[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fhacked-by-muhamademad-whats-it-all-about":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":22,"head_links":314,"breadcrumbs":315,"reading_minutes":133,"category":323,"head":325},"2017-02-10T19:01:22",{"rendered":6},"\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\" wp-image-2960 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FZdHj5BUd-output_fRlG7a-1.gif\" alt=\"\" width=\"410\" height=\"446\" \u002F>\u003C\u002Fp>\n\u003Cp>On the 6th of February 2017, a large number of WordPress websites were hacked, one estimate stated as many as \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Ftechnology-38930428\">1.5million\u003C\u002Fa>. Fortunately, the attack was not dangerous, but was simply a content injection which altered the latest blog posts of susceptible websites with the following message:\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2961 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FCEYjdOGp-Screen-Shot-2017-02-10-at-10.40.50.png?auto=compress%2Cformat&fit=scale&h=144&q=90&w=200\" alt=\"\" width=\"300\" height=\"217\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"so-how-did-this-happen\">So how did this happen?\u003C\u002Fh2>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>Webmasters who failed to update their WordPress sites to 4.7.2 after the potential \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.sucuri.net\u002F2017\u002F02\u002Fcontent-injection-vulnerability-wordpress-rest-api.html\">4.7.1 issue was announced on the 1st of Feb\u003C\u002Fa> were at risk of the injection of such content.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2962 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FgHUtjjMr-Unknown.png?auto=compress%2Cformat&fit=scale&h=181&q=90&w=200\" alt=\"\" width=\"300\" height=\"271\" \u002F>\u003C\u002Fp>\n\u003Cp>Searching “\u003Cstrong>\u003Cem>HaCkeD By MuhamadEmad” \u003C\u002Fem>\u003C\u002Fstrong>brings up a multitude of websites that are currently ranking for the term. The majority of websites have removed the injected content but examples can still be seen through Goggle’s cached screenshots of the sites.\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2963 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FRTEj0qzI-Unknown-1.png?auto=compress%2Cformat&fit=scale&h=115&q=90&w=200\" alt=\"\" width=\"300\" height=\"173\" \u002F>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2964 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FsWdzadAH-Screen-Shot-2017-02-10-at-11.54.44.png?auto=compress%2Cformat&fit=scale&h=129&q=90&w=200\" alt=\"\" width=\"300\" height=\"194\" \u002F>\u003C\u002Fp>\n\u003Cp>Affected sites included the likes of \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwebcache.googleusercontent.com\u002Fsearch?q=cache%3Awww.dofe.org%2Fvolunteering-affects-young-peoples-wellbeing&oq=cache%3Awww.dofe.org%2Fvolunteering-affects-young-peoples-wellbeing&aqs=chrome..69i57j69i58j69i60l2.1151j0j4&sourceid=chrome&ie=UTF-8\">The Duke of Edinburgh’s Award\u003C\u002Fa> and the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwebcache.googleusercontent.com\u002Fsearch?q=cache%3Ahttps%3A%2F%2Fwww.manfrottoschoolofxcellence.com%2F2017%2F02%2Ffirst-commercial-assignment%2F&oq=cache%3Ahttps%3A%2F%2Fwww.manfrottoschoolofxcellence.com%2F2017%2F02%2Ffirst-commercial-assignment%2F&aqs=chrome..69i57j69i58j69i60.1815j0j4&sourceid=chrome&ie=UTF-8\">Manfrotto School of Excellence\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2965 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FwcTsKsNI-gsACFtP.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=111\" alt=\"\" width=\"167\" height=\"300\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"the-message\">The message\u003C\u002Fh2>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2966 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FzJk1G8qy-hacking20brainiac.gif\" alt=\"\" width=\"322\" height=\"258\" \u002F>\u003C\u002Fp>\n\u003Cp>As distant as this may sound from being a conventional digital PR campaign, the attack’s success has gained online media attention.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2967 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F3ZEvKVqR-Screen-Shot-2017-02-10-at-15-1.39.00.png?auto=compress%2Cformat&fit=scale&h=128&q=90&w=200\" alt=\"\" width=\"300\" height=\"192\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">This stories made it to \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.japantimes.co.jp\u002Fnews\u002F2017\u002F02\u002F07\u002Fnational\u002Fcrime-legal\u002Ffollowing-hacks-government-it-officials-urge-wordpress-users-in-japan-to-upgrade-sites\u002F#.WJ3eTBKLRTY\">the Japan Times\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\"> \u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2968\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FJuFJZliZ-Screen-Shot-2017-02-10-at-15.41.23-1.png?auto=compress%2Cformat&fit=scale&h=141&q=90&w=200\" alt=\"\" width=\"300\" height=\"212\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">The \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.cio.com\u002Farticle\u002F3166446\u002Fsecurity\u002Fopensuse-site-hacked-quickly-restored.html\">CIO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2969\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FDf81lnj2-Screen-Shot-2017-02-10-at-15.52.07.png?auto=compress%2Cformat&fit=scale&h=151&q=90&w=200\" alt=\"\" width=\"300\" height=\"226\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">And even, \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Ftechnology-38930428\">BBC News\u003C\u002Fa>!\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Although a forceful approach to digital PR, the “campaign” has definitely unconventionally gone viral (in its own respect).\u003C\u002Fp>\n\u003Ch2 style=\"text-align: left;\" style=\"text-align: left;\" id=\"what-can-we-learn-for-this\">What can we learn for this?\u003C\u002Fh2>\n\u003Cp style=\"text-align: center;\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2962\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FgHUtjjMr-Unknown.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"500\" height=\"250\" \u002F>\u003C\u002Fp>\n\u003Ch3 style=\"text-align: left;\" style=\"text-align: left;\" id=\"securing-your-wordpress-site\">Securing your WordPress Site\u003C\u002Fh3>\n\u003Cp style=\"text-align: left;\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2971 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FqeFTiYRi-Unknown-3.png?auto=compress%2Cformat&fit=scale&h=130&q=90&w=200\" alt=\"\" width=\"300\" height=\"195\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Update, update, UPDATE! Making sure your WordPress site is updated to the latest 4.7.2 version is a must! Although by default every site has automatic updates enabled for minor core releases and translation files, if your server isn’t properly configured, then automatic updates may not work. That’s why it’s best practice that webmasters check their WordPress versions are set to be updated. Fortunately for webmasters who fell victim to the content injections, the attack was fairly tame.\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2972 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FZk8RmM6e-Unknown-4.png?auto=compress%2Cformat&fit=scale&h=140&q=90&w=200\" alt=\"\" width=\"300\" height=\"210\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Turning on auto-updates for your plugins will be another simple way to avoid falling vulnerable to such attacks. But this is only advisable in some circumstances. it may sound like a simple enough procedure, but if the circumstances are right, this can be a great way to keep your plugins updated.\u003C\u002Fp>\n\u003Ch3 style=\"text-align: left;\" style=\"text-align: left;\" id=\"interpreting-the-attack-as-digital-pr\">Interpreting the attack as digital PR\u003C\u002Fh3>\n\u003Cp style=\"text-align: left;\">The attack was definitely a success. The message made it to both owned and earned media sources – digital PR professionals take note.\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Trying to get features within such media sources is understandably a challenging task. But maybe we need to stop thinking about the whole create a story, contact the editor approach, and wait for a response approach. Could a thought provoking piece of digital content simply do the job?\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21],"post-2959","post","type-post","status-publish","format-standard","hentry","category-seo",{"page_content_modules":23,"hero":129},[24,90],{"acf_fc_layout":25,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":26,"title":27,"content":6,"authors":28},"blog_post_content",true,"“HaCkeD By MuhamadEmad” – What’s it all about?",[29],{"id":30,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":33,"specialist_service_links":7,"photo":37},{"ID":38,"id":38,"title":39,"filename":40,"filesize":41,"url":42,"link":43,"alt":33,"author":44,"description":33,"caption":33,"name":45,"status":46,"uploaded_to":41,"date":47,"modified":47,"menu_order":41,"mime_type":48,"type":49,"subtype":50,"icon":51,"width":52,"height":52,"sizes":53},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":54,"thumbnail-width":55,"thumbnail-height":55,"medium":56,"medium-width":57,"medium-height":57,"medium_large":58,"medium_large-width":59,"medium_large-height":59,"large":60,"large-width":61,"large-height":62,"1536x1536":63,"1536x1536-width":64,"1536x1536-height":64,"2048x2048":65,"2048x2048-width":66,"2048x2048-height":66,"post-thumbnail":67,"post-thumbnail-width":68,"post-thumbnail-height":69,"12_col":70,"12_col-width":71,"12_col-height":72,"default_landscape":73,"default_landscape-width":74,"default_landscape-height":75,"default_portrait":76,"default_portrait-width":75,"default_portrait-height":74,"6_col_and_margin_short":77,"6_col_and_margin_short-width":68,"6_col_and_margin_short-height":72,"11_col_and_margin":78,"11_col_and_margin-width":79,"11_col_and_margin-height":72,"9_col_rectangle":80,"9_col_rectangle-width":81,"9_col_rectangle-height":82,"11_col":83,"11_col-width":84,"11_col-height":72,"staff_image_696_600":85,"staff_image_696_600-width":86,"staff_image_696_600-height":75,"rectangular_thumbnail":87,"rectangular_thumbnail-width":88,"rectangular_thumbnail-height":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":91,"reduced":26,"top_overlap":92,"bottom_underlap":92,"disable_observer":-1,"heading":93,"cta_text":94,"cta_link":95,"items":96},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[97,111,120],{"type_key":16,"title":98,"excerpt":99,"to":100,"postedAt":101,"readingTime":102,"image":103,"authors":104,"category":108},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[105],{"name":106,"image":107},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":109,"name":110},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":112,"excerpt":113,"to":114,"postedAt":115,"readingTime":102,"image":116,"authors":117,"category":119},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[118],{"name":106,"image":107},{"to":109,"name":110},{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":102,"image":125,"authors":126,"category":128},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[127],{"name":106,"image":107},{"to":109,"name":110},{"type":130,"style":131,"heading":27,"date":4,"updatedAt":132,"reading_minutes":133,"image":33,"imageAlt":27,"categories":134,"collections":313},"blog-post","light","2022-02-07T16:48:40",2,[135],{"id":10,"count":136,"description":137,"link":109,"name":110,"slug":138,"taxonomy":139,"parent":41,"meta":140,"acf":141,"head_links":142,"resource_count":143,"yoast_title":144,"yoast_meta":145,"yoast_json_ld":189,"_links":285,"path":109},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[146,148,151,154,157,160,163,165,167,169,172,175,178,181,183,186],{"property":147,"content":144},"title",{"property":149,"content":150},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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