[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ffebruary-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":409,"breadcrumbs":410,"reading_minutes":136,"category":418,"head":421},"2023-03-14T08:18:33",{"rendered":6},"\n\u003Cp>Although February was a shorter month, it was still packed with interesting developments in the search industry.\u003C\u002Fp>\n\n\n\n\u003Cp>In this article, we’ll take a look at some of our favourites starting with updates to Google Search Console’s video indexing report that now allows you to see the number of daily video impressions over time overlaid on the indexed video report. With AI being the talk of the town in the search industry Bing has released an AI-powered search engine similar to ChatGPT. It will work in combination with the traditional SERP but on the right side that provides extra information. This can also be turned into a chat mode which allows you to access content creation, code rewriting and other features. In February Google released another product reviews update that caused high levels of volatility with multiple reports of drops in website traffic and larger sites seemingly being favoured. Google also dropped guidelines for how users can utilise AI-generated content to use on their websites as you may well know Google’s EEAT includes experience as Google heads for more human focussed content they set out some key guidelines to help SEOs, bloggers and business owners create valuable content while leveraging AI. We also cover other topics in this month’s update such as; Google’s SEO link-building best practices and how to update your content date for a freshness boost.\u003C\u002Fp>\n\n\n\n\u003Cp>Our traffic light system will help guide you to the articles that need your greatest attention. Watch out for red light updates as they are major changes that need you to take action, whereas amber updates are certainly worth knowing, but aren’t as urgent as red updates. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others. \u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this blog, we’ll explore a few different search and algorithm updates that occurred in February, including:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-search-console-video-indexing-report\">Google Updates Search Console Video Indexing Report\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#the-new-bing-microsoft-unveils-its-chatgpt-like-ai-powered-search-engine\">The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#new-google-seo-link-best-practices\">New Google SEO Link Best Practices\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-searchs-guidance-about-ai-generated-content\">Google Search's guidance about AI-generated content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-releases-february-2023-product-reviews-update-and-the-aftermath\">Google releases February 2023 product reviews update and the aftermath\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-to-update-content-and-dates-for-seo-in-2023\">How to update content and dates for SEO in 2023\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-search-console-video-indexing-report\">Google Updates Search Console Video Indexing Report\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In summer 2022, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fjuly-2022-google-algorithm-and-search-industry-updates\u002F#video-index\">Google rolled out a video index report\u003C\u002Fa>. If you had videos indexed on your site, you’d be able to see the performance of your videos and areas to improve. In February, we saw a few updates to this report.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What updates happened to Google Search Console’s video index report?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>There were two major updates to the video index report: video impressions overlay and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> filter. Both updates help website owners to make more informed decisions on how they can drive performance with their videos. \u003C\u002Fp>\n\n\n\n\u003Cp>The video impressions update means you can now see the number of daily video impressions over time overlaid on the indexed videos report. These impressions are aggregated by page, so each appearance of the same page in a single search result page is considered as one impression. \u003C\u002Fp>\n\n\n\n\u003Cp>Take a look at the report below.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"963\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fimage-01.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21873\"\u002F>\u003C\u002Ffigure>\n\n\n\n \n\n\n\n\u003Cp>The sitemap filter update helps you to focus on the pages that matter the most. It allows website owners to show video pages that are shown in their selected sitemap. So if you have a specific \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> for your product line, you’ll be able to see specific information on the videos in that sitemap.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"877\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fimage-02.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21875\"\u002F>\u003C\u002Ffigure>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity is-style-default\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"the-new-bing-microsoft-unveils-its-chatgpt-like-ai-powered-search-engine\">The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following the release of ChatGPT in November last year, there’s been non-stop talks about AI and how it’s going to impact search and the SEO landscape. And only three months later, Bing (the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbing-differ-google\u002F\">second largest search engine with an 8.88% market share\u003C\u002Fa>) has unveiled its ChatGPT-like, AI powered search engine. Let’s take a look at this new development in AI, and what it means for SEOs.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What is Bing’s new AI powered search engine?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Microsoft’s Bing uses a newer version of OpenAI’s ChapGPT to create faster, more accurate search results. Microsoft said that this ‘ChatGPT-3.5’ is specifically customised to provide answers in search. But what does this look like?\u003C\u002Fp>\n\n\n\n\u003Cp>The AI results are posted along the right side of the SERP, giving the user an in-depth answer to their question, citing sources from across the web to support their answer. See an example image below. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1210\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fimage-03.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21878\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image credit: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.digitaltrends.com\u002Fcomputing\u002Fai-search-microsoft-openai-chatgpt-novelty-to-normal\u002F\">\u003Cem>Digital Trends\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n \n\n\n\n\u003Cp>You can also switch to ‘chat’ if you find that more useful. You’ll still get a similar response, with cited sources, but you can keep prompting with more specific, and even suggested questions if you need to find out more. See below an image from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmicrosoft-bing-search-chatgpt-392789?mkt_tok=NzI3LVpRRS0wNDQAAAGJz3JSTPPFcs7-xOpANPbEbWZEK93woYE-EDMKl9W7_p6B50ekJzl520iti5tu0x4phMTay_q2P1KaVeslxpkUQ7NOCKyLfwj2cDIQ1alAvlkC5Q\">Search Engine Land\u003C\u002Fa> of the chat feature.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"963\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fimage-04.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21879\"\u002F>\u003C\u002Ffigure>\n\n\n\n \n\n\n\n\u003Cp>Bing’s AI search engine also has numerous other features such as content creation and even rewriting code. If you want to give it a go, you can \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bing.com\u002Fnew\">join the waitlist here\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What does it mean for me?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>According to Microsoft, ‘There are 10 billion search queries a day, but we estimate half of them go unanswered.’ Using AI powered search engines such as Bing’s model and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Ftechnology\u002Fai\u002Fbard-google-ai-search-updates\u002F\">Google’s Bard\u003C\u002Fa>, users can find more specific answers to their queries, tailoring it more to their unique requests. \u003C\u002Fp>\n\n\n\n\u003Cp>The SEO industry isn’t going to change overnight because of new AI releases. However it’s certainly something we need to keep in mind, especially with the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fseptember-2022-google-algorithm-and-search-industry-updates\u002F\">Helpful Content Updates\u003C\u002Fa> in mind. More conversational, human-like approaches to SEO-led content is going to be essential to target those longer-tail queries from users. If you’re interested in using AI in your SEO strategies, you might be interested in reading our article on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fchatgpt-ai-for-seo-strategies\u002F\">How SEO strategies can leverage ChatGPT in 2023\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity is-style-default\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-google-seo-link-best-practices\">New Google SEO Link Best Practices\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has published \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fcrawling-indexing\u002Flinks-crawlable\">best practices for SEO link building\u003C\u002Fa>. It covers areas such as external links from other sites, how to write good anchor text, internal links and anchor text placement. To compare, the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20221206105457\u002Fhttps:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fcrawling-indexing\u002Flinks-crawlable\">previous document\u003C\u002Fa> can be found on the Wayback Machine.  \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity is-style-default\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-searchs-guidance-about-ai-generated-content\">Google Search’s guidance about AI-generated content\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In early February Google released some guidance as to how AI-generated content can be utilised, this is no doubt due to the increased popularity of AI platforms such as Chat GP as Google has already stated ‘human-like’ content will be considered to be of a better quality.\u003C\u002Fp>\n\n\n\n\u003Cp>AI-generated content created with the sole purpose of ‘manipulating rankings’ is a direct violation of Google’s spam policies. Systems such as E-E-A-T serve the purpose of checking content that truly serves the user in the best possible way, especially with the introduction of ‘experience’ which seeks to validate content for actual experience on the topic.\u003C\u002Fp>\n\n\n\n\u003Cp>Google further mentions how automation can be used to create helpful content with examples like sports scores, weather forecasts and transcripts. They explain how AI can power us to “new levels of expression and creativity” with the key mention that AI can “serve as a critical tool to help \u003Cstrong>people\u003C\u002Fstrong> create great content for the web”. This is in line with the human first approach Google strives for in the SERPs.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity is-style-default\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-releases-february-2023-product-reviews-update-and-the-aftermath\">Google releases February 2023 product reviews update and the aftermath\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google released the product reviews update on 21st February. The update was on a global scale to languages of the update including, English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese and Polish. This involved promoting review content for pages in the search engine results page.\u003C\u002Fp>\n\n\n\n\u003Cp>As always, Google is looking for content that is informative, high-quality and helpful to the user. Google recommends the following for SEOs to consider when curating content such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Express expert knowledge about products where appropriate.\u003C\u002Fli>\n\n\n\n\u003Cli>Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer.\u003C\u002Fli>\n\n\n\n\u003Cli>Provide quantitative measurements about how a product measures up in various\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>New considerations from Google advise SEOs that:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Product review updates are relevant to ranked lists and comparison reviews:\u003C\u002Fstrong> You can do this by citing results and including original images of the product to enforce credibility. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>For recommendations about best-selling products: \u003C\u002Fstrong>Share with the reader why you believe a certain product is the best overall or best for a certain purpose. Explain what makes the product unique and why it is best suited for its suggested purpose. Back up your opinion with first-hand evidence.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>If you’re wondering about a review that has many products if you create these individually:\u003C\u002Fstrong> A high-quality ranked list of related products can be effective on its own, but it is more impactful when coupled with in-depth single-product reviews for each product. Ensure there is sufficient content in the ranked list to make it valuable.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n \n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What’s the impact of the product reviews update?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The SEO community has been abuzz with discussions of a product reviews update that appears to be unlike anything we’ve seen before. It has caused more volatility and wider impacts – almost as if it were a core update.\u003C\u002Fp>\n\n\n\n\u003Cp>Users have reported a drop in website traffic and larger stores are being listed in the SERPs over smaller ones. Google has responded that the product reviews update can have a site-level impact if the content is reviewed based, but be smaller if it’s not sitewide.  However, site owners have seen an impact despite the performance.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity is-style-default\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-update-content-and-dates-for-seo-in-2023\">How to update content and dates for SEO in 2023\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>You may be familiar with techniques of updating content in a new year to capitalise on fresh content ranking boosts allowing you to display your target as the newest and most up-to-date on the topic. But Google’s search advocate John Mueller has stated only “significant content changes” will lead to changed dates for articles.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>What is the fresh content boost?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In the past, fresher content may have received a ranking boost over more authoritative sites whose content was older as certain topics update and change regularly so new information is likely what users are searching for. An example of this is shown below, I searched the query “how many goals has ronaldo scored” the rich result shows me an independent site called sportingnews.com which has Cristiano Ronaldo’s all-time goal tally compared against the top 4 players, as he is an active player this result is constantly changing. As you can see this article was updated just 5 days before this blog was written and outranks Wikipedia, a highly authoritative site.\u003C\u002Fp>\n\n\n\n \n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"688\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fimage-05.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21889\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n \n\n\n\n\u003Cp>In the past, some bloggers and SEOs have been known to update the dates manually in blogs to push for a similar boost instead of actually updating the content. Google obviously didn’t want this manipulation of the system to continue so they adapted their systems.\u003C\u002Fp>\n\n\n\n\u003Cp>With “various query deserves freshness systems designed to show fresher content for queries where it would be expected”.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>So what is classed as ‘significant’ when updating content?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>With huge advancements in Google’s helpful content system and their other range of AI-based ranking algorithms date changing techniques of old simply won’t fly anymore.\u003C\u002Fp>\n\n\n\n\u003Cp>Significant doesn’t just mean rewriting the same information or points with new phrasing and synonyms.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s what you can consider when updating content for freshness:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Does this have new meaning or impact older information?\u003C\u002Fli>\n\n\n\n\u003Cli>Does it provide extra value to the user helping them have a more updated knowledge of the topic?\u003C\u002Fli>\n\n\n\n\u003Cli>Is this new information worth creating a new article or piece of content to cover in depth?\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>How do I change the dates of my content?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In most cases updating a blog will involve a full rewrite. But some occasions simply require updating obsolete terms or tools and fixing broken links.\u003C\u002Fp>\n\n\n\n\u003Cp>One method that we utilise here is a “Last updated” date which allows the user and Google to understand the content has previously existed but is being updated with new iterations and information. You can add this anywhere on the page but we’d recommend it at the top or the bottom of the content.\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-21867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":132},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"February 2023 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,123],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":122},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":109,"image":110},{"to":112,"name":113},{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":105,"image":128,"authors":129,"category":131},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":109,"image":110},{"to":112,"name":113},{"type":133,"style":134,"heading":30,"date":4,"updatedAt":135,"reading_minutes":136,"image":137,"imageAlt":30,"categories":138,"collections":408},"blog-post","light","2025-01-23T12:35:34",11,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fglen-carrie-N8MDgWvUW-8-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[139,324],{"id":10,"count":140,"description":141,"link":142,"name":143,"slug":144,"taxonomy":145,"parent":44,"meta":146,"acf":147,"head_links":148,"resource_count":149,"yoast_title":150,"yoast_meta":151,"yoast_json_ld":195,"_links":292,"path":142},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[152,154,157,160,163,166,169,171,173,175,178,181,184,187,189,192],{"property":153,"content":150},"title",{"property":155,"content":156},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":158,"content":159},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":161,"content":162},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":164,"content":165},"og:locale","en-GB",{"property":167,"content":168},"og:type","article",{"property":170,"content":150},"og:title",{"property":172,"content":156},"og:description",{"property":174,"content":162},"og:url",{"property":176,"content":177},"og:site_name","Impression",{"property":179,"content":180},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":182,"content":183},"og:image:width",1200,{"property":185,"content":186},"og:image:height",630,{"property":188,"content":51},"og:image:type",{"property":190,"content":191},"twitter:card","summary_large_image",{"property":193,"content":194},"twitter:site","@impressiontalk",{"@context":196,"@graph":197},"https:\u002F\u002Fschema.org",[198,206,215,225],{"@type":199,"@id":200,"url":200,"name":150,"isPartOf":201,"description":156,"breadcrumb":203,"inLanguage":205},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":202},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":207,"@id":204,"itemListElement":208},"BreadcrumbList",[209,213],{"@type":210,"position":11,"name":211,"item":212},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":210,"position":214,"name":143},2,{"@type":216,"@id":202,"url":212,"name":177,"description":36,"publisher":217,"inLanguage":165,"potentialAction":219},"WebSite",{"@id":218},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":220,"target":221,"query-input":224},"SearchAction",{"@type":222,"urlTemplate":223},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":226,"@id":218,"name":177,"url":212,"logo":227,"image":233,"sameAs":234,"@context":238,"email":239,"foundingDate":240,"legalName":241,"vatID":242,"description":243,"telephone":244,"address":245,"location":252,"areaServed":285},"Organization",{"@type":228,"inLanguage":165,"@id":229,"url":230,"contentUrl":230,"width":231,"height":232,"caption":177},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[235,236,237],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[253,262,274],{"@type":254,"name":255,"geo":256,"address":260,"photo":233,"telephone":261},"Place","Impression Digital - Nottingham",{"@type":257,"latitude":258,"longitude":259},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},"+44 01158 242 212",{"@type":254,"name":263,"geo":264,"address":267,"photo":272,"telephone":273},"Impression Digital - London",{"@type":257,"latitude":265,"longitude":266},"51.50237208377361","-0.09229841534284115",{"@type":246,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":251},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":254,"name":275,"geo":276,"address":279},"Impression Digital - New York",{"@type":257,"latitude":277,"longitude":278},"40.726722746949","-74.00527778220652",{"@type":246,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},"160 Varick St","New York","NY","10013","USA",[286,289,291],{"@type":287,"name":288},"Country","Worldwide",{"@type":287,"name":290},"GBR",{"@type":287,"name":284},{"self":293,"collection":303,"about":306,"wp:post_type":309,"curies":320},[294],{"href":295,"targetHints":296},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F43",{"allow":297},[298,299,300,301,302],"GET","POST","PUT","PATCH","DELETE",[304],{"href":305},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[307],{"href":308},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[310,312,314,316,318],{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=43",{"href":313},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=43",{"href":315},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=43",{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=43",{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=43",[321],{"name":322,"href":323,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":325,"description":326,"link":112,"name":113,"slug":327,"taxonomy":145,"parent":44,"meta":328,"acf":329,"head_links":330,"resource_count":331,"yoast_title":332,"yoast_meta":333,"yoast_json_ld":352,"_links":385,"path":112},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[334,335,337,338,340,341,342,343,344,345,346,347,348,349,350,351],{"property":153,"content":332},{"property":155,"content":336},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":158,"content":159},{"property":161,"content":339},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":164,"content":165},{"property":167,"content":168},{"property":170,"content":332},{"property":172,"content":336},{"property":174,"content":339},{"property":176,"content":177},{"property":179,"content":180},{"property":182,"content":183},{"property":185,"content":186},{"property":188,"content":51},{"property":190,"content":191},{"property":193,"content":194},{"@context":196,"@graph":353},[354,359,363,367],{"@type":199,"@id":355,"url":355,"name":332,"isPartOf":356,"description":336,"breadcrumb":357,"inLanguage":205},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":202},{"@id":358},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":207,"@id":358,"itemListElement":360},[361,362],{"@type":210,"position":11,"name":211,"item":212},{"@type":210,"position":214,"name":113},{"@type":216,"@id":202,"url":212,"name":177,"description":36,"publisher":364,"inLanguage":165,"potentialAction":365},{"@id":218},{"@type":220,"target":366,"query-input":224},{"@type":222,"urlTemplate":223},{"@type":226,"@id":218,"name":177,"url":212,"logo":368,"image":233,"sameAs":369,"@context":238,"email":239,"foundingDate":240,"legalName":241,"vatID":242,"description":243,"telephone":244,"address":370,"location":371,"areaServed":381},{"@type":228,"inLanguage":165,"@id":229,"url":230,"contentUrl":230,"width":231,"height":232,"caption":177},[235,236,237],{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},[372,375,378],{"@type":254,"name":255,"geo":373,"address":374,"photo":233,"telephone":261},{"@type":257,"latitude":258,"longitude":259},{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},{"@type":254,"name":263,"geo":376,"address":377,"photo":272,"telephone":273},{"@type":257,"latitude":265,"longitude":266},{"@type":246,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":251},{"@type":254,"name":275,"geo":379,"address":380},{"@type":257,"latitude":277,"longitude":278},{"@type":246,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},[382,383,384],{"@type":287,"name":288},{"@type":287,"name":290},{"@type":287,"name":284},{"self":386,"collection":391,"about":393,"wp:post_type":395,"curies":406},[387],{"href":388,"targetHints":389},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":390},[298,299,300,301],[392],{"href":305},[394],{"href":308},[396,398,400,402,404],{"href":397},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":399},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":401},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":403},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":405},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[407],{"name":322,"href":323,"templated":29},[],[],[411,413,415,416],{"path":412,"name":211},"\u002F",{"path":98,"name":414},"Blog",{"path":142,"name":143},{"path":417,"name":30},null,[419,420],{"id":10,"name":143,"path":142},{"id":11,"name":113,"path":112},{"title":422,"script":423,"meta":494,"link":521},"February 2023 Google Algorithm and Search Industry Updates - Impression",[424],{"type":425,"key":426,"innerHTML":427},"application\u002Fld+json","yoast-json-ld",{"@context":196,"@graph":428},[429,446,454,457,465,469,487],{"@type":430,"@id":431,"isPartOf":432,"author":434,"headline":30,"datePublished":436,"dateModified":437,"mainEntityOfPage":438,"wordCount":439,"publisher":440,"image":442,"thumbnailUrl":444,"articleSection":445,"inLanguage":165},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2023-google-algorithm-and-search-industry-updates\u002F#article",{"@id":433},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2023-google-algorithm-and-search-industry-updates\u002F",{"name":35,"@id":435},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2023-03-14T08:18:33+00:00","2025-01-23T12:35:34+00:00",{"@id":433},2006,{"@id":441},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":443},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2023-google-algorithm-and-search-industry-updates\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fglen-carrie-N8MDgWvUW-8-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[143,113],{"@type":447,"@id":433,"url":433,"name":422,"isPartOf":448,"primaryImageOfPage":449,"image":450,"thumbnailUrl":444,"datePublished":436,"dateModified":437,"description":451,"breadcrumb":452,"inLanguage":205},"WebPage",{"@id":202},{"@id":443},{"@id":443},"This post explores key Google algorithm and search industry updates from February 2023 and explains what they mean for you. Learn more here.",{"@id":453},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Ffebruary-2023-google-algorithm-and-search-industry-updates\u002F#breadcrumb",{"@type":228,"inLanguage":165,"@id":443,"url":444,"contentUrl":444,"width":455,"height":456},3500,2333,{"@type":207,"@id":453,"itemListElement":458},[459,460,462,463],{"@type":210,"position":11,"name":211,"item":212},{"@type":210,"position":214,"name":414,"item":461},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":210,"position":149,"name":143,"item":200},{"@type":210,"position":464,"name":30},4,{"@type":216,"@id":202,"url":212,"name":177,"description":36,"publisher":466,"inLanguage":165,"potentialAction":467},{"@id":218},{"@type":220,"target":468,"query-input":224},{"@type":222,"urlTemplate":223},{"@type":226,"@id":218,"name":177,"url":212,"logo":470,"image":233,"sameAs":471,"@context":238,"email":239,"foundingDate":240,"legalName":241,"vatID":242,"description":243,"telephone":244,"address":472,"location":473,"areaServed":483},{"@type":228,"inLanguage":165,"@id":229,"url":230,"contentUrl":230,"width":231,"height":232,"caption":177},[235,236,237],{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},[474,477,480],{"@type":254,"name":255,"geo":475,"address":476,"photo":233,"telephone":261},{"@type":257,"latitude":258,"longitude":259},{"@type":246,"streetAddress":247,"addressLocality":248,"addressRegion":249,"postalCode":250,"addressCountry":251},{"@type":254,"name":263,"geo":478,"address":479,"photo":272,"telephone":273},{"@type":257,"latitude":265,"longitude":266},{"@type":246,"streetAddress":268,"addressLocality":269,"addressRegion":270,"postalCode":271,"addressCountry":251},{"@type":254,"name":275,"geo":481,"address":482},{"@type":257,"latitude":277,"longitude":278},{"@type":246,"streetAddress":280,"addressLocality":281,"addressRegion":282,"postalCode":283,"addressCountry":284},[484,485,486],{"@type":287,"name":288},{"@type":287,"name":290},{"@type":287,"name":284},{"@type":488,"@id":489,"name":35,"image":490,"description":37,"url":493},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":228,"inLanguage":165,"@id":491,"url":492,"contentUrl":492,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[495,496,497,499,500,501,502,503,504,507,509,511,512,513,514,515,517,518,520],{"name":155,"content":451},{"name":158,"content":159},{"property":164,"content":498},"en_GB",{"property":167,"content":168},{"property":170,"content":422},{"property":172,"content":451},{"property":174,"content":433},{"property":176,"content":177},{"property":505,"content":506},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":508,"content":436},"article:published_time",{"property":510,"content":437},"article:modified_time",{"property":179,"content":444},{"property":182,"content":455},{"property":185,"content":456},{"property":188,"content":51},{"name":516,"content":35},"author",{"name":190,"content":191},{"name":519,"content":194},"twitter:creator",{"name":193,"content":194},[]]