[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-create-the-perfect-facebook-ad":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":363,"breadcrumbs":364,"reading_minutes":45,"category":372,"head":375},"2019-10-17T15:16:36",{"rendered":6},"\n\u003Cp>The article below will guide you through all the steps you need to take, to create the perfect Facebook Ad that will take your campaigns to the next level. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Every Facebook campaign is built in three steps – campaign, ad set & ad. While it is very important to focus on choosing the right audience, placements and bid strategy, without a strong & relevant ad, your Facebook campaign might not get the results you want to achieve. That’s why, it is crucial to dedicate time to building a quality ad from the beginning, rather than having to continuously optimise it in a later stage.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ad-creative\">\u003Cb># Ad Creative\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"facebook-ad-dimensions\">\u003Cstrong> Facebook Ad Dimensions \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Always make sure to get the right size for your creative, whether it’s a single image, video, carousel, story ad or others. Use \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Finfluencermarketinghub.com\u002Ffacebook-ad-sizes-and-specifications-2019-the-complete-cheat-sheet\u002F\">\u003Cspan style=\"font-weight: 400;\">this guide\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> to find the right Facebook ad size.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"customise-for-placements\">\u003Cstrong> Customise For Placements \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Facebook has recently added a new feature allowing you to customise creatives for each placement. This is helpful to make sure that your ads will always look eye-catching and professional, wherever they’re showing. When creating assets for each placement, make sure you’re using the right dimensions. If the creatives are too small or too big, Facebook won’t allow you to use them.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fcreating-the-perferct-facebook-ad-image-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15284\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"high-quality\">High Quality \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A good quality of your creative reflects how professional your brand looks. Spend some time to ensure that your image or video is the best quality possible and looks good on each platform, whether it’s Facebook or Instagram. Small tip: don’t forget to view the ad preview first, before publishing your ad. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"eye-catching\">Eye-catching \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The good quality of your creative won’t do the trick if you’re using a plain picture that is not bringing users’ attention. Our advice is to consider how your creative can stand out from your competitors ads, while also bringing customers that are genuinely interested in your products or services.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"image-text-rating\">Image Text Rating \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Facebook doesn’t like when there is too much text in the creative and this can massively reduce the potential of your reach. Try to reduce the amount of text you want to include, and make sure to run your creatives through the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fads\u002Ftools\u002Ftext_overlay\">\u003Cspan style=\"font-weight: 400;\">Facebook Overlay Tool\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> before publishing your ad.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"split-test\">Split Test \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A very common practise is to split test the ad using at least two or three different creatives. If you’re only using one image or video, it may happen that your audience doesn’t find it interesting enough and ends up scrolling down without taking any action. That’s why we recommend using more than just one creative, so that you can compare their results and see which one performs best within your audience, which will also give you a good insight for creating more relevant assets in the future.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ad-copy\">\u003Cb>#Ad Copy\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"short-but-strong\"> Short But Strong \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">People these days are always busy, rushing from one place to another, and often don’t have time to read every post or watch every video ad. This leads to the fact that usually, the shorter ad copy, the better. However, remember to include the most important information and the desired action that you want your audience to take. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"split-test\">Split Test \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Not only you should consider split testing the creatives, but you should also think about using two different ad copies to test their results against each other. This will help you understand if you audience likes shorter or longer ad copy, with the use of emojis or bullet points or not.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"problem-solving\">Problem Solving \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Instead of trying to sell your products or services, use a problem solving technique by telling your audience how can you help them. People are more likely to click your ad when they see the value they can get from it. Think of what they need and deliver it to them through your ad.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"include-call-to-action-optimise-cta-button\">Include Call To Action & Optimise CTA Button \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Including a call to action in your ad copy will help you convince people to click on your ad. When writing the CTA, try to keep it short but prominent and promote the benefit rather than the product. Also, remember to always optimise the CTA button by choosing the right message that suits the desired action.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"143\" height=\"282\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fcreating-the-perfect-facebook-ad-image-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15285\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"headline-description\">Headline & Description \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Although this is optional, it is recommended to always use Headline & Description that can be found next to the CTA button. This is another way to let your audience know what you’re trying to sell through your ad.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"technicality\">\u003Cb>#Technicality\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"facebook-pixel\">Facebook Pixel \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Make sure your Facebook Pixel is set up correctly, linked to the right account and always turned on. This will help you to understand how many clicks\u002F impressions or conversions your ads are delivering and also should help you to know how to optimise your campaigns going forward.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"utm-tags\">UTM tags  \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Use UTM tags as an addition to the destination URL of your ads. This will allow you to track traffic from your Facebook or Instagram campaigns and report it back in Google Analytics. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"link-it-to-the-right-facebook-page\">Link It To The Right Facebook Page \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Pretty simple but very important, especially if you’re an agency or a freelancer managing many accounts. Ensure that you’re linking your ad to the correct Facebook Page & Instagram account to avoid advertising the incorrect message.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"adding-the-right-url\">Adding The Right URL \u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Lastly, make sure you’re implementing the right URL, where you want to redirect people, after seeing your ad. Consider using different URLs for Facebook and Instagram ads to better understand where your audience converts best.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10,11],36,40,[],[14,15],118,95,[17,18,19,20,21,22,23,24,25],"post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc",{"page_content_modules":27,"hero":86},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"How To Create The Perfect Facebook Ad?",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,60,75],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":57},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48,51,54],{"name":49,"image":50},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":52,"image":53},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":55,"image":56},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":58,"name":59},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":61,"excerpt":62,"to":63,"postedAt":64,"readingTime":65,"image":66,"authors":67,"category":74},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[68,71],{"name":69,"image":70},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":72,"image":73},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":58,"name":59},{"type_key":18,"title":76,"excerpt":77,"to":78,"postedAt":79,"readingTime":45,"image":80,"authors":81,"category":85},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[82,84],{"name":83,"image":70},"Harry Clements",{"name":72,"image":73},{"to":58,"name":59},{"type":87,"style":88,"heading":31,"date":4,"updatedAt":89,"reading_minutes":45,"image":90,"imageAlt":31,"categories":91,"collections":362},"blog-post","light","2026-04-09T11:45:25","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4PdOtGjP-050720211625508014_will-francis-r02wxT3-PYw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[92,277],{"id":10,"count":93,"description":94,"link":95,"name":96,"slug":97,"taxonomy":98,"parent":99,"meta":100,"acf":101,"head_links":102,"resource_count":103,"yoast_title":104,"yoast_meta":105,"yoast_json_ld":150,"_links":249,"path":95},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social","paid-social","category",0,[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[106,108,111,114,117,120,123,125,127,129,132,135,138,141,144,147],{"property":107,"content":104},"title",{"property":109,"content":110},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":112,"content":113},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":115,"content":116},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":118,"content":119},"og:locale","en-GB",{"property":121,"content":122},"og:type","article",{"property":124,"content":104},"og:title",{"property":126,"content":110},"og:description",{"property":128,"content":116},"og:url",{"property":130,"content":131},"og:site_name","Impression",{"property":133,"content":134},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":136,"content":137},"og:image:width",1200,{"property":139,"content":140},"og:image:height",630,{"property":142,"content":143},"og:image:type","image\u002Fjpeg",{"property":145,"content":146},"twitter:card","summary_large_image",{"property":148,"content":149},"twitter:site","@impressiontalk",{"@context":151,"@graph":152},"https:\u002F\u002Fschema.org",[153,161,171,182],{"@type":154,"@id":155,"url":155,"name":104,"isPartOf":156,"description":110,"breadcrumb":158,"inLanguage":160},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":157},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":159},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":162,"@id":159,"itemListElement":163},"BreadcrumbList",[164,169],{"@type":165,"position":166,"name":167,"item":168},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":165,"position":170,"name":96},2,{"@type":172,"@id":157,"url":168,"name":131,"description":173,"publisher":174,"inLanguage":119,"potentialAction":176},"WebSite","",{"@id":175},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":177,"target":178,"query-input":181},"SearchAction",{"@type":179,"urlTemplate":180},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":183,"@id":175,"name":131,"url":168,"logo":184,"image":190,"sameAs":191,"@context":195,"email":196,"foundingDate":197,"legalName":198,"vatID":199,"description":200,"telephone":201,"address":202,"location":209,"areaServed":242},"Organization",{"@type":185,"inLanguage":119,"@id":186,"url":187,"contentUrl":187,"width":188,"height":189,"caption":131},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[192,193,194],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[287,288,290,291,293,295,296,297,298,299,300,301,302,303,304,305],{"property":107,"content":285},{"property":109,"content":289},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[457,458,459,460,461,463,464,465,468,470,472,473,474,475,476,478,479,481],{"name":112,"content":113},{"property":118,"content":294},{"property":121,"content":122},{"property":124,"content":376},{"property":126,"content":462},"The article below will guide you through all the steps you need to take, to create the perfect Facebook Ad that will take your campaigns to the next level.  Every Facebook campaign is built in three steps – campaign, ad set & ad. 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