[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-merchant-center-made-available-to-all-retailers":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":506,"breadcrumbs":507,"reading_minutes":148,"category":515,"head":519},"2021-03-15T11:51:00",{"rendered":6},"\n\u003Cp>PPCs have long been using Google Merchant Center to manage their shopping feeds and optimise product information using on the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> network. Historically Merchant Center has only been available to merchants running Google Ads campaigns. But now Google has opened it up to be available to everyone, irrespective of whether they are running any \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> activity.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-should-retailers-care-about-the-update\">Why should retailers care about the update?\u003C\u002Fh2>\n\n\n\n\u003Cp>In short, because every retailer can now freely access all of the information used in Shopping Ads. You no longer even need a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads\u003C\u002Fa> account to be able to upload product information. This information is now eligible to be shown not just in the Shopping results anymore, but has now opened up to organic search and image results too. Google has said that occurrences of product data being pulled through to organic results will be based on what it feels is most suitable in each scenario for each user, as is currently the case for rich snippet results. The major benefit of using Google Merchant Center for this product data is that this data can now be submitted in real-time rather than relying on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">schema markup\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>The development comes as the latest in a series of changes Google has made in the past year. There have been recent updates to Search Console, most notably the addition of a ‘Products’ section for reviewing product markup performance, a well as improvements to product visibility via Google Manufacturer Center.\u003C\u002Fp>\n\n\n\n\u003Cp>The rollout will begin in the US, expanding to additional countries later in 2019.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"impression-says\">Impression says…\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>“I think it’s great that Merchant Centre’s capabilities are now open to even more ecommerce retailers – I’m surprised Google didn’t do this sooner! I’d be interested to see how marketers begin to leverage GMC to enhance their organic search strategy – with feed rules and supplemental feeds, the optimisation possibilities are virtually endless.”\u003C\u002Fem> – Lauren Capon\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“Digital marketers have long been discussing ways to integrate SEO and PPC strategy. While several tactics exist, nothing this explicit has ever been made available. It’s very exciting, and hopefully paves the way for more search marketing synergies in the future. By reducing the reliance on structured data, it also lowers the barrier to entry for less technically-savvy SEOs to start having their sites eligible for rich snippets.”\u003C\u002Fem> – Pete Jovetic\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“Google continues on its mission to provide relevant information to its users. Merchants should absolutely take advantage of this – there’s no reason not to.”\u003C\u002Fem> – Liam Wade\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“It’s interesting that Google is effectively auto-generating schema for you if you use Merchant Center, this makes sense as it will help to drive revenue for Google and add more value to their overall product. From a technical perspective, it means that some websites who don’t have their schema in order can have an easy win by using Merchant Center.”\u003C\u002Fem> – Charlie Norledge\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-set-up-a-merchant-center-account\">How to set up a Merchant Center account\u003C\u002Fh2>\n\n\n\n\u003Cp>Since we’ve established how much benefit this update can bring to different retailers, you might be wondering how to take advantage of it. First of all, you’ll need to create a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmerchants.google.com\">Merchant Center\u003C\u002Fa> account. This is a fairly simple process and completely free of charge. As mentioned, you will no longer need a Google Ads account to create a Merchant Center account. However, you will need to create a new Google account, or use an existing one.\u003C\u002Fp>\n\n\n\n\u003Cp>You’ll then need to submit some basic details about your business, including business name, location, and website URL. All websites must meet the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F6363310\">Merchant Center Guidelines\u003C\u002Fa> in order to be accepted by Google for use. You’ll also need to verify and claim your website to prove to Google that you own the site, and there are a few different ways to do this:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Uploading an HTML file to your site\u003C\u002Fli>\n\n\n\n\u003Cli>Adding an HTML tag to your site\u003C\u002Fli>\n\n\n\n\u003Cli>Via Google Analytics\u003C\u002Fli>\n\n\n\n\u003Cli>Via Google Tag Manager\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Once you’ve verified your website, you’ll be able to begin the process of generating a product data feed. After you have submitted the feed, Google will take a short amount of time to process the data, then it can begin pulling feed information into your search, shopping, and image results.\u003C\u002Fp>\n",false,"standard",[10,11,12],39,40,1,[],[15],135,[17,18,19,20,21,22,23,24,25,26],"post-12072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ppc","category-seo",{"page_content_modules":28,"hero":144},[29,95],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Google Merchant Center Made Available To All Retailers",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":38,"specialist_service_links":7,"photo":42},{"ID":43,"id":43,"title":44,"filename":45,"filesize":46,"url":47,"link":48,"alt":38,"author":49,"description":38,"caption":38,"name":50,"status":51,"uploaded_to":46,"date":52,"modified":52,"menu_order":46,"mime_type":53,"type":54,"subtype":55,"icon":56,"width":57,"height":57,"sizes":58},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":59,"thumbnail-width":60,"thumbnail-height":60,"medium":61,"medium-width":62,"medium-height":62,"medium_large":63,"medium_large-width":64,"medium_large-height":64,"large":65,"large-width":66,"large-height":67,"1536x1536":68,"1536x1536-width":69,"1536x1536-height":69,"2048x2048":70,"2048x2048-width":71,"2048x2048-height":71,"post-thumbnail":72,"post-thumbnail-width":73,"post-thumbnail-height":74,"12_col":75,"12_col-width":76,"12_col-height":77,"default_landscape":78,"default_landscape-width":79,"default_landscape-height":80,"default_portrait":81,"default_portrait-width":80,"default_portrait-height":79,"6_col_and_margin_short":82,"6_col_and_margin_short-width":73,"6_col_and_margin_short-height":77,"11_col_and_margin":83,"11_col_and_margin-width":84,"11_col_and_margin-height":77,"9_col_rectangle":85,"9_col_rectangle-width":86,"9_col_rectangle-height":87,"11_col":88,"11_col-width":89,"11_col-height":77,"staff_image_696_600":90,"staff_image_696_600-width":91,"staff_image_696_600-height":80,"rectangular_thumbnail":92,"rectangular_thumbnail-width":93,"rectangular_thumbnail-height":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":96,"reduced":31,"top_overlap":97,"bottom_underlap":97,"disable_observer":-1,"heading":98,"cta_text":99,"cta_link":100,"items":101},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[102,116,135],{"type_key":18,"title":103,"excerpt":104,"to":105,"postedAt":106,"readingTime":107,"image":108,"authors":109,"category":113},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[110],{"name":111,"image":112},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":114,"name":115},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":18,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":107,"image":121,"authors":122,"category":132},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123,126,129],{"name":124,"image":125},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":127,"image":128},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":130,"image":131},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":134},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":18,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":107,"image":140,"authors":141,"category":143},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[142],{"name":111,"image":112},{"to":114,"name":115},{"type":145,"style":146,"heading":32,"date":4,"updatedAt":147,"reading_minutes":148,"image":149,"imageAlt":32,"categories":150,"collections":505},"blog-post","light","2024-06-12T14:07:13",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fjordan-nix-4Hmj9gkyM6c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[151,336,421],{"id":10,"count":152,"description":153,"link":154,"name":155,"slug":156,"taxonomy":157,"parent":46,"meta":158,"acf":159,"head_links":160,"resource_count":161,"yoast_title":162,"yoast_meta":163,"yoast_json_ld":207,"_links":304,"path":154},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing","digital-marketing","category",[],{"sub_title_override":38,"title_override":38,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[164,166,169,172,175,178,181,183,185,187,190,193,196,199,201,204],{"property":165,"content":162},"title",{"property":167,"content":168},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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