[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ffuture-search-purnavirji-talks-us-keywordless-world":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":436,"breadcrumbs":437,"reading_minutes":10,"category":444,"head":446},"2017-04-07T13:17:50",{"rendered":6},"\u003Cp>\u003Cstrong>We are visual creatures. Our technology is adapting to us, to our very human drive to see everything. And that is why the future of search has a very visual component.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>With the more traditional search engines continually developing their requirements of structured data to display more granular and visual results, there is now a new era of search engines cropping up that aim to revolutionise the way we shop and discover all things online.\u003C\u002Fp>\n\u003Cp>With the rise of these visual search engines, Purna explores the question “could we see a niche that finally manages to eliminate the need for keywords”?\u003C\u002Fp>\n\u003Cp>Her answer, for many industries such as retail and travel, is YES!!!\u003C\u002Fp>\n\u003Cp>Our cameras are becoming increasingly more integrated with our lives and now we see numerous companies cropping up who are able to make use of the latest camera, AI and VR technologies and develop new digital windows that help us source our products….. Ultimately, these platforms are bridging the gap between traditional keyword focus search engines and rising new keywordless search engines.\u003C\u002Fp>\n\u003Cp>So who are these rising stars and how will they take over the world?\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch1 id=\"microsoft-hololens\">Microsoft HoloLens\u003C\u002Fh1>\n\u003Cp>https:\u002F\u002Fwww.microsoft.com\u002Fmicrosoft-hololens\u002F\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3041 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FQJAGcsry-e1629c06-87d1-492c-b74b-8075b228222c.jpg?auto=compress%2Cformat&q=90\" alt=\"Microsoft HoloLens\" width=\"1600\" height=\"600\" \u002F>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch1 id=\"dusee\">DuSee\u003C\u002Fh1>\n\u003Cblockquote class=\"wp-embedded-content\" data-secret=\"5Rv9f7MaBe\">\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2017\u002F01\u002F16\u002Fbaidu-opens-augmented-reality-lab-begins-integrating-ar-into-search\u002F\">Baidu opens augmented reality lab, begins integrating AR into search\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Ciframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Baidu opens augmented reality lab, begins integrating AR into search” — TechCrunch\" src=\"https:\u002F\u002Ftechcrunch.com\u002F2017\u002F01\u002F16\u002Fbaidu-opens-augmented-reality-lab-begins-integrating-ar-into-search\u002Fembed\u002F#?secret=5Rv9f7MaBe\" data-secret=\"5Rv9f7MaBe\" width=\"700\" height=\"394\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\">\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" title=\"Baidu DuSee augmented reality (AR) demo\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtZfBfCl9UyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch1 id=\"sephora-the-virtual-makeup-artist\">Sephora – The virtual makeup artist\u003C\u002Fh1>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsephoravirtualartist.com\">www.sephoravirtualartist.com\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsephoravirtualartist.com\u002Ftut_3.0.php?country=US&lang=en&x=\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3042\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FczgTXRnQ-Screen-Shot-2017-04-07-at-14.00.07.png?auto=compress%2Cformat&q=90\" alt=\"sephora virtualartist \" width=\"1225\" height=\"688\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch1 id=\"lowes-augmented-reality-to-fit-your-kitchen\">Lowes – Augmented reality to fit your kitchen\u003C\u002Fh1>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3043 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fc1XbReDw-article_augrealityhome-640x300-1.jpg?auto=compress%2Cformat&q=90\" alt=\"lowes - Augmented reality to fit your kitchen\" width=\"640\" height=\"300\" \u002F>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},128,"brightonSEO","\u002Fblog\u002Fcollection\u002Fbrighton-seo\u002F",[17],181,[19,20,21,22,23,24,25,26,27],"post-3040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-brighton-seo",{"page_content_modules":29,"hero":164},[30,119],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"BrightonSEO 2017: The Future Of Search – @PurnaVirji talks us through a Keywordless world",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},51,"\u002Fabout\u002Four-team\u002Fmikey-emery\u002F","Mikey Emery","Chief Commercial Officer","Chief Commercial Officer at Impression. An avid growth advocate and lover of all things strategy. When not at work, ideally I can be found half way up a ski slope or playing squash.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":64},"\u003Cp>Chief Commercial Officer. Joined Impression in 2013.\u003C\u002Fp>\n\u003Cp>Following a degree in Business Management and Marketing at Nottingham Trent University, I started an eCommerce business with my two flatmates where we specialised in supplying weird and wonderful gifts to the UK market. I ran the company for a number of years and headed up performance marketing channels including SEO, Paid Social, Content Marketing and PR.\u003C\u002Fp>\n\u003Cp>Fast forward a few years and half way up a ski slope in the alps, I meet Tom and Aaron who were in the process of setting up Impression. A few beers and a number of conversations later, we decided it was a good fit for me to join the team.\u003C\u002Fp>\n\u003Cp>I formally joined Impression back in 2013 and picked up the responsibility to drive the agency’s growth over the coming years.\u003C\u002Fp>\n\u003Cp>Today, my role is split between the Marketing, New Business and Client Success departments. I have a fairly diverse position which keeps me on my toes.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I was on playdays when I was 5. I actually cried when I found out that Peggy Patch was a normal lady hiding behind a stage.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nKeen skier and try to stay active when I can. You might also find me in the middle of a techno night every now and then.\u003C\u002Fp>\n",[45],{"page":46,"link_text":63},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":58,"post_type":59,"post_mime_type":50,"comment_count":60,"filter":61,"url_path":62},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Strategy",{"ID":65,"id":65,"title":66,"filename":67,"filesize":58,"url":68,"link":69,"alt":50,"author":70,"description":50,"caption":50,"name":71,"status":72,"uploaded_to":58,"date":73,"modified":73,"menu_order":58,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},6343,"Mikey-Emery","GfKCtLBy-Mikey-Emery.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&q=90","\u002Fmikey-emery\u002F","33","mikey-emery","inherit","2021-05-21 14:02:42","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGfKCtLBy-Mikey-Emery.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":120,"reduced":32,"top_overlap":121,"bottom_underlap":121,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"items":125},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[126,140,149],{"type_key":20,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":137},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134],{"name":135,"image":136},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":139},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":131,"image":145,"authors":146,"category":148},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[147],{"name":135,"image":136},{"to":138,"name":139},{"type_key":20,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":154,"image":155,"authors":156,"category":163},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[157,160],{"name":158,"image":159},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":161,"image":162},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":139},{"type":165,"style":166,"heading":33,"date":4,"updatedAt":167,"reading_minutes":10,"image":168,"imageAlt":33,"categories":169,"collections":353},"blog-post","light","2022-02-07T16:48:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNf4t0epG-050720211625524689_4d5985d4-9303-4e4d-be4b-9d567a7f5484-1.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[170],{"id":10,"count":171,"description":172,"link":138,"name":139,"slug":173,"taxonomy":174,"parent":58,"meta":175,"acf":176,"head_links":177,"resource_count":178,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":225,"_links":322,"path":138},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[181,183,186,189,192,195,198,200,202,204,207,210,213,216,219,222],{"property":182,"content":179},"title",{"property":184,"content":185},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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