[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgoogle-ads-location-targeting-script":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":332,"breadcrumbs":333,"reading_minutes":143,"category":341,"head":343},"2019-11-27T15:51:52",{"rendered":6},"\u003Cp>Want to automatically add converting cities to your Google Ads location targeting? We’ve got a script for you.\u003C\u002Fp>\n\u003Cp>In fact, we’ve been running this on our accounts since February 2019 and \u003Cem>completely\u003C\u002Fem> forgot to tell you about it.\u003C\u002Fp>\n\u003Cp>With our Google Ads location targeting script, you’ll now be able to monitor which cities convert best for you and add appropriate bid adjustments to them too.\u003C\u002Fp>\n\u003Cp>Wouldn’t it be cool if you could know exactly where your top converters are? Read on to find out how to make this a reality!\u003C\u002Fp>\n\u003Ch2 id=\"how-to-add-the-google-ads-script\">How to add the Google Ads script\u003C\u002Fh2>\n\u003Cp>If you’ve not run a script before, this one couldn’t be any easier. Google has got a handy page to show you \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fscripts\u002Fdocs\u002Fyour-first-script\">how to set up your first script\u003C\u002Fa> here:\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fscripts\u002Fdocs\u002Fyour-first-script\">https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fscripts\u002Fdocs\u002Fyour-first-script\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>All you have to do is copy and paste our code below into the code editor instead of Google’s (boring) code.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2019-11-27-at-15.33.16.png\" alt=\"Our Google Ads location targeting script\" width=\"1024\" height=\"517\" class=\"alignleft size-large wp-image-16418\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"the-converting-location-adder\">The Converting Location Adder\u003C\u002Fh3>\n\u003Cp>Here’s the code that you need to put into the editor.\u003C\u002Fp>\n\u003Cpre>\n\u002F*******************************************************************************\n*\n* [CLA] Converting Location Adder\n* Author: Luke Northbrooke & Nathan Ifill (@nathanifill), Impression\n*\n* This script adds all cities which have converted (at any point in the past) to\n* campaigns to make it easier and quicker to add bid adjustments.\n*\n* v1.2\n*\n* Change History:\n*\n* v1.2\n* - NI updated report duration to be all-time\n* - NI updated targeting to only update enabled campaigns\n*\n* v1.1\n* - LN changed targeting method to be cities instead of most specific\n*\n* Any suggestions? Email luke.northbrooke@impression.co.uk\n*\n*\n*\n*******************************************************************************\u002F\n\nfunction main() {\n  var report = AdWordsApp.report(\n    \"SELECT CampaignName, CityCriteriaId, CountryCriteriaId\"\n    + \" FROM GEO_PERFORMANCE_REPORT\"\n    + \" WHERE Conversions > 0\", {resolveGeoNames: false}\n  );\n\n  var rows = report.rows();\n\n  while (rows.hasNext()) {\n\n    var row = rows.next();\n    var campaignName = row[\"CampaignName\"];\n    var cityId = row[\"CityCriteriaId\"];\n\n    var campaignIterator = AdsApp.campaigns()\n        .withCondition('Name = \"' + campaignName + '\"')\n        .withCondition('CampaignStatus = ENABLED')\n        .get();\n\n    if (campaignIterator.hasNext()) {\n      var campaign = campaignIterator.next();\n        try {\n          if (cityId != 0) {campaign.addLocation(cityId);}\n        } catch (e) {\n          Logger.log(\"Error adding city with ID \" + cityId);\n        }\n    }\n  }\n\n  Logger.log(\"I don't know who you are. I don't know what you want.\")\n  Logger.log(\"If you are looking for advertising budget, I can tell you I \"+\n  \"don't have money.\")\n  Logger.log(\"But what I do have are a very particular set of skills, skills \" +\n  \"I have acquired over a very long PPC career.\")\n  Logger.log(\"Skills that make me a nightmare for people like you.\")\n  Logger.log(\"If you convert now, that'll be the end of it. I will not look \" +\n  \"for you, I will not pursue you.\")\n  Logger.log(\"But if you don't, I will look for you, I will find you, and I \"+\n  \"will convert you.\")\n}\n\u003C\u002Fpre>\n\u003Cp>That’s it. There aren’t any options to change or tricky bits to catch you out. You just set it and forget it (which is exactly why we forgot to tell you about the script until now!).\u003C\u002Fp>\n\u003Cp>You can run it once as one-off or schedule the script to run daily, weekly or monthly to keep your Google Ads location targeting constantly up to date.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2019-11-27-at-15.27.29.png\" alt=\"You can keep your location targeting up to date with our handy script.\" width=\"1024\" height=\"301\" class=\"alignleft size-large wp-image-16415\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"what-does-that-say-in-the-logs\">What does that say in the logs?!\u003C\u002Fh3>\n\u003Cp>When the script has finished running, it prints the following in the logs:\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>I don’t know who you are. I don’t know what you want. If you are looking for advertising budget, I can tell you I don’t have money. But what I do have are a very particular set of skills, skills I have acquired over a very long PPC career. Skills that make me a nightmare for people like you. If you convert now, that’ll be the end of it. I will not look for you, I will not pursue you. But if you don’t, I will look for you, I will find you, and I will convert you.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>I mean, we could have just made it say “Script complete” but that’s just SO BORING.\u003C\u002Fp>\n\u003Cp>(\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=jZOywn1qArI\">If you don’t get the reference\u003C\u002Fa>, then you have missed out on one of the greatest films ever!)\u003C\u002Fp>\n\u003Ch2 id=\"next-steps\">Next steps\u003C\u002Fh2>\n\u003Cp>Once you’ve run the script, you’ll have tons of new cities on your campaigns.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2019-11-27-at-15.29.22.png\" alt=\"Your Google Ads location targeting will be full of tons of new cities after running this script.\" width=\"1024\" height=\"522\" class=\"alignleft size-large wp-image-16417\" \u002F>\u003C\u002Fp>\n\u003Cp>From here, it’s just a case of monitoring progress and changing the bid adjustments accordingly. When the cities are first added, they’ll all be set to 0%, so it’s down to you to go in and put what you feel would be appropriate given the performance.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgoogle-analytics-4-deadline-feature-image-1.png?auto=compress%2Cformat&q=90\" alt=\"Effective bid adjustments can take your Google Ads location targeting to the next level.\" width=\"832\" height=\"662\" class=\"alignleft size-full wp-image-16424\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"need-help-just-ask\">Need help? Just ask.\u003C\u002Fh2>\n\u003Cp>As part of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">data-driven PPC strategies\u003C\u002Fa>, we use scripts every day here at Impression. If you need help with getting this set up or want to know how scripts can help manage your account more efficiently, feel free to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch with us now\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],40,[],[13,14],104,135,[16,17,18,19,20,21,22,23],"post-4733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":25,"hero":139},[26,92],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"You Need This Google Ads Location Targeting Script",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":35,"specialist_service_links":7,"photo":39},{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":35,"author":46,"description":35,"caption":35,"name":47,"status":48,"uploaded_to":43,"date":49,"modified":49,"menu_order":43,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":54,"sizes":55},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":56,"thumbnail-width":57,"thumbnail-height":57,"medium":58,"medium-width":59,"medium-height":59,"medium_large":60,"medium_large-width":61,"medium_large-height":61,"large":62,"large-width":63,"large-height":64,"1536x1536":65,"1536x1536-width":66,"1536x1536-height":66,"2048x2048":67,"2048x2048-width":68,"2048x2048-height":68,"post-thumbnail":69,"post-thumbnail-width":70,"post-thumbnail-height":71,"12_col":72,"12_col-width":73,"12_col-height":74,"default_landscape":75,"default_landscape-width":76,"default_landscape-height":77,"default_portrait":78,"default_portrait-width":77,"default_portrait-height":76,"6_col_and_margin_short":79,"6_col_and_margin_short-width":70,"6_col_and_margin_short-height":74,"11_col_and_margin":80,"11_col_and_margin-width":81,"11_col_and_margin-height":74,"9_col_rectangle":82,"9_col_rectangle-width":83,"9_col_rectangle-height":84,"11_col":85,"11_col-width":86,"11_col-height":74,"staff_image_696_600":87,"staff_image_696_600-width":88,"staff_image_696_600-height":77,"rectangular_thumbnail":89,"rectangular_thumbnail-width":90,"rectangular_thumbnail-height":91},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":93,"reduced":28,"top_overlap":94,"bottom_underlap":94,"disable_observer":-1,"heading":95,"cta_text":96,"cta_link":97,"items":98},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[99,115,127],{"type_key":17,"title":100,"excerpt":101,"to":102,"postedAt":103,"readingTime":104,"image":105,"authors":106,"category":112},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[107,109],{"name":108,"image":37},"Joe Turnbull",{"name":110,"image":111},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":113,"name":114},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":120,"image":121,"authors":122,"category":126},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123,125],{"name":124,"image":37},"Harry Clements",{"name":110,"image":111},{"to":113,"name":114},{"type_key":17,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135,136],{"name":124,"image":37},{"name":137,"image":37},"Jennifer Shin",{"to":113,"name":114},{"type":140,"style":141,"heading":29,"date":4,"updatedAt":142,"reading_minutes":143,"image":144,"imageAlt":29,"categories":145,"collections":331},"blog-post","light","2022-02-07T16:48:19",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUPga7kyS-050720211625506793_close-up-photo-of-assorted-color-of-push-pins-on-map-1078850.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[146],{"id":10,"count":147,"description":148,"link":113,"name":114,"slug":149,"taxonomy":150,"parent":43,"meta":151,"acf":152,"head_links":153,"resource_count":154,"yoast_title":155,"yoast_meta":156,"yoast_json_ld":200,"_links":299,"path":113},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[157,159,162,165,168,171,174,176,178,180,183,186,189,192,194,197],{"property":158,"content":155},"title",{"property":160,"content":161},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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