[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fgetting-ready-for-gdpr":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":383,"breadcrumbs":384,"reading_minutes":199,"category":393,"head":395},"2024-12-02T08:00:00",{"rendered":6},"\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Do you feel like GDPR compliance is stifling your creativity as a marketer? It doesn’t have to if you understand the regulations and know how to work with them. As marketers, we must be aware of how the General Data Protection Regulations (GDPR) affect our marketing activities and what we need to do to stay on the right side of the law whilst balancing our creativity and client briefs. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>This blog does not constitute legal advice \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">but you’ll still find helpful information to explain the fundamentals that reinforce what you might already know or help you move towards a deeper understanding of the topic. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There is a lot of ground to cover here, and you may be looking for the answer to just one question – if so, use the links below to navigate straight to it.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Looking for \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400;\">digital marketing services\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> from an agency that’s clued up on the latest in data protection compliance? \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cspan style=\"font-weight: 400;\">Contact our team today\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There is a lot of ground to cover here, and you may be looking for the answer to just one question such as:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-gdpr\">What is GDPR?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-gdpr-the-same-as-the-data-protection-act-in-the-uk\">Is GDPR the same as the Data Protection Act in the UK?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-brexit\">Does GDPR still apply after Brexit?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-gdpr-work\">How does GDPR work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#regulation-penalties\">What are the penalties for not abiding by the regulations?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-breaches\">Do businesses actually receive penalties for GDPR breaches?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#gdpr-benefits\">How GDPR benefits consumers\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#gdpr-marketers\">What are consumers’ rights within GDPR?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#gdpr-marketers\">How is GDPR great for marketers?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-means-we-have-better-quality-data\">GDPR means we have better-quality data \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-means-potential-customers-are-more-likely-to-want-to-hear-from-us\">GDPR means potential customers are more likely to want to hear from us\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-compliance-builds-trust-between-businesses-and-their-customers\">GDPR compliance builds trust between businesses and their customers \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#privacy-policy\">What you need to include in your website’s privacy policy\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#helpful-resources-from-the-information-commissioners-office-ico\">Helpful resources from the Information Commissioner's Office (ICO)\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#experience-data-breach\">What to do if you experience a data breach\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#storing-data\">Storing data on your website or CRM\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-if-i-do-business-through-email\">What if I do business through email?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#cookies-and-gdpr\">Cookies and GDPR\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-analytics\">GDPR and Google Analytics\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#do-not-track-on-apple-devices\">Do not track on Apple devices\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#do-not-track-on-chrome\">Do not track on Chrome\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#remarketing-ads\">GDPR and remarketing ads\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#meta\">GDPR and Facebook\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#gdpr-and-tiktok\">GDPR and TikTok\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#email-marketing\">GDPR and email marketing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#not-sure-about-gdpr\">What to do if you’re not sure about GDPR\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-gdpr\">\u003Cstrong>What is GDPR?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">GDPR came into force on 25th May 2018 and has been an important topic of discussion for businesses and marketers since the EU announced the new regulation in April 2016. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You’ll have heard a lot about it if you were working in marketing before May 2018 and you may have different thoughts and perspectives if you have started working in marketing after this date so you may find a little recap or brief introduction helpful. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>GDPR stands for General Data Protection Regulations and is an EU regulation that affects the way businesses can collect, store and manage data\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The announcement of the new regulations sparked long discussions in the business, legal and marketing communities because failing to comply would mean huge financial and reputational consequences. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There were countless webinars on the topic, training sessions and LinkedIn posts but as May 2018 came and went, we’ve settled into a new world where data is legally required to be treated with the care, attention and respect it deserves. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It doesn’t matter if you’re running simple email marketing campaigns, postal campaigns or SMS campaigns, everyone has to follow the same rules as someone else who is running a more complex social media ads campaign using \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">\u003Cspan style=\"font-weight: 400;\">Metasearch\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">\u003Cspan style=\"font-weight: 400;\">Google Ads\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> or \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads\u002F\">\u003Cspan style=\"font-weight: 400;\">Microsoft Ads\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> to reach people on their Xbox. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We are reminded that we are talking to real people who aren’t just anonymous figures in our measurement tools, they have real problems to solve and they need to consciously opt-in and consent to sharing their data.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"is-gdpr-the-same-as-the-data-protection-act-in-the-uk\">\u003Cstrong>Is GDPR the same as the Data Protection Act in the UK?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It can be confusing but whilst very similar, no, they are not the same. UK-GDPR and EU-GDPR are very similar but let’s give ourselves a very brief reminder of how we got here: Before GDPR in the UK, we had the Data Protection Act 1998 but the Act couldn’t keep up with the speed of the changing digital landscape in the early part of the new century. The world was becoming increasingly connected which led to the EU seeking to protect its citizens’ personal data thus introducing EU-GDPR in the mid-2010s. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">EU-GDPR was more comprehensive than the UK’s 1998 Data Protection Act and had the benefit of being able to be applied consistently across all member countries and countries that carry EU data meaning that the UK could introduce mirror legislation with some variations. One difference is that in the UK children aged 13 and over are allowed to consent to their data being processed\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\"> where as in Germany, Hungary and Poland, the age that a child can consent to data processing is 16. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Simply put, the Data Protection Act 2018 is the UK’s implementation of the EU’s General Data Protection Regulation (GDPR).\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-brexit\">Does GDPR still apply after Brexit?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If your business is processing EU data then you are required to comply with the EU’s GDPR but as we have just learned, the UK incorporated the same protections for its own citizens so for most marketers, the laws and their applications are, for the most part, the same. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For the purpose of this blog, we will continue to refer to the Data Protection Act 2018 as the better-known GDPR.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-gdpr-work\">How does GDPR work?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Businesses are required to take data protection seriously which means that data must: \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Be processed lawfully, fairly and transparently\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Be collected for specified, explicit and legitimate purposes\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Be adequate, relevant and limited to what is necessary\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Be accurate and up-to-date\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Permit the identification of data subjects for no longer than necessary\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Be processed with appropriate security measures\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To make it easier to digest, there are three main areas of consideration for marketers when it comes to GDPR:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cb>Operational\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> – relating to security and how data is shared for legitimate business purposes\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>Strategic\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> – relating to the decisions regarding how data is used, controlled or processed\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>Communications\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> – you need to tell people how you are using, holding and processing their data and respond when requests for information are made. \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Marketers are always making decisions about who they are marketing to so it is important to understand some key terminology in GDPR legislation.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>Personal data\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> is information that relates to any living identified or identifiable individual. Of course, it’s more complex than this but in its most simple form, this could be a name, an IP address or an identification number. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>The data controller\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> determines how personal data will be processed. Your business is likely to be both a data controller and a data processor.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>Data processing \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">refers to almost any handling of personal data. A data processor carries out the processing. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Any business that holds data will need to document what personal data it holds, where it came from and who it is\u002Fhas been shared with. The main way to do this is through your business’ privacy policy. In this, you must state everything you’re doing and how you’re using this data. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This means you need to let subjects (people!) know:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">The lawful bases upon which the data is being processed\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Your data retention periods\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">The person’s right to complain to the ICO if they feel their information is misused\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Keep reading to learn how this benefits both consumers and marketers.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"regulation-penalties\">What are the penalties for not abiding by the regulations?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If your business fails to comply with EU data, GDPR could result in your business being fined up to €20 million or 4% of your business’ global annual revenue, whichever is greater. In the UK, the maximum fine is £17.5m.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Compliance with GDPR is enforced by each country’s own Data Protection Authority.  This is the Information Commissioner’s Office (ICO) in the UK. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">In Germany, the German Federal Commissioner for Data Protection and Freedom of Information (Bundesbeauftragter für Datenschutz und Informationsfreiheit – “BfDI”) enforces the regulations.\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">The Agencia Española de Protección de Datos (abbreviated “AEPD”) is the national Data Protection Authority for Spain. \u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">The Dutch DPA (Autoriteit Persoonsgegevens) is the independent regulator in the Netherlands. \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-breaches\">Do businesses actually receive penalties for GDPR breaches?\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Yes, businesses, governments and organisations have all received penalties for GDPR breaches. Look through the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Faction-weve-taken\u002Fenforcement\u002F\">\u003Cspan style=\"font-weight: 400;\">ICO website’s ‘Enforcement’ section\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> and you’ll see that often, data breaches are a result of a genuine mistake, where someone hasn’t had data compliance in mind when they were organising their data or using it. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">By educating your team, you can help to improve data protection in your business across all areas, it’s not just Marketing and Legal who need to pay attention. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"gdpr-benefits\">How GDPR benefits consumers\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">GDPR benefits consumers by providing businesses with clear guidelines for data protection. This helps protect consumers from fraud and cybercrime, which is something we can all support and celebrate. GDPR puts people first and gives people a set of rights that aren’t centred on how technology works, it’s ‘technology neutral’ meaning personal data should be protected no matter what technology is used. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"gdpr-marketers\">\u003Cstrong>What are consumers’ rights within GDPR?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cb>The right to access\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: People have the right to request what data is held about them and how it is used. \u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>The right to be informed\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: Consumers should explicitly consent to be contacted – organisations need to explain in plain English so that people understand what they are agreeing to. \u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>The right to be forgotten\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: Anyone can ask for personal data to be removed or deleted in certain circumstances.\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>The right to object\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: The UK GDPR allows people to object to their personal data being processed in certain circumstances. Consumers being able to stop their data being used for direct marketing is covered under this right. \u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>The right to change data (rectification)\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: As consumers we can demand that organisations change or update inaccurate details.\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>The right to move your data (portability)\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: Consumers have the right to receive the data held about them in a structured and commonly used machine readable format. They can also request that the data controller at an organisation transmits this data securely to another controller e.g. asking one organisation to send data to another organisation for a legitimate purpose.\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cb>Consumers have rights relating to automated decision making\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: GDPR restricts organisations from making solely automated decisions, including those based on profiling, that have a legal or similarly significant effect on individuals and there is guidance for organisations in place to protect consumers. \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"gdpr-marketers\">\u003Cb>How is GDPR great for marketers?\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s been a long road to truly entrenching GDPR into business operations and marketing strategies. Instead of thinking about GDPR as only beneficial to customers or as an inconvenience, GDPR brings benefits to marketers too. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-means-we-have-better-quality-data\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>GDPR means we have better-quality data \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ever heard the phrase ‘throw some jelly at the wall and see what sticks’? That was the old world before GDPR. We might have fewer emails in our database or a smaller number of people to reach but thanks to all of the work that’s been done to move towards first-party\u003C\u002Fspan> data, we’re now working with cleaner data and are \u003Cspan style=\"font-weight: 400;\">likely to be marketing to people who are in the market to buy soon.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-means-potential-customers-are-more-likely-to-want-to-hear-from-us\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>GDPR means potential customers are more likely to want to hear from us\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As marketers, we need to push the boundaries with our campaigns and get creative with the messaging and how we get in front of the right audience. Whilst GDPR can be seen as restrictive, it really provides marketers with a valuable framework for ethical and responsible practices. Setting a high standard for data privacy and consent, campaigns can become far more meaningful and effective because we’re talking to people who are more likely to want to hear from us.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-compliance-builds-trust-between-businesses-and-their-customers\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>GDPR compliance builds trust between businesses and their customers \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As consumers, we’ve been giving our data away for years with many of us being unaware of its significance or value but there has been a change. With cybercrimes, fraud and well-publicised data breaches having implications for the average person, it is understandable that 64% of consumers say that their trust is enhanced in companies that provide clear information about their privacy policies.\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The control that GDPR has put back into the hands of everyday users will only continue to help keep businesses working within their integrity and consumers empowered to exercise their rights to safeguard their personal data. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"privacy-policy\">\u003Cb>What you need to include in your website’s privacy policy\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Cookie and privacy policies are sometimes intertwined, though the real requirement under the GDPR legislation is your privacy policy. Your privacy policy is one of the most important public facing documents you will need to achieve GDPR compliance as this is the most accessible document that details to your customers and users what data you store, how long you use it for and for what purpose. It should also include information about how they may perform a data access request.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"helpful-resources-from-the-information-commissioners-office-ico\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Helpful resources from the Information Commissioner’s Office (ICO)\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Privacy policies may take a number of forms and be based on a number of templates, but the ICO has helpfully created a number of resources to help sole traders, small businesses, nonprofits and other organisations stay operational and compliant. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Ffor-organisations\u002Fadvice-for-small-organisations\u002Fcreate-your-own-privacy-notice\u002F\">\u003Cspan style=\"font-weight: 400;\">Privacy policy generator\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> for small businesses\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Ffor-organisations\u002Fadvice-for-small-organisations\u002Ffind-the-right-resource\u002F\">\u003Cspan style=\"font-weight: 400;\">A resource bank with definitions, checklists and examples\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> that are perfect for smaller entities who need support\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Ffor-the-public\u002F\">\u003Cspan style=\"font-weight: 400;\">GDPR advice for the public\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> about their rights\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Information about \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Faction-weve-taken\u002F\">\u003Cspan style=\"font-weight: 400;\">action the ICO has taken\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> against organisations that have breached GDPR. \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As with most legal documents, it becomes more complex as your organisation grows so it is wise to seek legal advice as your business grows.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"experience-data-breach\">\u003Cb>What to do if you experience a data breach\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As part of your internal processes, you should have prepared on file two things which will ease the pressure on the communications side of things: \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">A draft ICO data breach report containing your risk assessment\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">A draft data subject breach notification\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As soon as you become aware of a data breach and \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fico.org.uk\u002Ffor-organisations\u002Freport-a-breach\u002Fpersonal-data-breach-assessment\u002F\">\u003Cspan style=\"font-weight: 400;\">it meets the threshold for reporting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, the timer starts and you have 72 hours (without undue delay) to report the incident to the ICO. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You will then need to find out what has happened and then try to contain the breach and minimise the impact on customers and the people whose data you hold.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"storing-data\">\u003Cb>Storing data on your website or CRM\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If personal data is to be stored, then you need to consider what the average customer might expect you to do with it.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As part of the GDPR regulations, you can’t store this information indefinitely so you need to decide upon an expiry date. If it is to be stored, then this should also be clearly explained in your privacy policy, along with instructions on how a person (a data subject) may perform a data access request and\u002For request its permanent deletion. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If at present you are not storing information in a secure CRM (customer relationship management) system, then this should be a priority to address going forward, even if GDPR \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">weren’t\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> a consideration, a CRM system has so many benefits and is affordable for even the smallest of businesses such as:\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Centralised lead storage,\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Controlled lead access,\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Availability and simplicity of website integrations,\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Ease of appending marketing source\u002Fmedium information,\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Overall improved data quality, and\u003C\u002Fspan>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cspan style=\"font-weight: 400;\">Easier GDPR compliance and it’s easy to service subject access requests.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-if-i-do-business-through-email\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>What if I do business through email?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you receive website leads via email only, it’s best practice to permanently delete these once you have dealt with them or moved them to a more secure service, like a CRM system. If you cannot change this process, detail it in your privacy policy under a legitimate interest or gain consent at the point of data creation – and keep a record of this consent date. It still may be worth considering an entry-level CRM system for the other benefits mentioned above. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"cookies-and-gdpr\">\u003Cb>Cookies and GDPR\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Since the launch of the GDPR, technology has surged further ahead and as marketers we’ve had to contemplate the idea of working without third-party cookies. Back in 2020, Google announced that they would phase third-party cookies out within two years and replace them with the \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fprivacy-sandbox\">\u003Cspan style=\"font-weight: 400;\">Privacy Sandbox\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Their deadline came and went and Google suggested that this would roll out by the end of 2024. In July 2024, Google announced that the Privacy Sandbox would be optional and third-party cookies would not be phased out by the end of 2024. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">What does all of this mean when we look at some of the most important platforms we use?\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"google-analytics\">GDPR and Google Analytics\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As we mentioned previously, whilst you might think ‘personal data’ only relates to anything personally identifiable, such as a name or email address, unfortunately, this is incorrect.\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Cookies and tracking codes fall into the scope of GDPR. The vast majority of websites use some form of cookies. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Necessary cookies are essential for a good user experience and make it possible to display content in a way that gives them what they want such as showing the correct currency based on their location. Another example of strictly necessary cookies is for holding items in your basket as you shop on an e-commerce website. As far as GDPR is concerned, these cookies don’t require permission or consent from users but this should still be explained in your privacy policy. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There are other cookies that are used for marketing purposes. For example, Google Analytics uses cookies to track user information that informs marketing strategies, such as demographics, device information, and information on which pages are being visited and where conversions are being made. Google Ads uses cookies to track the effects of campaigns. Google’s data can be used to create adverts such as those known as ‘remarketing’ which ‘follow’ you around the web. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Users can change their settings to not allow this tracking, by turning on ‘do not track’ on various devices and there are countless guides across the web on how to do this.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"do-not-track-on-apple-devices\">Do not track on Apple devices\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Apple users have been able to switch off tracking since iOS 14.5 was released in April 2021. After a month, it was revealed only 5% of US users had agreed to third-party website & app tracking. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"do-not-track-on-chrome\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Do not track on Chrome\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This feature has been present in Chrome since 2011 but it has been previously described as more of a signal than a directive.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As a marketer, you aren’t responsible for the way Google manages its data but you do need to clearly explain what you are doing. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cb>Example in the wild\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">: Paypal’s \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.paypal.com\u002Fus\u002Fwebapps\u002Fmpp\u002Fua\u002Fcookie-full\">\u003Cspan style=\"font-weight: 400;\">cookie policy page\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> doesn’t contain any jargon and keeps it simple. Note how they’d explicitly stated all the ways they intend to use cookies and tracking, and also the natural (not legal jargon) language they use – this is all essential within the new regulations.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"remarketing-ads\">GDPR and remarketing ads\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Remarketing ads are those ads that follow you around the web and encourage you to convert. They work really well, and many of our clients use them very successfully. Whilst some people don’t love them, others find them a helpful reminder of where they originally saw ‘that thing’ before they got distracted by something else.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You’ll need to let your users know you may use their cookie data for this purpose, within your privacy policy.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"meta\">GDPR and Facebook\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Meta (Facebook) has made it clear that it acts as a data processor and that businesses are responsible for ensuring that the data they share with Facebook complies with GDPR.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For example, if you’re using email addresses for the purposes of creating Facebook lookalike audiences, or to target people whose details you have, under GDPR you need to tell users about this too – asking them to opt in, and giving them the option to opt-out.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you do upload an email address to Facebook to create new audiences, and you’ve got the consent of your users to do this, the onus is then on Facebook to protect that information once they have it.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"gdpr-and-tiktok\">GDPR and TikTok\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">TikTok has faced fines and criticisms for multiple GDPR breaches, mostly around not protecting underaged users. Similar to the other social networks, TikTok requires a tracking pixel be added to websites that want to target users with ads. Again, just like the other social networks, businesses that use TikTok Pixel need to make sure they’re following GDPR regulations and give people the option and the opportunity to easily opt-out.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"email-marketing\">GDPR and email marketing\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you have an email subscribe box on your website, you should make the user aware of the way their information will be used if they do sign up. It’s particularly helpful to give them descriptions of the types of content that you send and give them the chance to decide what they want to receive. For example, if I like crafting and I sign up for emails, I might decide I only want to hear about offers for wool and yarn but I’m not interested in embroidery or papercrafts. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Small steps like these help to build a relationship with users, they are people and they are your customers who want to have an easy buying experience and to find the products that they need.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"not-sure-about-gdpr\">\u003Cb>What to do if you’re not sure about GDPR\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you’re not sure about how your activities relate to GDPR and whether or not you’re compliant, it’s more important than ever that you do find out.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">While we’re more than happy to talk to you about your \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400;\">digital marketing\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, it’s better if you can find a legal partner to advise more specifically on how you should comply with GDPR.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],39,[],[13],108,[15,16,17,18,19,20,21,22],"post-3827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing",{"page_content_modules":24,"hero":195},[25,154],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"GDPR & Marketing: The Definitive Guide to General Data Protection Regulations in 2025",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":98},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[40,57,69,79,89],{"page":41,"link_text":45},{"ID":13,"post_author":42,"post_date":43,"post_date_gmt":43,"post_content":44,"post_title":45,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":48,"to_ping":44,"pinged":44,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":44,"post_parent":50,"guid":51,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":56},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":58,"link_text":68},{"ID":59,"post_author":60,"post_date":61,"post_date_gmt":61,"post_content":44,"post_title":62,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":63,"to_ping":44,"pinged":44,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":44,"post_parent":65,"guid":66,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":67},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":70,"link_text":73},{"ID":71,"post_author":42,"post_date":72,"post_date_gmt":72,"post_content":44,"post_title":73,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":74,"to_ping":44,"pinged":44,"post_modified":75,"post_modified_gmt":75,"post_content_filtered":44,"post_parent":76,"guid":77,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":78},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":80,"link_text":88},{"ID":81,"post_author":42,"post_date":82,"post_date_gmt":82,"post_content":44,"post_title":83,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":84,"to_ping":44,"pinged":44,"post_modified":85,"post_modified_gmt":85,"post_content_filtered":44,"post_parent":52,"guid":86,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":87},374,"2021-01-11 16:25:32","Analytics","analytics","2026-08-25 10:02:52","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":90,"link_text":93},{"ID":91,"post_author":42,"post_date":92,"post_date_gmt":92,"post_content":44,"post_title":93,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":94,"to_ping":44,"pinged":44,"post_modified":95,"post_modified_gmt":95,"post_content_filtered":44,"post_parent":52,"guid":96,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":97},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":99,"id":99,"title":100,"filename":101,"filesize":102,"url":103,"link":104,"alt":44,"author":105,"description":44,"caption":44,"name":106,"status":107,"uploaded_to":52,"date":108,"modified":108,"menu_order":52,"mime_type":109,"type":110,"subtype":111,"icon":112,"width":113,"height":114,"sizes":115},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":116,"thumbnail-width":117,"thumbnail-height":117,"medium":118,"medium-width":119,"medium-height":120,"medium_large":121,"medium_large-width":122,"medium_large-height":123,"large":124,"large-width":125,"large-height":126,"1536x1536":127,"1536x1536-width":128,"1536x1536-height":129,"2048x2048":130,"2048x2048-width":131,"2048x2048-height":132,"post-thumbnail":133,"post-thumbnail-width":134,"post-thumbnail-height":135,"12_col":136,"12_col-width":137,"12_col-height":138,"default_landscape":139,"default_landscape-width":140,"default_landscape-height":114,"default_portrait":141,"default_portrait-width":114,"default_portrait-height":140,"6_col_and_margin_short":142,"6_col_and_margin_short-width":134,"6_col_and_margin_short-height":138,"11_col_and_margin":143,"11_col_and_margin-width":144,"11_col_and_margin-height":138,"9_col_rectangle":145,"9_col_rectangle-width":146,"9_col_rectangle-height":147,"11_col":148,"11_col-width":149,"11_col-height":138,"staff_image_696_600":150,"staff_image_696_600-width":113,"staff_image_696_600-height":114,"rectangular_thumbnail":151,"rectangular_thumbnail-width":152,"rectangular_thumbnail-height":153},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":155,"reduced":27,"top_overlap":156,"bottom_underlap":156,"disable_observer":-1,"heading":157,"cta_text":158,"cta_link":159,"items":160},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[161,173,183],{"type_key":16,"title":162,"excerpt":163,"to":164,"postedAt":165,"readingTime":166,"image":167,"authors":168,"category":170},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[169],{"name":33,"image":36},{"to":171,"name":172},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":16,"title":174,"excerpt":175,"to":176,"postedAt":177,"readingTime":178,"image":179,"authors":180,"category":182},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[181],{"name":33,"image":36},{"to":171,"name":172},{"type_key":16,"title":184,"excerpt":185,"to":186,"postedAt":187,"readingTime":188,"image":189,"authors":190,"category":194},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[191],{"name":192,"image":193},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":171,"name":172},{"type":196,"style":197,"heading":28,"date":4,"updatedAt":198,"reading_minutes":199,"image":200,"imageAlt":28,"categories":201,"collections":382},"blog-post","light","2024-12-02T16:01:22",17,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FCZlnXSPe-050720211625519665_european-flag.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[202],{"id":10,"count":203,"description":204,"link":171,"name":172,"slug":205,"taxonomy":206,"parent":52,"meta":207,"acf":208,"head_links":209,"resource_count":210,"yoast_title":211,"yoast_meta":212,"yoast_json_ld":257,"_links":354,"path":171},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":44,"title_override":44,"hidden":7},[],95,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[213,215,218,221,224,227,230,232,234,236,239,242,245,248,251,254],{"property":214,"content":211},"title",{"property":216,"content":217},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":219,"content":220},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":222,"content":223},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":225,"content":226},"og:locale","en-GB",{"property":228,"content":229},"og:type","article",{"property":231,"content":211},"og:title",{"property":233,"content":217},"og:description",{"property":235,"content":223},"og:url",{"property":237,"content":238},"og:site_name","Impression",{"property":240,"content":241},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":243,"content":244},"og:image:width",1200,{"property":246,"content":247},"og:image:height",630,{"property":249,"content":250},"og:image:type","image\u002Fjpeg",{"property":252,"content":253},"twitter:card","summary_large_image",{"property":255,"content":256},"twitter:site","@impressiontalk",{"@context":258,"@graph":259},"https:\u002F\u002Fschema.org",[260,268,277,287],{"@type":261,"@id":262,"url":262,"name":211,"isPartOf":263,"description":217,"breadcrumb":265,"inLanguage":267},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":264},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":266},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb","en",{"@type":269,"@id":266,"itemListElement":270},"BreadcrumbList",[271,275],{"@type":272,"position":31,"name":273,"item":274},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":272,"position":276,"name":172},2,{"@type":278,"@id":264,"url":274,"name":238,"description":44,"publisher":279,"inLanguage":226,"potentialAction":281},"WebSite",{"@id":280},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":282,"target":283,"query-input":286},"SearchAction",{"@type":284,"urlTemplate":285},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":288,"@id":280,"name":238,"url":274,"logo":289,"image":295,"sameAs":296,"@context":300,"email":301,"foundingDate":302,"legalName":303,"vatID":304,"description":305,"telephone":306,"address":307,"location":314,"areaServed":347},"Organization",{"@type":290,"inLanguage":226,"@id":291,"url":292,"contentUrl":292,"width":293,"height":294,"caption":238},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[297,298,299],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":308,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[315,324,336],{"@type":316,"name":317,"geo":318,"address":322,"photo":295,"telephone":323},"Place","Impression Digital - Nottingham",{"@type":319,"latitude":320,"longitude":321},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":308,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},"+44 01158 242 212",{"@type":316,"name":325,"geo":326,"address":329,"photo":334,"telephone":335},"Impression Digital - London",{"@type":319,"latitude":327,"longitude":328},"51.50237208377361","-0.09229841534284115",{"@type":308,"streetAddress":330,"addressLocality":331,"addressRegion":332,"postalCode":333,"addressCountry":313},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":316,"name":337,"geo":338,"address":341},"Impression Digital - New York",{"@type":319,"latitude":339,"longitude":340},"40.726722746949","-74.00527778220652",{"@type":308,"streetAddress":342,"addressLocality":343,"addressRegion":344,"postalCode":345,"addressCountry":346},"160 Varick St","New York","NY","10013","USA",[348,351,353],{"@type":349,"name":350},"Country","Worldwide",{"@type":349,"name":352},"GBR",{"@type":349,"name":346},{"self":355,"collection":361,"about":364,"wp:post_type":367,"curies":378},[356],{"href":357,"targetHints":358},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":359},[360],"GET",[362],{"href":363},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[365],{"href":366},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[368,370,372,374,376],{"href":369},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":371},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":373},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":375},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":377},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[379],{"name":380,"href":381,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[385,387,389,390],{"path":386,"name":273},"\u002F",{"path":159,"name":388},"Blog",{"path":171,"name":172},{"path":391,"name":392},null,"GDPR & Marketing: The Definitive Guide to General Data Protection Regulations in 2025",[394],{"id":10,"name":172,"path":171},{"title":396,"script":397,"meta":472,"link":500},"GDPR & Marketing: The Definitive Guide for Marketers in 2025",[398],{"type":399,"key":400,"innerHTML":401},"application\u002Fld+json","yoast-json-ld",{"@context":258,"@graph":402},[403,420,428,431,440,444,462],{"@type":404,"@id":405,"isPartOf":406,"author":408,"headline":28,"datePublished":410,"dateModified":411,"mainEntityOfPage":412,"wordCount":413,"publisher":414,"image":416,"thumbnailUrl":418,"articleSection":419,"inLanguage":226},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgetting-ready-for-gdpr\u002F#article",{"@id":407},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgetting-ready-for-gdpr\u002F",{"name":33,"@id":409},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99","2024-12-02T08:00:00+00:00","2024-12-02T16:01:22+00:00",{"@id":407},3511,{"@id":415},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":417},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgetting-ready-for-gdpr\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FCZlnXSPe-050720211625519665_european-flag.jpg?auto=compress%2Cformat&q=90",[172],{"@type":421,"@id":407,"url":407,"name":396,"isPartOf":422,"primaryImageOfPage":423,"image":424,"thumbnailUrl":418,"datePublished":410,"dateModified":411,"description":425,"breadcrumb":426,"inLanguage":267},"WebPage",{"@id":264},{"@id":417},{"@id":417},"Stay GDPR compliant with your marketing in 2025. Discover the latest GDPR information for marketers.",{"@id":427},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fgetting-ready-for-gdpr\u002F#breadcrumb",{"@type":290,"inLanguage":226,"@id":417,"url":418,"contentUrl":418,"width":429,"height":430},1920,1280,{"@type":269,"@id":427,"itemListElement":432},[433,434,436,438],{"@type":272,"position":31,"name":273,"item":274},{"@type":272,"position":276,"name":388,"item":435},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":272,"position":437,"name":172,"item":262},3,{"@type":272,"position":439,"name":28},4,{"@type":278,"@id":264,"url":274,"name":238,"description":44,"publisher":441,"inLanguage":226,"potentialAction":442},{"@id":280},{"@type":282,"target":443,"query-input":286},{"@type":284,"urlTemplate":285},{"@type":288,"@id":280,"name":238,"url":274,"logo":445,"image":295,"sameAs":446,"@context":300,"email":301,"foundingDate":302,"legalName":303,"vatID":304,"description":305,"telephone":306,"address":447,"location":448,"areaServed":458},{"@type":290,"inLanguage":226,"@id":291,"url":292,"contentUrl":292,"width":293,"height":294,"caption":238},[297,298,299],{"@type":308,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},[449,452,455],{"@type":316,"name":317,"geo":450,"address":451,"photo":295,"telephone":323},{"@type":319,"latitude":320,"longitude":321},{"@type":308,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},{"@type":316,"name":325,"geo":453,"address":454,"photo":334,"telephone":335},{"@type":319,"latitude":327,"longitude":328},{"@type":308,"streetAddress":330,"addressLocality":331,"addressRegion":332,"postalCode":333,"addressCountry":313},{"@type":316,"name":337,"geo":456,"address":457},{"@type":319,"latitude":339,"longitude":340},{"@type":308,"streetAddress":342,"addressLocality":343,"addressRegion":344,"postalCode":345,"addressCountry":346},[459,460,461],{"@type":349,"name":350},{"@type":349,"name":352},{"@type":349,"name":346},{"@type":463,"@id":464,"name":33,"image":465,"description":35,"sameAs":468,"url":471},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F30905680af47e405c37b9921abb28d99",{"@type":290,"inLanguage":226,"@id":466,"url":467,"contentUrl":467,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96069d6f196ce202c9674a411bef4b07a3","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[469,470],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faarondicks\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Faarondicks","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Faaron-dicks\u002F",[473,474,475,477,478,479,480,481,482,485,487,489,490,491,492,493,495,496,499],{"name":216,"content":425},{"name":219,"content":220},{"property":225,"content":476},"en_GB",{"property":228,"content":229},{"property":231,"content":396},{"property":233,"content":425},{"property":235,"content":407},{"property":237,"content":238},{"property":483,"content":484},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":486,"content":410},"article:published_time",{"property":488,"content":411},"article:modified_time",{"property":240,"content":418},{"property":243,"content":429},{"property":246,"content":430},{"property":249,"content":250},{"name":494,"content":33},"author",{"name":252,"content":253},{"name":497,"content":498},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Faarondicks",{"name":255,"content":256},[]]