[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhootsuite-guide-twitter-pr":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":327,"breadcrumbs":328,"reading_minutes":117,"category":336,"head":338},"2017-07-18T07:27:37",{"rendered":6},"\u003Cp>Digital PR is still a hugely valuable channel for businesses that want to raise awareness of their brand and build new links to their website. Twitter can be a goldmine for new PR opportunities and access to PR assets; here, we’ll explain how we use Hootsuite to mine Twitter for PR gain.\u003C\u002Fp>\n\u003Ch2 id=\"what-is-hootsuite\">What is Hootsuite?\u003C\u002Fh2>\n\u003Cp>Hootsuite is a social media management tool. It promotes the fact that it can be used to manage multiple social networks in one place, and that the paid version enables teams to work together to manage those accounts, so everyone has access.\u003C\u002Fp>\n\u003Cp>For us, the main benefit of Hootsuite lies not in multiple channel management, but in more effective management of Twitter.\u003C\u002Fp>\n\u003Cp>For anyone who uses Twitter, you’ll know that managing the extensive home feed can be a challenge – there are constantly new updates and it can be tough to sift through to find what really matters to you. Therefore, Hootsuite’s stream set up and the ability to view content on a segmented basis is incredibly helpful – and can help surface new opportunities for your business.\u003C\u002Fp>\n\u003Ch2 id=\"getting-started-with-hootsuite-streams\">Getting started with Hootsuite streams\u003C\u002Fh2>\n\u003Cp>The first thing to do is to set up a new account over at \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.hootsuite.com\">www.hootsuite.com\u003C\u002Fa>. You’ll need to login using your Twitter login details. Your new account will look something like this:\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3214\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F68kfhKCO-hootsuite.jpg?auto=compress%2Cformat&q=90\" alt=\"hootsuite\" width=\"750\" height=\"530\" \u002F>\u003C\u002Fp>\n\u003Cp>From here, click on ‘home’ and you’ll have your first stream. This is a stream to show everything on Twitter – the main home feed.\u003C\u002Fp>\n\u003Cp>Other streams we recommend creating are:\u003C\u002Fp>\n\u003Ch3 id=\"brand-mention-stream\">Brand mention stream\u003C\u002Fh3>\n\u003Cp>To do this, click ‘add stream’ (which is now at the top of the ‘home’ stream) and choose ‘search’. Enter the search term you want to monitor.\u003C\u002Fp>\n\u003Cp>I love to skydive and do so at a place called Skydive Langar; if they were setting up a search, I’d advise they search for:\u003C\u002Fp>\n\u003Cp>“skydivelangar” OR “skydive langar” OR “skydivelanger” OR “skydive langer” OR “bpslangar” OR “british parachute schools”\u003C\u002Fp>\n\u003Cp>Note here the use of advanced search operators – the use of quotation marks indicates I want to see these words in this format and this order, and the use of OR in capitals says I want to see any of these mentions. I’ve also added common misspellings of ‘Langar’ and also their old brand name ‘British Parachute Schools”. You too can include variations of your brand name in your search.\u003C\u002Fp>\n\u003Ch3 id=\"product-mention-stream\">Product mention stream\u003C\u002Fh3>\n\u003Cp>Add a new ‘search’ stream and use it to search for mentions of your product.\u003C\u002Fp>\n\u003Cp>Using the example above again, Skydive Langar might set up searches for \u003Cem>skydiving, skydiving centre, skydive, skydive course, AFF, tandem skydiving, charity skydiving\u003C\u002Fem> and so on.\u003C\u002Fp>\n\u003Cp>It’s up to you whether you lump similar terms together into one stream using the OR operator, or have separate streams for each (though you are limited to 10 in total, so best to lump them together where you can).\u003C\u002Fp>\n\u003Cp>When you see people talking about your product\u002Fservices, you have an opportunity to reach someone who is interested in what you do but not necessarily aware of you yet. See what they’re saying; if it’s a question about the product\u002Fservice, respond. Are they expressing an opinion about it (“I love skydiving!”), contribute to the conversation. They might even be asking where they can buy your product\u002Fservice, which is a great time for you to let them know where you are.\u003C\u002Fp>\n\u003Ch3 id=\"location-mention-stream\">Location mention stream\u003C\u002Fh3>\n\u003Cp>Add a new ‘search’ stream to follow mentions of your location, or the hashtags you know are used by your location.\u003C\u002Fp>\n\u003Cp>For example, we’re based in Nottingham so we might want to set up searches for Nottingham, the surrounding areas and ‘#nottingham’, which is used by various authorities and followers of Nottingham news. We also have an office in London, so we’d do the same there.\u003C\u002Fp>\n\u003Cp>By setting up a location stream, you can stay aware of what’s topical and newsworthy in your locality.\u003C\u002Fp>\n\u003Ch2 id=\"using-streams-to-identify-pr-opportunities\">Using streams to identify PR opportunities\u003C\u002Fh2>\n\u003Cp>So how does this all tie in to PR?\u003C\u002Fp>\n\u003Cp>More and more PR professionals, journalists and businesses in general are using Twitter to interact with one another, and to make requests for PR content too.\u003C\u002Fp>\n\u003Cp>There are two very commonly used hashtags which you’ll want to start following using a stream on Hootsuite. These are:\u003C\u002Fp>\n\u003Cp>#PRrequest\u003C\u002Fp>\n\u003Cp>#JournoRequest\u003C\u002Fp>\n\u003Cp>Both of these hashtags are used by journalists to put out requests for comments, data, insights or interviewees. By responding to these requests, you can gain yourself some free coverage and potentially some new links to your business website.\u003C\u002Fp>\n\u003Cp>Because these hashtags are so widely used, there are a lot of tweets that contain them; to make it easier to sift through these tweets, set up custom search streams using advanced search operators.\u003C\u002Fp>\n\u003Cp>For example, we work with a holiday cottage brand, so for them, our search would look something like this:\u003C\u002Fp>\n\u003Cp>#prrequest OR #journorequest AND “holiday cottage” OR “holiday cottages” OR “cottage holiday” AND “new forest”\u003C\u002Fp>\n\u003Cp>Note here how we’re using boolean search to add specificity to our search, which means the only tweets we’d see here would be relevant to our client.\u003C\u002Fp>\n\u003Ch2 id=\"putting-out-your-own-pr-requests\">Putting out your own PR requests\u003C\u002Fh2>\n\u003Cp>We’ve found Twitter to be a hotbed for PR comments that we need, as well as for us to respond to.\u003C\u002Fp>\n\u003Cp>To give an example, we spent some time last week responding to a news story that showed Nottingham to be among the top most entrepreneurial cities in the UK. We used Twitter, via Hootsuite, and put out a request using #PRrequest and #JournoRequest to find entrepreneurs in the top entrepreneurial cities of Nottingham, Brighton and Manchester, asking them to provide us with comments on why their city is so entrepreneurial and how their location has affected their own business growth.\u003C\u002Fp>\n\u003Cp>We were inundated with replies, which we gathered into a document and saved in a Drive folder alongside photos of the respondents. We then pitched this in to various business websites and publications as a story, which has already gained a number of high quality backlinks for us and for some of our clients, too. All of this was made possible – and quick – using Hootsuite.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3215\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FHdPRKnf6-hootsuite-pr-example.png?auto=compress%2Cformat&q=90\" alt=\"hootsuite pr example\" width=\"989\" height=\"414\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"using-hootsuite-to-promote-your-pr-stories\">Using Hootsuite to promote your PR stories\u003C\u002Fh2>\n\u003Cp>We also find Hootsuite a useful tool when it comes to promoting our PR stories.\u003C\u002Fp>\n\u003Cp>By setting up streams to pull out mentions of our story or related topics, we can find people who are already interested in it and then reach out directly to them – and their followers – to promote it. We can also retweet and like those who are engaging with our content, helping it to spread further.\u003C\u002Fp>\n\u003Cp>Obviously, Hootsuite is one of many tools we use as a business to create and capitalise on PR opportunities. If you’d like to find out more about how we can help your business grow through PR, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> page or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n\u003Ch2 id=\"\">\u003C\u002Fh2>\n",false,"standard",[10],45,[],[13],135,[15,16,17,18,19,20,21,22],"post-3213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Hootsuite Guide: How to Mine Twitter for PR Opportunities",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,124],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":123},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":121,"image":122},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type_key":16,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":135},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[132],{"name":133,"image":134},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":137,"style":138,"heading":28,"date":4,"updatedAt":139,"reading_minutes":117,"image":140,"imageAlt":28,"categories":141,"collections":326},"blog-post","light","2022-02-07T16:48:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FwrM399hv-050720211625523640_hootsuite-guide.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[142],{"id":10,"count":143,"description":144,"link":110,"name":111,"slug":145,"taxonomy":146,"parent":42,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":294,"path":110},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[153,155,158,161,164,167,170,172,174,176,179,182,185,188,190,193],{"property":154,"content":151},"title",{"property":156,"content":157},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":159,"content":160},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":162,"content":163},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"name":165,"content":166},"og:locale","en-GB",{"property":168,"content":169},"og:type","article",{"property":171,"content":151},"og:title",{"property":173,"content":157},"og:description",{"property":175,"content":163},"og:url",{"property":177,"content":178},"og:site_name","Impression",{"property":180,"content":181},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":183,"content":184},"og:image:width",1200,{"property":186,"content":187},"og:image:height",630,{"property":189,"content":49},"og:image:type",{"property":191,"content":192},"twitter:card","summary_large_image",{"property":194,"content":195},"twitter:site","@impressiontalk",{"@context":197,"@graph":198},"https:\u002F\u002Fschema.org",[199,207,217,227],{"@type":200,"@id":201,"url":201,"name":151,"isPartOf":202,"description":157,"breadcrumb":204,"inLanguage":206},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"@id":203},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":205},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":208,"@id":205,"itemListElement":209},"BreadcrumbList",[210,215],{"@type":211,"position":212,"name":213,"item":214},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":211,"position":216,"name":111},2,{"@type":218,"@id":203,"url":214,"name":178,"description":34,"publisher":219,"inLanguage":166,"potentialAction":221},"WebSite",{"@id":220},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":222,"target":223,"query-input":226},"SearchAction",{"@type":224,"urlTemplate":225},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":228,"@id":220,"name":178,"url":214,"logo":229,"image":235,"sameAs":236,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":247,"location":254,"areaServed":287},"Organization",{"@type":230,"inLanguage":166,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":178},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[237,238,239],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[255,264,276],{"@type":256,"name":257,"geo":258,"address":262,"photo":235,"telephone":263},"Place","Impression Digital - Nottingham",{"@type":259,"latitude":260,"longitude":261},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"+44 01158 242 212",{"@type":256,"name":265,"geo":266,"address":269,"photo":274,"telephone":275},"Impression Digital - London",{"@type":259,"latitude":267,"longitude":268},"51.50237208377361","-0.09229841534284115",{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":256,"name":277,"geo":278,"address":281},"Impression Digital - New York",{"@type":259,"latitude":279,"longitude":280},"40.726722746949","-74.00527778220652",{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"160 Varick St","New York","NY","10013","USA",[288,291,293],{"@type":289,"name":290},"Country","Worldwide",{"@type":289,"name":292},"GBR",{"@type":289,"name":286},{"self":295,"collection":305,"about":308,"wp:post_type":311,"curies":322},[296],{"href":297,"targetHints":298},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F45",{"allow":299},[300,301,302,303,304],"GET","POST","PUT","PATCH","DELETE",[306],{"href":307},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[309],{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[312,314,316,318,320],{"href":313},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=45",{"href":315},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=45",{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=45",{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=45",{"href":321},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=45",[323],{"name":324,"href":325,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[329,331,333,334],{"path":330,"name":213},"\u002F",{"path":96,"name":332},"Blog",{"path":110,"name":111},{"path":335,"name":28},null,[337],{"id":10,"name":111,"path":110},{"title":339,"script":340,"meta":415,"link":443},"Hootsuite Guide: How to Mine Twitter for PR Opportunities - Impression",[341],{"type":342,"key":343,"innerHTML":344},"application\u002Fld+json","yoast-json-ld",{"@context":197,"@graph":345},[346,369,376,378,386,390,408],{"@type":347,"@id":348,"isPartOf":349,"author":351,"headline":28,"datePublished":353,"dateModified":354,"mainEntityOfPage":355,"wordCount":356,"commentCount":42,"publisher":357,"image":359,"thumbnailUrl":361,"articleSection":362,"inLanguage":166,"potentialAction":363},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fhootsuite-guide-twitter-pr\u002F#article",{"@id":350},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fhootsuite-guide-twitter-pr\u002F",{"name":33,"@id":352},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-07-18T07:27:37+00:00","2022-02-07T16:48:37+00:00",{"@id":350},1170,{"@id":358},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":360},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fhootsuite-guide-twitter-pr\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FwrM399hv-050720211625523640_hootsuite-guide.jpeg?auto=compress%2Cformat&q=90",[111],[364],{"@type":365,"name":366,"target":367},"CommentAction","Comment",[368],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fhootsuite-guide-twitter-pr\u002F#respond",{"@type":370,"@id":350,"url":350,"name":339,"isPartOf":371,"primaryImageOfPage":372,"image":373,"thumbnailUrl":361,"datePublished":353,"dateModified":354,"breadcrumb":374,"inLanguage":206},"WebPage",{"@id":203},{"@id":360},{"@id":360},{"@id":375},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fhootsuite-guide-twitter-pr\u002F#breadcrumb",{"@type":230,"inLanguage":166,"@id":360,"url":361,"contentUrl":361,"width":377,"height":53},1600,{"@type":208,"@id":375,"itemListElement":379},[380,381,383,385],{"@type":211,"position":212,"name":213,"item":214},{"@type":211,"position":216,"name":332,"item":382},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":211,"position":384,"name":111,"item":201},3,{"@type":211,"position":103,"name":28},{"@type":218,"@id":203,"url":214,"name":178,"description":34,"publisher":387,"inLanguage":166,"potentialAction":388},{"@id":220},{"@type":222,"target":389,"query-input":226},{"@type":224,"urlTemplate":225},{"@type":228,"@id":220,"name":178,"url":214,"logo":391,"image":235,"sameAs":392,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":393,"location":394,"areaServed":404},{"@type":230,"inLanguage":166,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":178},[237,238,239],{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},[395,398,401],{"@type":256,"name":257,"geo":396,"address":397,"photo":235,"telephone":263},{"@type":259,"latitude":260,"longitude":261},{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},{"@type":256,"name":265,"geo":399,"address":400,"photo":274,"telephone":275},{"@type":259,"latitude":267,"longitude":268},{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},{"@type":256,"name":277,"geo":402,"address":403},{"@type":259,"latitude":279,"longitude":280},{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[405,406,407],{"@type":289,"name":290},{"@type":289,"name":292},{"@type":289,"name":286},{"@type":409,"@id":410,"name":33,"image":411,"description":35,"url":414},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":230,"inLanguage":166,"@id":412,"url":413,"contentUrl":413,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[416,417,419,420,421,423,424,425,428,430,432,434,435,436,437,439,440,442],{"name":159,"content":160},{"property":165,"content":418},"en_GB",{"property":168,"content":169},{"property":171,"content":339},{"property":173,"content":422},"Digital PR is still a hugely valuable channel for businesses that want to raise awareness of their brand and build new links to their website. Twitter can be a goldmine for new PR opportunities and access to PR assets; here, we’ll explain how we use Hootsuite to mine Twitter for PR gain. What is Hootsuite? Hootsuite […]",{"property":175,"content":350},{"property":177,"content":178},{"property":426,"content":427},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":429,"content":353},"article:published_time",{"property":431,"content":354},"article:modified_time",{"property":180,"content":433},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FwrM399hv-050720211625523640_hootsuite-guide.jpeg?auto=compress%2Cformat",{"property":183,"content":377},{"property":186,"content":53},{"property":189,"content":49},{"name":438,"content":33},"author",{"name":191,"content":192},{"name":441,"content":195},"twitter:creator",{"name":194,"content":195},[]]