[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhow-to-build-an-effective-fintech-marketing-strategy":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":389,"breadcrumbs":390,"reading_minutes":204,"category":398,"head":400},"2025-10-13T17:07:25",{"rendered":6},"\n\u003Cp>If you’ve clicked on this article, then you must already know that a robust fintech marketing strategy is non-negotiable for success. Fintech moves fast with ever-changing priorities, regulations and fierce competition. This industry comes with unique challenges, as it has never been easier for consumers and B2B clients to shift to a competitor dangling the next big reward. Retaining and converting users has become increasingly difficult in such a complex market.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech brands need to connect and reach their target audience through engaging and educational content across multiple channels. Resonating with customers, demonstrating the value of your product or service quickly and intelligibly, and showing how it can solve financial problems is vital for gaining trust and loyalty. But before you can successfully implement an effective fintech marketing strategy, you need to understand what channels are right for your audience and brand.\u003C\u002Fp>\n\n\n\n\u003Cp>Our fintech marketing strategy guide explores the ins and outs of defining and implementing your brand’s strategy. Along the way, we’ll look at regulatory and compliance requirements that could impact your marketing activity, as well as the tactics you should consider as part of your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech digital marketing strategy\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking for something specific, use the links below to navigate to it. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#what-is-fintech-marketing\">What is fintech marketing?\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#why-invest-fintech-marketing-strategy\">Why you need to invest in your fintech marketing strategy\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#regulations-compliance-fintech\">Working with regulations and compliance in fintech marketing\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"#7-stages-impactful-fintech-marketing\">7 stages of an impactful marketing strategy\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Ready to get started with a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech marketing agency\u003C\u002Fa>? For a free consultation, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-fintech-marketing\">\u003Cstrong>What is fintech marketing?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Fintech marketing is a specialised strategy designed to connect digital financial services with both consumers and businesses. It’s about using tailored tactics to reach your target audience and effectively promote how your technology and automation enhance and simplify their financial lives, moving beyond traditional financial models.\u003C\u002Fp>\n\n\n\n\u003Cp>The primary challenge for marketers is earning trust and cutting through the complexity of the service. Most customers view the financial sector as tedious and daunting, often feeling confused by complex terms and unfamiliar conditions. Adding to this difficulty are rapidly evolving industry trends, fierce competition, and strict regulatory environments, all of which make it harder for brands to entice and retain users.\u003C\u002Fp>\n\n\n\n\u003Cp>The execution of fintech marketing is unique because of these challenges. To build credibility and foster loyalty, content must be both creative and highly educational. It’s key to demystify complex financial topics and provide clear, engaging messaging. This specialised focus on trust, clarity, and education is vital for converting customers into long-term users.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-invest-fintech-marketing-strategy\">\u003Cstrong>Why you need to invest in your fintech marketing strategy\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In the fintech industry, trust is the currency\u003Cstrong>.\u003C\u002Fstrong> Customers must have absolute confidence in who handles their money and sensitive financial data. This is why your fintech marketing strategy is essential: it actively provides reassurance, builds credibility, and educates customers on the value of a product or service. In this competitive and rapidly evolving market, effective marketing isn’t just about promotion; it’s about clearly communicating your unique value to build the long-term customer loyalty your brand needs to thrive.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"brand-awareness\">Brand awareness\u003C\u002Fh3>\n\n\n\n\u003Cp>The fintech market is highly saturated, and so it can be a tough industry to establish yourself against the competition, especially when you are in the start-up phase. With such fierce competition, standing out requires more than just a great product or service. Branding is what will make you stand out and be seen as a trusted leader. Brand awareness is a key component to ensure your fintech business is seen while building credibility and fostering trust. \u003C\u002Fp>\n\n\n\n\u003Cp>To become a trusted leader in the space, clearly communicating your value through consistent messaging will help you reach your target audiences on various platforms. Showcasing your unique value can be the key factor that sets your fintech business apart from the rest, resulting in long-term success. Strong branding can attract customers, and when combined with showing your USP, you can ensure you’re seen as a trusted leader in the fintech space. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"customer-engagement\">Customer engagement \u003C\u002Fh3>\n\n\n\n\u003Cp>Focusing on existing customers is just as important as attracting new ones. Nurturing your current customer base through engaging and valuable content, as well as new features tailored to their evolving needs, can help to increase customer satisfaction and loyalty. Customers feel that their feedback is heard when questions about your products and services are answered upfront. They are more likely to stay engaged and trust your brand. \u003C\u002Fp>\n\n\n\n\u003Cp>Building a sense of community around your brand can also foster deeper relationships, using social media platforms to interact with customers while creating a space for customers to discuss their thoughts, comments and questions with others. This space allows your customers to feel heard and become more connected to the brand, turning them into advocates who support your fintech business and help you reach your long-term growth goals.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"building-trust-and-credibility\">Building trust and credibility \u003C\u002Fh3>\n\n\n\n\u003Cp>Trust and credibility are crucial for fintech brands because the industry deals with sensitive financial data. A strong reputation is built on demonstrated security and reliability, and it is the foundation for attracting and keeping customers. You can build this trust through consistent and transparent communication, which reassures customers that their finances and data are protected. In essence, this is the perfect opportunity to employ the storytelling maxim, “show, don’t tell,” by consistently demonstrating your security and reliability.\u003C\u002Fp>\n\n\n\n\u003Cp>This is where \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> comes into play. It’s an excellent way to showcase your product or service’s unique value proposition and demonstrate your industry expertise. By highlighting how you stay current with industry trends and strict regulations, you can position your brand as a knowledgeable leader in the fintech market. This not only encourages customers to rely on your service but also enhances your overall reputation within the industry. Crucially, it also ensures visibility even when a user isn’t actively in the market and connects your brand to other trusted organisations—a powerful “halo effect.”\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"reach-new-audiences\">Reach new audiences \u003C\u002Fh3>\n\n\n\n\u003Cp>Attracting new customers within your target market is a key goal for any fintech business. Strategic fintech marketing is essential here, capturing interest and effectively showcasing your product or service’s core value. Equally important is educating your audiences through testimonials and helpful content, which clearly explains your offering, its benefits, and the specific problem it solves. This approach not only informs potential customers about your services but also actively engages them and builds confidence in your fintech brand.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"regulations-compliance-fintech\">\u003Cstrong>Working with regulations and compliance in fintech marketing\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As a fintech brand, you already manage the broad regulatory standards that govern your business. But those rules don’t stop at your product, they impact your marketing and advertising activity too. The strategies and tactics you use must adhere to strict legal requirements. Read on to learn more about keeping your marketing compliant.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"data-privacy-and-security\">Data privacy and security \u003C\u002Fh3>\n\n\n\n\u003Cp>One of the main regulatory concerns in fintech marketing is data privacy. Handling financial and personal data, such as payment details and identity verification, comes with its own set of responsibilities. All marketing activities must comply with locally applicable data protection regulations, such as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fdata-protection\">GDPR\u003C\u002Fa> (General Data Protection Regulation) in the EU. Not only does this maintain trust, but ensures legal repercussions are avoided. We have previously written about \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgetting-ready-for-gdpr\u002F\">GDPR considerations for marketers\u003C\u002Fa>, but fintech faces additional scrutiny due to the sensitivity of financial data and sector-specific regulations such as PSD2 and FCA guidelines.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech marketers must meticulously manage customer data, which includes securing explicit consent for marketing communications with Privacy and Electronic Communications Regulations (PECR) compliance. This applies more strictly in B2C communications, as B2B can work with more of a ‘soft opt-in’. This is a regulation that works hand in hand with GDPR.\u003C\u002Fp>\n\n\n\n\u003Cp>Ultimately, fintech marketing strategies must prove that they have robust, transparent and compliance systems in place so that they have audit-ready record keeping.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"advertising-and-promotion-compliance\">Advertising and promotion compliance\u003C\u002Fh3>\n\n\n\n\u003Cp>All fintech marketing activities must follow strict advertising and promotional guidelines. Financial regulators have clear restrictions on how financial products can be marketed, prohibiting things like exaggeration about investment return claims, loan terms, or downplaying any risks to users. All promotional content needs to be accurate to ensure it doesn’t mislead customers in any way, showing transparency and fairness. \u003C\u002Fp>\n\n\n\n\u003Cp>Failure to protect customers from making risky or uninformed financial decisions can lead to fintech companies facing regulatory scrutiny, penalties and a damaged reputation. Compliance should be the main focus in any marketing campaign to build credibility with new and existing users.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"financial-promotion-guidelines\">Financial promotion guidelines\u003C\u002Fh3>\n\n\n\n\u003Cp>In the UK, financial promotions are regulated by the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fca.org.uk\u002F\">Financial Conduct Authority\u003C\u002Fa> (FCA), referring to any advertising that invites customers to engage with financial services or products. This type of communication includes social media, a website, email marketing, or paid advertising. These guidelines from the FCA state that all marketing materials need to be clear, fair and not misleading to consumers or B2B clients. Any language that could misinform or confuse customers should be avoided. Terms and conditions also need to be transparent to ensure all product information is accurate and presented in a balanced way – including any risks with a fintech company’s services. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"monitoring-regulatory-changes\">Monitoring regulatory changes \u003C\u002Fh3>\n\n\n\n\u003Cp>As an industry renowned for its ever-evolving, strict rules and regulations, fintech brands have to stay up to date with the latest industry trends and news in the legal landscape. Whether it’s new technologies, emerging risks, or customer protection, remaining compliant with these changes will maintain credibility and ensure trust remains with customers. Regularly monitoring these laws and regulatory changes will help a fintech business avoid compliance gaps. Failing to stick to compliance guidelines can lead to hefty fines, legal disputes and a loss of customer trust. \u003C\u002Fp>\n\n\n\n\u003Cp>Integrating how you adapt to regulatory changes directly into your marketing is a transformative move. This establishes your brand as a proactive leader, visibly demonstrating that you are on top of regulatory developments, and ready to communicate what this means for your customers. Whilst major legislative changes typically come with sufficient notice through consultations, industry briefings and the FCA’s regulatory sandbox, it’s crucial to stay agile as some regulatory shifts happen with little lead time. By continually monitoring developments and leveraging early consultation opportunities, you secure that strategic advantage.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"7-stages-impactful-fintech-marketing\">\u003Cstrong>\u003Cstrong>7 stages of an impactful fintech marketing strategy\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We have established that fintech is constantly evolving and hyper-competitive. Success is rooted in strategic agility and the ability to connect with real people. With this in mind, what are the stages that will get you from a ‘great idea’ to a flawlessly executed marketing strategy that drives maximum impact for your bottom line?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-understanding-your-audience-and-market\">1. Understanding your audience and market\u003C\u002Fh3>\n\n\n\n\u003Cp>The first stage is perhaps the most vital: understand your audience. Your products or services need to solve their problems, so it’s essential to define your target ideal customer profile(s), making sure you know their needs and what their pain points are. This begins with a competitive analysis to see what the competition is currently doing, identifying any gaps in the market, and using the opportunities found to differentiate your unique offering. Once you’ve narrowed down your niche and who you’re targeting, audience research is the natural next step.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-tracking-trends\">2. Tracking trends\u003C\u002Fh3>\n\n\n\n\u003Cp>Keeping track of emerging trends relevant to your niche helps you stay ahead of competitors. It also ensures your strategy remains aligned with market expectations, allowing you to refine your offering as customer needs evolve.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, B2B fintech platforms offering embedded finance solutions should pay close attention to the growing demand for real-time payments, particularly within e-commerce and supply chain sectors. Creating marketing content that highlights faster B2B transactions can demonstrate how your business is adapting to this trend, positioning you as forward-thinking and customer-centric.\u003C\u002Fp>\n\n\n\n\u003Cp>Fintech clients have seen strong engagement by aligning their content with this trend, emphasising the benefits of real-time payments in terms of customer satisfaction, operational efficiency, and competitive advantage.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-setting-goals-and-planning\">3. Setting goals and planning\u003C\u002Fh3>\n\n\n\n\u003Cp>In the planning process of any fintech marketing strategy, it’s important to set and define goals. Setting objectives can ensure all efforts align with one another, as well as being measurable to see the success of a campaign. Using SMART objectives (specific, measurable, achievable, relevant and time-bound) can provide a clear framework to help guide all strategic decisions in the planning phase.\u003C\u002Fp>\n\n\n\n\u003Cp>Our fintech clients often turn their broader goals into much more measurable ones. Instead of creating a generic goal, such as “increase brand awareness, tuning this objective into a more measurable and time-bound one can be highly effective. For example, “increase organic traffic to our blog by 20% over the next 3 months” helps teams determine their focus, allowing them to assess what’s working and what’s not. If a tactic isn’t working, this can be amended accordingly. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-selecting-the-right-channels\">4. Selecting the right channels\u003C\u002Fh3>\n\n\n\n\u003Cp>Choosing suitable marketing channels based on your target audience, market trends, and competitor analysis is crucial in a fintech marketing strategy. For the fintech industry, it’s also important to ensure all regulatory guidelines are compliant in your marketing activities to avoid fines or penalties. Whether it’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa>, email marketing, or social media platforms, all of your marketing activities should be tailored to your audience. If your fintech product targets Gen Z, your channel mix should include platforms like \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok\u003C\u002Fa>, Instagram and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F\">Snapchat\u003C\u002Fa> to engage with your audience through short-form educational content, such as videos and reels. This generation values authenticity, so being present on their preferred digital channels with content that appeals to them can improve engagement. \u003C\u002Fp>\n\n\n\n\u003Cp>Once you’ve chosen the right marketing channels, any key metrics should also be determined to track progress and measure the campaign’s success. Again, for Gen Z-focused campaigns, this could include metrics like engagement rate, completion rate, or shares to measure and understand how your audience has interacted with your content. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-creating-content-and-messaging\">5. Creating content and messaging \u003C\u002Fh3>\n\n\n\n\u003Cp>The fintech industry can often feel highly complex and intimidating to customers, especially for those unfamiliar with financial terminology. That’s why educating your audience with clear and compelling content is so important. Breaking down the complexity and the unknown of your product or service can ensure they gain a better understanding while gaining credibility. If you can show how your product or service can solve real-life problems, you can make it easier for users to engage with your offering. \u003C\u002Fp>\n\n\n\n\u003Cp>In such a competitive market space, it’s essential to clearly communicate your product or services’ key features and benefits to display its key value – all while being highly transparent in how it works. Messaging should be tailored to specific segments of your target audience, addressing each segment’s specific needs and preferences. This personalised messaging can build trust with the audience and ultimately, drive more meaningful engagement. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-launching-your-campaign\">6. Launching your campaign\u003C\u002Fh3>\n\n\n\n\u003Cp>Once your strategy and content are in place, the next step is to launch your fintech marketing campaign across all of your chosen marketing channels. Whether it’s through email, paid channels, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, or social media, maintaining consistency of messaging across all platforms is essential. Each marketing channel should showcase your core message and USPs to customers, no matter where they interact with your fintech brand. \u003C\u002Fp>\n\n\n\n\u003Cp>This stage is also about actively engaging with your audience, especially on social media. Using social platforms provides the opportunity to build a community, starting meaningful conversations about your product and its offerings. Conversations should be encouraged, whether that’s through responding to comments and questions, or providing interactions and responding to feedback. It’s essential at this stage to strengthen customer relationships, building trust to ultimately turn users into customers. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"7-analysing-results-and-reviewing-performance\">7. Analysing results and reviewing performance\u003C\u002Fh3>\n\n\n\n\u003Cp>Once your campaign has been live for a certain period of time, you can begin assessing its performance against your original objectives. This is the stage where you can track and monitor the performance of any metrics, such as engagement rates, conversions and return on investment (ROI). Monitoring these indicators through a well-structured \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Fmodern-data-stack\u002F\">marketing data stack\u003C\u002Fa>, combined with the right \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">media solutions\u003C\u002Fa>, can provide insight into what’s working and what isn’t, allowing you to make any adjustments to your campaign to drive better results. \u003C\u002Fp>\n\n\n\n\u003Cp>This is also an opportunity to optimise and refine your marketing efforts. By analysing the data, you can identify any trends and find new ways to improve the performance of your fintech campaigns. Using A\u002FB testing can be highly effective, allowing you to test different varieties of your campaign’s content or messaging. \u003C\u002Fp>\n\n\n\n\u003Cp>With a few variations, you can track and monitor the different versions and see which performs best. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fcro\u002F\">Conversion rate optimisation\u003C\u002Fa> is also an effective way to make your existing traffic work harder by identifying any barriers to conversion. By refining the user journey, you can help users convert more efficiently and make your campaigns more impactful, using results-driven data.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"optimise-your-fintech-marketing-strategy-with-impression\">\u003Cstrong>Optimise your fintech marketing strategy with Impression\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Thank you for joining us as we have explored how you can build an effective fintech marketing strategy. From understanding your audience and building trust to launching campaigns and using data to further optimise performance. Impression offers specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fsectors\u002Ffintech-marketing-agency\u002F\">fintech marketing services\u003C\u002Fa> to help take your B2B or B2B fintech business to the next level. To find out what we can do for your business, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">speak to our team today\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],39,[],[13,14],281,237,[16,17,18,19,20,21,22,23],"post-34908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":25,"hero":200},[26,151],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"How to build an effective fintech marketing strategy",[31,113],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},170,"\u002Fabout\u002Four-team\u002Feloise-andrews\u002F","Eloise Andrews","SEO Executive","","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":57},"\u003Cp>SEO Executive. Joined Impression May 2024.\u003C\u002Fp>\n\u003Cp>After completing a degree in Marketing at the London College of Fashion, I took an interest in copywriting. I started my career working for various small companies, learning about the importance of optimised content. From there I was eager to develop my knowledge in SEO further. I enjoy experimenting with SEO techniques, keeping up with the latest trends and conducting competitor and keyword research.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m proud of (nearly) completing 30 countries before 30! I’m on 26 currently so there’s still time!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nIn my spare time, you’ll find me in the gym, doing pilates, brunching or at home binge-watching a series on Netflix with my cats. \u003C\u002Fp>\n",[41],{"page":42,"link_text":46},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":36,"post_title":46,"post_excerpt":36,"post_status":47,"comment_status":48,"ping_status":48,"post_password":36,"post_name":49,"to_ping":36,"pinged":36,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":36,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":36,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":58,"id":58,"title":59,"filename":60,"filesize":61,"url":62,"link":63,"alt":36,"author":64,"description":36,"caption":36,"name":65,"status":66,"uploaded_to":51,"date":67,"modified":67,"menu_order":51,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},28533,"Eloise-Andrews","Eloise-Andrews.png",413245,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FEloise-Andrews.png?auto=compress%2Cformat&q=90","\u002Feloise-andrews\u002F","12","eloise-andrews","inherit","2024-05-10 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Holman","Senior SEO Strategist","I joined Impression as a Senior SEO Strategist in January 2023 having worked across agency, freelance and in-house roles since 2009. I am always trying out new hobbies but always come back to reading, playing the piano and painting.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":117,"full_bio":121,"specialist_service_links":122,"photo":125},"\u003Cp>Senior SEO Strategist. Joined Impression in January 2023\u003C\u002Fp>\n\u003Cp>I started out in SEO in 2009 teaching myself before winning my first agency role. I have worked in a few agencies across the East Midlands as well as in-house for a large corporate company. I love how competitive SEO can be and how it requires constant learning and change.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\n8.5 years playing roller derby – being invited to play in tournaments in Europe and having the privilege to meet some really amazing people.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nWalking my dog, a Staffordshire Bull Terrier called Freddie. Having a dog is a lifestyle choice with lots of walks and meeting people your dog wants to introduce themself to. I also like reading and leaving lots of arts and crafts projects half-finished.\u003C\u002Fp>\n",[123],{"page":124,"link_text":46},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":36,"post_title":46,"post_excerpt":36,"post_status":47,"comment_status":48,"ping_status":48,"post_password":36,"post_name":49,"to_ping":36,"pinged":36,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":36,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":36,"comment_count":54,"filter":55,"url_path":56},{"ID":126,"id":126,"title":127,"filename":128,"filesize":129,"url":130,"link":131,"alt":36,"author":64,"description":36,"caption":36,"name":132,"status":66,"uploaded_to":51,"date":133,"modified":133,"menu_order":51,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":134},33331,"Louisa-Holman","Louisa-Holman.png",403804,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&q=90","\u002Flouisa-holman-2\u002F","louisa-holman-2","2025-05-29 11:59:07",{"thumbnail":135,"thumbnail-width":76,"thumbnail-height":76,"medium":136,"medium-width":78,"medium-height":79,"medium_large":137,"medium_large-width":81,"medium_large-height":82,"large":138,"large-width":84,"large-height":85,"1536x1536":139,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":140,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":141,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":142,"12_col-width":96,"12_col-height":97,"default_landscape":143,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":144,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":145,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":146,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":147,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":148,"11_col-width":108,"11_col-height":97,"staff_image_696_600":149,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":150,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":152,"reduced":28,"top_overlap":153,"bottom_underlap":153,"disable_observer":-1,"heading":154,"cta_text":155,"cta_link":156,"items":157},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[158,178,190],{"type_key":17,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":175},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166,169,172],{"name":167,"image":168},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":170,"image":171},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":173,"image":174},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":176,"name":177},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":179,"excerpt":180,"to":181,"postedAt":182,"readingTime":183,"image":184,"authors":185,"category":189},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[186],{"name":187,"image":188},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":176,"name":177},{"type_key":17,"title":191,"excerpt":192,"to":193,"postedAt":194,"readingTime":195,"image":196,"authors":197,"category":199},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[198],{"name":187,"image":188},{"to":176,"name":177},{"type":201,"style":202,"heading":29,"date":4,"updatedAt":203,"reading_minutes":204,"image":205,"imageAlt":29,"categories":206,"collections":388},"blog-post","light","2025-10-13T17:07:26",14,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FFintech-card-payments.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[207],{"id":10,"count":208,"description":209,"link":176,"name":177,"slug":210,"taxonomy":211,"parent":51,"meta":212,"acf":213,"head_links":214,"resource_count":215,"yoast_title":216,"yoast_meta":217,"yoast_json_ld":262,"_links":360,"path":176},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":36,"title_override":36,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[218,220,223,226,229,232,235,237,239,241,244,247,250,253,256,259],{"property":219,"content":216},"title",{"property":221,"content":222},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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