[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ffebruary-2021-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":442,"breadcrumbs":443,"reading_minutes":168,"category":451,"head":454},"2021-03-02T12:10:40",{"rendered":6},"\n\u003Cp>As we do each month, we’ve brought together a roundup of the most important \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google algorithm and search industry updates\u003C\u002Fa> from February 2021. The traffic light system signals the importance and severity of the various updates, from green (most important) to red (least important).\u003C\u002Fp>\n\n\n\n\u003Cp>Over the course of this post, we discuss:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google Search Console updates Discover report with Chrome data\u003C\u002Fli>\u003Cli>Changes to the boundaries on the Core Web Vitals report in Google Search Console\u003C\u002Fli>\u003Cli>Google has agreed to pay money to Australian news publishers\u003C\u002Fli>\u003Cli>Update to Google shopping results with ‘Black-owned’ label\u003C\u002Fli>\u003Cli>More info about domains has been added to the Google search results\u003C\u002Fli>\u003Cli>Google adds 12 new manual action penalties for Google Discover & Google News\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cdiv style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-console-updates-discover-report-with-chrome-data\">Google Search Console updates Discover report with Chrome data\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"This image has an empty alt attribute; its file name is Orange.png\" width=\"133\" height=\"133\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F02\u002Fsearch-console-performance-discover-chrome\">updated the Discover report\u003C\u002Fa> in Search Console to include data from users who view content on the platform via the Chrome browser. The new data will be added to this report gradually over the course of the next few months.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"304\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FDzKuNFpiPHlnMlrIiVwEF90KngS8m21SD6z3AnIPGZglG-s4W-4XO7l34pg7WP-Pd7VlenVbdcoSVN9k5oxMAKuuAiEIKr0jsyVI1P3brh4wC4U7jNySyXgdNA4dbD5j02i-RaJS.png\">\u003C\u002Fp>\n\n\n\n\u003Cp>Prior to this, the data contained within this report was sourced only from Android and iOS users on the Google app.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-google-discover\">What is Google Discover?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google Discover is a mobile experience that enables users to discover new content that they hadn’t previously considered viewing. The feature suggests content that’s unique to each user based on their search activity, application activity, location history, and location settings.\u003C\u002Fp>\n\n\n\n\u003Cp>You can find Google Discover by loading up a new tab in Chrome or using the Google app on a mobile device. The suggested pieces of content will appear at the bottom of the screen beneath the search bar.\u003C\u002Fp>\n\n\n\n\u003Cp>Until now, data from the Chrome browser was not included in Search Console’s Discover report.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>If you’re in the news publishing space or run a site with content that regularly features in Google Discover, the new update to the Discover report could mean that you see an increase in the reported levels of traffic to your site.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-changes-the-boundaries-on-the-core-web-vitals-report-in-search-console\">Google changes the boundaries on the Core Web Vitals report in Search Console\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"This image has an empty alt attribute; its file name is Orange.png\" width=\"156\" height=\"156\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>With plenty of updates to Search Console rolled out in February 2021, we’ve also seen a change made to the Core Web Vitals report (if you’re unsure about these new metrics, take a look at our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Guide to Core Web Vitals\u003C\u002Fa> to learn more). You can see what the report looks like in Search Console below:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"312\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FwTB-TQieuVo_wUFTpIPrZsSLNLFKae4ww1gM-chiWg_qzUQ4ZJ7tmcZrejiGSObPnBcjvz5r3YdwnjAIWw5JGGCEGC2Tq053iLkSYbEEc4LgA9aEERn7D3yWoHNHaGLZnluosKNf.png\">\u003C\u002Fp>\n\n\n\n\u003Cp>As of the 17th of February, a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-console-core-web-vitals-boundaries-new-30949.html#:~:text=Google%20Search%20Console%20Core%20Web%20Vitals%20Boundaries%20Changed%20On%20February%2017th,-Feb%2018%2C%202021&text=Google%20made%20a%20small%20change,less%20than%20or%20equal%20to.\">minor alteration was introduced\u003C\u002Fa> to the Search Console boundaries for URLs that are considered ‘good’, ‘needs improvement’, and ‘poor’ in relation to CLS, FID, and LCP: where the boundaries used to be < (less than) particular scores, this has now been changes to <= (less than or equal to).\u003C\u002Fp>\n\n\n\n\u003Cp>The boundaries are now as follows:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>LCP: \u003C\u002Fstrong>\u003Cspan class=\"has-inline-color has-vivid-green-cyan-color\">Good (<=2.5s); \u003C\u002Fspan>\u003Cspan class=\"has-inline-color has-luminous-vivid-amber-color\">needs improvement (<=4s);\u003C\u002Fspan> \u003Cspan class=\"has-inline-color has-vivid-red-color\">poor (>4s)\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cstrong>FID: \u003C\u002Fstrong>\u003Cspan class=\"has-inline-color has-vivid-green-cyan-color\">Good (<=100ms);\u003C\u002Fspan> \u003Cspan class=\"has-inline-color has-luminous-vivid-amber-color\">needs improvement (<=300ms);\u003C\u002Fspan> \u003Cspan class=\"has-inline-color has-vivid-red-color\">poor (>300ms)\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS: \u003C\u002Fstrong>\u003Cspan class=\"has-inline-color has-vivid-green-cyan-color\">Good (<=0.1);\u003C\u002Fspan> \u003Cspan class=\"has-inline-color has-luminous-vivid-amber-color\">needs improvement (<=0.25);\u003C\u002Fspan> \u003Cspan class=\"has-inline-color has-vivid-red-color\">poor (>0.25)\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Whilst the change in boundaries may be relatively small, it could have a positive effect on your site’s Core Web Vitals metrics if you have URLs on the cusp of these boundaries.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, pages with an LCP score of 2.5s would previously have fallen into the ‘needs improvement’ category – they will now be classed as ‘good’. This change in category would have a positive effect on your site’s ranking capacity when the Core Web Vitals metrics are introduced to Google’s ranking algorithms in May 2021.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-has-agreed-to-pay-money-to-australian-news-publishers\">Google has agreed to pay money to Australian news publishers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fw5ObaZiK-Red.png\" alt=\"red traffic light\" width=\"144\" height=\"144\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>In \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fjanuary-2021-google-algorithm-updates\u002F\">January’s search industry updates blog\u003C\u002Fa>, we discussed the Australian government’s proposed introduction of laws that would make tech giants like Google pay Australian media outlets to display links to news content in the Google News Showcase. \u003C\u002Fp>\n\n\n\n\u003Cp>There was a lot of friction between the two parties, with Google even considering withdrawing its services from the Australian market (the effects of which could have been disastrous for Australian news publishers and searchers alike).\u003C\u002Fp>\n\n\n\n\u003Cp>In what seems like a reversal of their position, Google has now stated that it will be paying news publishers that feature in News Showcase in the following \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fnews\u002Fgoogle-news-showcase-launches-australia\u002F\">4th February announcement\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>“Starting today, a growing number of Australian publishers, leading examples of the best of local and regional journalism, will be paid to provide content for News Showcase. The initial publishers featured in today’s launch were among the first globally to sign up, providing early feedback and input on how the product could help bring their journalism to the fore for readers.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>This announcement is unlikely to have an effect on you unless you live in Australia. For Australian searchers and news publishers, however, this is really positive news: it looks like Google now won’t be pulling out of the Australian market, where its search engine currently accounts for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2021\u002F02\u002F01\u002Fgoogle-v-australia-who-will-prevail\">more than 90% of search\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>News outlets will no doubt be appreciative of the additional revenue that will now be coming in from Google.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-introduces-black-owned-label-in-google-shopping\">Google introduces ‘Black-owned’ label in Google Shopping\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fxe6tBjL7-Green.png\" alt=\"This image has an empty alt attribute; its file name is Green.png\" width=\"139\" height=\"139\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has begun trialling a new label to help identify black-owned businesses the US Google Shopping tab. With February being black history month, Google is helping users find and support black-owned businesses, given that search demand for this has increased by 600% in the past year. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FEXuuh6MOotDHEMuADjeWYr91N6yYbf0vAWWtQ05kI_WJBwGBhBrfUzOiIh29OS746qsMNNVUFjmPn7JXcY41E6ruT38jj91syndLOXjLODEQ2-Tp1oTIbcPC13bbA-etRTbCsIZd.png\" alt=\"\"\u002F>\u003Cfigcaption>\u003Cem>Source: Google Trends\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Businesses can add the attribute in Google Merchant Center, with it being made available gradually in the US. It is currently only available in the US, and it is uncertain if it will be implemented in other countries in the future. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FmxEjlxjTlSGaMjgsJ4nwGKhBMQWd2HzftZs9GmOStpsn1SgPhoHU4GclVeK3DUQnCmoE6nwf8gQYLPJs8_oXZE-7UvNs2Qlfm9UlYEx8wUJ3GvdBoW0jdp6awCYpMjm3Hs9Qoppq.jpeg\" alt=\"\" width=\"205\" height=\"391\"\u002F>\u003Cfigcaption>\u003Cem>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Foutreach-initiatives\u002Fsmall-business\u002Fblack-history-month-2021\u002F\">Google\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>This badge is currently only available in the US, so it will only be relevant if you own a Google Merchant Center in the US itself. However, it will be interesting to see whether the popularity of the feature will result in it being made available in other countries in the near future.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-information-cards-about-domains-in-us\">Google rolls out information cards about domains in US\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"This image has an empty alt attribute; its file name is Orange.png\" width=\"145\" height=\"145\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google is trialling a new feature that allows users to find out more information about a website before clicking onto it. Users can click onto three dots in the top right corner of a result and find out information such as the age of the domain, whether it’s on HTTPS and whether it’s an organic or paid result.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FCGwIHf8eNj87acUFbh3xm9tNZFZZ5-XKYpFC0NokNqQcSibp-sRNp4dcPhq3V_f1e4OoEsblbnpUD1PZYwwBDbQtvBodCIzvDmQnUbBCvHct2ZuPYgwc9-cjwzojqv5FrFbRCfM0.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The search engine giant has announced that domains with a Wikipedia profile will be automatically eligible for this new feature. There are no actions that can be taken on-site to add this functionality. \u003C\u002Fp>\n\n\n\n\u003Cp>This new feature has now rolled out across US results in English across desktop and mobile. It is currently in beta testing mode, so will likely change in the new future. Google has not announced when it will become available in other countries.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>This new feature follows Google’s trend of trying to provide as much information as possible to users in the SERP itself, rather than having users click onto websites. On one hand, Google argues that this helps the user make more informed decisions, while on the other hand people can argue that this benefits larger domains with Wikipedia profiles, consequently making it harder for smaller businesses to compete in organic search results. \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-adds-12-new-types-of-manual-action-penalty\">Google adds 12 new types of manual action penalty\u003C\u002Fh2>\n\n\n\n\u003Cp>Google has introduced \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-adds-12-new-types-of-manual-action-penalties\u002F395539\u002F#close\">12 new types of manual action penalties\u003C\u002Fa> related to violations of its Google News & Google Discover policies. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"This image has an empty alt attribute; its file name is Orange.png\" width=\"157\" height=\"157\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Previously, manual actions were only applicable to search results, with a human reviewer issuing the action if a website was not compliant with Google’s policy. Receiving a manual action could mean that your website is ranked lower in Google Search. It is still unclear what the repercussions of the new manual actions for News & Discover will be.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-the-new-manual-action-penalties\">What are the new manual action penalties?\u003C\u002Fh3>\n\n\n\n\u003Cp>Some of the new \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F9044175?hl=en#zippy=%2Cnews-and-discover-policy-violations\">manual action penalties\u003C\u002Fa> are split between Google News & Google Discover, whereas the others relate to both.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Google News\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Violation of transparency policy – You must include dates, authors, a clear byline, as well as information and contact details for the publication.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Google Discover\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Misleading content – If the content of a story\u002Farticle does not reflect the byline, Google can issue a manual action for misleading readers.\u003C\u002Fli>\u003Cli>Adult themed content – Google can now issue manual actions for sexually explicit content and\u002For nudity within Discover.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Google News & Discover\u003C\u002Fstrong>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Dangerous content – Any content that could cause serious and immediate harm to people or animals.\u003C\u002Fli>\u003Cli>Harassing content – Content which contains harassment, bullying, or is deemed threatening.\u003C\u002Fli>\u003Cli>Hateful content – Any content that incites hatred.\u003C\u002Fli>\u003Cli>Manipulated media –  Audio, video or image content that has been manipulated to deceive, defraud, or mislead.\u003C\u002Fli>\u003Cli>Medical content – Content aimed at providing medical advice, diagnosis or treatment for commercial purposes.\u003C\u002Fli>\u003Cli>Sexually explicit content – Articles which contain explicit sexual imagery or videos.\u003C\u002Fli>\u003Cli>Terrorist content – Google has detected content that promotes terrorist or extremist acts.\u003C\u002Fli>\u003Cli>Violence and gore content –  Content that incites or glorifies violence. \u003C\u002Fli>\u003Cli>Vulgar language and profanity –  Articles which contain gratuitous obscenities or profanities.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">\u003Cstrong>What does this mean for you?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>If your content appears on either Google News or Google Discover, you must ensure that it meets expectations set out in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fadvanced\u002Fguidelines\u002Fwebmaster-guidelines?visit_id=637502735275587703-2669244503&rd=1#quality_guidelines\">webmaster guidelines.\u003C\u002Fa> If you were to receive a manual action for violating the policies in place, your website could be penalised and potentially lose its rankings. \u003C\u002Fp>\n\n\n\n\u003Cp>Manual actions will appear in Google Search Console under the ‘Security & Manual Actions’ tab. You would also receive an email notification were you to receive a manual action.\u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"February 2021 – Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":441},"blog-post","light","2022-02-07T16:48:13",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503335_michal-kubalczyk-WecngmAT-KY-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,357],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[184,186,189,192,195,198,201,203,205,207,210,213,216,219,222,225],{"property":185,"content":182},"title",{"property":187,"content":188},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":190,"content":191},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":193,"content":194},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":196,"content":197},"og:locale","en-GB",{"property":199,"content":200},"og:type","article",{"property":202,"content":182},"og:title",{"property":204,"content":188},"og:description",{"property":206,"content":194},"og:url",{"property":208,"content":209},"og:site_name","Impression",{"property":211,"content":212},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":214,"content":215},"og:image:width",1200,{"property":217,"content":218},"og:image:height",630,{"property":220,"content":221},"og:image:type","image\u002Fjpeg",{"property":223,"content":224},"twitter:card","summary_large_image",{"property":226,"content":227},"twitter:site","@impressiontalk",{"@context":229,"@graph":230},"https:\u002F\u002Fschema.org",[231,239,248,258],{"@type":232,"@id":233,"url":233,"name":182,"isPartOf":234,"description":188,"breadcrumb":236,"inLanguage":238},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":240,"@id":237,"itemListElement":241},"BreadcrumbList",[242,246],{"@type":243,"position":11,"name":244,"item":245},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":243,"position":247,"name":175},2,{"@type":249,"@id":235,"url":245,"name":209,"description":47,"publisher":250,"inLanguage":197,"potentialAction":252},"WebSite",{"@id":251},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":253,"target":254,"query-input":257},"SearchAction",{"@type":255,"urlTemplate":256},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":259,"@id":251,"name":209,"url":245,"logo":260,"image":266,"sameAs":267,"@context":271,"email":272,"foundingDate":273,"legalName":274,"vatID":275,"description":276,"telephone":277,"address":278,"location":285,"areaServed":318},"Organization",{"@type":261,"inLanguage":197,"@id":262,"url":263,"contentUrl":263,"width":264,"height":265,"caption":209},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[268,269,270],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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