[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fguide-google-tag-assistant-recordings":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":359,"breadcrumbs":360,"reading_minutes":174,"category":369,"head":371},"2018-07-30T16:12:46",{"rendered":6},"\n\u003Cp>Google’s Tag Assistant Chrome extension lets a user see what tags are being used on a page and will report back on any issues found with implementation. This extension whilst simple on the surface can be an invaluable tool when it comes to any problems with your analytics, tag manager or remarketing tags. \u003C\u002Fp>\n\n\n\n\u003Cp>As code becomes more and more affected by JavaScript running after the initial load it isn’t enough to just look at the source code, using extensions like Tag Assistant helps us view the tags after all the scripts have loaded in.\u003C\u002Fp>\n\n\n\n\u003Cp>This article will help you understand the basics of Google Tag Assistant and dive into more in-depth concepts such as recordings and how to diagnose problems with complex analytics installations.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#getting-started-with-tag-assistant\">Getting started with Tag Assistant\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#common-google-tag-assistant-issues\">Common Google Tag Assistant issues\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#no-http-response-detected\">No HTTP Response Detected\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#multiple-google-analytics-tags-detected\">Multiple Google Analytics Tags Detected\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#invalid-or-missing-web-property-id\">Invalid or missing web property ID\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#code-found-outside-of-head-tag\">Code found outside of \u003Chead> tag\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#tag-assistant-recordings\">Tag Assistant recordings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-use-tag-assistant-recordings\">Why Use Tag Assistant recordings?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-use-tag-assistant-recordings\">How to use Tag Assistant recordings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#using-google-analytics-report-tab\">Using Google Analytics report tab\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-can-i-analyse-these-google-tag-assistant-recordings\">How can I analyse these Google Tag Assistant recordings?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#additional-sessions\">Additional Sessions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#long-load-time\">Long load time\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#losing-gclid\">Losing GCLID\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#takeaways\">Takeaways\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"getting-started-with-tag-assistant\">Getting started with Tag Assistant\u003C\u002Fh2>\n\n\n\n\u003Cp>To install Tag Assistant Legacy \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Ftag-assistant-legacy-by-g\u002Fkejbdjndbnbjgmefkgdddjlbokphdefk?hl=en\">click here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Once the extension has been installed and you’ve launched a web page you will see a happy little tag with a smile on its face.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"32\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fg9Pmwdg0-Screen-Shot-2018-07-30-at-14.04.08.png?auto=compress%2Cformat&q=90\" alt=\"Screenshot of a url with a tag icon next to it.\" class=\"wp-image-3997\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>If you click the face it will a launch a dropdown which will say the tab is currently inactive, you will need to click on the blue ‘enable’ button to being tracking and then refresh the page.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"636\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FTqspkUfg-Screen-Shot-2018-07-30-at-14.12.07.png?auto=compress%2Cformat&q=90\" alt=\"Dropdown menu with text: Google Tag Assistant - Result of Tag Analysis, 5 in Total: Floodlight, Google Ads Remarketing Tag, Google Analytics, Google Optimize, Google Tag Manager.\" class=\"wp-image-3998\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>When you’ve reloaded the page the tag icon will be replaced by the numbers of tags which the assistant has found, this will typically between 2-4. Clicking on the icon again will give a dropdown list of these tags, their ID’s and highlight any issues. The current tags which can be tracked by Tag Assistant are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google Analytics (ga.js)\u003C\u002Fli>\u003Cli>Google Analytics (dc.js)\u003C\u002Fli>\u003Cli>AdWords Conversion Tracking\u003C\u002Fli>\u003Cli>AdWords Remarketing (legacy)\u003C\u002Fli>\u003Cli>AdWords Remarketing (new remarketing tag)\u003C\u002Fli>\u003Cli>Doubleclick Floodlight\u003C\u002Fli>\u003Cli>Google Tag Manager\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Next to each tag you can see a different coloured tag accompanied by a face, these are a visual indicator of the health of a tag\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Cth>Colour\u003C\u002Fth>\u003Cth>Face\u003C\u002Fth>\u003Cth>Meaning\u003C\u002Fth>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Green\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3999\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FKCISKhsZ-Screen-Shot-2018-07-30-at-14.25.26.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"33\" height=\"24\">\u003C\u002Ftd>\u003Ctd>Happy\u003C\u002Ftd>\u003Ctd>This indicates everything is as it should be, the tag is working correctly\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Blue\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FybAqEe61-Screen-Shot-2018-07-30-at-14.25.23.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"33\" height=\"25\">\u003C\u002Ftd>\u003Ctd>Surprised\u003C\u002Ftd>\u003Ctd>Indicates a tag which is functioning but has scope for optimisation due to a non-standard implementation\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Yellow\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4001\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FnRnuYZTW-Screen-Shot-2018-07-30-at-14.25.19.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"35\" height=\"27\">\u003C\u002Ftd>\u003Ctd>Tongue\u003C\u002Ftd>\u003Ctd>A minor issue that should be fixed when you can\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Red\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4002\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FYf8qlP8Y-red-tag-assistant.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"32\" height=\"28\">\u003C\u002Ftd>\u003Ctd>Confused\u003C\u002Ftd>\u003Ctd>This indicates a major issue with the tag and \u003Ci>must\u003C\u002Fi> be fixed as soon as possible\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>You can click on each tag to find out further information:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"499\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FH3G3jMlA-Screen-Shot-2018-07-30-at-14.24.07.png?auto=compress%2Cformat&q=90\" alt=\"An indepth view of the properties of the tag once clicked on. Displaying metadata such as web property ID, Code version\u002Fsyntax and protocol version number.\" class=\"wp-image-4003\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Looking at an Analytics tag you can see the property ID, find out more about the version along with being able to click into the Pageview requests to pick out what’s being passed over to Google Analytics.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"common-google-tag-assistant-issues\">Common Google Tag Assistant issues\u003C\u002Fh2>\n\n\n\n\u003Cp>Now we know the basics of how to use the extension let’s look at some common issues:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"no-http-response-detected\">No HTTP Response Detected\u003C\u002Fh3>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"118\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FvMpSbYhw-no-http-response-detected.png?auto=compress%2Cformat&q=90\" alt=\"Text: Where to optimize - No HTTP response detected.\" class=\"wp-image-4004\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>This is a common issue where the extension detected the scripts in the page source but the script itself didn’t execute. Some of the most common reasons why this could happen and things to keep an eye on are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The namespace for ‘ga’ is already defined by another script, this will block the JavaScript firing.\u003C\u002Fli>\u003Cli>Other Chrome extensions blocking the script from firing, if you methodically turn off each of your extensions you will be able to find the culprit.\u003C\u002Fli>\u003Cli>If you’re using CMS plugins to install your analytics then these will commonly use a different JavaScript namespace. Make sure whenever carrying out analytics work that you’re matching up with namespace as this will causing HTTP response issues.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"multiple-google-analytics-tags-detected\">Multiple Google Analytics Tags Detected\u003C\u002Fh3>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"109\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FgiwXltLs-multiple-google-analytics-tags-detected.png?auto=compress%2Cformat&q=90\" alt=\"Text: Where to optimize - Multiple Google Analytics tags detected.\" class=\"wp-image-4005\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The extension has found multiple tags installed on the page, this will cause double tracking issues if they are duplicate codes. To fix this you will need to only serve a single version of each tracking code for the website.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"invalid-or-missing-web-property-id\">Invalid or missing web property ID\u003C\u002Fh3>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"111\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FBmCRo0LR-invalid-or-missing-web-property-ID.png?auto=compress%2Cformat&q=90\" alt=\"Text: Where to optimize - Invalid or missing web property ID.\" class=\"wp-image-4006\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>This error indicates that the code you’ve implemented is using a property ID that’s wrong or doesn’t exist. You will need to go into your analytics or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002Ftag-management\u002F\">tag manager\u003C\u002Fa> and make sure that you’re using the correct code.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"code-found-outside-of-head-tag\">Code found outside of <head> tag\u003C\u002Fh3>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"92\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FiUQgn0Io-code-found-outside-of-head-tag.png?auto=compress%2Cformat&q=90\" alt=\"Text: Where to optimize - Code found outside of \u003Chead> tag.\" class=\"wp-image-4007\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The tracking tag has been implemented outside of the \u003Ci>head\u003C\u002Fi>, this reduces the likelihood that the script will load before a user leaves. Make sure that you’re following best practice and firing the script in the \u003Ci>head\u003C\u002Fi> of your website.\u003C\u002Fp>\n\n\n\n\u003Cp>These above issues are a few of the most common, to find a fully comprehensive list you can go the Google support website which has a full list alerts.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>\u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Ftagassistant\u002Fanswer\u002F3207128\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager Errors\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Ftagassistant\u002Fanswer\u002F3059154\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Errors\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tag-assistant-recordings\">Tag Assistant recordings\u003C\u002Fh2>\n\n\n\n\u003Cp>Tag Assistant lets you record a journey through a website, this helps us drill down exactly what’s being passed over and gives is a full overview of how our website is sending data to the Measurement Protocol. This includes tags, events and any other interactions for ANY series of pages you visit (one website to another).\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-use-tag-assistant-recordings\">Why Use Tag Assistant recordings?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Gives a full overview of all information being passed over to the measurement protocol\u003C\u002Fli>\u003Cli>Helps diagnose analytics issues such as double sessions, multiple page views per page and conversions not firing\u003C\u002Fli>\u003Cli>If you’re building a custom analytics implementation it acts as a tool for the developers to test their work\u003C\u002Fli>\u003Cli>Helps you track a users journey to understand attribution issues, for example, if a user has clicked through a paid ad then you can make sure from landing to check out, that your attribution is on point.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-use-tag-assistant-recordings\">How to use Tag Assistant recordings\u003C\u002Fh3>\n\n\n\n\u003Cp>When you’ve loaded a website you will need to click the big blue ‘record’ button which will give a red dot on your extension bar, Tag Assistant is now recording your EVERY move on the website. If you click through your own website and a couple of others you will have gathered data.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"634\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmrnOt77B-tag-assistant-reporting-recording.png?auto=compress%2Cformat&q=90\" alt=\"Once clicked on the tag assistant record icon, it displays text: Analysis report. Tag assistant recordings feature allows you to record all the tags that fire on the webpages you visit, and then view them in one report. You can also view an in-depth analysis of your Google Analytics tags.\" class=\"wp-image-4008\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>At this point you get to see an overview of the recording and dive into the report:\u003C\u002Fp>\n\n\n\n\u003Cp>When clicking on ‘Show Full Report’ your browser opens a new tab, these are split into two sections.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"71\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fv3HoqFKl-reporting-options.png?auto=compress%2Cformat&q=90\" alt=\"Two tabs:\nTag assistant report\nGoogle analytics report\" class=\"wp-image-4009\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Tag Assistant Report\u003C\u002Fstrong> – This shows all of the tags that have been fired on the page visited during the recording. This section isn’t the meat and bones and acts as more of a resource to refer to when understanding all the tags which have been fired throughout the user’s journey.\u003C\u002Fli>\u003Cli>\u003Cstrong>Google Analytics Report\u003C\u002Fstrong> – This shows how the data would have been passed over to the Analytics implementations. You select from different properties and views to review your Analytics. This is where you will find the measurement protocol data and can analyse any issues.\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"using-google-analytics-report-tab\">Using Google Analytics report tab\u003C\u002Fh3>\n\n\n\n\u003Cp>Once you’ve completed a recording and open the full report review you can click on the “Google Analytics Report”, the first thing you will be faced with is a choice of what view to use for your analysis. Note: You MUST have permissions within the analytics property to be able to view the data that’s contained in this report.\u003C\u002Fp>\n\n\n\n\u003Cp>Once you’ve chosen the view you wish to analyse, you are faced with a dashboard which contains the following property information:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Recording Summary\u003C\u002Fstrong> – Gives a general overview of the current recording such as time an date, page loads and tracking time\u003C\u002Fli>\u003Cli>\u003Cstrong>Alerts\u003C\u002Fstrong> – This highlights any problems found within the recording, Google has a great resource for common issues which can be found \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F6277326\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Cstrong>View Summary\u003C\u002Fstrong> – This is an estimation of how your analytics profile would have reported on the recording you’ve just made. As this is only an estimate it doesn’t reflect the true data passed over to your analytics profile\u003C\u002Fli>\u003Cli>\u003Cstrong>Flow\u003C\u002Fstrong> – This is the critical part of the report, it displays all of the pages loaded into the recording along with their hits and interactions. This is where you can start to diagnose any issues which should be immediately obvious from this flow not representing the recording you’ve just made\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"692\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FyNomSvEO-Screen-Shot-2018-07-30-at-14.57.25.png?auto=compress%2Cformat&q=90\" alt=\"Display of Google Analytics Report:\nRecording summary from Google Tag Assistant. Including properties such as, file name, recording time, request origin, total page loads, tracking codes, and selected property. No alerts found.\" class=\"wp-image-4010\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-can-i-analyse-these-google-tag-assistant-recordings\">How can I analyse these Google Tag Assistant recordings?\u003C\u002Fh3>\n\n\n\n\u003Cp>Here are some common issues which arise in these reports and how you can spot them.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"additional-sessions\">Additional Sessions\u003C\u002Fh4>\n\n\n\n\u003Cp>This can occur when moving from a sub-domain to your main domain, for example:\u003Cbr>Shopping.impression.co.uk redirects to the main domain once a user has added something to the cart, this may cause a duplicate session. This would be flagged up in the report and we would need to include a referral exclusion to solve this issue.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"long-load-time\">Long load time\u003C\u002Fh4>\n\n\n\n\u003Cp>This is where the script is taking a long time to fire, this is a good indicator that your page is slow along with the scripts possibly not firing in the correct order.\u003Cbr>Long load times lead to higher bounce rates and reduced conversions, making sure that all of your scripts are loaded in the correct order and the page is fast will remedy this issue.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"losing-gclid\">Losing GCLID\u003C\u002Fh4>\n\n\n\n\u003Cp>The GCLID is the auto-assigned id when coming through your paid ad campaign, if this ID is being lost or messed with your acquisition data will be incorrect and might be coming through as direct in Analytics.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a common issue that we see but has to be investigated on a case by case basis by a development team. Having this identified in the Alerts section is the perfect place to start when looking to solve this issue.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"takeaways\">Takeaways\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Every SEO should have this installed, diagnosing \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> issues as they arise is much better than 3 months down the line\u003C\u002Fli>\u003Cli>Become familiar with how Tag Assistant recordings work so you can solve analytics issues\u003C\u002Fli>\u003Cli>With the web becoming more and more script dependant this extension offers a way to review tags once they’ve been implemented and affected by other scripts\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Every digital marketer and developer should have this extension installed by default, if you’re making decisions based on analytics data or creating applications that use this data then it’s essential. We’ve used this extension across many of our clients and it’s helped us diagnose and solve issues that aren’t immediately obvious from the source code or analytics.\u003C\u002Fp>\n\n\n\n\u003Cp>For further tips and advice on technical analytics, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F\">measurement and analytics blog\u003C\u002Fa>. If you have any questions about Tag Assistant and require further support, feel free to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to us\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],41,[],[13],109,[15,16,17,18,19,20,21,22],"post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement",{"page_content_modules":24,"hero":170},[25,122],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Guide to Google Tag Assistant & Recordings",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":66},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[40,57],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":138,"image":139},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":16,"title":144,"excerpt":145,"to":146,"postedAt":147,"readingTime":148,"image":149,"authors":150,"category":154},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":152,"image":153},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},{"type_key":16,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":160,"image":161,"authors":162,"category":169},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. 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