31","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":85,"thumbnail-width":86,"thumbnail-height":86,"medium":87,"medium-width":88,"medium-height":89,"medium_large":90,"medium_large-width":91,"medium_large-height":92,"large":93,"large-width":94,"large-height":95,"1536x1536":96,"1536x1536-width":97,"1536x1536-height":98,"2048x2048":99,"2048x2048-width":100,"2048x2048-height":101,"post-thumbnail":102,"post-thumbnail-width":103,"post-thumbnail-height":104,"12_col":105,"12_col-width":106,"12_col-height":107,"default_landscape":108,"default_landscape-width":109,"default_landscape-height":83,"default_portrait":110,"default_portrait-width":83,"default_portrait-height":109,"6_col_and_margin_short":111,"6_col_and_margin_short-width":103,"6_col_and_margin_short-height":107,"11_col_and_margin":112,"11_col_and_margin-width":113,"11_col_and_margin-height":107,"9_col_rectangle":114,"9_col_rectangle-width":115,"9_col_rectangle-height":116,"11_col":117,"11_col-width":118,"11_col-height":107,"staff_image_696_600":119,"staff_image_696_600-width":82,"staff_image_696_600-height":83,"rectangular_thumbnail":120,"rectangular_thumbnail-width":121,"rectangular_thumbnail-height":122},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FGabriella-Molinari.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":124,"reduced":27,"top_overlap":125,"bottom_underlap":125,"disable_observer":-1,"heading":126,"cta_text":127,"cta_link":128,"items":129},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[130,150,162],{"type_key":16,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":147},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[138,141,144],{"name":139,"image":140},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":142,"image":143},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":145,"image":146},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":149},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":16,"title":151,"excerpt":152,"to":153,"postedAt":154,"readingTime":155,"image":156,"authors":157,"category":161},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[158],{"name":159,"image":160},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":149},{"type_key":16,"title":163,"excerpt":164,"to":165,"postedAt":166,"readingTime":167,"image":168,"authors":169,"category":171},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. 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Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. 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