[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-my-business-benefits":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":461,"breadcrumbs":462,"reading_minutes":188,"category":470,"head":473},"2014-07-26T12:43:29",{"rendered":6},"\u003Cp>Customers are at the heart of every business, and with Google’s new platform Google My Business, it is now easier than ever to connect with those that matter.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"http:\u002F\u002Fwww.thinkwithgoogle.com\u002Fresearch-studies\u002Fhow-advertisers-can-extend-their-relevance-with-search.html\">Research by Google\u003C\u002Fa> found that 34% of consumers visit a store within one day of searching for local information on their computer or tablet, whilst 50% of those on smart phones did the same.  As such, its more important than ever that a business’s online presence is paired with locational information. Google My Business allows small businesses to do this quickly and effectively.\u003C\u002Fp>\n\u003Cp>Here are 3 ways that Google My Business can help a business:\u003C\u002Fp>\n\u003Ch3 id=\"1-be-found\">1. Be Found\u003C\u002Fh3>\n\u003Cp>Google My Business utilises Google Search, Google Maps and Google+ to ensure that a potential customer can find you anywhere and on any device.\u003C\u002Fp>\n\u003Cp>Before the update, small-business owners had to update their information on each of these platforms separately, preventing them from focusing on other important tasks. Updating your information on Google My Business updates your listing across each of these services, and if you have multiple addresses you can include them too.\u003C\u002Fp>\n\u003Cp>In their report, Google found that, on average, local searches led to more purchases than non-local searches.  By easily including up-to-date location information in Google My Business, businesses can attract those customers that are most likely to purchase.\u003C\u002Fp>\n\u003Ch3 id=\"2-connect\">2. Connect\u003C\u002Fh3>\n\u003Cp>With these tools in one place, connecting with your customers is made incredibly simple. Small businesses can:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Share news, events and other important information with Google+ to engage in a two-way conversation with your customers.\u003C\u002Fli>\n\u003Cli>Add photos or a virtual tour of your premises to provide customers with an insight into what makes your business different.\u003C\u002Fli>\n\u003Cli>Oversee reviews from across the web, and respond directly to Google reviews.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>And all of this can be done on-the-go with the Google My Business app for both Android and iOS, meaning that you’re never far from your customers.\u003C\u002Fp>\n\u003Ch3 id=\"3-convert\">3. Convert\u003C\u002Fh3>\n\u003Cp>Whilst using location extensions within Adwords was the primary way for small businesses to include locational information within their ads, this had to be done at the campaign level. Google are phasing out location extensions in Adwords, because Google My Business is a faster and better way to do the same job. Location details can be set up instantly by linking Adwords with your Google My Business account, meaning that more time can be spent optimising campaigns and improving overall performance.\u003C\u002Fp>\n\u003Cp>Once set up, any text ad in your account is eligible to show local business information. It is easy to filter which addresses show up for which campaign and adgroup, and for which devices you want these details to appear. These ads can then be optimised for conversions as the location information linked to Google My Business can be used for location targeting and bid adjustments.\u003C\u002Fp>\n\u003Cp>With 61% of consumers on desktop and tablets using the location information found in ads, and 68% using the “Get Directions” or “Call” options when on mobile, upgrading to Google My Business is a must for all small-businesses.\u003C\u002Fp>\n\u003Ch3 id=\"overview\">Overview\u003C\u002Fh3>\n\u003Cp>Getting set up with Google My Business is easy. Those businesses using Google Places for Businesses and Google+, can merge them together and upgrade their account quickly, whilst businesses looking to sign up can do so for free \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Fbusiness\u002F\">here\u003C\u002Fa>. Google My Business is a powerful tool for ensuring that you connect with your customers on a local level, and gives you more time to focus on the thing that matters most – your customers.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",false,"standard",[10,11],40,1,[],[14],171,[16,17,18,19,20,21,22,23,24],"post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-seo",{"page_content_modules":26,"hero":184},[27,137],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Get Local with Google My Business",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":82},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[42,61,70],{"page":43,"link_text":60},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Marketing",{"page":62,"link_text":65},{"ID":63,"post_author":45,"post_date":64,"post_date_gmt":64,"post_content":47,"post_title":65,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":66,"to_ping":47,"pinged":47,"post_modified":67,"post_modified_gmt":67,"post_content_filtered":47,"post_parent":55,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},169,"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"page":71,"link_text":81},{"ID":72,"post_author":73,"post_date":74,"post_date_gmt":74,"post_content":47,"post_title":75,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":76,"to_ping":47,"pinged":47,"post_modified":77,"post_modified_gmt":77,"post_content_filtered":47,"post_parent":78,"guid":79,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":80},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Measurement",{"ID":83,"id":83,"title":84,"filename":85,"filesize":55,"url":86,"link":87,"alt":47,"author":88,"description":47,"caption":47,"name":89,"status":90,"uploaded_to":55,"date":91,"modified":91,"menu_order":55,"mime_type":92,"type":93,"subtype":94,"icon":95,"width":96,"height":97,"sizes":98},16529,"Liam-Wade_New","Liam-Wade_New.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&q=90","\u002Fliam-wade_new\u002F","12","liam-wade_new","inherit","2022-04-07 15:46:33","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":99,"thumbnail-width":100,"thumbnail-height":100,"medium":101,"medium-width":102,"medium-height":103,"medium_large":104,"medium_large-width":105,"medium_large-height":106,"large":107,"large-width":108,"large-height":109,"1536x1536":110,"1536x1536-width":111,"1536x1536-height":112,"2048x2048":113,"2048x2048-width":114,"2048x2048-height":115,"post-thumbnail":116,"post-thumbnail-width":117,"post-thumbnail-height":118,"12_col":119,"12_col-width":120,"12_col-height":121,"default_landscape":122,"default_landscape-width":123,"default_landscape-height":97,"default_portrait":124,"default_portrait-width":97,"default_portrait-height":123,"6_col_and_margin_short":125,"6_col_and_margin_short-width":117,"6_col_and_margin_short-height":121,"11_col_and_margin":126,"11_col_and_margin-width":127,"11_col_and_margin-height":121,"9_col_rectangle":128,"9_col_rectangle-width":129,"9_col_rectangle-height":130,"11_col":131,"11_col-width":132,"11_col-height":121,"staff_image_696_600":133,"staff_image_696_600-width":96,"staff_image_696_600-height":97,"rectangular_thumbnail":134,"rectangular_thumbnail-width":135,"rectangular_thumbnail-height":136},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":138,"reduced":29,"top_overlap":139,"bottom_underlap":139,"disable_observer":-1,"heading":140,"cta_text":141,"cta_link":142,"items":143},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[144,158,175],{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":149,"image":150,"authors":151,"category":155},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":153,"image":154},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":156,"name":157},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":172},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166,169],{"name":167,"image":168},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":170,"image":171},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":176,"excerpt":177,"to":178,"postedAt":179,"readingTime":149,"image":180,"authors":181,"category":183},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[182],{"name":153,"image":154},{"to":156,"name":157},{"type":185,"style":186,"heading":30,"date":4,"updatedAt":187,"reading_minutes":188,"image":189,"imageAlt":30,"categories":190,"collections":460},"blog-post","light","2022-02-07T16:48:46",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeQMvljw3-050720211625528039_Screen-Shot-2014-08-10-at-16.57.02.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[191,376],{"id":10,"count":192,"description":193,"link":173,"name":174,"slug":194,"taxonomy":195,"parent":55,"meta":196,"acf":197,"head_links":198,"resource_count":199,"yoast_title":200,"yoast_meta":201,"yoast_json_ld":246,"_links":344,"path":173},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[202,204,207,210,213,216,219,221,223,225,228,231,234,237,240,243],{"property":203,"content":200},"title",{"property":205,"content":206},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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