[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-introduces-lead-form-ad-extensions":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":332,"breadcrumbs":333,"reading_minutes":147,"category":341,"head":343},"2019-10-21T16:46:09",{"rendered":6},"\u003Cp>Google has recently introduced a new ad extension designed to capture customer information with ease. Follow these simple steps below to create a lead form extension in your Google Ads account.\u003C\u002Fp>\n\u003Ch3 id=\"step-1-create-your-extension\">Step 1 – Create your extension\u003C\u002Fh3>\n\u003Cp>Choose your call to action from the list below and make sure to include relevant ad extension text.\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"aligncenter\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FAufMSgKFoVBOfuJTxWZok7CTF2gwdyAmv41lVV83CLFb9cXtJONq8cu04cGVQtyqO2Rdq3HFVZM5BEWugHSE1OiEb2EvNtRtnyUsfF_15cS1M4CMoSaRBK2_xRWy_zM4mk9CjRqJ.png\">\u003Cimg decoding=\"async\" class=\"aligncenter\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FsQLHFL49DSJHeMmGo0cD1_OiH9my8CJxpQoOlhWshvaP2v9hmmlQRhbFtizHKoRrS6kvu08aWP1lJd9K-SDoaEEuX7IDg2OYE4OEb0JMy2hTdGs7VnSCR6hYcnSDfwfs5DzTGoya.png\">\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"step-2-create-your-lead-form\">Step 2 – Create your lead form\u003C\u002Fh3>\n\u003Cp>To create your lead form you will need to the following information:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Headline (30 characters)\u003C\u002Fstrong> – A short and snappy bit of text that could be used to promote a unique business selling point.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Business name\u003C\u002Fstrong> – Pretty simple this one!\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Description (200 characters)\u003C\u002Fstrong> – Now is your chance to go slightly more in-depth with what you offer and why the potential customer should get in touch.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>What information do you want to ask for\u003C\u002Fstrong> – You have a choice to ask for the users: name, email, phone number and postcode. You don’t have to choose all four options here, just the information that you need.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Privacy policy\u003C\u002Fstrong> – Make sure you have an updated privacy policy in place before setting up your lead form extensions and working link.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Background image\u003C\u002Fstrong> – A logo works well here.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Once you have all this information in, you will have created something like this.\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"aligncenter\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FGNQl0Bo6Cg1IfRPB2PKuo-XrH7_ZwM1ZvX5MhODQXA6ISEA3D7zrNNxesrlKryBbsw5jdGawU-roWPVujuclx6uoNZyH9YTU6TllMRYdggp6EZwANCrRGZV-dHWH-jw8P8dZT5fY.png\">\u003C\u002Fp>\n\u003Ch3 id=\"step-3-create-a-form-submission-message\">Step 3 – Create a form submission message\u003C\u002Fh3>\n\u003Cp>This is a great chance to add a personal touch and let the user know when to expect a response.\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"aligncenter\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FwcqXCLGziua2uiXKQWpFOh3tAMQvCocUYKSocWMNjaDsb31so2LZ8Jomcicw-VXMLbOuZUsFoLKIDR6AeAexgLyWP3sEGpceWVuCRKbLqZ3YQpDmk-7q9Ec7Lp3so7eidKxeievR.png\">\u003C\u002Fp>\n\u003Ch3 id=\"bonus-step-manage-your-leads-with-a-webhook-optional\">Bonus Step – Manage your leads with a webhook (optional)\u003C\u002Fh3>\n\u003Cp>Google gives you the option to manage all your leads through the use of a webhook. All you need to do is provide a Webhook URL and key. Make sure you ‘send test data’ to ensure everything is set up correctly!\u003C\u002Fp>\n\u003Cp>\u003Cimg decoding=\"async\" class=\"aligncenter\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FxLFva26nL81NIhLCym94UWVO5p88epBQRrT6Zs-JcLhCKl2Pjwtl4EmkNQiPjyHjSSB_bkPikPIFsz8x96GP6sSiDz353a27RtjRKr4kWc4zyNwcPI2Ih4MJJu3Lf-OJTMo3NhrW.png\">\u003C\u002Fp>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n\u003Cp>We’re very excited to test lead form ad extensions to improve our client’s performance. To find out how we could help your business, or to discuss your existing campaigns and how we can improve them, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch today.\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-4643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":143},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Google Introduces Lead Form Ad Extensions",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,118,132],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":115},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,109,112],{"name":107,"image":108},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":110,"image":111},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":113,"image":114},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":131},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126,128],{"name":127,"image":36},"Joe Turnbull",{"name":129,"image":130},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},{"type_key":16,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":103,"image":137,"authors":138,"category":142},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[161,163,166,169,172,175,178,180,182,184,187,190,193,196,198,201],{"property":162,"content":159},"title",{"property":164,"content":165},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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