[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-begins-rollout-text-message-extensions-adwords":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":331,"breadcrumbs":332,"reading_minutes":142,"category":340,"head":342},"2016-11-09T09:56:16",{"rendered":6},"\u003Ch3 id=\"over-the-last-few-years-its-become-common-knowledge-that-google-have-been-driving-their-mobile-first-mantra-more-and-more-people-use-their-smartphones-for-search\">Over the last few years, it’s become common knowledge that Google have been driving their mobile-first mantra – more and more people use their smartphones for search.\u003C\u002Fh3>\n\u003Cp>Now, they’ve started to put their words into action. In 2016, Google completely overhauled the cluttered search engine results pages to look more mobile-like. More in-line. Removing the right-hand side Ads completely (apart from Google Shopping) meant that the search results pages on desktops and tablets looked cleaner and became easier to navigate and find the right content.\u003C\u002Fp>\n\u003Cp>They also gave AdWords advertisers more control of their tablet and mobile bid adjustments. Mobile price extensions were also introduced, allowing advertisers to add pricing for different products and services right within the ad. This was a great innovation which improved the look and feel of ads that show up in mobile search, also improving performance.\u003C\u002Fp>\n\u003Cp>But in the last few weeks, Google have revealed one more mobile ad extension… message extensions.\u003C\u002Fp>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"what-are-message-extensions-for-adwords\">What are Message Extensions for AdWords?\u003C\u002Fh4>\n\u003Cp>Like other ad extensions, Message Extensions are eligible to appear alongside an ad on the search results pages, generally making them appear larger, giving more prominence over rival ads, and making them more feature rich. All of this should increase that all-important CTR.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2839 size-large\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fnh4D72Jp-google-adwords-message-extensions.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"AdWords Message Extensions\" width=\"1024\" height=\"659\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">\u003Cem>Message Extensions in Google AdWords ads\u003C\u002Fem>\u003C\u002Fp>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"so-whats-new\">So what’s new?\u003C\u002Fh4>\n\u003Cp style=\"text-align: left;\">As you can see from the above image, Message Extensions give the user the ability to click and text a business \u003Cem>directly from the Google search results page!\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">An advertiser can also include some pre-written text for the message, to make starting the conversation easier for mobile users. It also makes it easier for an advertiser to understand the intent behind a text message when it arrives at their end.\u003C\u002Fp>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"why-is-this-good\">Why is this good?\u003C\u002Fh4>\n\u003Cp style=\"text-align: left;\">From a cost perspective, the advertiser will be charged the same CPC amount when a user clicks on a Message Extension as if they clicked on the ad’s headline or any other ad extension. This makes sense, as an advertiser is paying here for a \u003Cem>guaranteed interaction \u003C\u002Fem>with the business, which a normal website click would not be able to offer. \u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2840\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Ff0xruQjh-TwG_Supershopper2-01-1.png?auto=compress%2Cformat&fit=scale&h=64&q=90&w=200\" alt=\"Mobile search shoppers\" width=\"300\" height=\"96\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">The power of mobile advertising should not be underestimated, as the above statistic from Google demonstrates. Micro Moments, as Google call them, are ways in which people interact with search every day during times when they need solutions to a problem.\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Check out the Micro Moments video below:\u003C\u002Fp>\n\u003Cdiv style=\"text-align: center;\">\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FcplXL-E1ioA\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fdiv>\n\u003Cp style=\"text-align: left;\">\n\u003Cp style=\"text-align: left;\">\u003Cstrong>How do people feel about it?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">Below is a quote from Gabe Thayn, the Director of Search Marketing for TravelPASS Group in the USA, who has been one of the lucky few businesses to trial the Beta of message extensions:\u003C\u002Fp>\n\u003Cblockquote>\n\u003Cp style=\"text-align: left;\">\u003Ci>“Click-to-message ads have proven to be a great way to help prequalified customers start the hotel reservation process in a way that is convenient and easy for them. The conversion rate on message extensions is 41% higher compared to other ad extensions. ”\u003C\u002Fi>\u003Cbr \u002F>\n\u003Cb>\u003C\u002Fb>\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"sounds-good-how-do-i-start-using-it\">Sounds good, how do I start using it?\u003C\u002Fh4>\n\u003Cp style=\"text-align: left;\">You can’t. Well, not yet anyway. At the moment Message Extensions aren’t available in many accounts, but this will increase as Google rolls it out across the wider AdWords network. Google promises that they’ll be available to everybody in the coming weeks.\u003C\u002Fp>\n\u003Cp style=\"text-align: left;\">In the meantime, you can check your own AdWords account to see if it’s available for you, by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fadwords\u002Fanswer\u002F7172411\">following these instructions. \u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>We’ll let you know as soon as we’ve had the opportunity to test Message Extensions, so stay tuned.\u003C\u002Fp>\n\u003Cp>In the meantime, if you’d like to find out more about using Impression to manage your PPC campaigns. don’t hesitate to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-2838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":138},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Google Begins Rollout Of Text Message Extensions For AdWords",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,114,126],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":111},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,108],{"name":107,"image":36},"Joe Turnbull",{"name":109,"image":110},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":119,"image":120,"authors":121,"category":125},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122,124],{"name":123,"image":36},"Harry Clements",{"name":109,"image":110},{"to":112,"name":113},{"type_key":16,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":137},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,135],{"name":123,"image":36},{"name":136,"image":36},"Jennifer Shin",{"to":112,"name":113},{"type":139,"style":140,"heading":28,"date":4,"updatedAt":141,"reading_minutes":142,"image":143,"imageAlt":28,"categories":144,"collections":330},"blog-post","light","2022-02-07T16:48:41",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfyI2sk9Y-050720211625525478_iphone-4-closeup-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[145],{"id":10,"count":146,"description":147,"link":112,"name":113,"slug":148,"taxonomy":149,"parent":42,"meta":150,"acf":151,"head_links":152,"resource_count":153,"yoast_title":154,"yoast_meta":155,"yoast_json_ld":199,"_links":298,"path":112},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[156,158,161,164,167,170,173,175,177,179,182,185,188,191,193,196],{"property":157,"content":154},"title",{"property":159,"content":160},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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