[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ffebruary-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":464,"breadcrumbs":465,"reading_minutes":195,"category":473,"head":476},"2026-03-11T15:08:52",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on turning search results into a seamless transactional platform while tightening the screws on content quality.\u003C\u002Fp>\n\n\n\n\u003Cp>A big shift in e-commerce is officially here: Google has launched UCP-powered checkout in AI Mode, allowing users to buy products from major retailers directly within search results. This agentic shopping experience is supported by new UI refinements, including interactive follow-up suggestion “bubbles” that encourage users to dig deeper into topics without leaving the AI interface. AI Mode has also been rolled out to 53 new languages, significantly increasing the global footprint of conversational search. However, Google is also getting stricter with the content it surfaces; a new crackdown on self-promotional “best-of” listicles is now in effect, targeting low-value, biased recommendations that have long cluttered the SERPs.\u003C\u002Fp>\n\n\n\n\u003Cp>On the technical front, Google has clarified that while it uses sitemap data for indexing, it doesn’t necessarily use it to discover new content as primary as once thought, reaffirming the need for a solid internal linking structure. We’re also seeing new data on how to best “talk” to AI agents. While Cloudflare’s new ‘Markdown for Agents’ tool makes it easier to serve lightweight content to bots, new research from Profound suggests that Markdown isn’t a silver bullet for traffic, as LLMs remain highly skilled at parsing standard HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-launches-ucp-powered-checkout\">Google AI Mode launches UCP-powered checkout\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#ai-mode-testing-text-selection-for-follow-up-questions\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-ai-mode-now-works-in-53-new-languages\">Google AI Mode now works in 53 new languages\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-wont-use-sitemap-files-if-its-not-convinced-of-new-important-content\">Google won't use sitemap files if it's not convinced of new\u002Fimportant content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#introducing-markdown-for-agent\">Introducing Markdown for Agent\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#controlled-experiment-on-markdown-vs-html-for-ai-bots\">Controlled experiment on Markdown vs. HTML for AI bots\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-may-be-cracking-down-on-self-promotional-best-of-listicles\">Google may be cracking down on self-promotional ‘best of’ listicles\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-launches-ucp-powered-checkout\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ucp-powered-checkout-in-ai-mode-40922.html\">Google AI Mode launches UCP-powered checkout\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has officially launched UCP (Universal Commerce Protocol)-powered checkout within AI Mode and the Gemini app. Currently live in the US for retailers like Etsy and Wayfair (with Shopify, Target, and Walmart soon to follow), this feature introduces a prominent “Buy” button directly within the AI search results. This allows users to handle the entire transaction, from payment to shipping, without ever leaving the Google interface. \u003C\u002Fp>\n\n\n\n\u003Cp>This is a significant “zero-click” conversion for e-commerce. If Google becomes the primary storefront and checkout point, the traditional “on-site” customer journey is bypassed entirely.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s the ‘Buy’ button feature:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"940\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fucp-checkout.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37583\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ucp-powered-checkout-in-ai-mode-40922.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-mode-testing-text-selection-for-follow-up-questions\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-follow-up-suggestions-40842.html\">AI Mode testing text selection for follow-up questions\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is continuing to build on the conversational flow of its AI search, recently spotted testing new follow-up search suggestions at the bottom of AI Mode responses. Moving away from just full-sentence questions, these new suggestions appear as concise, clickable “bubbles”. These are designed to help users instantly fan out their query, guiding them deeper into a topic without requiring them to re-type a search or return to the standard blue-link results. This update highlights Google’s intent to keep users within its AI ecosystem for as long as possible.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s a look at the new follow-up suggestions: \u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"718\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Ffollow-up-text-selection.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-37581\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-text-selection-40283.html\">\u003Cem>Search Engine Roundtable\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-now-works-in-53-new-languages\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-expands-ai-mode-to-53-new-languages-40958.html\">Google AI Mode now works in 53 new languages\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has significantly expanded the global reach of its AI-driven search by adding 53 new languages to its AI Mode, bringing the total to nearly 100. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fthefox\u002Fstatus\u002F2024182498171994604\">As announced by Google’s Nick Fox\u003C\u002Fa>, this expansion opens the AI experience to over a billion more users, incorporating major languages such as Arabic, Hindi, Spanish and Urdu. This shift marks the end of an English-centric AI era and emphasises the priority of high-quality, localised content over generic translations.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-wont-use-sitemap-files-if-its-not-convinced-of-new-important-content\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-index-sitemap-content-40973.html\">Google won’t use sitemap files if it’s not convinced of new\u002Fimportant content\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s John Mueller recently clarified that a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002FSEO\u002Fcomments\u002F1r8wki0\u002Fgoogle_search_console_sitemap_could_not_be_read\u002F\">sitemap alone cannot force indexing if Google’s systems are not already convinced of a site’s value\u003C\u002Fa>. This means that Google might ignore sitemap files if they do not perceive the content to be new or important. Whilst sitemaps are useful as navigational tools, they do not guarantee that every listed page will be indexed, as Google prioritises crawl budget based on the authority and overall quality of the domain. Consequently, resolving indexing issues may require a shift away from technical sitemap fixes toward improving the perceived importance of the site’s content.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"introducing-markdown-for-agent\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.cloudflare.com\u002Fmarkdown-for-agents\">Introducing Markdown for Agent\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Cloudflare has introduced a groundbreaking new feature: Markdown for Agents. Recognising that AI crawlers and agents struggle with the weight of traditional HTML, this tool allows Cloudflare-powered websites to automatically convert HTML into clean Markdown on the fly. When an AI agent requests a page, Cloudflare serves a lightweight Markdown version that reduces “token waste” by up to 80% compared to standard HTML.\u003C\u002Fp>\n\n\n\n\u003Cp>This is a major move toward Answer Engine Optimisation. By serving Markdown, you are making it significantly easier and cheaper for AI models to crawl, parse, and understand your content. This increases the likelihood that an AI agent will correctly “read” your site and cite it in an AI Overview or conversational response.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"controlled-experiment-on-markdown-vs-html-for-ai-bots\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.tryprofound.com\u002Fblog\u002Fdoes-markdown-increase-ai-bot-traffic\">Controlled experiment on Markdown vs. HTML for AI bots\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>While Cloudflare has simplified serving Markdown to AI agents, a recent controlled study by Profound suggests that the format might not be the “ranking hack” many SEOs hoped for. After A\u002FB testing 381 pages, the study found that serving Markdown to AI crawlers resulted in only a marginal increase in bot visits—averaging just one extra visit per page over three weeks. The researchers concluded that while ChatGPT-User showed a slight preference for Markdown, the overall impact was not statistically significant enough to be considered a game-changer.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-may-be-cracking-down-on-self-promotional-best-of-listicles\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-cracking-down-self-promotional-best-of-listicles-468227\">Google may be cracking down on self-promotional ‘best of’ listicles\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The era of using self-promotional ‘best of’ listicles as a quick SEO win has hit a roadblock, with recent data showing a significant clampdown on biased rankings. Several prominent B2B and SaaS brands have reported their blog traffic dropping by as much as 50% after being flagged for ranking their own products as the top choice without providing objective testing and clear methods to reaching this conclusion. It appears that search systems are becoming more adept at identifying content that aims to capture top spots in AI results rather than providing genuine value to the reader.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fus\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14,15],351,313,[17,18,19,20,21,22,23,24,25],"post-37567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":191},[28,153],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"February Google Algorithm and search industry updates",[33,116],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},214,"\u002Fabout\u002Four-team\u002Frhianna-greensmith\u002F","Rhianna Greensmith","SEO Executive","I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":60},"\u003Cp>SEO Executive. Joined Impression in March 2025.\u003C\u002Fp>\n\u003Cp>I graduated from the University of Nottingham with a BA in English. Throughout my degree, I developed a particular interest in sociolinguistics and the real-world practical applications of language. I knew this was something I wanted to utilise day-to-day in my career. After a period of time working freelance as a copywriter, my first role was within an in-house Communications and Marketing team, where I developed skills and knowledge across the board. These skills have been invaluable to me in continuing to specialise in SEO in my role here at Impression.\u003C\u002Fp>\n\u003Cp>As an SEO Executive, my day-to-day involves a high proportion of content research, optimisation and creation tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m really proud of a monologue that I wrote that was commissioned by the Arts Council to be recorded as an audio piece. I worked with an editor and director to adapt my written piece for radio and co-directed my chosen voice actor. I was really pleased with the outcome, and it felt so rewarding to hear my writing on the radio for the first time.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my spare time, I enjoy going to see live music, collecting vinyl records and reading! My weekends are often spent in coffee shops across Nottingham, but I also love exploring coffee spots when I visit new cities.\u003C\u002Fp>\n",[43],{"page":44,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":64,"url":65,"link":66,"alt":48,"author":67,"description":48,"caption":48,"name":68,"status":69,"uploaded_to":54,"date":70,"modified":70,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":77},33340,"Rhianna-Greensmith","Rhianna-Greensmith.png",485011,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&q=90","\u002Frhianna-greensmith-2\u002F","12","rhianna-greensmith-2","inherit","2025-05-29 12:04:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":78,"thumbnail-width":79,"thumbnail-height":79,"medium":80,"medium-width":81,"medium-height":82,"medium_large":83,"medium_large-width":84,"medium_large-height":85,"large":86,"large-width":87,"large-height":88,"1536x1536":89,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":92,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":95,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":98,"12_col-width":99,"12_col-height":100,"default_landscape":101,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":103,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":104,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":105,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":107,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":110,"11_col-width":111,"11_col-height":100,"staff_image_696_600":112,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":113,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":117,"path":118,"display_name":119,"job_title":37,"description":120,"avatar_url":121,"acf":122},192,"\u002Fabout\u002Four-team\u002Fmilly-green\u002F","Milly Green","My day-to-day as a part of the SEO team varies, involving keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":123,"specialist_service_links":124,"photo":127},"\u003Cp>SEO Executive. Joined Impression in May 2024\u003C\u002Fp>\n\u003Cp>I studied media at Sheffield Hallam University, then found a job at Frasers Group working on their product copy team writing product descriptions for the Flannels and House of Fraser sites. After 18 months there I moved to the SEO team as a content writer, then after 10 months there I decided I was ready for something\u002Fsomewhere new and started looking for agency roles, found Impression and here I am!\u003C\u002Fp>\n\u003Cp>My day-to-day varies, but typically involves keyword research, content writing and optimisations, analysis, reporting and looking into trends and insights for a range of different clients.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am proud of myself for building a life that I genuinely love!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I like to go for walks in my local area then finishing with a drink in the pub. I also love cooking dinner and hosting for my friends, family and loved ones!\u003C\u002Fp>\n",[125],{"page":126,"link_text":49},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":48,"comment_count":57,"filter":58,"url_path":59},{"ID":128,"id":128,"title":129,"filename":130,"filesize":131,"url":132,"link":133,"alt":48,"author":67,"description":48,"caption":48,"name":134,"status":69,"uploaded_to":54,"date":135,"modified":135,"menu_order":54,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":75,"height":76,"sizes":136},32172,"Milly-Green","Milly-Green.png",376204,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&q=90","\u002Fmilly-green\u002F","milly-green","2025-02-21 12:17:02",{"thumbnail":137,"thumbnail-width":79,"thumbnail-height":79,"medium":138,"medium-width":81,"medium-height":82,"medium_large":139,"medium_large-width":84,"medium_large-height":85,"large":140,"large-width":87,"large-height":88,"1536x1536":141,"1536x1536-width":90,"1536x1536-height":91,"2048x2048":142,"2048x2048-width":93,"2048x2048-height":94,"post-thumbnail":143,"post-thumbnail-width":96,"post-thumbnail-height":97,"12_col":144,"12_col-width":99,"12_col-height":100,"default_landscape":145,"default_landscape-width":102,"default_landscape-height":76,"default_portrait":146,"default_portrait-width":76,"default_portrait-height":102,"6_col_and_margin_short":147,"6_col_and_margin_short-width":96,"6_col_and_margin_short-height":100,"11_col_and_margin":148,"11_col_and_margin-width":106,"11_col_and_margin-height":100,"9_col_rectangle":149,"9_col_rectangle-width":108,"9_col_rectangle-height":109,"11_col":150,"11_col-width":111,"11_col-height":100,"staff_image_696_600":151,"staff_image_696_600-width":75,"staff_image_696_600-height":76,"rectangular_thumbnail":152,"rectangular_thumbnail-width":114,"rectangular_thumbnail-height":115},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":154,"reduced":30,"top_overlap":155,"bottom_underlap":155,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"items":159},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[160,173,182],{"type_key":18,"title":161,"excerpt":162,"to":163,"postedAt":164,"readingTime":165,"image":166,"authors":167,"category":171},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[168],{"name":169,"image":170},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":172,"name":49},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":18,"title":174,"excerpt":175,"to":176,"postedAt":177,"readingTime":165,"image":178,"authors":179,"category":181},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[180],{"name":169,"image":170},{"to":172,"name":49},{"type_key":18,"title":183,"excerpt":184,"to":185,"postedAt":186,"readingTime":165,"image":187,"authors":188,"category":190},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[189],{"name":169,"image":170},{"to":172,"name":49},{"type":192,"style":193,"heading":31,"date":4,"updatedAt":194,"reading_minutes":195,"image":196,"imageAlt":31,"categories":197,"collections":463},"blog-post","light","2026-03-11T15:08:54",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[198,380],{"id":10,"count":199,"description":200,"link":201,"name":202,"slug":203,"taxonomy":204,"parent":54,"meta":205,"acf":206,"head_links":207,"resource_count":208,"yoast_title":209,"yoast_meta":210,"yoast_json_ld":255,"_links":352,"path":201},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[211,213,216,219,222,225,228,230,232,234,237,240,243,246,249,252],{"property":212,"content":209},"title",{"property":214,"content":215},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":217,"content":218},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":220,"content":221},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":223,"content":224},"og:locale","en-GB",{"property":226,"content":227},"og:type","article",{"property":229,"content":209},"og:title",{"property":231,"content":215},"og:description",{"property":233,"content":221},"og:url",{"property":235,"content":236},"og:site_name","Impression",{"property":238,"content":239},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":241,"content":242},"og:image:width",1200,{"property":244,"content":245},"og:image:height",630,{"property":247,"content":248},"og:image:type","image\u002Fjpeg",{"property":250,"content":251},"twitter:card","summary_large_image",{"property":253,"content":254},"twitter:site","@impressiontalk",{"@context":256,"@graph":257},"https:\u002F\u002Fschema.org",[258,266,275,285],{"@type":259,"@id":260,"url":260,"name":209,"isPartOf":261,"description":215,"breadcrumb":263,"inLanguage":265},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":262},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":264},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":267,"@id":264,"itemListElement":268},"BreadcrumbList",[269,273],{"@type":270,"position":11,"name":271,"item":272},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":270,"position":274,"name":202},2,{"@type":276,"@id":262,"url":272,"name":236,"description":48,"publisher":277,"inLanguage":224,"potentialAction":279},"WebSite",{"@id":278},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":280,"target":281,"query-input":284},"SearchAction",{"@type":282,"urlTemplate":283},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":286,"@id":278,"name":236,"url":272,"logo":287,"image":293,"sameAs":294,"@context":298,"email":299,"foundingDate":300,"legalName":301,"vatID":302,"description":303,"telephone":304,"address":305,"location":312,"areaServed":345},"Organization",{"@type":288,"inLanguage":224,"@id":289,"url":290,"contentUrl":290,"width":291,"height":292,"caption":236},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[295,296,297],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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