[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":326,"breadcrumbs":327,"reading_minutes":140,"category":335,"head":337},"2017-07-11T15:54:01",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Google have released full details regarding their upcoming news overhaul, in a recent \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.blog.google\u002Ftopics\u002Fjournalism-news\u002Fredesigning-google-news-everyone\u002F\">\u003Cspan style=\"font-weight: 400;\">blog post\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, with a core goal in tackling the ongoing dilemma in reporting fake news. They state they have a “renewed focus on facts, diverse perspectives, and more control for users”, which is clear through their redesigned UI and customisation options. Fake news has been at the forefront of media attention since President Donald Trump made it one of his primary objectives to tackle throughout his campaign and following presidency. In an age where anyone can start a website and publish anything they like, fake news is easily created, and further spread through social media. In a 2016 study by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.buzzfeed.com\u002Fcraigsilverman\u002Fviral-fake-election-news-outperformed-real-news-on-facebook?utm_term=.kejo2BRad#.tpm38xVo7\">Buzzfeed\u003C\u002Fa> for example, they found that fake news stories surpassed engagement of genuine news stories by the end of Trump&#8217;s campaign. Fake news is not exclusive to presidential campaigns and stories can be fabricated regarding any topic, this is something that Google aims to stop.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 id=\"google-news-redesign\">\u003Cspan style=\"font-weight: 400;\">Google News redesign\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you have ever used the Google Now launcher or assistant on the mobile device, the new design for Google News will look and feel extremely familiar. Cards are more prevalent, segmenting news stories in chunks and making them easier to process, with a simple click expanding the card and unraveling the story.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once pressed, these cards expose related coverage, pulling news from various sources, including comments on Twitter and live updates from the usual news outlets. As standard, two sources and statements regarding the news story will appear on the card pre-expansion, encouraging users to not take the first headline they read for granted.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cfigure style=\"width: 707px\" class=\"wp-caption aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-3201\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fyqa2MSFg-google-news-1.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"707\" height=\"643\" \u002F>\u003Cfigcaption class=\"wp-caption-text\">Source: https:\u002F\u002Fwww.blog.google\u002Ftopics\u002Fjournalism-news\u002Fredesigning-google-news-everyone\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In addition to this, there will be a customisable column to the left of the page which you can make certain types of news appear, for example if you aren’t a sports fan this can be filtered out. This will mean categorising stories with relevant keywords will be more important than ever for content producers. News articles will need to be thought out thoroughly to target specific audiences who have customised their news feeds for certain keywords and categories. Smaller publications now have a better chance of ranking higher in the news section, even if this means piggy-backing onto national press coverage as the live card expands. Ultimately, keyword optimisation will be more essential to reach users who are not only engaged, but also interested in the specific content you are discussing. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Design-wise, the top tabs of the news page have also changed, slimmed down to three; Headlines, Local and For You &#8211; the latter offering more customisation to the news people choose to read. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The final feature is the “Fact-Check Block” which sits on the right of the page and acts as an anti-fake-news barrier. It will quote articles from reputable sources such as the BBC and Snopes, who Google have deemed responsible when highlighting potential false claims. This in addition to article labels will highlight potential errors, to help users spot fake news.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cfigure style=\"width: 688px\" class=\"wp-caption aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-3202\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fx3nvCWna-google-news-fake-news.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"688\" height=\"490\" \u002F>\u003Cfigcaption class=\"wp-caption-text\">Source: https:\u002F\u002Fwww.blog.google\u002Ftopics\u002Fjournalism-news\u002Fredesigning-google-news-everyone\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Ch2 id=\"google-news-article-labels\">\u003Cspan style=\"font-weight: 400;\">Google News article labels\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The new Google News design will include article labels to help categorise content and make it easier for users to get to the stories they want.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">These tags will appear next to sources and stories, categorising them and helping users see past the headline. Google give 11 examples but state this may not be the limit to the labels, they are as follows:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>In-depth:\u003Cb>\u003Cspan style=\"font-weight: 400;\"> a more detailed article regarding the story \u003C\u002Fspan>\u003C\u002Fb>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Fact check:\u003Cspan style=\"font-weight: 400;\"> the article has fact-checking for its claims made in large stories \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Local source: \u003Cspan style=\"font-weight: 400;\">this article is from a source local to the story \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>From [location]: \u003Cspan style=\"font-weight: 400;\">this article is from an international source\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Highly cited: \u003Cspan style=\"font-weight: 400;\">an article that is frequently cited by other sources\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Most referenced: \u003Cspan style=\"font-weight: 400;\">web content linked to from other articles most frequently\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Opinion: \u003Cspan style=\"font-weight: 400;\">an opinion about the story \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Satire: \u003Cspan style=\"font-weight: 400;\">an article focussing on humour about the story \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Live Updating\u003Cspan style=\"font-weight: 400;\">: live coverage of the story \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cul>\n\u003Cli>Wikipedia: \u003Cspan style=\"font-weight: 400;\">a relevant Wikipedia article\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli>Your preferred source: \u003Cspan style=\"font-weight: 400;\">a source the user has marked as preferred\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"the-threat-of-fake-news\">\u003Cspan style=\"font-weight: 400;\">The threat of fake news\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Using Twitter as a source for news will always create problems. It takes simply one account to tweet something false then the retweets escalate, and a less reputable news source will spread the story. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There is potential this could infect Google’s fake news filters as the story unfolds within these live cards. Twitter may however be working on a way to combat this issue with a fake news \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.washingtonpost.com\u002Fnews\u002Fthe-switch\u002Fwp\u002F2017\u002F06\u002F29\u002Ftwitter-is-looking-for-ways-to-let-users-flag-fake-news\u002F?utm_term=.05d875205f47\">\u003Cspan style=\"font-weight: 400;\">flagging option\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, which would allow users to signal when something seems false. This would ultimately improve Google News and the live cards, however Twitter may never implement the change to their services.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>In addition, the article label ‘Highly Cited’ could be mistaken for being synonymous with truth, but just because many outlets have reported on a story, does not mean it is automatically the truth. This update has done a lot to help users navigate around news stories and understand what may or may not be ‘fake’, but ultimately it is down to the individual to decide what they want to read and believe.\u003C\u002Fp>\n\u003Ch2 id=\"what-does-this-mean-for-marketers\">\u003Cspan style=\"font-weight: 400;\">What does this mean for marketers? \u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">From a link-building perspective, engaging content that is relevant to recent news may now have a stronger chance of being seen by users. Marketers should keep up to date with the landscape of their industry through signing up to email newsletters, or using tools like Feedly to keep tabs on their industry. Here at Impression we use tools like Feedly, Google Alerts and Hootsuite to stay engaged with respective client&#8217;s industries. For example, producing content for the renewable energy industry requires a vastly different knowledge set to a video production company. Tools like these help us keep engaged in an area we may not physically be a part of. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Users should also be encouraged to use Twitter to comment on news stories relevant to their industry, as there is a chance Google may recognise their authority and position them alongside developing news stories. This will not happen instantaneously, and will definitely be a bigger challenge for users with a smaller Twitter following. Due to Google’s focus upon news as it happens, speed will be crucial, as will consistency. Posting often about their industry expertise will develop a following and may lead to a feature next to a Google News article.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As previously mentioned, categorising articles and using relevant keywords is now even more integral. As people choose to slimline the news they receive, make sure your content isn’t cut out, you should create articles within relevant industry subcategories and a specific audience in mind. Good SEO practice will mean articles will not only appear in Google search results but in the live cards as well, more so than the previous Google News snippets, increasing coverage for businesses of all size.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A report last year by the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.journalism.org\u002F2016\u002F12\u002F15\u002Fmany-americans-believe-fake-news-is-sowing-confusion\u002F\">\u003Cspan style=\"font-weight: 400;\">Pew Research Center\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, found that 64% of American adults believed fake news caused them “a great deal of confusion”. Authority in industries will flourish now more than ever, as people are eager for truth and facts to clarify the ongoing dilemma of fake news. Marketers need to share expertise, report falsifications in the news, and ultimately authority will be built, which could lead to Google News sharing your content for you. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This update is not currently available for the UK but Google have stated it will be rolling out globally within the coming days.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Google News Overhaul to Combat Fake News",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":135},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129,132],{"name":130,"image":131},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":133,"image":134},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":137,"style":138,"heading":28,"date":4,"updatedAt":139,"reading_minutes":140,"image":141,"imageAlt":28,"categories":142,"collections":325},"blog-post","light","2022-02-07T16:48:37",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FghfVdrJE-050720211625523794_Google-News.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[143],{"id":10,"count":144,"description":145,"link":110,"name":111,"slug":146,"taxonomy":147,"parent":42,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":294,"path":110},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":160,"content":161},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":163,"content":164},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":166,"content":167},"og:locale","en-GB",{"property":169,"content":170},"og:type","article",{"property":172,"content":152},"og:title",{"property":174,"content":158},"og:description",{"property":176,"content":164},"og:url",{"property":178,"content":179},"og:site_name","Impression",{"property":181,"content":182},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":184,"content":185},"og:image:width",1200,{"property":187,"content":188},"og:image:height",630,{"property":190,"content":49},"og:image:type",{"property":192,"content":193},"twitter:card","summary_large_image",{"property":195,"content":196},"twitter:site","@impressiontalk",{"@context":198,"@graph":199},"https:\u002F\u002Fschema.org",[200,208,217,227],{"@type":201,"@id":202,"url":202,"name":152,"isPartOf":203,"description":158,"breadcrumb":205,"inLanguage":207},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":206},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":209,"@id":206,"itemListElement":210},"BreadcrumbList",[211,215],{"@type":212,"position":10,"name":213,"item":214},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":212,"position":216,"name":111},2,{"@type":218,"@id":204,"url":214,"name":179,"description":34,"publisher":219,"inLanguage":167,"potentialAction":221},"WebSite",{"@id":220},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":222,"target":223,"query-input":226},"SearchAction",{"@type":224,"urlTemplate":225},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":228,"@id":220,"name":179,"url":214,"logo":229,"image":235,"sameAs":236,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":247,"location":254,"areaServed":287},"Organization",{"@type":230,"inLanguage":167,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":179},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[237,238,239],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[255,264,276],{"@type":256,"name":257,"geo":258,"address":262,"photo":235,"telephone":263},"Place","Impression Digital - Nottingham",{"@type":259,"latitude":260,"longitude":261},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"+44 01158 242 212",{"@type":256,"name":265,"geo":266,"address":269,"photo":274,"telephone":275},"Impression Digital - London",{"@type":259,"latitude":267,"longitude":268},"51.50237208377361","-0.09229841534284115",{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":256,"name":277,"geo":278,"address":281},"Impression Digital - New York",{"@type":259,"latitude":279,"longitude":280},"40.726722746949","-74.00527778220652",{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"160 Varick St","New York","NY","10013","USA",[288,291,293],{"@type":289,"name":290},"Country","Worldwide",{"@type":289,"name":292},"GBR",{"@type":289,"name":286},{"self":295,"collection":304,"about":307,"wp:post_type":310,"curies":321},[296],{"href":297,"targetHints":298},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":299},[300,301,302,303],"GET","POST","PUT","PATCH",[305],{"href":306},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[308],{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[311,313,315,317,319],{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[322],{"name":323,"href":324,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[328,330,332,333],{"path":329,"name":213},"\u002F",{"path":96,"name":331},"Blog",{"path":110,"name":111},{"path":334,"name":28},null,[336],{"id":10,"name":111,"path":110},{"title":338,"script":339,"meta":417,"link":445},"Google News Overhaul to Combat Fake News - Impression",[340],{"type":341,"key":342,"innerHTML":343},"application\u002Fld+json","yoast-json-ld",{"@context":198,"@graph":344},[345,368,376,379,388,392,410],{"@type":346,"@id":347,"isPartOf":348,"author":350,"headline":28,"datePublished":352,"dateModified":353,"mainEntityOfPage":354,"wordCount":355,"commentCount":42,"publisher":356,"image":358,"thumbnailUrl":360,"articleSection":361,"inLanguage":167,"potentialAction":362},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news\u002F#article",{"@id":349},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news\u002F",{"name":33,"@id":351},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-07-11T15:54:01+00:00","2022-02-07T16:48:37+00:00",{"@id":349},1259,{"@id":357},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":359},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FghfVdrJE-050720211625523794_Google-News.jpg?auto=compress%2Cformat&q=90",[111],[363],{"@type":364,"name":365,"target":366},"CommentAction","Comment",[367],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news\u002F#respond",{"@type":369,"@id":349,"url":349,"name":338,"isPartOf":370,"primaryImageOfPage":371,"image":372,"thumbnailUrl":360,"datePublished":352,"dateModified":353,"description":373,"breadcrumb":374,"inLanguage":207},"WebPage",{"@id":204},{"@id":359},{"@id":359},"Read Impression's advice regarding the latest Google News overhaul in design and functionality, and how it is going to tackle the issue of fake news.",{"@id":375},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgoogle-news-overhaul-to-combat-fake-news\u002F#breadcrumb",{"@type":230,"inLanguage":167,"@id":359,"url":360,"contentUrl":360,"width":377,"height":378},1920,1188,{"@type":209,"@id":375,"itemListElement":380},[381,382,384,386],{"@type":212,"position":10,"name":213,"item":214},{"@type":212,"position":216,"name":331,"item":383},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":212,"position":385,"name":111,"item":202},3,{"@type":212,"position":387,"name":28},4,{"@type":218,"@id":204,"url":214,"name":179,"description":34,"publisher":389,"inLanguage":167,"potentialAction":390},{"@id":220},{"@type":222,"target":391,"query-input":226},{"@type":224,"urlTemplate":225},{"@type":228,"@id":220,"name":179,"url":214,"logo":393,"image":235,"sameAs":394,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":395,"location":396,"areaServed":406},{"@type":230,"inLanguage":167,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":179},[237,238,239],{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},[397,400,403],{"@type":256,"name":257,"geo":398,"address":399,"photo":235,"telephone":263},{"@type":259,"latitude":260,"longitude":261},{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},{"@type":256,"name":265,"geo":401,"address":402,"photo":274,"telephone":275},{"@type":259,"latitude":267,"longitude":268},{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},{"@type":256,"name":277,"geo":404,"address":405},{"@type":259,"latitude":279,"longitude":280},{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[407,408,409],{"@type":289,"name":290},{"@type":289,"name":292},{"@type":289,"name":286},{"@type":411,"@id":412,"name":33,"image":413,"description":35,"url":416},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":230,"inLanguage":167,"@id":414,"url":415,"contentUrl":415,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[418,419,420,422,423,424,425,426,427,430,432,434,436,437,438,439,441,442,444],{"name":157,"content":373},{"name":160,"content":161},{"property":166,"content":421},"en_GB",{"property":169,"content":170},{"property":172,"content":338},{"property":174,"content":373},{"property":176,"content":349},{"property":178,"content":179},{"property":428,"content":429},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":431,"content":352},"article:published_time",{"property":433,"content":353},"article:modified_time",{"property":181,"content":435},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FghfVdrJE-050720211625523794_Google-News.jpg?auto=compress%2Cformat",{"property":184,"content":377},{"property":187,"content":378},{"property":190,"content":49},{"name":440,"content":33},"author",{"name":192,"content":193},{"name":443,"content":196},"twitter:creator",{"name":195,"content":196},[]]