[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgetting-started-with-tiktok-ads":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":14,"class_list":16,"acf":27,"head_links":531,"breadcrumbs":532,"reading_minutes":35,"category":540,"head":544},"2020-11-11T11:54:29",{"rendered":6},"\n\u003Cp class=\"has-large-font-size\">\u003Cstrong>Wondering how to advertise your business on TikTok?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising.\u003C\u002Fp>\n\n\n\n\u003Cp>In this blog post, you’ll discover how to tell if TikTok Ads are right for your business, and how to create TikTok campaigns from start to finish.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-tiktok-advertising\">What is TikTok advertising?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#is-my-target-audience-on-tiktok\">Is my target audience on TikTok?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#do-you-have-the-budget-to-advertise-on-tiktok\">Do you have the budget to advertise on TikTok?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-launch-a-tiktok-ads-campaign\">How to launch a TikTok Ads campaign\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#conclusion\">Conclusion\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#so-your-campaign-is-live-whats-next\">So your campaign is live, what’s next?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-tiktok-advertising\">What is TikTok advertising?\u003C\u002Fh3>\n\n\n\n\u003Cp>With more than 800 million active users worldwide, TikTok presents a substantial opportunity to advertisers. What \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedium.com\u002F@christinagayton\u002Fthe-origins-of-tiktok-5efa7da4b3e6\">started in Shanghai\u003C\u002Fa> as Musical.ly, a lip sync app, has grown into a cultural phenomenon, as TikTok surpassed Twitter and Snapchat in popularity.\u003C\u002Fp>\n\n\n\n\u003Cp>At a time when people are increasingly more difficult to reach with effective brand messages, TikTok provides a way to tap into vast, engaged audiences at key touch points throughout the day via the emotive, engaging medium of full-screen video ads.\u003C\u002Fp>\n\n\n\n\u003Cp>TikTok is a visual, video-based app. Users can record and share 15-second videos with intuitive built-in editing features like filters, effects, and music. Although lip syncing and comedy are core to the app, it has expanded to other niches, such as fashion, health, food, pets, business, and even short films. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Users are typically highly engaged, spending on average \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.socialfilms.co.uk\u002Fblog\u002Ftiktok-uk-statistics#:~:text=TikTok%20has%203.7%20million%20active,currently%20stands%20at%2029%25%20globally.\">52 minutes a day\u003C\u002Fa> using the app. They can follow their favorite creators, and discover new content by scrolling the ‘For You’ discovery feed. The algorithm learns your preferences and serves user-generated content and ads that are likely to resonate with you.\u003C\u002Fp>\n\n\n\n\u003Cp>The best TikTok creators have taken what it means to go viral to unprecedented new levels.  A part of this popularity is that it’s less saturated with ads than its older counterparts like Facebook and Instagram (at least for now).\u003C\u002Fp>\n\n\n\n\u003Cp>In 2019, the app launched a beta version of its Paid Social ads offering. Big brands have been quick to pivot to TikTok Ads, with names like Bumble, Fenty Beauty and EE using TikTok ads in unique campaigns. TikTok Ads offers advanced audience targeting and ad creation features. When used effectively, it can help businesses engage with lucrative pools of users.\u003C\u002Fp>\n\n\n\n\u003Cp>However, not every business is positioned to benefit from TikTok Ads. Before investing your time and budget into TikTok advertising, here’s two questions you need to ask yourself to determine if this ad platform is right for your business.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"is-my-target-audience-on-tiktok\">\u003Cstrong>Is my target audience on TikTok?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>First, consider the target demographic for your business. TikTok is most popular with Gen Z, with 66% of TikTok’s users younger than 30 (41% are ages 16–24). Trending videos tend to be from this demographic, and many focus on younger topics, such as university or school.\u003C\u002Fp>\n\n\n\n\u003Cp>If your audience skews younger, and you’re looking for new ways to engage with them, then happy days!\u003C\u002Fp>\n\n\n\n\u003Cp>But if this isn’t your audience, then TikTok is probably not the right platform for you right now.\u003C\u002Fp>\n\n\n\n\u003Cp>Yet… while TikTok’s current audience is predominantly young, it is fast-growing. As TikTok matures, its user base will diversify – which might make reaching older demographics, or running B2B campaigns, much more successful.\u003Cbr>Paid Social changes quickly, so it might still be worthwhile to learn more about TikTok ads. It’s easy and free to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002F\">set up an account\u003C\u002Fa>, and we’d advise you to install a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Fcategory?id=6667464824521228293\">tracking pixel\u003C\u002Fa> on your website ASAP. This lets you track users on your site, and can help you see whether your customer base is on TikTok, as well as measure future campaigns.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"do-you-have-the-budget-to-advertise-on-tiktok\">\u003Cstrong>Do you have the budget to advertise on TikTok?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Any new platform needs enough budget to test and measure effectively, you’re unlikely to start making significant returns in the first stage of any brand new campaign.\u003C\u002Fp>\n\n\n\n\u003Cp>TikTok minimum spends may present some challenges for smaller advertisers, daily spends \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6667447877242978309\">start from $50\u003C\u002Fa>, significantly higher than other paid social platforms. The more complex your account becomes, with multiple campaigns and ad sets, the higher your spend will need to be.\u003C\u002Fp>\n\n\n\n\u003Cp>Premium placements like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fbusiness\u002Fen-GB\u002Finspiration\u002F7\">Brand Takeover\u003C\u002Fa> (presents a full-screen video presented on app open for five seconds) gaining maximum attention but can be costly. You also need to budget for TikTok-specific resource. Vertical video needs to grab attention, and your design team needs to really understand the platform. Stock videos, slideshows of images, and bland messaging is unlikely to resonate. Want to find out more? Check out the Drum’s collaboration with TikTok – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Ftopics\u002Fdont-make-ads-make-tiktoks\">‘Don’t make ads. Make TikToks’\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Ftiktok.png\" alt=\"\" class=\"wp-image-38251\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">TikTok Brand Takeover Example (Too Faced Cosmetics)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\u003Cp>However, we’ve found that predictions of very high costs were untrue. Impression was among the first UK agencies to gain beta access, and we can see how the platform has matured in a short space of time. In campaigns using In-Feed placements, TikTok proved to be a strong platform with far lower CPM and CPC costs than Facebook and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F\">Twitter advertising\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcase-studies\u002Fmarmalade-tiktok\u002F\">Check out our case study here.\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-launch-a-tiktok-ads-campaign\">\u003Cstrong>How to launch a TikTok Ads campaign\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>If you have the right audience, and the budget, and decide that TikTok ads are a worthy investment for your business, here’s how to get started.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Create a TikTok Account\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>To create your Business account, visit the T\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fbusiness\">ikTok Business home page\u003C\u002Fa> and click on the Get Started button. Follow the instructions to create your account.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FNQfNwZOZkZnLifvoLlO-OVQ4KNscx4NDamJtPcoZISsJv_fKItGunw392GRbgf22l6FEnUf13bZKLs_roq8DHeObReEZsd6LgNcd-_2FvCcFs8NqTfJIWSgBc2FscPBHbR1Qqslv.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Once your account is created, the process for creating ads is relatively straightforward, with a similar interface to Paid Social self-serve systems.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"2\">\n\u003Cli>\u003Cstrong>Create Your Ad Campaign\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then Create. Choose your campaign objective, which is the primary goal of your ad. \u003C\u002Fp>\n\n\n\n\u003Cp>At the time of writing, you can choose from top, middle or lower funnel objectives: Reach, Traffic, Video Views, Conversions, and App Install.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FHdY5-jyNtnWbcbCVIk8yFSWfw4OhFJWYAAuftqraP657cfCInEvxE5EE4V2d3k-r7KtJTV7C56XJ9Q07qompUw73HzPSklcfagTF-OrKL2N-EKAJDNsic_Bt56L7QqWIhgJNLWhn.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"3\">\n\u003Cli>\u003Cstrong>Set up your Ad Group\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>You will then be able to set your variables for the ad group, including placements and targeting.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Placements\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>You can choose Automatic placements, or manually select placements to include or exclude placements on Bytedance’s (TikTok’s parent company) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6725594834129649670\">wider family of apps\u003C\u002Fa>. Some placements are only available in some countries.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fs3qse1seG6DKKxL1zzxslYyV3WFKO_p-CJ4rcwl3vzJV3D3Joa65LV-Flt2xkjRDxNTQJnpEMrDVsd1z3VoqAnp4J-KguTbr-aFU8aJEFhMidVVCRLat8mfPvwkBxwLADLQfoGdc.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Ad Details\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Depending on your campaign objective, your next steps will be to select your URL, profile photo and TikTok display name. \u003Cstrong>You do not need to have a TikTok profile to run ad campaigns. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Creative Type\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Choose whether you will use \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6670043695674294277\">Automated Creative\u003C\u002Fa>, or manually create each ad.\u003C\u002Fp>\n\n\n\n\u003Cp>Automated Creative Optimization will, in a similar way to Dynamic ads on Facebook and Google Display Network, automatically generate combinations of your creative assets (images, videos, and ad texts), and deliver high-performing combinations. Manual creative will give the advertiser more control over your ad appearance.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Targeting\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This section lets you define the target audience for your ad group. Set parameters for location, age, gender, languages, interests, devices, and more to attract the right audience for your ads. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Tip: \u003C\u002Fstrong>you’ll get an idea of estimated audience size on the right hand side of the page. We usually start fairly broad, and narrow depending on performance data.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002F59ZKnomN7_Mw__2_Z_SkTPe-8lxoxOS6Q-_EtjIxIctnxPh_vi7cCDwu_2lAw9tQZhmcQIFjCGNQbAmP8zun2aPR_YJXD1WUNnKBGW8Hfcg0IlPO40f4dQH-W2BfxhbAdOHR7MEf.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Tip: \u003C\u002Fstrong>We recommend installing the TikTok Pixel before launching campaigns – which will allow you to create Custom Audiences based on website behaviour, and track website actions like Purchases or Leads attributed to your campaigns. To do this, head to Assets and then Create Pixel.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FjtmgEyD8TG_80AgJtR2X7sTDjbKIwWci2zf8ikfnqQmj7hd3TvPQKjX0r6EdOtVawlnQhSfS1M1beS2EaPDsfMCZ9kKlMdpkYBEZh9afhjzIpaun4O0wSs0bmBDD2NuyJaIfvkDf.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The base code will track visitors, but you should also create a conversion event for any website actions that signify a conversion (for instance, app downloads or form submissions). Create Events by clicking Assets and selecting Conversions.\u003C\u002Fp>\n\n\n\n\u003Cp>You can then exclude Custom Audiences from prospecting campaigns, or use the data to to create new Lookalike audiences.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Budget & Schedule\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Choose your desired budget, optimisation goal and bids. You can choose either a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule). \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Note\u003C\u002Fstrong>: there’s minimum settings for the daily budget and total budget at the ad group level. Currently TikTok Ads quote the minimum daily budget at the ad group level as $20 – this is lower than the $50 a few months ago so we recommend checking \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6667447877242978309\">here\u003C\u002Fa> for the latest advice.\u003C\u002Fp>\n\n\n\n\u003Cp>Also choose the scheduled duration for your ads. Dayparting allows you to select specific times of the day or week on which to run your ad. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Ftkvr4N2RcI2z-PRa7tu4js0NkEmjs-acDDAzcvAvE69_mpcRyEJ5KohNr4bexfm_xpqIjgGAIY7SlthF6YO_AxyVmiE4SXE-IptIx5y_Z9cpjI_eEjUCJq6WpGMLcB2uj7rJkaj0.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Bidding & Optimisation\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The last step in the Ad Group section is to choose your optimisation goal. This should reflect the key metric you’re aiming for in the campaign. \u003C\u002Fp>\n\n\n\n\u003Cp>This will be tied into your Campaign Goal – you can choose to optimize for Conversion, Click, or Impression. Your bids will be optimized based on the goal you select – and ads will be served to the users most likely to complete your desired action – whether that’s a conversion, ad click, or video view.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"4\">\n\u003Cli>\u003Cstrong>Set up your Ads\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>You’re nearly there! You can add up to 20 ads per Ad Group. As with most platforms, it’s best practice to experiment with a range of targeting options and creative before narrowing your ad down to the winning combinations.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Tip: \u003C\u002Fstrong>Remember the Automated Creative Optimization tool we mentioned at At Group level? This will test a variety of asset combinations throughout your campaign and ultimately present the winning combination to your target audience. This’ll save time and resource if you don’t have a huge variety of assets.\u003C\u002Fp>\n\n\n\n\u003Cp>To create your ads, choose from Image or Video ads. You should opt for Video – unless you’re looking to run image ads. This isn’t available on TikTok but on ‘News Feed App Series’ or ‘Hello’ – two other apps in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6725594834129649670\">Bytedance family\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fk28wpcxJeALO2dOgXvMyQ-klzzgg0GrgbVRYGiVc-HmP9eeFCaT7H7Pxg4kxtAH3cmLJhpj558Or1IRFhe51_q5A9Mc-Bb_GGv9trskCoB0QLtlDKTykuQ2mLUxGHD9sd0h9yBuU.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Upload your ready-made assets, or Choose Create a Video to use TikTok’s AI-powerd video creator tools. You can choose from a huge variety of templates, upload your own assets, customise with overlaid text and music.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FWmeFX34tIRDH9kFUS8Pcj2yh0-_l39KKd5rX29jGBBQzm8AMcFjxt5fsnWs4fb4f3Ho_1_6Grq-jKbtzx5Q7iKC50oZgh0AmUNmn7YdOCHAmd0ZbqZR33LPkNcIq4AzsUdHyEf-B.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Upload your video(s), choose the thumbnail, add some creative text and Call to Action and you’re ready to go.\u003C\u002Fp>\n\n\n\n\u003Cp>For the fine print, like character count and thumbnail specs, head to TikTok’s advice pages \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle?aid=6669387935734824965\">here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"5\">\n\u003Cli>\u003Cstrong>Set up Billing and Payment\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Follow the steps to fill out your Business Information, Tax Information, and (option but recommended) Business Verification. \u003C\u002Fp>\n\n\n\n\u003Cp>Choose your Payment Type:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Automatic Payment – add a card to your account, and pay for delivery charges on a recurring billing date or when you reach the billing threshold.\u003C\u002Fli>\n\n\n\n\u003Cli>Manual Payment – Manually add balance before delivering your ads. Any charges will be deducted from your account balance as your ads run.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"6\">\n\u003Cli>\u003Cstrong>Launch\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Check your settings to make sure you’re happy with your Campaign and Ad Group settings. Then head back to Ad level and click Submit. Your campaign will go under review, and should start delivering shortly.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion\u003C\u002Fh3>\n\n\n\n\u003Cp>Exploring Tiktok Ads may seem overwhelming at first. However, TikTok offers a well-designed interface, and an impressive offering of design and automation tools, so if you follow our step-by-step guide and allow yourself some time to get to know the platform, you’ll be live on TikTok in no time. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"so-your-campaign-is-live-whats-next\">\u003Cstrong>So your campaign is live, what’s next?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Optimising the campaigns can be challenging without in-house experience or agency support –  there’s not a huge amount of guidance available due to how new the platform is. A test and learn approach will go a long way, but if you’d like support to get your business started with TikTok Ads, please \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">contac\u003C\u002Fa>t our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok advertising\u003C\u002Fa> specialists.\u003C\u002Fp>\n",false,"standard",[10,11,12],66,36,40,[],[15],107,[17,18,19,20,21,22,23,24,25,26],"post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners-guides","category-paid-social","category-ppc",{"page_content_modules":28,"hero":170},[29,122],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Getting Started with TikTok Ads",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},10,"\u002Fabout\u002Four-team\u002Famy-stamper\u002F","Amy Stamper","Director, Head of Paid Social","I'm passionate about helping clients shape their digital strategy, especially if it involves integrated campaigns. World traveller, box-set devourer and gig-goer.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":42,"job_title":38,"specialist_service_links":43,"photo":66},"\u003Cp>Director, Head of Paid Social. Joined Impression in October 2019.\u003C\u002Fp>\n\u003Cp>After 5 years’ experience in a startup agency, I learned about all aspects of digital from PPC to content to email campaigns – but I soon realised that paid social is what I loved the most. After a years’ break to go travelling, I joined Impression as its first purely paid social person in the paid media team.\u003C\u002Fp>\n\u003Cp>Day to day, my time is spent analysing campaign performance, delivering training sessions, and investigating new, innovative strategies with my clients. Digital marketing changes all the time, so I’m passionate about innovation, whether that’s trialling new audience targeting or testing completely new social media advertising platforms.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I was proud to have been Impression’s first purely paid social-focused team member, and to have helped the team and service grow significantly since 2019.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love travelling to new places, scuba diving, lounging on the beach, and good food and drink – so I especially love trips that combine all of the above.\u003C\u002Fp>\n",[44,63],{"page":45,"link_text":62},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":61},221,"98","2020-12-18 15:16:14","","PPC","publish","closed","ppc","2026-02-25 14:37:29",169,"\u002F?page_id=221",0,"page","0","raw","\u002Fpaid-media\u002Fppc\u002F","Paid 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more posts","See all articles","\u002Fblog\u002F",[129,145,157],{"type_key":18,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":143},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137,140],{"name":138,"image":139},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":141,"image":142},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":50},"\u002Fblog\u002Fcategory\u002Fppc\u002F",{"type_key":18,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153,155],{"name":154,"image":139},"Harry Clements",{"name":141,"image":142},{"to":144,"name":50},{"type_key":18,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":162,"image":163,"authors":164,"category":168},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[165],{"name":166,"image":167},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":169,"name":62},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"type":171,"style":172,"heading":32,"date":4,"updatedAt":173,"reading_minutes":35,"image":174,"imageAlt":32,"categories":175,"collections":530},"blog-post","light","2025-03-05T17:44:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503647_pexels-cottonbro-5081930-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[176,362,446],{"id":10,"count":177,"description":178,"link":179,"name":180,"slug":181,"taxonomy":182,"parent":57,"meta":183,"acf":184,"head_links":185,"resource_count":57,"yoast_title":186,"yoast_meta":187,"yoast_json_ld":232,"_links":330},28,"\u003Cp class=\"p1\">Getting started in digital marketing can be daunting. With so much information around, how do you know where to start, and what will help your business grow the most?\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Our beginners' guides can help. Whether you're just starting in your digital career, you're looking to learn more about digital techniques as part of a broader marketing role, or you're a business owner who wants a better understanding of the online opportunities available, you'll find everything you need here.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fbeginners-guides\u002F","Beginners' Guides","beginners-guides","category",[],{"hidden":31,"sub_title_override":49,"title_override":49},[],"Beginners' Guides to Digital Marketing | Impression",[188,190,193,196,199,202,205,207,209,211,214,217,220,223,226,229],{"property":189,"content":186},"title",{"property":191,"content":192},"description","Looking to learn about digital marketing? 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