[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-implement-test-google-ads-call-tracking-using-tag-manager":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":462,"breadcrumbs":463,"reading_minutes":176,"category":472,"head":475},"2020-07-09T15:43:57",{"rendered":6},"\n\u003Cp>If you’re a business who receives a high percentage of customers via telephone, it can often be a challenge to attribute them a specific piece of marketing activity or channel. Luckily, at least for Google Ads, this challenge has a solution, and even better, it’s free! \u003C\u002Fp>\n\n\n\n\u003Cp>There are four types of call tracking within Google Ads… \u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Calls from ads themselves\u003C\u002Fli>\n\n\n\n\u003Cli>Calls to a phone number on your website\u003C\u002Fli>\n\n\n\n\u003Cli>Clicks on a number on your mobile website\u003C\u002Fli>\n\n\n\n\u003Cli>Manually Importing calls via spreadsheet upload\u003Cbr>(This would require capturing the GCLID (Google Click ID)\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>This guide will be covering option 2, calls to a phone number on your website. We will also be utilising Google Tag Manager for the tag implementation as this can be used by anyone without the need for developer support.\u003C\u002Fp>\n\n\n\n\u003Cp>Before we start, it’s worth mentioning that if you are looking for full multi-channel call tracking, the best solution will be a dedicated call tracking service.  Whilst these are subscription-based services, they will offer you the best feature set for tracking and reporting on calls across all channels. If you are more interested in just tracking paid search performance, this guide’s for you. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-does-google-ads-call-tracking-work\">How does Google Ads call tracking work?\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Ads call tracking works by dynamically replacing the telephone number on your website with a Google forwarding number. These numbers are automatically generated when someone visits your website after clicking one of your ads. As these numbers are uniquely generated for each ad click, they can be attributed to a specific campaign.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"creating-the-conversion-action\">Creating the conversion action\u003C\u002Fh2>\n\n\n\n\u003Cp>The first step is to create the call conversion action inside of Google Ads. To do this, navigate to \u003Cstrong>Tools & Settings\u003C\u002Fstrong> \u003Cstrong>> Conversions \u003C\u002Fstrong>and click the blue ‘\u003Cstrong>plus\u003C\u002Fstrong>‘ symbol shown below. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fcall-tracking.jpg\" alt=\"\" class=\"wp-image-21747\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>Then select ‘\u003Cstrong>Phone calls’ \u003C\u002Fstrong>and then select the second option reading ‘\u003Cstrong>Calls to a phone number on your website\u003C\u002Fstrong>‘.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fsetp2-1.jpg\" alt=\"\" class=\"wp-image-21773\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>After clicking ‘\u003Cstrong>Continue\u003C\u002Fstrong>‘, you can then begin configuring the various conversion action settings that you may be familiar with from setting up other Google Ads conversions. The only notable difference is an option to set the ‘Call Length’. This will set a minimum duration for the call to be counted as a conversion. By default, this is set to 60 seconds but should be changed depending on your particular setup and average call length. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you are happy with your settings, click ‘\u003Cstrong>Create and Continue\u003C\u002Fstrong>‘. You will be then given various methods to implement the tracking tag onto your website. Select the third tab that reads ‘\u003Cstrong>Use Google Tag Manager\u003C\u002Fstrong>‘ and make note of the unique \u003Cstrong>Conversion ID\u003C\u002Fstrong> and \u003Cstrong>Conversion label\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fblog-12153-image02.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21772\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"adding-the-conversion-tag-to-your-website-via-google-tag-manager\">Adding the conversion tag to your website via Google Tag Manager\u003C\u002Fh2>\n\n\n\n\u003Cp>Before you create the new tag, you need to also make note of exactly how your telephone number is displayed on your website, including any area codes and spaces. This enables the tag to automatically locate instances of the telephone number on your website and replace them with the Google forwarding number.\u003C\u002Fp>\n\n\n\n\u003Cp>Once you have your telephone number, Conversion ID and Conversion Label to hand, create a new tag and select the built-in tag type ‘\u003Cstrong>Google Ads Calls form Website Conversions\u003C\u002Fstrong>‘. You can then configure the tag by populating the three boxes with the corresponding values. Lastly, set the tag to fire on all pages and save!\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fcalls-gtm.jpg\" alt=\"\" class=\"wp-image-21777\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"testing\">Testing\u003C\u002Fh2>\n\n\n\n\u003Cp>To test the tag, first set Tag Manager into preview mode. This will allow you to run the new call tracking tag locally without having to publish the container changes. Once your container is is preview mode, navigate to a page on your website that contains the telephone number but append ‘\u003Cstrong>#google-wcc-debug\u003C\u002Fstrong>‘ to the URL.  For example, \u003Cstrong>www.impressiondigital.com\u002F#google-wcc-debug\u003C\u002Fstrong>. This will place the call tracking tag into test mode and display a testing window in the bottom left-hand corner of your browser. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Note: \u003C\u002Fstrong>If you have Tag Manager in preview mode, you may need to minimise the preview window to reveal it!\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"611\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002Fcalldebugger.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29874\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>Once you see the window, click the \u003Cstrong>‘Force’\u003C\u002Fstrong> button. The testing tool will then attempt to replace all instances of your telephone number on the page. If successful, you should see your number replaced with test digits. If unsuccessful, revisit your tag in Google Tag Manager and ensure the telephone number is exactly as it appears on your web page.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fnumber-replaced.jpg\" alt=\"\" class=\"wp-image-21794\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cdiv style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Cp>If your test was successful, you can then go ahead and publish the changes made to your Tag Manager container. Call tracking in now in place!\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"final-notes\">Final notes!\u003C\u002Fh2>\n\n\n\n\u003Cp>If you have multiple numbers on your website you will need a call conversion tag for each one, however, you can only track one telephone number per page. For example, if you have contact details for two or more offices on your ‘Contact us’ page, only one telephone number will be trackable.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to track multiple telephone numbers, you need to ensure the following conditions are met.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Telephone numbers are on different pages\u003C\u002Fli>\n\n\n\n\u003Cli>Each number has its own call conversion tag\u003C\u002Fli>\n\n\n\n\u003Cli>Tags only fire on the pages that contain the corresponding telephone numbers, not all pages as instructed earlier in the guide.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10,11],41,40,[],[14],120,[16,17,18,19,20,21,22,23,24],"post-5204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement","category-ppc",{"page_content_modules":26,"hero":185},[27,135],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How to implement & test Google Ads call tracking using Tag Manager",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},29,"\u002Fabout\u002Four-team\u002Fharry-brace\u002F","Harry Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":79},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or gaming.\u003C\u002Fp>\n",[42,60,70],{"page":43,"link_text":59},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},374,"98","2021-01-11 16:25:32","","Analytics","publish","closed","analytics","2026-09-25 09:11:08",0,"\u002F?page_id=374","page","0","raw","\u002Fanalytics\u002F","Web Analytics",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":69},17916,"2022-06-20 08:56:55","Tag Management","tag-management","2026-09-24 15:15:21",17552,"\u002F?page_id=17916","\u002Fmedia-solutions\u002Ftag-management\u002F",{"page":71,"link_text":74},{"ID":72,"post_author":45,"post_date":73,"post_date_gmt":73,"post_content":47,"post_title":74,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":75,"to_ping":47,"pinged":47,"post_modified":76,"post_modified_gmt":76,"post_content_filtered":47,"post_parent":67,"guid":77,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":78},17140,"2022-05-27 14:22:19","Google Marketing Platform","google-marketing-platform","2026-09-25 10:43:13","\u002F?page_id=17140","\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"ID":80,"id":80,"title":81,"filename":82,"filesize":83,"url":84,"link":85,"alt":47,"author":86,"description":47,"caption":47,"name":87,"status":88,"uploaded_to":53,"date":89,"modified":89,"menu_order":53,"mime_type":90,"type":91,"subtype":92,"icon":93,"width":94,"height":95,"sizes":96},25135,"Harry-Brace2","Harry-Brace2.png",306919,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&q=90","\u002Fharry-brace2\u002F","12","harry-brace2","inherit","2023-10-03 16:03:03","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":97,"thumbnail-width":98,"thumbnail-height":98,"medium":99,"medium-width":100,"medium-height":101,"medium_large":102,"medium_large-width":103,"medium_large-height":104,"large":105,"large-width":106,"large-height":107,"1536x1536":108,"1536x1536-width":109,"1536x1536-height":110,"2048x2048":111,"2048x2048-width":112,"2048x2048-height":113,"post-thumbnail":114,"post-thumbnail-width":115,"post-thumbnail-height":116,"12_col":117,"12_col-width":118,"12_col-height":119,"default_landscape":120,"default_landscape-width":121,"default_landscape-height":95,"default_portrait":122,"default_portrait-width":95,"default_portrait-height":121,"6_col_and_margin_short":123,"6_col_and_margin_short-width":115,"6_col_and_margin_short-height":119,"11_col_and_margin":124,"11_col_and_margin-width":125,"11_col_and_margin-height":119,"9_col_rectangle":126,"9_col_rectangle-width":127,"9_col_rectangle-height":128,"11_col":129,"11_col-width":130,"11_col-height":119,"staff_image_696_600":131,"staff_image_696_600-width":94,"staff_image_696_600-height":95,"rectangular_thumbnail":132,"rectangular_thumbnail-width":133,"rectangular_thumbnail-height":134},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":136,"reduced":29,"top_overlap":137,"bottom_underlap":137,"disable_observer":-1,"heading":138,"cta_text":139,"cta_link":140,"items":141},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[142,159,171],{"type_key":17,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":156},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150,153],{"name":151,"image":152},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":154,"image":155},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":164,"image":165,"authors":166,"category":170},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[167,169],{"name":168,"image":152},"Harry Clements",{"name":154,"image":155},{"to":157,"name":158},{"type_key":17,"title":172,"excerpt":173,"to":174,"postedAt":175,"readingTime":176,"image":177,"authors":178,"category":182},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. 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