[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":432,"breadcrumbs":433,"reading_minutes":160,"category":441,"head":444},"2025-07-17T14:00:57",{"rendered":6},"\n\u003Cp>Overwhelmed by the number of platforms available for hosting your ecommerce business? In this guide, we’ll introduce you to three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. We’ll run through the advantages and disadvantages of each and let you decide for yourself which is the best SEO ecommerce platform for your business. \u003C\u002Fp>\n\n\n\n\u003Cp>Use the links below to navigate ahead if you’re looking for something in particular:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-an-ecommerce-platform\">What is an ecommerce platform?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-two-types-of-ecommerce-platforms\">The two types of ecommerce platforms\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#hosted-ecommerce-platforms\">Hosted ecommerce platforms\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-a-hosted-ecommerce-platform\">Benefits of a hosted ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-a-hosted-ecommerce-platform\">Disadvantages of a hosted ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#self-hosted-content-management-systems-cms\">Self-hosted content management systems (CMS)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-a-self-hosted-content-management-system\">Benefits of a self-hosted content management system\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-a-self-hosted-content-management-system\">Disadvantages of a self-hosted content management system\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#which-type-of-ecommerce-platform-is-best-for-my-business\">Which type of ecommerce platform is best for my business? \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#6-factors-you-should-consider-when-choosing-an-ecommerce-platform\">6 factors you should consider when choosing an ecommerce platform\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-much-will-the-ecommerce-platform-cost\">How much will the ecommerce platform cost?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-payment-options-gateways-does-it-have\">What payment options\u002Fgateways does it have?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#will-the-ecommerce-platform-have-technical-support\">Will the ecommerce platform have technical support?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-secure-is-the-ecommerce-platform\">How secure is the ecommerce platform?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-features-does-it-have\">What features does it have?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#which-ecommerce-platform-is-best-for-seo\">Which ecommerce platform is best for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-4-best-ecommerce-platforms-for-seo\">The 4 best ecommerce platforms for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#shopify\">Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-shopify\">Benefits of Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-shopify\">Disadvantages of Shopify\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#bigcommerce\">BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-bigcommerce\">Benefits of BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-bigcommerce\">Disadvantages of BigCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#adobe-commerce\">Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-adobe-commerce\">Benefits of Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-adobe-commerce\">Disadvantages of Adobe Commerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#woocommerce-for-wordpress\">WooCommerce for WordPress\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#benefits-of-woocommerce\">Benefits of WooCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#disadvantages-of-woocommerce\">Disadvantages of WooCommerce\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#frequently-asked-questions-about-ecommerce-platforms-in-seo\">Frequently asked questions about ecommerce platforms in SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-seo-important-in-ecommerce\">Is SEO important in ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#where-should-i-get-started-with-seo-for-ecommerce\">Where should I get started with SEO for ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-important-are-customisable-urls-in-ecommerce\">How important are customisable URLs in ecommerce?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#choosing-the-best-ecommerce-platform-for-seo\">Choosing the best ecommerce platform for SEO\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center has-black-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b80a66b743f9553d61887b6086b2b491\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">Discover our industry-leading ecommerce SEO services\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-an-ecommerce-platform\">\u003Cstrong>What is an ecommerce platform?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>An ecommerce platform is a software solution that allows a business to create and manage online stores. In the modern age, with the vast majority of consumers turning to online shopping, having an effective ecommerce platform is vital for a successful business. Ideal for a startup or global business, an ecommerce platform is affordable and always open for business, giving your business a much higher amount of potential customers.\u003C\u002Fp>\n\n\n\n\u003Cp>Your chosen ecommerce platform also has a significant impact on your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO\u003C\u002Fa> performance as it will dictate much of the functionality of the site once it’s built, and how much control you have over its content. \u003C\u002Fp>\n\n\n\n\u003Cp>Before you start thinking about which ecommerce platform is best we recommend that you document your products and categorise them accordingly so that you have an idea of the size of your website. You’ll also want to think about some of the elements of functionality that you’re going to require, such as cross-categorisation if your products could sit under multiple categories. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you have a rough idea of what you need from your website, you can start thinking about the platform that will suit you best.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-two-types-of-ecommerce-platforms\">\u003Cstrong>The two types of ecommerce platforms\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There are two main types of ecommerce platforms to consider: managed (hosted) ecommerce platforms and content management systems (CMS). Read on to discover more.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"hosted-ecommerce-platforms\">Hosted ecommerce platforms\u003C\u002Fh3>\n\n\n\n\u003Cp>A hosted ecommerce platform, like Shopify and BigCommerce, is an ecommerce solution hosted on a third-party server you don’t own and can’t access. It is entirely managed by the provider rather than the store owner.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-a-hosted-ecommerce-platform\">Benefits of a hosted ecommerce platform\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Access to a higher quality server for less, because the cost is spread across all users.\u003C\u002Fli>\n\n\n\n\u003Cli>Decreased need for development expertise to build the site.\u003C\u002Fli>\n\n\n\n\u003Cli>Access to high-quality technical support (usually) when choosing a well-known ecommerce platform. This option is usually preferred by ecommerce businesses which lack internal development resources and seek a more simplified approach to shop building and management.\u003C\u002Fli>\n\n\n\n\u003Cli>User-friendly interfaces make it simple to manage business actions. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-a-hosted-ecommerce-platform\">Disadvantages of a hosted ecommerce platform\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Limited customisation with pre-designed templates means companies may not have the specific branding or functionality they desire.\u003C\u002Fli>\n\n\n\n\u003Cli>Higher long term costs due to recurring subscriptions and transaction costs.\u003C\u002Fli>\n\n\n\n\u003Cli>Locking into one vendor can make it hard to switch in the case of price increases or condition changes, essentially trapping businesses.\u003C\u002Fli>\n\n\n\n\u003Cli>The business has less control over their site’s performance, security, and data management as the host has control over the underlying infrastructure. \u003C\u002Fli>\n\n\n\n\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"self-hosted-content-management-systems-cms\">Self-hosted content management systems (CMS)\u003C\u002Fh3>\n\n\n\n\u003Cp>Self-hosted ecommerce platforms, such as Adobe Commerce and WooCommerce, are open source, decentralised applications. They are not automatically tied to a particular web host, meaning the website owner is free to choose and manage the relationship with their own hosting provider. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-a-self-hosted-content-management-system\">Benefits of a self-hosted content management system\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The ability to tailor the functionality and design of the features and tools mean it’s ensured to fit the business’s needs effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>Scalability of the CMS ensures, as the business grows, the CMS can grow and adapt too.\u003C\u002Fli>\n\n\n\n\u003Cli>Lower long term costs, as although the initial setup may be costly, there is no third party to pay subscription fees to.\u003C\u002Fli>\n\n\n\n\u003Cli>Flexibility due to no vendor lock-in allows the company to switch hosts or CMS whenever they require with little complication.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-a-self-hosted-content-management-system\">Disadvantages of a self-hosted content management system\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The technical complexity of setting up and managing your own CMS can be time-consuming and challenging without expertise.\u003C\u002Fli>\n\n\n\n\u003Cli>Security could be compromised if the security you set up is not adequate, as you must supply it yourself, and open-source CMS platforms are publicly available, making them vulnerable.\u003C\u002Fli>\n\n\n\n\u003Cli>Resources may be limited as, although the CMS can scale with the company, home servers have limited CPU, storage, bandwidth, etc. compared to third parties.\u003C\u002Fli>\n\n\n\n\u003Cli>Performance issues may occur if your CMS is not properly configured or if your servers cannot handle the strain. \u003C\u002Fli>\n\n\n\n\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"which-type-of-ecommerce-platform-is-best-for-my-business\">\u003Cstrong>Which type of ecommerce platform is best for my business? \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As with any business decision, there is no one-size-fits-all approach. For tech-savvy companies with suitable resources to host their own CMS, it would be wise to save the money and handle it yourself, provided you have the time. For companies looking for a simple, user-friendly solution to managing online stores, letting a third party take most of the responsibility can be a burden off the shoulders.  \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center has-black-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-e4e87e94c65d3bf41df91ee72bc39212\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">Explore opportunities with a leading ecommerce SEO agency\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-factors-you-should-consider-when-choosing-an-ecommerce-platform\">\u003Cstrong>6 factors you should consider when choosing an ecommerce platform\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Whether you are moving from one ecommerce platform to another or creating a new site from scratch, you will need to consider several factors. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-much-will-the-ecommerce-platform-cost\">How much will the ecommerce platform cost?\u003C\u002Fh3>\n\n\n\n\u003Cp>The most important consideration is how expensive the platform will be. Some ecommerce platforms operate on a Software as a Service (SaaS) model whereby you pay each month to use their service. Others offer a free basic version, but charge expensive one-off fees to upgrade. There is also the additional cost attached to certain themes and add-ons. All of these will need to be investigated before making a decision.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-payment-options-gateways-does-it-have\">What payment options\u002Fgateways does it have?\u003C\u002Fh3>\n\n\n\n\u003Cp>It is important that the platform you choose reflects the buying habits of your customers. Some ecommerce platforms do not accept digital wallet solutions like Apple Pay. If your business sells internationally, you should ensure that the ecommerce platform accepts the most common payment options in that market. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"will-the-ecommerce-platform-have-technical-support\">Will the ecommerce platform have technical support?\u003C\u002Fh3>\n\n\n\n\u003Cp>You should check the working hours for technical support on the platform. Some offer 24\u002F7 support, while others only operate Monday-Friday. Ensuring that you have the support you need could save you a lot of headaches.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-secure-is-the-ecommerce-platform\">How secure is the ecommerce platform?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fecommerce-security\u002F\">Online security\u003C\u002Fa> has never been more important. Businesses must ensure that their sensitive data is protected, as well as the sensitive data of their customers. A good ecommerce website will have \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fchrome-just-got-serious\u002F\">SSL certificates\u003C\u002Fa>, secure hosting solutions and multi-step authentication. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-features-does-it-have\">What features does it have?\u003C\u002Fh3>\n\n\n\n\u003Cp>Your ecommerce store will need additional features to get the most out of it. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Femail-marketing\u002F\">Automated email marketing\u003C\u002Fa>, abandoned cart emails, product review modules; all of these will help increase conversion rates. Ensure that the ecommerce platform is compatible with these features.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"which-ecommerce-platform-is-best-for-seo\">Which ecommerce platform is best for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Lastly, you need to ensure your ecommerce platform is effective at being seen on search engines. After all, there’s no use having an online store if nobody sees it. That’s why we’ve listed the 4 best ecommerce platforms for SEO. Keep reading for expert opinions on which platforms will get you off to the best start when it comes to increasing your organic search engine rankings.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-4-best-ecommerce-platforms-for-seo\">\u003Cstrong>The 4 best ecommerce platforms for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"shopify\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.shopify.com\u002Fuk\">Shopify\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Shopify is one of the most popular hosted ecommerce platforms on the market. Famed for its easy-to-use interface and quick setup process, Shopify is a great platform for setting up a new ecommerce site.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"399\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fabigail-ahern-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33965\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fabigailahern.com\u002F\">\u003Cem>Abigail Ahern\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, which is built on Shopify and optimised via Impression’s \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">\u003Cem>ecommerce SEO services\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-shopify\">Benefits of Shopify\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>SSL certificates are included.\u003C\u002Fli>\n\n\n\n\u003Cli>Bread-and-butter SEO tasks are easy to implement (metadata, alt tags, 301 redirects are suggested to you when you change a URL).\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify offers its own proprietary Cascading Style Sheets (CSS)editor called Liquid, which offers a respectable degree of customisation when it comes to the look and feel of your site.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-shopify\">Disadvantages of Shopify\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Standard blog functionality is lacking. There is no Yoast SEO integration and there is generally a lack of customisability out of the box.\u003C\u002Fli>\n\n\n\n\u003Cli>Shopify does not offer drag-and-drop functionality as standard, which makes updating content more time-consuming. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"bigcommerce\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bigcommerce.co.uk\u002F\">BigCommerce\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>BigCommerce is another popular hosted ecommerce platform. Designed with practicality in mind, BigCommerce is seen as a very user-friendly platform within the SEO community. \u003C\u002Fp>\n\n\n\n\u003Cp>BigCommerce claims to provide more promotional functionality than any other ecommerce hosted platform, integrating social media marketing, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Femail-marketing\u002F\">email marketing\u003C\u002Fa>, multi-channel marketing and promotions and vouchers into their mix.\u003C\u002Fp>\n\n\n\n\u003Cp>Over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftrends.builtwith.com\u002Fshop\u002FBigCommerce\">140,000 websites\u003C\u002Fa> worldwide use BigCommerce. It also has the BigCommerce University which is a platform for website owners to learn more about the capabilities of the platform.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"399\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fskullcandy-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33966\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.skullcandy.com\u002F\">\u003Cem>Skullcandy\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, built on BigCommerce\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-bigcommerce\">Benefits of BigCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>It offers a drag-and-drop website builder.\u003C\u002Fli>\n\n\n\n\u003Cli>It offers an image optimiser as standard, which means the size, quality and file format of each image is adapted to match the device. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-bigcommerce\">Disadvantages of BigCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>BigCommerce is typically a more expensive option than Shopify.\u003C\u002Fli>\n\n\n\n\u003Cli>It also has a relatively smaller app marketplace compared to Adobe Commerce and Shopify, which means that some features may be lacking.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"adobe-commerce\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fproducts\u002Fmagento\u002Fmagento-commerce.html\">Adobe Commerce\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>Formerly Magento Commerce, the platform \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fblog\u002Fthe-latest\u002Fmagento-is-now-part-of-adobe\">merged with Adobe Commerce\u003C\u002Fa> in 2018. This is one of the best known and most widely used ecommerce CMS, used by over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fhostingtribunal.com\u002Fblog\u002Fmagento-statistics\u002F#gref\">250,000 websites\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.adobe.com\u002Fuk\u002Fproducts\u002Fmagento\u002Fmagento-commerce.html\">Adobe Commerce\u003C\u002Fa> is specifically designed for large and growing ecommerce businesses and supports a host of advanced functionality which make it as easy as possible to manage big online stores.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"513\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fjb-furniture-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33964\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.jbfurniture.net\u002Fbrands\u002Fbramblecrest.html\">\u003Cem>JB Furniture\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, which is built on Magento 2\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-adobe-commerce\">Benefits of Adobe Commerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Adobe Commerce is open-source and fully customisable with the help of a developer, meaning it can be fully adaptable to your SEO strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>There is a large community of users who can answer queries and provide custom-plugins.\u003C\u002Fli>\n\n\n\n\u003Cli>The basic version is free and some standard themes are available.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-adobe-commerce\">Disadvantages of Adobe Commerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Adobe Commerce requires more development, making it more expensive to set up and maintain\u003C\u002Fli>\n\n\n\n\u003Cli>Adobe Commerce is self-hosted, meaning you will need to arrange and pay for hosting and domain registration. \u003C\u002Fli>\n\n\n\n\u003Cli>Its blog section is not the best, so Adobe Commerce websites often choose to host their blog on WordPress as either a subfolder or subdomain in a different theme.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"woocommerce-for-wordpress\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fen-gb.wordpress.org\u002Fplugins\u002Fwoocommerce\u002F\">WooCommerce for WordPress\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>WordPress is the most popular CMS in the world, with over \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wpzoom.com\u002Fblog\u002Fwordpress-statistics\u002F\">533 million websites\u003C\u002Fa> built on WordPress worldwide. This amounts to just under 43.5% of the internet.\u003C\u002Fp>\n\n\n\n\u003Cp>WooCommerce is a self-hosted platform built on WordPress. It is customisable and open-source and provides a large number of ecommerce themes. It can be added as a simple plugin to a WordPress site and set up in a matter of minutes.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"359\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Ffire-seals-direct-website-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33963\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot of the \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.firesealsdirect.co.uk\u002F\">\u003Cem>FireSealsDirect\u003C\u002Fem>\u003C\u002Fa>\u003Cem> website, built on WordPress with WooCommerce\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-woocommerce\">Benefits of WooCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Being open-source and self-hosted, WooCommerce is fully customisable to the bespoke needs of your business. \u003C\u002Fli>\n\n\n\n\u003Cli>Yoast SEO is available, which makes bread-and-butter SEO tasks such as metadata optimisation easy to implement. \u003C\u002Fli>\n\n\n\n\u003Cli>The Gutenberg page builder is available through WordPress, which makes content optimisation very user-friendly.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"disadvantages-of-woocommerce\">Disadvantages of WooCommerce\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>WooCommerce sites do not provide server hosting or SSL certificates as standard (although these aren’t hard to get hold of).\u003C\u002Fli>\n\n\n\n\u003Cli>As a bolt-on for WordPress, WooCommerce is considered a content publisher-first CMS rather than fully ecommerce.\u003C\u002Fli>\n\n\n\n\u003Cli>Reliant on a developer to fix issues and update the platform to the latest version.\u003C\u002Fli>\n\n\n\n\u003Cli>Image optimisation not included as standard – will need to look at other plugins or a CDN\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"frequently-asked-questions-about-ecommerce-platforms-in-seo\">\u003Cstrong>Frequently asked questions about ecommerce platforms in SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-seo-important-in-ecommerce\">Is SEO important in ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>Yes, SEO gives ecommerce stores a strong marketing foundation. Organic search is a highly sustainable way of getting customers onto your site without having to pay for each click. Ecommerce brands can see a considerable long-term return on investment by focusing on SEO: you build up rankings that organically attract users to the site who then go on to make purchases. This situation can be maintained over many years with the right approach, and customer acquisition costs can be significantly lower than you’d experience with paid online advertising. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"where-should-i-get-started-with-seo-for-ecommerce\">Where should I get started with SEO for ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>Good SEO for ecommerce is ultimately about giving your site visitors what they want and offering satisfactory experiences. Looking to rank top for a high-value keyword like ‘modern sofas’? Then you need to do research to understand what people expect to see from a category page after searching for this on Google – and give it to them. The same applies for any other page that you might optimise on an ecommerce site, from products to inspiration blogs and buying guides.\u003C\u002Fp>\n\n\n\n\u003Cp>This all starts with a thorough \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F\">ecommerce SEO audit\u003C\u002Fa>, which will cover everything from the technical SEO foundations to the mapping of keywords to pages that satisfy intent.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-important-are-customisable-urls-in-ecommerce\">How important are customisable URLs in ecommerce?\u003C\u002Fh3>\n\n\n\n\u003Cp>URLs are a key area you’ll want to look at as part of your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\">site architecture for SEO\u003C\u002Fa>, so the ability to customise them is helpful. Using specific keywords in your URLs aids clarity for users and search engines, so is recommended where possible. You should also consider going for a hierarchical, nested URL structure for categories and subcategories to indicate the relationships between them (so, for example, a \u002Fskinny-jeans\u002F category would be nested under the \u002Fjeans\u002F subfolder, and so on).\u003C\u002Fp>\n\n\n\n\u003Cp>Ecommerce platforms like Shopify, WooCommerce, and Adobe Commerce will then create breadcrumbs based on your URL structures by default. These provide a trail that users can follow to take them back up a level in your site’s structure – making it easier to navigate from a subcategory (e.g. skinny jeans) to its parent category (e.g. jeans). Search engine crawlers can also make use of breadcrumbs to help them get around your site and find content, supporting better indexation of your pages.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"choosing-the-best-ecommerce-platform-for-seo\">\u003Cstrong>Choosing the best ecommerce platform for SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Choosing the best ecommerce platform for SEO is an important decision. To get it right, you must evaluate your business and marketing goals to ensure that the platform meets your current and future priorities. By reviewing the considerations outlined above, you will be well placed to choose the platform that takes your business to new heights. Looking for some support with your ecommerce strategy? Impression is a leading \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO agency\u003C\u002Fa> offering decades of combined experience in helping brands to maximise their organic revenue. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa>, and one of our marketing experts will be happy to discuss your needs.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10,11],59,1,[],[14],316,[16,17,18,19,20,21,22,23,24],"post-11625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo",{"page_content_modules":26,"hero":157},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Which ecommerce platform is best for SEO?",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},201,"\u002Fabout\u002Four-team\u002Fscott-lynam\u002F","Scott Lynam","SEO Executive","In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in May 2025.\u003C\u002Fp>\n\u003Cp>I studied Marketing at Nottingham Trent University and then applied to join Impression through the \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> programme before graduating.\u003C\u002Fp>\n\u003Cp>In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I have starred in 9 stage productions (for now).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I enjoy Theatre, filmmaking, swimming, and drumming\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33338,"Scott-Lynam","Scott-Lynam.png",389670,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&q=90","\u002Fscott-lynam\u002F","12","scott-lynam","inherit","2025-05-29 12:04:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,133,147],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":131},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":35,"image":38},{"to":132,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":134,"excerpt":135,"to":136,"postedAt":137,"readingTime":138,"image":139,"authors":140,"category":144},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. 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It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155],{"name":142,"image":143},{"to":145,"name":146},{"type":158,"style":159,"heading":30,"date":4,"updatedAt":4,"reading_minutes":160,"image":161,"imageAlt":30,"categories":162,"collections":431},"blog-post","light",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Frupixen-com-Q59HmzK38eQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[163,348],{"id":10,"count":164,"description":165,"link":145,"name":146,"slug":166,"taxonomy":167,"parent":53,"meta":168,"acf":169,"head_links":170,"resource_count":171,"yoast_title":172,"yoast_meta":173,"yoast_json_ld":218,"_links":316,"path":145},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[174,176,179,182,185,188,191,193,195,197,200,203,206,209,212,215],{"property":175,"content":172},"title",{"property":177,"content":178},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. 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