[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":430,"breadcrumbs":431,"reading_minutes":163,"category":439,"head":442},"2021-11-29T18:46:41",{"rendered":6},"\n\u003Cp>For ecommerce businesses, organic search is the most sustainable and cost-effective way to drive consistent revenue. While paid ads can generate quick wins, their costs add up, and user behaviour consistently shows a preference for organic listings. That’s why \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO\u003C\u002Fa> isn’t just a nice-to-have; it’s fundamental to long-term success.\u003C\u002Fp>\n\n\n\n\u003Cp>But even the best-optimised websites can lose traction over time without regular oversight. Search algorithms evolve, competitor activity intensifies, and technical issues can creep in unnoticed. Routine ecommerce SEO auditing helps you stay ahead, uncovering issues that may be holding your site back, identifying new opportunities, and ensuring your website performs as well as it should in search.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-an-ecommerce-seo-audit\">What is an ecommerce SEO audit?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-its-important-to-regularly-audit-your-ecommerce-website\">Why it’s important to regularly audit your ecommerce website\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#when-to-conduct-an-ecommerce-seo-audit\">When to conduct an ecommerce SEO audit\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-perform-an-ecommerce-seo-audit-in-4-steps\">How to perform an ecommerce SEO audit in 4 steps\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#run-a-technical-seo-audit\">Run a technical SEO audit\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#indexation\">Indexation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#crawler-control\">Crawler control\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#site-speed\">Site speed\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#international-setup\">International setup?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#structured-data-setup\">Structured data setup\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#pagination\">Pagination\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#core-web-vitals\">Core Web Vitals\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#mobile-friendliness\">Mobile-friendliness\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#audit-your-ecommerce-content\">Audit your ecommerce content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#keyword-targeting-map\">Keyword targeting map\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#metadata\">Metadata\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#html-heading-structure\">HTML heading structure\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#content-on-category-and-product-pages\">Content on category and product pages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#cannibalisation\">Cannibalisation?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#informational-content\">Informational content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#duplicate-content\">Duplicate content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#broken-links\">Broken links\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#review-user-experience-ux-and-on-site-behaviour\">Review user experience (UX) and on-site behaviour\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#internal-site-search\">Internal site search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#out-of-stock-products\">Out-of-stock products\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#audit-your-off-page-seo-performance\">Audit your off-page SEO performance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#evaluating-backlinks\">Evaluating backlinks\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#building-backlinks\">Building backlinks\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#benefits-of-conducting-an-ecommerce-seo-audit\">Benefits of conducting an ecommerce SEO audit\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#improved-search-engine-rankings\">Improved search engine rankings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#optimised-marketing-efforts\">Optimised marketing efforts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#more-informative-user-focused-content\">More informative, user-focused content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#a-better-customer-experience\">A better customer experience\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-often-should-you-audit-your-ecommerce-website\">How often should you audit your ecommerce website?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-not-included-in-an-ecommerce-seo-audit\">What is not included in an ecommerce SEO audit?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-impression-can-help-you-with-your-ecommerce-seo\">How Impression can help you with your ecommerce SEO\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Ready to improve your online store’s performance? Our ecommerce SEO specialists are well-positioned to help – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-an-ecommerce-seo-audit\">\u003Cstrong>What is an ecommerce SEO audit?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>An ecommerce SEO audit aims to provide actionable insights into a business’s organic search performance. While every audit is unique, there are a core number of on-site and off-site considerations that should be covered, from crawlability to user experience. The scope of an ecommerce audit varies depending on the size of the site and the brief, so we have created a general checklist of areas to look out for below.\u003C\u002Fp>\n\n\n\n\u003Cp>If your site requires an ecommerce SEO audit and you don’t have the resources or time in place to conduct one, partnering with an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO agency\u003C\u002Fa> like Impression could help.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch with the team\u003C\u002Fa> for a free consultation or head over to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO auditing services\u003C\u002Fa> page to see how we can help. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-its-important-to-regularly-audit-your-ecommerce-website\">\u003Cstrong>Why it’s important to regularly audit your ecommerce website\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Regular audits help ensure your ecommerce site continues to meet search engine requirements, stay competitive, and deliver a great user experience. Algorithm updates, new competitors, site changes and evolving consumer behaviour all affect SEO performance. Frequent auditing means you can quickly spot and fix issues before they impact rankings or revenue.\u003C\u002Fp>\n\n\n\n\u003Cp>Consumers today have high expectations for how websites perform. If your pages load slowly, contain broken links, or make checkout unnecessarily confusing, many shoppers won’t stick around — they’ll simply move on to a competitor. In fact, nearly \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Funbounce.com\u002Fpage-speed-report\u002F\">70% of consumers\u003C\u002Fa> say they’re less likely to make a purchase (or return in future) if a website is too slow. And with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbusiness.google.com\u002Fuk\u002Fthink\u002F\">53% of mobile users abandoning a site\u003C\u002Fa> that takes more than three seconds to load, the risk to sales and visibility is clear.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"when-to-conduct-an-ecommerce-seo-audit\">\u003Cstrong>When to conduct an ecommerce SEO audit\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Conducting regular ecommerce SEO audits is essential to ensure your site is running smoothly and staying competitive. While there’s no set “perfect time” for an audit, you should consider an audit when:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Traffic drops significantly\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Search engine rankings decline\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Sales show a consistent decrease over several months\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Certain pages or products aren’t receiving clicks or impressions\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>These are signs that an audit is needed to pinpoint and address issues affecting your rankings and conversions.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-perform-an-ecommerce-seo-audit-in-4-steps\">\u003Cstrong>How to perform an ecommerce SEO audit in 4 steps\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Conducting an ecommerce SEO audit may seem complex, but breaking it down into clear steps makes the process manageable and effective. Below, we outline each stage of a thorough audit, covering everything from technical SEO to content and user experience, so you can identify and fix issues that may be limiting your organic performance.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"run-a-technical-seo-audit\">Run a technical SEO audit\u003C\u002Fh3>\n\n\n\n\u003Cp>The technical health of a site is a core pillar of an ecommerce SEO strategy. The foundations of organic search performance are built on the site being crawlable and indexable to search engines, requirements that are often not met if not regularly reviewed. Websites are also judged on their site speed and mobile-friendliness.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"indexation\">Indexation\u003C\u002Fh4>\n\n\n\n\u003Cp>The Coverage tab in Google Search Console provides a useful snapshot of indexability. The dashboard provides the list of URLs that Google has crawled and their status, whether they are Valid, Excluded or Erroring. You can then dig into the specific reason behind the status of each URL and take the necessary actions to fix any issues.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"990\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fsearch-console-indexation-report.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33100\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Screenshot of a Google Search Console indexation report\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"crawler-control\">Crawler control\u003C\u002Fh4>\n\n\n\n\u003Cp>In order to maintain crawl efficiency and avoid content cannibalisation issues, it is important to manage how search engine bots crawl your site. This can be done in the robots.txt file of a site.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"site-speed\">Site speed\u003C\u002Fh4>\n\n\n\n\u003Cp>The speed at which a site loads is a ranking factor in Google’s algorithm, which is why there are a plethora of site speed auditing tools available, including \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002Fpagespeed\u002Finsights\u002F\">PageSpeed Insights\u003C\u002Fa>. The tool provides a score for site speed on both mobile and desktop and recommendations on how to improve.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"874\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fpagespeed-insights-audit.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33099\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Screenshot of a Pagespeed Insights audit\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"international-setup\">International setup \u003C\u002Fh4>\n\n\n\n\u003Cp>International ecommerce websites can encounter a number of technical SEO issues, including broken hreflang tags, incorrect canonicalisation and slow server response times. There are also considerations when it comes to having your international sites on subdomains, ccTLDs or as subfolders on a .com domain. Ensure you review each of these aspects in depth before launching into new markets. For more information, check out our extensive \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fthe-ultimate-guide-to-international-seo\u002F\">guide to international SEO\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"structured-data-setup\">Structured data setup\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">Schema markup\u003C\u002Fa> helps search engines better understand the intent of the page and can even earn your pages rich results in Google. Product schema is one of the best types of schema to implement as it provides extra information on the price, availability and customer ratings for your products.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pagination\">Pagination\u003C\u002Fh4>\n\n\n\n\u003Cp>Ecommerce sites with multiple product pages need to manage pagination carefully to ensure search engines can crawl and index all content. Common issues like incorrect canonicalisation or “noindex” tags on paginated pages can affect visibility. Make sure each paginated page uses a self-referencing canonical to avoid SEO issues. For more information, check out our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fpagination-seo-best-practices-and-implementation\u002F\">pagination best practices\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"core-web-vitals\">Core Web Vitals\u003C\u002Fh4>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals\u003C\u002Fa> (CWV) were introduced as a ranking factor in June 2021. This set of metrics measures page experience metrics, including LCP, CLS and FID. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fcore-web-vitals-is-a-measurable-ranking-factor\u002F#Above-average-success--Domains-with-good-core-web-vitals\">Sistrix\u003C\u002Fa> audited the impact of the algorithm and found a distinct difference in visibility for domains that performed well for these metrics and domains that performed badly. You can create your own dashboard to audit a site’s metrics for the CWV using a CruX dashboard. \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"670\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FGLS-CWV-Dashboard.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33098\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Screenshot of a Google \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002Flooker-studio\u002F\">Data Studio\u003C\u002Fa> CWV Dashboard\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"mobile-friendliness\">Mobile-friendliness\u003C\u002Fh4>\n\n\n\n\u003Cp>Mobile-friendliness is a key consideration for ecommerce website audits, as it is often the case that users will be browsing on their mobile devices rather than desktop. Google even uses mobile-first indexing, which evaluates the mobile-friendliness of the site as part of its ranking algorithm. Providing a great mobile experience is therefore paramount, and you can test this using Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Ftest\u002Fmobile-friendly\">Mobile-Friendly Test\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"audit-your-ecommerce-content\">Audit your ecommerce content\u003C\u002Fh3>\n\n\n\n\u003Cp>Once the technical foundations are in place, the next step is to review your site’s content. A \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-content-audit-seo\u002F\">content audit\u003C\u002Fa> helps identify opportunities to improve how your ecommerce site informs, persuades, and converts users. This involves analysing product descriptions, category pages, and informational content to ensure everything is optimised for both search engines and real customers. The goal is to ensure your content is relevant, keyword-targeted, and adds genuine value to the user journey.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keyword-targeting-map\">Keyword targeting map\u003C\u002Fh4>\n\n\n\n\u003Cp>Carry out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">keyword research\u003C\u002Fa> to understand how your target users are searching for your products or services and prioritise the queries with the most search volume. Then match the potential keywords to existing and future pages based on search intent in a keyword targeting map. This will then serve as the foundation of your content strategy.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"metadata\">Metadata\u003C\u002Fh4>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeta-tags-in-seo\u002F\">Meta tags\u003C\u002Fa> play a key role in how your pages appear in search results. The title tag of the page is a ranking factor in search engine algorithms, so make sure to include the target keyword(s) wherever possible. The recommended title tag length is between 50-60 characters long as this is what Google usually shows in its results. Every page should have a unique title tag.\u003C\u002Fp>\n\n\n\n\u003Cp>The meta description is not a ranking factor, but should nonetheless be optimised because engaging descriptions increase the likelihood of someone clicking onto the page. Make sure to include a CTA in the description and aim for it to be between 130-160 characters long to fit within Google’s general guidelines.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"html-heading-structure\">HTML heading structure\u003C\u002Fh4>\n\n\n\n\u003Cp>Search engines reward pages that are well structured as it helps them assess the overall relevance of the page. Ensure that every page on your website has the appropriate HTML heading structure, especially the H1 tag. The H1 tag should include the page’s main target keyword to further help search engines understand the relevance of the page.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-on-category-and-product-pages\">Content on category and product pages\u003C\u002Fh4>\n\n\n\n\u003Cp>Well-written content supports the keyword ranking potential of category and product pages. Write unique content for each category page describing the types of products the user will find within that category. Highlight any differentiating aspects of your products, and weave in your brand messaging to ensure a consistent experience across each page. For more practical tips, see our\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\"> \u003C\u002Fa>guide to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\">writing optimised category and product content for e-commerce\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"607\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fgazebosho-heavy-duty-gazebo-category-page.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33097\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Screenshot of Gazeboshop \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gazeboshop.co.uk\u002Fheavy-duty-steel-gazebos\u002F\">Heavy Duty Gazebo\u003C\u002Fa> Category Page\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"cannibalisation\">Cannibalisation \u003C\u002Fh4>\n\n\n\n\u003Cp>Ecommerce sites can sometimes suffer from multiple pages competing for the same query, otherwise known as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-cannibalisation\u002F\">keyword cannibalisation\u003C\u002Fa>. This is most commonly found on product pages with similar features and dimensions. An ecommerce audit will identify how to best remove this cannibalisation to give the pages the best chance of ranking.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"informational-content\">Informational content\u003C\u002Fh4>\n\n\n\n\u003Cp>Ecommerce sites should seek to gain visibility throughout the conversion funnel, not just for transactional keywords. Informational content can help boost brand awareness and provide useful answers to customers at the consideration stage of their journey. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"duplicate-content\">Duplicate content\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce sites often face duplicate content issues, especially from product variations or reused manufacturer descriptions. While Google doesn’t penalise this outright, it can dilute your rankings and confuse which page to prioritise. Use canonical tags or “noindex” rules to signal preferred URLs, and strengthen key pages with original content like FAQs, buyer tips, and customer reviews to stand out in search results. Read our full guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbeginners-guides-duplicate-content\u002F\">duplicate content\u003C\u002Fa> to learn how to identify and fix it effectively.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"broken-links\">Broken links\u003C\u002Fh3>\n\n\n\n\u003Cp>Nothing disrupts the user journey like landing on a broken page. Whether it’s an internal link to a removed product or an outdated external reference, broken links harm both UX and SEO performance. As part of your content audit, scan for broken links and replace or remove them to ensure your site remains functional and trustworthy.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"review-user-experience-ux-and-on-site-behaviour\">Review user experience (UX) and on-site behaviour\u003C\u002Fh3>\n\n\n\n\u003Cp>Even the best content and technical setup can fall short if the user experience isn’t up to standard. A UX audit assesses how easily users can navigate your ecommerce site, find products, and complete purchases.\u003C\u002Fp>\n\n\n\n\u003Cp>Elements like \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">site architecture\u003C\u002Fa>, internal linking, page layout, and on-site search functionality all play a part. The aim is to remove friction from the customer journey and create a smooth, intuitive shopping experience that supports SEO and conversions.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"internal-site-search\">Internal site search\u003C\u002Fh4>\n\n\n\n\u003Cp>Site search is a powerful tool for ecommerce websites as it provides accurate data on the exact terms their customers are using to find their most desired products. This information can be used to identify potential blocks in the user journey, as well as which products to showcase more prominently on category pages and cross-sell modules. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"out-of-stock-products\">Out-of-stock products\u003C\u002Fh4>\n\n\n\n\u003Cp>Managing out-of-stock products is an important consideration for both SEO and UX. Removing out-of-stock products can affect organic visibility by losing valuable backlink equity, while also representing a missed opportunity for upselling similar products. An ecommerce audit will outline how to manage stock availability at scale to encourage conversions.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"audit-your-off-page-seo-performance\">Audit your off-page SEO performance\u003C\u002Fh3>\n\n\n\n\u003Cp>Off-page SEO plays a crucial role in building authority and trust for your ecommerce website. This part of the ecommerce website audit focuses on external signals like backlinks, brand mentions, and domain authority, all of which impact how search engines perceive your site. Evaluating the quality, relevance, and diversity of your backlink profile helps identify opportunities for improvement, uncover toxic links that may be harming performance, and benchmark your site’s authority against competitors.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"evaluating-backlinks\">Evaluating backlinks\u003C\u002Fh4>\n\n\n\n\u003Cp>Backlinks remain one of the most important ranking factors in Google’s algorithm, which means it is crucial for ecommerce sites to maintain a healthy backlink profile to remain competitive in the SERPs. Regular backlink health checks should be carried out to identify any harmful links to the site and disavow them so search engines do not consider them.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"building-backlinks\">Building backlinks\u003C\u002Fh4>\n\n\n\n\u003Cp>An ecommerce SEO audit will also scope out a layered link building strategy with top-level recommendations tailored to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F7-top-tips-for-ecommerce-link-building-success\u002F\">ecommerce link building\u003C\u002Fa>, , including broken link recovery, unlinked mentions and reactive comment opportunities. For a more comprehensive link building strategy, consult with a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR agency\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"benefits-of-conducting-an-ecommerce-seo-audit\">\u003Cstrong>Benefits of conducting an ecommerce SEO audit\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>A well-executed ecommerce SEO site audit doesn’t just uncover technical issues, it lays the groundwork for long-term growth. From improving your visibility in search results to aligning your site with customer intent, here are four key benefits of running a thorough audit:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"improved-search-engine-rankings\">Improved search engine rankings\u003C\u002Fh3>\n\n\n\n\u003Cp>By identifying and resolving on-site and technical SEO issues, businesses can improve how their product and category pages appear in search. Fixing crawl errors, speeding up your site, and optimising page elements can help your ecommerce website rank higher and attract more relevant organic traffic.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimised-marketing-efforts\">Optimised marketing efforts\u003C\u002Fh3>\n\n\n\n\u003Cp>An ecommerce SEO audit gives you clarity on what’s working and where there are missed opportunities. Aligning your SEO findings with paid media and content marketing efforts ensures you’re targeting the right keywords, reinforcing your messaging, and supporting broader campaign goals like PPC or social.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"more-informative-user-focused-content\">More informative, user-focused content\u003C\u002Fh3>\n\n\n\n\u003Cp>Ecommerce SEO audits often uncover content gaps that, once filled, can attract informational searchers earlier in their buying journey. But content for the sake of content isn’t enough, your product-focused informational content should clearly answer key questions and guide users toward conversion with strong CTAs and product tie-ins.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"a-better-customer-experience\">A better customer experience\u003C\u002Fh3>\n\n\n\n\u003Cp>Beyond rankings and content, ecommerce website audits help you look at your ecommerce website through the eyes of your customer. Are pages answering the right questions? Are key product details clear and accessible? A customer-focused site structure, with useful descriptions and streamlined navigation, can dramatically boost your chances of turning visitors into buyers.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-often-should-you-audit-your-ecommerce-website\">\u003Cstrong>How often should you audit your ecommerce website?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The frequency of your ecommerce SEO audits largely depends on your site’s size, complexity, and market competitiveness. \u003C\u002Fp>\n\n\n\n\u003Cp>A general guideline is to conduct a full audit at least once a year, covering everything from technical SEO to conversion rate analysis. For critical pages driving conversions, a content audit should be done every 3-6 months. \u003C\u002Fp>\n\n\n\n\u003Cp>SEO health checks are recommended quarterly for most sites, with more frequent audits for competitive or rapidly changing industries.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-not-included-in-an-ecommerce-seo-audit\">\u003Cstrong>What is not included in an ecommerce SEO audit?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>While an ecommerce SEO audit offers a detailed review of your site’s organic search performance, there are several areas it does not typically cover. Broader strategic tasks, like in-depth competitor analysis, content marketing strategy, or comprehensive keyword research, usually fall outside the scope of a standard audit. Instead, the audit focuses on identifying on-site and technical SEO issues that may be limiting your visibility.\u003C\u002Fp>\n\n\n\n\u003Cp>It’s also worth noting that ecommerce SEO audits don’t assess digital accessibility or compliance with standards such as the Web Content Accessibility Guidelines (WCAG). For those areas, a dedicated accessibility audit is needed.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-impression-can-help-you-with-your-ecommerce-seo\">\u003Cstrong>How Impression can help you with your ecommerce SEO\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>At Impression, we’ve built a reputation as one of the UK’s leading ecommerce SEO agencies,  recognised with awards like Independent Agency of the Year in the Global Agency Awards 2025, and we previously picked up the award for the Ecommerce Search Campaign of the Year for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002Fqueensmith-digital-experience\u002F\">our work with Queensmith\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to learn more about ecommerce SEO site audits and how they can help your website, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fecommerce-seo\u002F\">ecommerce SEO services\u003C\u002Fa> or head to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO auditing services\u003C\u002Fa> page to see how we can help.  \u003Cbr>Alternatively, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to find out more.\u003C\u002Fp>\n",false,"standard",[10,11],59,1,[],[14],273,[16,17,18,19,20,21,22,23,24],"post-12831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo",{"page_content_modules":26,"hero":159},[27,116],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How to carry out an ecommerce SEO audit",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},168,"\u002Fabout\u002Four-team\u002Fabbie-hallam\u002F","Abbie Hallam","SEO Strategist","As an SEO Stategist, my daily tasks include content creation, competitor research, and overseeing optimisation projects. Ultimately, my role is centred around enhancing website visibility to drive increased traffic and conversions.","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Strategist. Joined Impression in November 2023.\u003C\u002Fp>\n\u003Cp>I graduated with a degree in Media and Communications from the University of Nottingham. After this, I freelanced as a Social Media Manager and then became a Senior Digital Marketing Executive for a small agency based in Loughborough. In my prior role, I developed a profound appreciation for SEO, appreciating its unique blend of technical and creative elements. Now, I’m super excited to focus exclusively on SEO!\u003C\u002Fp>\n\u003Cp>As an SEO Strategist, my daily tasks include content creation, competitor research, and overseeing optimisation projects. Ultimately, my role is centred around enhancing website visibility to drive increased traffic and conversions.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nI’ve worked hard to advance in my marketing career. My drive to learn and exceed is what I’m most proud of. It’s been a journey of dedication and passion, and I’m thrilled with how far I’ve come.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nI enjoy reading, going to the gym, travelling, going out for nice food, and going to cosy pubs! 🍻\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":45,"description":47,"caption":47,"name":66,"status":67,"uploaded_to":53,"date":68,"modified":68,"menu_order":53,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},28151,"Abbie-Hallam","Abbie-Hallam.png",1839163,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&q=90","\u002Fabbie-hallam\u002F","abbie-hallam","inherit","2024-04-29 14:58:30","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1392,1200,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":101,"default_portrait":102,"default_portrait-width":101,"default_portrait-height":100,"6_col_and_margin_short":103,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":98,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":98,"staff_image_696_600":111,"staff_image_696_600-width":112,"staff_image_696_600-height":101,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":117,"reduced":29,"top_overlap":118,"bottom_underlap":118,"disable_observer":-1,"heading":119,"cta_text":120,"cta_link":121,"items":122},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[123,136,145],{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":134},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131],{"name":132,"image":133},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":135,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":128,"image":141,"authors":142,"category":144},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":132,"image":133},{"to":135,"name":48},{"type_key":17,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type":160,"style":161,"heading":30,"date":4,"updatedAt":162,"reading_minutes":163,"image":164,"imageAlt":30,"categories":165,"collections":429},"blog-post","light","2026-08-25T10:01:24",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Frupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[166,346],{"id":10,"count":167,"description":168,"link":157,"name":158,"slug":169,"taxonomy":170,"parent":53,"meta":171,"acf":172,"head_links":173,"resource_count":174,"yoast_title":175,"yoast_meta":176,"yoast_json_ld":220,"_links":318,"path":157},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[177,179,182,185,188,191,194,196,198,200,203,206,208,211,214,217],{"property":178,"content":175},"title",{"property":180,"content":181},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. 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