[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogles-june-algorithm-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":353,"breadcrumbs":354,"reading_minutes":45,"category":362,"head":365},"2019-07-03T16:25:37",{"rendered":6},"\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#27th-june-algorithm-update\">27th June Algorithm Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#19th-june-algorithm-update\">19th June Algorithm Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#search-industry-updates\">Search Industry Updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#robots-txt-protocol\">Robots.txt Protocol\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#listing-restricting-on-the-serps\">Listing Restricting on the SERPs\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-search-console-display-data\">Google Search Console Display Data\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-taking-action-on-large-websites\">Google Taking Action on Large Websites\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"27th-june-algorithm-update\">27th June Algorithm Update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FZSroDEol-Orange.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-4460\" width=\"175\" height=\"175\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>There has been some chatter within the industry of a potential Google search algorithm update on June 27th. However, as Google pre-announced \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogles-june-broad-core-algorithm-update-and-search-industry-news\u002F\">June’s broad algorithm update\u003C\u002Fa> and will carry on notifying site owners and SEOs of any major updates to be more proactive.  \u003C\u002Fp>\n\n\n\n\u003Cp>Due to Google usually releasing small changes to the algorithm each day to improve the search results, mostly unnoticeable, it is unlikely that this fluctuation being discussed is a broad algorithm update focusing on one key area.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F5AAi3tnG-27th-june-update.png?auto=compress%2Cformat&q=90\" alt=\"27-june-algorithm-update\" class=\"wp-image-4526\" width=\"388\" height=\"366\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"19th-june-algorithm-update\">19th June Algorithm Update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>This possible algorithm talk was also mirrored earlier on in the month around June 19th. The chatter seemed to be relatively random amongst industries and with an average of 10-15% decrease in traffic drop off. Many have hypothesized that an update may be in the pipeline with tweaks in traffic being recognised – one to watch out for.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"158\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002F19th-june-update.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15280\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"search-industry-updates\">Search Industry Updates\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"robots-txt-protocol\">Robots.txt Protocol\u003C\u002Fh3>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Ft5FFxr5s-robots.png\" alt=\"robotstxt-protocol\" class=\"wp-image-15066\" width=\"356\" height=\"298\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>During the beginning of July, Google announced after 25 years of being in use and adopted by over 500 million websites, the robots.txt protocol is now working toward becoming an internet standard. The Robots Exclusion Protocol (REP) has been regarded as one of the most fundamental and critical components on the internet, allowing crawlers to access the site in full or only partially. \u003C\u002Fp>\n\n\n\n\u003Cp>As this has never been turned into an official statement, developers have subsequently interpreted this protocol differently over the years. To create a unified approach, helping website owners and developers to create great user experiences across the internet and how to effectively submit to the IETF (Internet Engineering Task Force). \u003C\u002Fp>\n\n\n\n\u003Cp>This is an important step that should be flagged with developers who parse robots.txt files. It is not crucial to parse at least the first 500 kibibytes of a robots.txt, which can help to define how long a file size is, alleviating unnecessary strain on servers. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re unsure whether this affects your site, get in touch with the team or have a read of the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Freference\u002Frobots_txt#what-changed\">Google’s Developer guidelines\u003C\u002Fa> for further information.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"listing-restricting-on-the-serps\">Listing Restricting on the SERPs\u003C\u002Fh3>\n\n\n\n\u003Cp>On June 6, Google announced that they were updating the number of listings from the same site in the top search results.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FWBjSaRhF-two-listing-search.png?auto=compress%2Cformat&q=90\" alt=\"two-listing-search\" class=\"wp-image-4528\" width=\"317\" height=\"184\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The new change now means that it is highly unlikely that a user will find more than one result from the same website for the same search term. Google also announced that it would broadly consider subdomains as part of the root domain, except in cases where they are treated as separate sites for diversity purposes.\u003C\u002Fp>\n\n\n\n\u003Cp>This is an important development, as it gives smaller businesses a greater chance of ranking on SERPs traditionally dominated by larger websites, such as Yelp or Quora.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-search-console-display-data\">Google Search Console Display Data\u003C\u002Fh3>\n\n\n\n\u003Cp>On June 12, Google announced that Search Console would now display data from search clicks and Google Discover over the past 90 days.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"302\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002FGSC-display-data.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-15281\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-now-shows-90-days-of-search-discover-data\u002F312233\u002F#close\">https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-search-console-now-shows-90-days-of-search-discover-data\u002F312233\u002F#close\u003C\u002Fa> \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Search Console had previously only shown data from the previous 28 days. While this was a relatively minor industry update, the news was still welcomed by SEOs, many of whom now had a better overview of their site’s performance.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-taking-action-on-large-websites\">Google Taking Action on Large Websites\u003C\u002Fh3>\n\n\n\n\u003Cp>In a webmaster hangouts session held on 1 July, John Mueller revealed that Google employees had discussed possibly taking action against large websites leasing out their subdomains to third-parties. While restraining from calling the practice ‘spam’, Mueller did acknowledge that negative feedback had called the practice into question and that the search engine giant was searching for a solution.\u003C\u002Fp>\n\n\n\n\u003Cp>He suggested that perhaps \u003Cem>“the right approach is to find a way to figure out… what is the primary topic of this website and focus more on that and then kind of leave these other things on the side.”\u003C\u002Fem> He did, however, say that there was \u003Cem>“unlikely to be a simple answer that could be applied to every website”.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Have we missed anything out? Let us know in the comments.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Read further \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithmic updates\u003C\u002Fa> from the team, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contact the team\u003C\u002Fa> today.  \u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14,15],98,95,[17,18,19,20,21,22,23,24,25],"post-4525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":78},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Google’s June Algorithm Updates and Search Industry News",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,54,63],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":51},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48],{"name":49,"image":50},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":18,"title":55,"excerpt":56,"to":57,"postedAt":58,"readingTime":45,"image":59,"authors":60,"category":62},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[61],{"name":49,"image":50},{"to":52,"name":53},{"type_key":18,"title":64,"excerpt":65,"to":66,"postedAt":67,"readingTime":68,"image":69,"authors":70,"category":77},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[71,74],{"name":72,"image":73},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":75,"image":76},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},{"type":79,"style":80,"heading":31,"date":4,"updatedAt":81,"reading_minutes":45,"image":82,"imageAlt":31,"categories":83,"collections":352},"blog-post","light","2022-02-07T16:48:22","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNItXHZfb-050720211625510176_vintage-blue-robot-with-a-shadow-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[84,268],{"id":10,"count":85,"description":86,"link":87,"name":88,"slug":89,"taxonomy":90,"parent":91,"meta":92,"acf":93,"head_links":94,"resource_count":95,"yoast_title":96,"yoast_meta":97,"yoast_json_ld":142,"_links":240,"path":87},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",0,[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[98,100,103,106,109,112,115,117,119,121,124,127,130,133,136,139],{"property":99,"content":96},"title",{"property":101,"content":102},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":104,"content":105},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":107,"content":108},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":110,"content":111},"og:locale","en-GB",{"property":113,"content":114},"og:type","article",{"property":116,"content":96},"og:title",{"property":118,"content":102},"og:description",{"property":120,"content":108},"og:url",{"property":122,"content":123},"og:site_name","Impression",{"property":125,"content":126},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":128,"content":129},"og:image:width",1200,{"property":131,"content":132},"og:image:height",630,{"property":134,"content":135},"og:image:type","image\u002Fjpeg",{"property":137,"content":138},"twitter:card","summary_large_image",{"property":140,"content":141},"twitter:site","@impressiontalk",{"@context":143,"@graph":144},"https:\u002F\u002Fschema.org",[145,153,162,173],{"@type":146,"@id":147,"url":147,"name":96,"isPartOf":148,"description":102,"breadcrumb":150,"inLanguage":152},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":149},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":151},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":154,"@id":151,"itemListElement":155},"BreadcrumbList",[156,160],{"@type":157,"position":11,"name":158,"item":159},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":157,"position":161,"name":88},2,{"@type":163,"@id":149,"url":159,"name":123,"description":164,"publisher":165,"inLanguage":111,"potentialAction":167},"WebSite","",{"@id":166},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":168,"target":169,"query-input":172},"SearchAction",{"@type":170,"urlTemplate":171},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":174,"@id":166,"name":123,"url":159,"logo":175,"image":181,"sameAs":182,"@context":186,"email":187,"foundingDate":188,"legalName":189,"vatID":190,"description":191,"telephone":192,"address":193,"location":200,"areaServed":233},"Organization",{"@type":176,"inLanguage":111,"@id":177,"url":178,"contentUrl":178,"width":179,"height":180,"caption":123},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[183,184,185],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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