[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Ffeatures-new-adwords-ui-manage-youtube-channel-placements-display-adverts":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":336,"breadcrumbs":337,"reading_minutes":147,"category":345,"head":347},"2018-06-27T11:57:19",{"rendered":6},"\u003Cp>The ability to add Youtube as a placement target has been a long running feature of the Display Network. However, within the new UI, Google has now added the ability to be able to clearly view exactly what channels your ads are displaying on, giving advertisers much more control on exactly what kind of content their ads are shown next to on YouTube.\u003C\u002Fp>\n\u003Ch3 id=\"how-youtube-looks-as-a-placement-on-the-current-adwords\">\u003Cb>How YouTube Looks As A Placement On The Current AdWords\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you go into the ‘placements’ tab within a current AdWords Display campaign you’ll very likely come across Youtube as a placement, which will appear as such:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3922 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO1aw9bh-Screen-Shot-2018-06-27-at-10.27.58.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"386\" height=\"49\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There is currently no option within the current version of AdWords to subdivide this placement to see exactly what channels are displaying your advert. It is worth noting that you do still have the ability to add specific channels and videos through the ‘multiple placements’ function when you add targeting. However, ‘youtube.com’ as a placement alone will not give you any additional information on the channels you are already showing on within the current AdWords UI. For more information on how to add and include and exclude specific channels in the current UI check out Google’s own step by step guide \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fadwords\u002Fanswer\u002F2456100?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en-GB\">\u003Cspan style=\"font-weight: 400;\">here.\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch3 id=\"how-youtube-works-as-a-placement-in-the-new-ui\">\u003Cb>How YouTube Works As A Placement In The New UI\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Within the new UI YouTube targeting is a whole different ballgame. Immediately upon navigating to the placements tab within a Display ad campaign, unless you have specified ad placements you will more than likely be met with this message: \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3923 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F07IZ0ITv-Screen-Shot-2018-06-27-at-10.46.56.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"502\" height=\"84\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you click on the link you’ll be taken to a data list of everywhere your ad has shown on the display network, which now includes not only information on apps and websites (information already available on the current UI) but also specific YouTube channels.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3924 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIi9lL3nY-Screen-Shot-2018-06-27-at-10.51.17.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"651\" height=\"248\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I know what you’re thinking, more transparency means more information and more information means more control, and we all love control. However, it gets better, if you select any placement within your list you now have the option to ‘view details’. When clicking through to this, you’ll see information which details exactly what video on exactly what channel your ad showed\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3925\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FoyCsKtVo-Screen-Shot-2018-06-27-at-10.55.43.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"535\" height=\"80\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Coupled with the ability to view data on clicks, impressions and conversions, this now gives advertisers the ability to access data they need to help make more informed decisions on what kind of content they want their ads to show next to on YouTube.\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Not only this, you now have a quick and easy means to be able to exclude channels from your placement targeting. Simply select the channels you want to exclude and then within edit choose whether you would like to exclude this at campaign or ad group level:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3926\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FWFoCkLaG-Screen-Shot-2018-06-27-at-11.04.27.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"631\" height=\"234\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"youtube-channels-and-youtube-videos-in-placement-targeting\">\u003Cb>YouTube Channels And YouTube Videos In Placement Targeting\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Managing YouTube placements just gets better and better. Within the new UI if you hit the edit icon within the placement tab to add a new placement YouTube channels and YouTube videos now appear as their own subdivided section:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3927\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F3W37iiSx-Screen-Shot-2018-06-27-at-11.10.36.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"461\" height=\"197\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you click through on any of these, AdWords can now offer you channel and video suggestions when you enter a word, phrase, URL or video ID. This is obviously super helpful for advertisers looking to expand their display remarketing into outbound audiences and can give you an idea of the kinds of channels you could look to target specifically.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"what-does-this-mean-for-display-advertisers\">\u003Cb>What Does This Mean For Display Advertisers?\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Whether the addition of these features has been added following recent controversy surrounding ads showing next to potentially offensive and upsetting videos on YouTube, it’s clear that the additional information provides advertisers with the transparency needed to make informed decisions surrounding the kind of content ads will be shown next to on YouTube. If you are running any kind of Display activity I would highly suggest switching to the new UI and checking out the channels and videos you have been appearing on. Happy Digging!\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13],135,[15,16,17,18,19,20,21,22],"post-3921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":24,"hero":143},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Features Of The New AdWords UI: Manage Your YouTube Channel Placements For Display Adverts",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,118,132],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":115},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106,109,112],{"name":107,"image":108},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":110,"image":111},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":113,"image":114},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":16,"title":119,"excerpt":120,"to":121,"postedAt":122,"readingTime":123,"image":124,"authors":125,"category":131},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[126,128],{"name":127,"image":36},"Joe Turnbull",{"name":129,"image":130},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":116,"name":117},{"type_key":16,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":103,"image":137,"authors":138,"category":142},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,141],{"name":140,"image":36},"Harry Clements",{"name":129,"image":130},{"to":116,"name":117},{"type":144,"style":145,"heading":28,"date":4,"updatedAt":146,"reading_minutes":147,"image":148,"imageAlt":28,"categories":149,"collections":335},"blog-post","light","2022-02-07T16:48:28",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FBTpKcTEb-050720211625518907_you-tube-897421-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[150],{"id":10,"count":151,"description":152,"link":116,"name":117,"slug":153,"taxonomy":154,"parent":42,"meta":155,"acf":156,"head_links":157,"resource_count":158,"yoast_title":159,"yoast_meta":160,"yoast_json_ld":204,"_links":303,"path":116},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[161,163,166,169,172,175,178,180,182,184,187,190,193,196,198,201],{"property":162,"content":159},"title",{"property":164,"content":165},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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