[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-data-studio-renamed-as-looker-studio":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":436,"breadcrumbs":437,"reading_minutes":163,"category":445,"head":448},"2022-10-12T12:39:17",{"rendered":6},"\n\u003Cfigure class=\"wp-block-table\">\u003Ctable class=\"has-white-color has-pale-cyan-blue-background-color has-text-color has-background has-link-color has-fixed-layout\">\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcloud.google.com\u002Fblog\u002Fproducts\u002Fdata-analytics\u002Flooker-studio-is-data-studio\">As of April 2026, Looker Studio has been renamed Data Studio\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Looker Studio is the latest new Google product name to get used to! Yesterday, at Google Cloud Next ‘22, it was announced that Google Data Studio will now be known as Looker Studio. In this blog we give our thoughts on what this means and what it might mean for the future.\u003C\u002Fp>\n\n\n\n\u003Cp>The rebrand follows on from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2020\u002F02\u002F13\u002Fgoogle-closes-2-6b-looker-acquisition\u002F\">Google acquiring data analytics start-up Looker for $2.6B\u003C\u002Fa> a few years ago. Earlier this year Data Studio & Looker were also “integrated together” in an announcement. Until now, users of Google Data Studio wouldn’t have noticed any difference to their experience.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"whats-changed\">\u003Cstrong>What’s changed?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>That’s not to say much has changed now either. After the announcement, all documentation was updated to refer to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcloud.google.com\u002Fblog\u002Fproducts\u002Fdata-analytics\u002Flooker-next-evolution-business-intelligence-data-studio\">“Looker Studio”\u003C\u002Fa>. The logo in the top-left corner was also changed. As far as we can tell there has been no functionality change yet. Changes to appearance and functionality are sure to come in the near future. Google are positioning Looker as “your unified business intelligence platform”.\u003C\u002Fp>\n\n\n\n \n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-medium\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"182\" height=\"42\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FquQQj9Ob-image.png?auto=compress%2Cformat&q=90\" alt=\"The new Looker Studio logo\" class=\"wp-image-19711\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">The new Looker Studio logo\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-it-still-going-to-be-free\">\u003Cstrong>Is it still going to be free?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Google Data Studio offered a superb product for zero cost compared to its competitors. It is reassuring to know that the free tier will be staying. This was made clear in the announcement.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-developments-can-we-expect\">\u003Cstrong>What developments can we expect?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We are also pleased to hear about an enterprise version, “Looker Studio Pro”. Full details of the features offered and the price of this service have not been revealed yet. \u003C\u002Fp>\n\n\n\n\u003Cp>One feature teased is customer support. Looker Studio has been a sometimes unreliable product in the past. The possibility of having a dedicated resource to help with issues is a major benefit.\u003C\u002Fp>\n\n\n\n\u003Cp>Team Workspaces will be a welcome feature to a product with a rudimentary file organising system. It sounds like any project assigned to a team will be accessible and edited by all members. This removes the need to add users individually.\u003C\u002Fp>\n\n\n\n\u003Cp>It will be possible to link Looker Studio to a Google Cloud project. By connecting to a project directly, the use of a specific user’s credentials is avoided. In the case that the dashboard creator leaves a company, the dashboard will continue to function when the creator’s access is revoked.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"overall-thoughts\">\u003Cstrong>Overall thoughts\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>A lot from the statement put out by Google seems promising. There is however a lack of information around pricing and features. We are therefore a little unsure of the true impact of this announcement.\u003C\u002Fp>\n\n\n\n\u003Cp>It is encouraging to see Looker Studio become more ingrained in Google’s infrastructure. Surely this can only mean good things for future dashboarding and data visualisation. Our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">Media Solutions team\u003C\u002Fa> will be eagerly watching future developments.\u003C\u002Fp>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Subscribe to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002F\">newsletter\u003C\u002Fa> to stay up-to-date with the latest blogs from Impression, or continue reading more over at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F\">blog\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10,11],39,41,[],[14],183,[16,17,18,19,20,21,22,23,24],"post-19705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-measurement",{"page_content_modules":26,"hero":159},[27,114],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Google Data Studio renamed as Looker Studio",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},77,"\u002Fabout\u002Four-team\u002Falex-howat\u002F","Alex Howat","Associate Consultant (Media Solutions)","I'm part of the growing Media Solutions team here at Impression, where I dive into all manner of clients reports and tracking implementations.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>Associate Consultant (Media Solutions). Joined Impression in June 2021.\u003C\u002Fp>\n\u003Cp>I’ve been working in digital marketing since 2016, starting out in paid media. Within a few years I grew to lead the team and become a part of the senior management team, it was during this time that I had the chance to lead on wider projects that involved SEO and CRO. I came to realise that my passion was in the data and reporting side of digital and so I looked to explore a new opportunity that would allow me to do more of what I loved.\u003C\u002Fp>\n\u003Cp>At Impression, my day to day sees me modifying and designing new templates for client reports, setting up and maintaining tracking capabilities for our clients and reviewing many analytics accounts. I also work very closely with our data warehousing partner.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Working on a big charity Analytics project – the \u003Ca href=\"https:\u002F\u002Fwww.charitycomms.org.uk\u002Fdigital-benchmark\">Digital Benchmark\u003C\u002Fa> and my Masters in Maths.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to cycle, watch racing cars and listen to music.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},17552,"98","2022-05-27 14:20:35","","Media Solutions","publish","closed","media-solutions","2026-09-25 09:15:12",0,"\u002F?page_id=17552","page","0","raw","\u002Fmedia-solutions\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":53,"url":63,"link":64,"alt":47,"author":65,"description":47,"caption":47,"name":66,"status":67,"uploaded_to":53,"date":68,"modified":68,"menu_order":53,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},7455,"Alex-Howat","kMgPqCLz-Alex-Howat.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&q=90","\u002Falex-howat\u002F","12","alex-howat","inherit","2021-06-29 09:38:24","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":29,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,135,145],{"type_key":17,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":134},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":17,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":144},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":130,"image":131},{"to":133,"name":134},{"type_key":17,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type":160,"style":161,"heading":30,"date":4,"updatedAt":162,"reading_minutes":163,"image":164,"imageAlt":30,"categories":165,"collections":435},"blog-post","light","2026-08-25T09:20:55",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002F06AmJV25-Looker_Version_2.max-2600x2600-1.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&rect=84%2C0%2C887%2C562&w=1860",[166,351],{"id":10,"count":167,"description":168,"link":133,"name":134,"slug":169,"taxonomy":170,"parent":53,"meta":171,"acf":172,"head_links":173,"resource_count":174,"yoast_title":175,"yoast_meta":176,"yoast_json_ld":221,"_links":319,"path":133},282,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":47,"title_override":47,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[177,179,182,185,188,191,194,196,198,200,203,206,209,212,215,218],{"property":178,"content":175},"title",{"property":180,"content":181},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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