[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhistory-future-web-design":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":22,"head_links":318,"breadcrumbs":319,"reading_minutes":132,"category":327,"head":329},"2014-06-11T04:00:33",{"rendered":6},"\u003Cp>At the heart of your digital marketing campaign is your website. When formulating how your website should look or even how your audiences will interact with it, you’ll need to consider carefully how it will be designed.\u003C\u002Fp>\n\u003Cp>You’ll want to strike a balance between a site that is aesthetically pleasing and one that offers effective functionality and a good user experience. Consider the typical user journey you want your audience to experience when interacting with your site. Consider how they interact with your competitors or indeed other popular websites. The average user has a low attention span. There can be little leeway if they are searching for something in particular. Generally speaking, your website should be designed to make a good first impression and maintain the audience’s interest.\u003C\u002Fp>\n\u003Ch2 id=\"web-design-today\">Web design today\u003C\u002Fh2>\n\u003Cp>You will notice that many modern websites have a distinct layout, a template that has undergone a state of constant iteration over the years as the internet and browsing habits have developed. The home page will contain a large header with your official logo, below which will usually be a navigation bar linking to relevant sub pages and section landings. The main body of the page may have a large revolving banner designed to really attract the user’s attention to the main areas of the site. Accompanying this you may have different tabs highlighting a news feed, case studies and the social networking feeds. This is all tailed by a footer, which will usually contain a basic site map and general information.\u003C\u002Fp>\n\u003Cp>With so many people accessing the internet via their phones or tablets, websites are usually designed to be responsive resulting in an improved user experience. This means that websites are designed for mobile first and then can be scaled upward to resize for larger devices and screens.\u003C\u002Fp>\n\u003Ch2 id=\"web-design-through-the-years\">Web design through the years\u003C\u002Fh2>\n\u003Cp>Understanding web design requires an understanding of how the internet has changed over the years and how it has informed web design as a whole, from content requirements to layouts and designs.  Looking back at web design throughout the years is akin to looking back at how interior design has changed, it brings up some ghastly forgotten practices. Rather than being recycled however, most trends do thankfully stay forgotten, however more fundamental ideas are still concrete.\u003C\u002Fp>\n\u003Ch2 id=\"the-early-90s-and-the-creation-of-html\">The early 90s and the creation of HTML\u003C\u002Fh2>\n\u003Cp>Web design as we know it, really began in 1990 when HTML was launched becoming the first markup language providing the ability to build web pages. Tim Berners-Lee created the first web page in 1991 using HTML.\u003C\u002Fp>\n\u003Cfigure style=\"width: 1396px\" class=\"wp-caption aligncenter\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Ffq0gw55U-Screen-Shot-2014-06-11-at-14.28.54.png?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-1113 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Ffq0gw55U-Screen-Shot-2014-06-11-at-14.28.54.png?auto=compress%2Cformat&q=90\" alt=\"Screen Shot 2014-06-11 at 14.28.54\" width=\"1396\" height=\"556\" \u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-caption-text\">The first website (http:\u002F\u002Finfo.cern.ch\u002Fhypertext\u002FWWW\u002FTheProject.html) is still readily accessed as a digital monument of history.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>The early internet essentially was a directory, merely a list of links categorised into sections like an electronic yellow pages. It is important to remember this every so often, because on a fundamental level, it hasn’t changed that much, and those blue hyperlinks are key in how users and search engines interpret your website.\u003C\u002Fp>\n\u003Ch2 id=\"the-mid-90s-and-table-based-websites\">The mid 90s and table based websites\u003C\u002Fh2>\n\u003Cp>As we reached the mid Nineties, internet connections began to appear in homes and work offices across the world.  In 1993, there were over 10 million internet users and a growing number of websites. Web design was starting to become more user friendly with the growth of table based web design, which allowed users to arrange content into tables, the foundation of which does still exist today. Websites had headers, navigational side bars, a main body for content and a footer, the basic structure that still exists today.\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FdJqnX1Fs-Old-Apple-Website.jpg?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1114\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FdJqnX1Fs-Old-Apple-Website.jpg?auto=compress%2Cformat&q=90\" alt=\"Old-Apple-Website\" width=\"700\" height=\"400\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>Graphical elements could also be entered into a website to provide a more visual look. Unfortunately, this did lead to the prevalence of horrendous low resolution imagery and animated gifs. At the time table based websites were renowned for being difficult to develop with and resulted in slow load pages.\u003C\u002Fp>\n\u003Ch2 id=\"the-late-90s-flash-and-javascript\">The Late 90s – Flash and Javascript\u003C\u002Fh2>\n\u003Cp>By 1995, both Flash and Javascript had been invented, allowing a greater toolset for user interaction and providing a strong visual impression. Internet usage was growing very rapidly, with 74 million estimated users in 1996 and over 650,000 live websites! Hallmarks of flash were bold colouring, repeating backgrounds and a non linear approach to traditional web design structure.\u003C\u002Fp>\n\u003Cfigure style=\"width: 789px\" class=\"wp-caption aligncenter\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F3G2BMoRa-Screen-Shot-2014-06-11-at-16.00.03.png?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-1115 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F3G2BMoRa-Screen-Shot-2014-06-11-at-16.00.03.png?auto=compress%2Cformat&q=90\" alt=\"Screen Shot 2014-06-11 at 16.00.03\" width=\"789\" height=\"497\" \u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-caption-text\">Ah simpler times… The promotional website for the 1996 movie ‘Space Jam’ is still live, and stands as a monument to 90s web development. The movie went on to gross over $230 million worldwide.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>Today Flash is avoided like the plague since it negatively affects SEO and is generally considered unresponsive and slow to load, the bane of a pleasant user experience. This doesn’t mean that Flash is not used, it can be employed when done right, but Javascript and HTML5 are generally considered to allow web designers all the freedom they want to create a website with all the visual appeal and interactions of this period.\u003C\u002Fp>\n\u003Ch2 id=\"early-2000s-the-separation-of-content-and-design\">Early 2000s – The separation of content and design.\u003C\u002Fh2>\n\u003Cp>By the late nineties, CSS and PHP had been introduced, creating a division between content and design. This effectively meant that you didn’t have to know programming to upload content quickly and efficienty. Web pages could be effectively designed to host the content, with producers uploading it through the front end via an easy to use CMS, writing and editing themselves, a far more streamlined process and a far more quicker way of keeping the audience up to date with the latest developments relating to the website.\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fi2dGF72O-10years_olddesign9.jpg?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1116\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fi2dGF72O-10years_olddesign9.jpg?auto=compress%2Cformat&q=90\" alt=\"10years_olddesign9\" width=\"550\" height=\"507\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>Above all the early 2000s reinstated the importance of user experience over web design, preferring simpler pages with a clear a uniform colouring and an emphasis on higher quality content. Images could also be attached to a link, providing a further means of link building, that was more visually engaging than a dry hyperlink.\u003C\u002Fp>\n\u003Ch2 id=\"mid-2000s-web-2-0\">Mid 2000s – Web 2.0\u003C\u002Fh2>\n\u003Cp>Most households in developed countries now had access to the internet. There were a total of 782 million internet users and over 38 million websites online. If your company didn’t have a website, this would be a problem, so web design became far more of an industrial commodity.\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FnYgvlKIl-web-20.jpg?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1117\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FnYgvlKIl-web-20.jpg?auto=compress%2Cformat&q=90\" alt=\"web-20\" width=\"517\" height=\"265\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>In addition, by 2005 we had the growth of social networking sites. We would not see the full extent of the popularity of websites such as Facebook or Twitter until the late 2000s. Myspace is perhaps the big early innovator in terms of what we understand of social media, effectively allowing anybody to create their own profile and upload their own personal content, there own little patch of the internet.\u003C\u002Fp>\n\u003Cp>Web design primarily had become a user focused process, and web 2.0 sought to give those users a voice and a greater degree of communication. Furthermore the prevalence of search engines and the importance of Google rankings became an important factor to consider when creating and maintaining a web presence, and thus SEO was born as a practice in both growing traffic and increasing authority.\u003C\u002Fp>\n\u003Ch2 id=\"late-2000s-responsive-web-design\">\u003Cb>Late 2000s – Responsive web design.\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>Despite all the progress the advance of technology has given us, in a bizarre way it can be very limiting. Technology provided by a particular company such as Microsoft will only recognise these types of files or use this kind of software, the same goes for a Mac. Technolgy can be limited by their attachment to their parent manufacturers. The exception to this rule lies in your pocket however. The rise of smartphones and tablets has enhanced the demand of more transparency between devices and software bringing a new age to interconnectivity. Quite simply, it needs to do everything and to do it efficiently.\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FCI6fQRrK-mashable-responsive-design.jpg?auto=compress%2Cformat&q=90\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1118\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FCI6fQRrK-mashable-responsive-design.jpg?auto=compress%2Cformat&q=90\" alt=\"mashable-responsive-design\" width=\"676\" height=\"380\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>Web design today has to be geared towards catering for a mobile audience as well as traditional desktop audiences. This has given rise to a more simplistic minimalist design approach, with flat graphics, aggreeably typography and infinite scrolling. Indeed scrolling is sometimes the only interaction the user needs to navigate a website, with parallax animations coming in to provide enhanced visual engagement.\u003C\u002Fp>\n\u003Ch2 id=\"the-future-of-web-design\">The Future of Web Design\u003C\u002Fh2>\n\u003Cp>Technology is always changing, and we can only make assumptions on the evolution of web design based on a number of clear certainties.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Growth in high speed always online internet connections.\u003C\u002Fli>\n\u003Cli>The mobile audience will grow and inevitably exceed traditional desktop\u002Flaptop based users. More than that, we are going to see more and more devices without typical browsing and physical interfaces becoming internet enabled.\u003C\u002Fli>\n\u003Cli>It is already understood that the 20-30 age group is already expecting a degree of interaction with their favourite brands. This trend is only going to increase.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Some experts such as \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.clickz.com\u002Fclickz\u002Fcolumn\u002F2324298\u002Fdevice-fragmentation-the-death-of-web-design\">Peter Spiegel\u003C\u002Fa> have expected the website itself to die out, with content and APIs becoming more important in connecting and engaging with audiences and the growing fragmentation of internet enabled devices. Audiences have grown accustomed with the traditional form of the website and their interest and engagement rates have acclimatised accordingly if brutally, with a mere 5 seconds to make an impression. As a result, content that presents a kind of narrative through a more creative delivery is more effective. But then, how many of these narratives can an audience realistically absorb in a given day? How long does this trend of big content styled engagement reasonably have before the audiences grow tired due to over saturation.\u003C\u002Fp>\n\u003Cp>Other experts such as \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.neurosciencemarketing.com\u002Fblog\u002Farticles\u002Fthe-future-of-web-design-may-be-ugly.htm\">Roger Dooley\u003C\u002Fa>  are foreseeing a complete lack of aesthetically design, in favour for a high speed minimalist look, with content presented in a dry menu form. With Google, being the champions of a minimalist layout in expense of all fantastical elements which may be to the detriment of many a web designer. There is the question, as there always has been, over being visually engaged and having information readily available at their fingertips.\u003C\u002Fp>\n\u003Cp>Whatever the result, companies and businesses are still going to have to spend time and resources to engage their target audiences effectively through an active and interesting digital campaign. Whether this includes websites in their traditional sense or through more of a content approach is going to be a big question in the future.\u003C\u002Fp>\n",false,"standard",[10],37,[],[13],135,[15,16,17,18,19,20,21],"post-2333","post","type-post","status-publish","format-standard","hentry","category-web",{"page_content_modules":23,"hero":128},[24,90],{"acf_fc_layout":25,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":26,"title":27,"content":6,"authors":28},"blog_post_content",true,"The history and future of web design",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":33,"specialist_service_links":7,"photo":37},{"ID":38,"id":38,"title":39,"filename":40,"filesize":41,"url":42,"link":43,"alt":33,"author":44,"description":33,"caption":33,"name":45,"status":46,"uploaded_to":41,"date":47,"modified":47,"menu_order":41,"mime_type":48,"type":49,"subtype":50,"icon":51,"width":52,"height":52,"sizes":53},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":54,"thumbnail-width":55,"thumbnail-height":55,"medium":56,"medium-width":57,"medium-height":57,"medium_large":58,"medium_large-width":59,"medium_large-height":59,"large":60,"large-width":61,"large-height":62,"1536x1536":63,"1536x1536-width":64,"1536x1536-height":64,"2048x2048":65,"2048x2048-width":66,"2048x2048-height":66,"post-thumbnail":67,"post-thumbnail-width":68,"post-thumbnail-height":69,"12_col":70,"12_col-width":71,"12_col-height":72,"default_landscape":73,"default_landscape-width":74,"default_landscape-height":75,"default_portrait":76,"default_portrait-width":75,"default_portrait-height":74,"6_col_and_margin_short":77,"6_col_and_margin_short-width":68,"6_col_and_margin_short-height":72,"11_col_and_margin":78,"11_col_and_margin-width":79,"11_col_and_margin-height":72,"9_col_rectangle":80,"9_col_rectangle-width":81,"9_col_rectangle-height":82,"11_col":83,"11_col-width":84,"11_col-height":72,"staff_image_696_600":85,"staff_image_696_600-width":86,"staff_image_696_600-height":75,"rectangular_thumbnail":87,"rectangular_thumbnail-width":88,"rectangular_thumbnail-height":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":91,"reduced":26,"top_overlap":92,"bottom_underlap":92,"disable_observer":-1,"heading":93,"cta_text":94,"cta_link":95,"items":96},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[97,109,118],{"type_key":16,"title":98,"excerpt":99,"to":100,"postedAt":101,"readingTime":102,"image":103,"authors":104,"category":106},"Conquering the fear of HTML coding","\u003Cp>This post has been written by Alex Bennett. Alex is a final year English student from the University of Nottingham and is currently part of a 10-week placement with Impression. The prospect of learning to code can be daunting. There are loads of different languages that all do different things in different ways, and the […]\u003C\u002Fp>\n","\u002Fblog\u002Fconquering-the-fear-of-html-coding\u002F","2022-02-07T16:48:24",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FR0FY9Cp6-050720211625512429_christopher-gower-291246-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[105],{"name":32,"image":35},{"to":107,"name":108},"\u002Fblog\u002Fcategory\u002Fweb\u002F","Web",{"type_key":16,"title":110,"excerpt":111,"to":112,"postedAt":113,"readingTime":102,"image":114,"authors":115,"category":117},"Best Sketch plugins for 2018","\u003Cp>Discover the best Sketch plugins, where and how you can get them, and how to make the most of them. What is Sketch? Sketch is a professional design tool for Mac that utilises a fully vector-based workflow. Its simple layout, features and plugins make it a very capable replacement to other design tools like Photoshop. […]\u003C\u002Fp>\n","\u002Fblog\u002Fbest-sketch-plugins-2018\u002F","2022-02-07T16:48:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fo5LExbve-050720211625518164_Sketch-blog-post-bg.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[116],{"name":32,"image":35},{"to":107,"name":108},{"type_key":16,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":127},"Why There’s Never Been a Better Time to Invest in Your Business Website","\u003Cp>While a new website might seem like a hefty commitment, recent updates from Google and trends toward a more technically-advanced web approach mean that we suggest there’s never been a better time to review your online presence and invest in making it the best it can be. Here, we explain what you should be reviewing […]\u003C\u002Fp>\n","\u002Fblog\u002Fweb-2018-theres-never-better-time-invest-business-website\u002F","2022-02-07T16:48:30",17,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQ77g1pcS-050720211625519452_business-websites.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126],{"name":32,"image":35},{"to":107,"name":108},{"type":129,"style":130,"heading":27,"date":4,"updatedAt":131,"reading_minutes":132,"image":33,"imageAlt":27,"categories":133,"collections":317},"blog-post","light","2022-02-07T16:48:46",9,[134],{"id":10,"count":135,"description":136,"link":107,"name":108,"slug":137,"taxonomy":138,"parent":41,"meta":139,"acf":140,"head_links":141,"resource_count":41,"yoast_title":142,"yoast_meta":143,"yoast_json_ld":187,"_links":285,"path":107},39,"The way your website is designed and developed has a huge effect on the user experience and likelihood of conversion.\r\n\r\nImpression is an award winning digital agency which delivers results-focused, data driven web projects for a wide range of clients. Our in-house team of designers and web developers works closely with our marketing team to produce \u003Cem>performance websites\u003C\u002Fem> which don't just look great, they perform well across all channels, including search, too.\r\n\r\nCheck out our latest tips, advice, guides and insights into the world of web development now.","web","category",[],{"hidden":26,"sub_title_override":33,"title_override":33},[],"Web Development Blog | Tips, Advice & Guides | Impression",[144,146,149,152,155,158,161,163,165,167,170,173,176,179,181,184],{"property":145,"content":142},"title",{"property":147,"content":148},"description","Keeping up to date with the latest web design & dev trends, strategies, and industry movements can be difficult. 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