[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fheroconf-2019-helen-freeman-language-psychology":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":22,"head_links":317,"breadcrumbs":318,"reading_minutes":10,"category":326,"head":328},"2019-10-22T12:49:00",{"rendered":6},"\n\u003Cp>The digital landscape is ever-changing and, with the rise of the zero-click search, making your products stand out online is becoming harder than ever. Our use of language is one of the best tools we have for attracting users to our websites.\u003C\u002Fp>\n\n\n\n\u003Cp>Here is an introduction to six key psychological techniques for using language to write scroll-stopping text ads for maximum engagement from our target audience.\u003C\u002Fp>\n\n\n\n\u003Cp>View my slides from PPC Hero Conf London 2019 below.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ciframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\u002F\u002Fwww.slideshare.net\u002Fslideshow\u002Fembed_code\u002Fkey\u002FetyexrLupY55yR\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> \u003C\u002Fiframe>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca href=\"\u002F\u002Fwww.slideshare.net\u002Fsecret\u002FetyexrLupY55yR\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use Language Psychology To Supercharge Your PPC Campaigns – HeroConf London 19\u003C\u002Fa>\u003C\u002Fstrong> from \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002FHelenFreeman7\" target=\"_blank\" rel=\"noreferrer noopener\">Helen Freeman\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21],"post-11727","post","type-post","status-publish","format-standard","hentry","category-seo",{"page_content_modules":23,"hero":129},[24,90],{"acf_fc_layout":25,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":26,"title":27,"content":6,"authors":28},"blog_post_content",true,"HeroConf 2019: Helen Freeman – How To Use Language Psychology To Supercharge Your PPC Campaigns",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":33,"specialist_service_links":7,"photo":37},{"ID":38,"id":38,"title":39,"filename":40,"filesize":41,"url":42,"link":43,"alt":33,"author":44,"description":33,"caption":33,"name":45,"status":46,"uploaded_to":41,"date":47,"modified":47,"menu_order":41,"mime_type":48,"type":49,"subtype":50,"icon":51,"width":52,"height":52,"sizes":53},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":54,"thumbnail-width":55,"thumbnail-height":55,"medium":56,"medium-width":57,"medium-height":57,"medium_large":58,"medium_large-width":59,"medium_large-height":59,"large":60,"large-width":61,"large-height":62,"1536x1536":63,"1536x1536-width":64,"1536x1536-height":64,"2048x2048":65,"2048x2048-width":66,"2048x2048-height":66,"post-thumbnail":67,"post-thumbnail-width":68,"post-thumbnail-height":69,"12_col":70,"12_col-width":71,"12_col-height":72,"default_landscape":73,"default_landscape-width":74,"default_landscape-height":75,"default_portrait":76,"default_portrait-width":75,"default_portrait-height":74,"6_col_and_margin_short":77,"6_col_and_margin_short-width":68,"6_col_and_margin_short-height":72,"11_col_and_margin":78,"11_col_and_margin-width":79,"11_col_and_margin-height":72,"9_col_rectangle":80,"9_col_rectangle-width":81,"9_col_rectangle-height":82,"11_col":83,"11_col-width":84,"11_col-height":72,"staff_image_696_600":85,"staff_image_696_600-width":86,"staff_image_696_600-height":75,"rectangular_thumbnail":87,"rectangular_thumbnail-width":88,"rectangular_thumbnail-height":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":91,"reduced":26,"top_overlap":92,"bottom_underlap":92,"disable_observer":-1,"heading":93,"cta_text":94,"cta_link":95,"items":96},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[97,111,120],{"type_key":16,"title":98,"excerpt":99,"to":100,"postedAt":101,"readingTime":102,"image":103,"authors":104,"category":108},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[105],{"name":106,"image":107},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":109,"name":110},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":112,"excerpt":113,"to":114,"postedAt":115,"readingTime":102,"image":116,"authors":117,"category":119},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[118],{"name":106,"image":107},{"to":109,"name":110},{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":102,"image":125,"authors":126,"category":128},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127],{"name":106,"image":107},{"to":109,"name":110},{"type":130,"style":131,"heading":27,"date":4,"updatedAt":132,"reading_minutes":10,"image":33,"imageAlt":27,"categories":133,"collections":316},"blog-post","light","2022-02-07T16:48:20",[134],{"id":10,"count":135,"description":136,"link":109,"name":110,"slug":137,"taxonomy":138,"parent":41,"meta":139,"acf":140,"head_links":141,"resource_count":142,"yoast_title":143,"yoast_meta":144,"yoast_json_ld":188,"_links":285,"path":109},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[145,147,150,153,156,159,162,164,166,168,171,174,177,180,182,185],{"property":146,"content":143},"title",{"property":148,"content":149},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":151,"content":152},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":154,"content":155},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":157,"content":158},"og:locale","en-GB",{"property":160,"content":161},"og:type","article",{"property":163,"content":143},"og:title",{"property":165,"content":149},"og:description",{"property":167,"content":155},"og:url",{"property":169,"content":170},"og:site_name","Impression",{"property":172,"content":173},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":175,"content":176},"og:image:width",1200,{"property":178,"content":179},"og:image:height",630,{"property":181,"content":48},"og:image:type",{"property":183,"content":184},"twitter:card","summary_large_image",{"property":186,"content":187},"twitter:site","@impressiontalk",{"@context":189,"@graph":190},"https:\u002F\u002Fschema.org",[191,199,208,218],{"@type":192,"@id":193,"url":193,"name":143,"isPartOf":194,"description":149,"breadcrumb":196,"inLanguage":198},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":195},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":197},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":200,"@id":197,"itemListElement":201},"BreadcrumbList",[202,206],{"@type":203,"position":10,"name":204,"item":205},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":203,"position":207,"name":110},2,{"@type":209,"@id":195,"url":205,"name":170,"description":33,"publisher":210,"inLanguage":158,"potentialAction":212},"WebSite",{"@id":211},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":213,"target":214,"query-input":217},"SearchAction",{"@type":215,"urlTemplate":216},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":219,"@id":211,"name":170,"url":205,"logo":220,"image":226,"sameAs":227,"@context":231,"email":232,"foundingDate":233,"legalName":234,"vatID":235,"description":236,"telephone":237,"address":238,"location":245,"areaServed":278},"Organization",{"@type":221,"inLanguage":158,"@id":222,"url":223,"contentUrl":223,"width":224,"height":225,"caption":170},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[228,229,230],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[246,255,267],{"@type":247,"name":248,"geo":249,"address":253,"photo":226,"telephone":254},"Place","Impression Digital - Nottingham",{"@type":250,"latitude":251,"longitude":252},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},"+44 01158 242 212",{"@type":247,"name":256,"geo":257,"address":260,"photo":265,"telephone":266},"Impression Digital - London",{"@type":250,"latitude":258,"longitude":259},"51.50237208377361","-0.09229841534284115",{"@type":239,"streetAddress":261,"addressLocality":262,"addressRegion":263,"postalCode":264,"addressCountry":244},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":247,"name":268,"geo":269,"address":272},"Impression Digital - New York",{"@type":250,"latitude":270,"longitude":271},"40.726722746949","-74.00527778220652",{"@type":239,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":277},"160 Varick St","New York","NY","10013","USA",[279,282,284],{"@type":280,"name":281},"Country","Worldwide",{"@type":280,"name":283},"GBR",{"@type":280,"name":277},{"self":286,"collection":295,"about":298,"wp:post_type":301,"curies":312},[287],{"href":288,"targetHints":289},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":290},[291,292,293,294],"GET","POST","PUT","PATCH",[296],{"href":297},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[299],{"href":300},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[302,304,306,308,310],{"href":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":305},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":307},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[313],{"name":314,"href":315,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[319,321,323,324],{"path":320,"name":204},"\u002F",{"path":95,"name":322},"Blog",{"path":109,"name":110},{"path":325,"name":27},null,[327],{"id":10,"name":110,"path":109},{"title":329,"script":330,"meta":394,"link":421},"HeroConf 2019: Helen Freeman - How To Use Language Psychology To Supercharge Your PPC Campaigns - Impression",[331],{"type":332,"key":333,"innerHTML":334},"application\u002Fld+json","yoast-json-ld",{"@context":189,"@graph":335},[336,350,356,365,369,387],{"@type":337,"@id":338,"isPartOf":339,"author":341,"headline":27,"datePublished":343,"dateModified":344,"mainEntityOfPage":345,"wordCount":346,"publisher":347,"articleSection":349,"inLanguage":158},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fheroconf-2019-helen-freeman-language-psychology\u002F#article",{"@id":340},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fheroconf-2019-helen-freeman-language-psychology\u002F",{"name":32,"@id":342},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2019-10-22T12:49:00+00:00","2022-02-07T16:48:20+00:00",{"@id":340},105,{"@id":348},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",[110],{"@type":351,"@id":340,"url":340,"name":329,"isPartOf":352,"datePublished":343,"dateModified":344,"description":353,"breadcrumb":354,"inLanguage":198},"WebPage",{"@id":195},"Speaking at Hero Conf London 2019, Helen discusses how to use psycholinguistic techniques to supercharge your PPC campaigns. View her slides here",{"@id":355},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fheroconf-2019-helen-freeman-language-psychology\u002F#breadcrumb",{"@type":200,"@id":355,"itemListElement":357},[358,359,361,363],{"@type":203,"position":10,"name":204,"item":205},{"@type":203,"position":207,"name":322,"item":360},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":203,"position":362,"name":110,"item":193},3,{"@type":203,"position":364,"name":27},4,{"@type":209,"@id":195,"url":205,"name":170,"description":33,"publisher":366,"inLanguage":158,"potentialAction":367},{"@id":211},{"@type":213,"target":368,"query-input":217},{"@type":215,"urlTemplate":216},{"@type":219,"@id":211,"name":170,"url":205,"logo":370,"image":226,"sameAs":371,"@context":231,"email":232,"foundingDate":233,"legalName":234,"vatID":235,"description":236,"telephone":237,"address":372,"location":373,"areaServed":383},{"@type":221,"inLanguage":158,"@id":222,"url":223,"contentUrl":223,"width":224,"height":225,"caption":170},[228,229,230],{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},[374,377,380],{"@type":247,"name":248,"geo":375,"address":376,"photo":226,"telephone":254},{"@type":250,"latitude":251,"longitude":252},{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},{"@type":247,"name":256,"geo":378,"address":379,"photo":265,"telephone":266},{"@type":250,"latitude":258,"longitude":259},{"@type":239,"streetAddress":261,"addressLocality":262,"addressRegion":263,"postalCode":264,"addressCountry":244},{"@type":247,"name":268,"geo":381,"address":382},{"@type":250,"latitude":270,"longitude":271},{"@type":239,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":277},[384,385,386],{"@type":280,"name":281},{"@type":280,"name":283},{"@type":280,"name":277},{"@type":388,"@id":389,"name":32,"image":390,"description":34,"url":393},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":221,"inLanguage":158,"@id":391,"url":392,"contentUrl":392,"caption":32},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[395,396,397,399,400,401,402,403,404,407,409,411,412,413,414,415,417,418,420],{"name":148,"content":353},{"name":151,"content":152},{"property":157,"content":398},"en_GB",{"property":160,"content":161},{"property":163,"content":329},{"property":165,"content":353},{"property":167,"content":340},{"property":169,"content":170},{"property":405,"content":406},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":408,"content":343},"article:published_time",{"property":410,"content":344},"article:modified_time",{"property":172,"content":173},{"property":175,"content":176},{"property":178,"content":179},{"property":181,"content":48},{"name":416,"content":32},"author",{"name":183,"content":184},{"name":419,"content":187},"twitter:creator",{"name":186,"content":187},[]]