[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgtin-required-google-shopping":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":463,"breadcrumbs":464,"reading_minutes":189,"category":472,"head":475},"2016-03-11T10:38:35",{"rendered":6},"\u003Ch2 id=\"sorry-ecommerce-managers-its-going-to-require-a-bit-of-legwork-have-faith-though-the-benefits-will-be-far-greater-than-simply-avoiding-googles-wrath\">Sorry eCommerce managers, it’s going to require a bit of legwork. Have faith though, the benefits will be far greater than simply avoiding Google’s wrath.\u003C\u002Fh2>\n\u003Ch3 id=\"whats-the-change\">\u003Cspan style=\"font-weight: 400;\">What’s the change?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">With the new SERP layout \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fadwords-remove-right-sidebar-ads\u002F\">still ringing in our ears\u003C\u002Fa>, you may have missed the other leap forward by Google, which will affect eCommerce businesses. They’ve\u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F6352134\">\u003Cspan style=\"font-weight: 400;\"> recently announced\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> that they will begin to \u003C\u002Fspan>\u003Cb>require GTIN numbers in Merchant Centre\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> feeds for all new, in stock products with GTINs assigned by the manufacturer. This means that all branded products in your inventory will be disapproved if they only contain a combination of ‘brand’ and ‘mpn’ attributes.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"whats-a-gtin\">\u003Cspan style=\"font-weight: 400;\">What’s a GTIN?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cb>GTIN stands for ‘Global Trade Item Number’, and represents a unique identifier set by the manufacturer.\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> It’s more commonly known in the UK as the ‘barcode’, and comes in forms such as EAN, ISBN, UPC, JAN or ITF-14.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"how-long-do-i-have\">\u003Cspan style=\"font-weight: 400;\">How long do I have?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cb>From May 16th 2016, Google will begin to disapprove any products that either do not contain GTIN numbers, or have GTIN numbers that are incorrect. \u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>Warnings have already begun to show within the diagnostics tab in Merchant Centre. Don’t be too happy if you’ve avoided these so far as they’re being rolled out gradually. It’s important to be proactive and get things sorted before the deadline.\u003C\u002Fp>\n\u003Ch3 id=\"what-if-my-products-dont-have-gtins\">\u003Cspan style=\"font-weight: 400;\">What if my products don’t have GTINs?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Lucky you! If you manufacturer the products yourself, or the manufacturer simply doesn’t assign GTINs to their products (less common than you may think – definitely ask!), simply set the field “identifier exists” in your feed to ‘False’. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"my-products-do-have-gtin-numbers-what-do-i-need-to-do\">\u003Cspan style=\"font-weight: 400;\">My products do have GTIN numbers – what do I need to do?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Cb>Don’t \u003C\u002Fb>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">ignore Google’s warnings. \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp style=\"padding-left: 90px;\">\u003Cspan style=\"font-weight: 400;\">Your products will be disapproved.  Even if this is not immediately – they certainly will be eventually. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Cb>Don’t \u003C\u002Fb>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">enter random numbers for your GTIN.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp style=\"padding-left: 90px;\">\u003Cspan style=\"font-weight: 400;\">Google will be cross-checking any feed GTINs against their database. If they don’t make the connection, your products \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">will\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> be disapproved. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cspan style=\"text-decoration: underline;\">\u003Cb>Do \u003C\u002Fb>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">be smart about getting your GTIN numbers\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch5 style=\"padding-left: 90px;\" style=\"padding-left: 90px;\" id=\"1-speak-to-your-supplier\">\u003Cb>1. Speak to your supplier\u003C\u002Fb>\u003C\u002Fh5>\n\u003Cp style=\"padding-left: 120px;\">\u003Cb> \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">If you can get a spreadsheet from them, it’s easy to match up products using VLOOKUP in excel and then using the export\u002Fimport product feature of your site platform.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch5 style=\"padding-left: 90px;\" style=\"padding-left: 90px;\" id=\"2-use-an-online-gtin-database\">\u003Cb>2. Use an online GTIN database\u003C\u002Fb>\u003C\u002Fh5>\n\u003Cp style=\"padding-left: 120px; text-align: left;\">\u003Cspan style=\"font-weight: 400;\">Many sites also offer bulk checking so that you don’t have to manually enter product details several times.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch5 style=\"padding-left: 90px;\" style=\"padding-left: 90px;\" id=\"3-download-a-barcode-scanning-app\">\u003Cb>3. Download a barcode scanning app\u003C\u002Fb>\u003C\u002Fh5>\n\u003Cp style=\"padding-left: 120px;\">\u003Cspan style=\"font-weight: 400;\">If you must do it manually, this may well be your fastest way. Google recommends \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.google.zxing.client.android\">\u003Cspan style=\"font-weight: 400;\">this barcode scanning app for Android\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, but there are options for iOS too. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch5 style=\"padding-left: 90px;\" style=\"padding-left: 90px;\" id=\"4-pick-up-your-product-and-look-at-your-packaging\">\u003Cb>4. Pick up your product, and look at your packaging\u003C\u002Fb>\u003C\u002Fh5>\n\u003Cp style=\"padding-left: 120px;\">\u003Cspan style=\"font-weight: 400;\">If your product range is limited, then maybe this option is for you. For merchants with a sizeable inventory, you should have the resource to do any of options 1-2. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"why-has-this-happened\">\u003Cspan style=\"font-weight: 400;\">Why has this happened?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Back in 2015, \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fgooglecommerce.blogspot.co.uk\u002F2015\u002F09\u002Freach-more-customers-online-add-gtins.html\">\u003Cspan style=\"font-weight: 400;\">Google began to require the GTIN attribute for selected popular brands in specific countries\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Better product matching meant improved performance, so now we’re seeing that change rolled out to all branded products.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is all part of Google’s continuing strive to make search results more useful to its users. Correct GTINs allow Google to better understand the products you’re selling, and match them perfectly to what their users are looking for.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For sellers, this means fewer irrelevant clicks and higher conversions rates. \u003C\u002Fspan>\u003Cb>Merchants who’ve added correct GTIN attributes have seen conversion rates rise by up to 20%. \u003C\u002Fb>\u003C\u002Fp>\n",false,"standard",[10,11],59,40,[],[14],171,[16,17,18,19,20,21,22,23,24],"post-2524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-ppc",{"page_content_modules":26,"hero":185},[27,137],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Google Shopping’s GTIN requirements for 2016",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":82},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[42,61,70],{"page":43,"link_text":60},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing",{"page":62,"link_text":65},{"ID":63,"post_author":45,"post_date":64,"post_date_gmt":64,"post_content":47,"post_title":65,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":66,"to_ping":47,"pinged":47,"post_modified":67,"post_modified_gmt":67,"post_content_filtered":47,"post_parent":55,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},169,"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":71,"link_text":81},{"ID":72,"post_author":73,"post_date":74,"post_date_gmt":74,"post_content":47,"post_title":75,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":76,"to_ping":47,"pinged":47,"post_modified":77,"post_modified_gmt":77,"post_content_filtered":47,"post_parent":78,"guid":79,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":80},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Measurement",{"ID":83,"id":83,"title":84,"filename":85,"filesize":55,"url":86,"link":87,"alt":47,"author":88,"description":47,"caption":47,"name":89,"status":90,"uploaded_to":55,"date":91,"modified":91,"menu_order":55,"mime_type":92,"type":93,"subtype":94,"icon":95,"width":96,"height":97,"sizes":98},16529,"Liam-Wade_New","Liam-Wade_New.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&q=90","\u002Fliam-wade_new\u002F","12","liam-wade_new","inherit","2022-04-07 15:46:33","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":99,"thumbnail-width":100,"thumbnail-height":100,"medium":101,"medium-width":102,"medium-height":103,"medium_large":104,"medium_large-width":105,"medium_large-height":106,"large":107,"large-width":108,"large-height":109,"1536x1536":110,"1536x1536-width":111,"1536x1536-height":112,"2048x2048":113,"2048x2048-width":114,"2048x2048-height":115,"post-thumbnail":116,"post-thumbnail-width":117,"post-thumbnail-height":118,"12_col":119,"12_col-width":120,"12_col-height":121,"default_landscape":122,"default_landscape-width":123,"default_landscape-height":97,"default_portrait":124,"default_portrait-width":97,"default_portrait-height":123,"6_col_and_margin_short":125,"6_col_and_margin_short-width":117,"6_col_and_margin_short-height":121,"11_col_and_margin":126,"11_col_and_margin-width":127,"11_col_and_margin-height":121,"9_col_rectangle":128,"9_col_rectangle-width":129,"9_col_rectangle-height":130,"11_col":131,"11_col-width":132,"11_col-height":121,"staff_image_696_600":133,"staff_image_696_600-width":96,"staff_image_696_600-height":97,"rectangular_thumbnail":134,"rectangular_thumbnail-width":135,"rectangular_thumbnail-height":136},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":138,"reduced":29,"top_overlap":139,"bottom_underlap":139,"disable_observer":-1,"heading":140,"cta_text":141,"cta_link":142,"items":143},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[144,161,175],{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":158},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152,155],{"name":153,"image":154},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":156,"image":157},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":159,"name":160},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":162,"excerpt":163,"to":164,"postedAt":165,"readingTime":166,"image":167,"authors":168,"category":172},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[169],{"name":170,"image":171},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":17,"title":176,"excerpt":177,"to":178,"postedAt":179,"readingTime":180,"image":181,"authors":182,"category":184},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[183],{"name":170,"image":171},{"to":173,"name":174},{"type":186,"style":187,"heading":30,"date":4,"updatedAt":188,"reading_minutes":189,"image":190,"imageAlt":30,"categories":191,"collections":462},"blog-post","light","2022-02-07T16:48:44",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfHPAETPm-050720211625527690_drinks-supermarket-cans-beverage.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[192,378],{"id":10,"count":193,"description":194,"link":173,"name":174,"slug":195,"taxonomy":196,"parent":55,"meta":197,"acf":198,"head_links":199,"resource_count":200,"yoast_title":201,"yoast_meta":202,"yoast_json_ld":247,"_links":346,"path":173},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[203,205,208,211,214,217,220,222,224,226,229,232,235,238,241,244],{"property":204,"content":201},"title",{"property":206,"content":207},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. 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