[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":329,"breadcrumbs":330,"reading_minutes":127,"category":338,"head":340},"2022-01-20T11:13:05",{"rendered":6},"\n\u003Cp>Why should we be interested in China’s ecommerce industry?\u003C\u002Fp>\n\n\n\n\u003Cp>Simply put, China’s digital surge not only creates an opportunity to tap into this country’s market but has far reaching implications on shopping platforms in the West and can provide key insight into what’s coming next for ecommerce trends.\u003C\u002Fp>\n\n\n\n\u003Cp>More and more, traditional Western brands are seeing the fruits of China’s ecommerce boom and this is not expected to stop. For instance, Mondelez (Formerly Kraft who own Cadburys, Oreo and many others) saw online sales grow by 30% last year in China, Africa and the Middle East with ecommerce sales contributing \u003Ca href=\"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2021-11-13\u002Fmondelez-sees-online-snack-shopping-boom-lasting-beyond-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">30% of total sales for China in particular\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>With all this big business, Alibaba and JD are also tapping into other international markets in a bid to rival Amazon in the online sales space – and they’re starting to make gains, particularly in \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2021\u002F10\u002F29\u002Feu-ecommerce-alibaba-competes-with-amazon-in-europe-for-singles-day-.html\" target=\"_blank\" rel=\"noreferrer noopener\">Eastern Europe\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>As traditional ecommerce platforms in the West face greater emerging competition, it’s key to look at what’s going on in China and how this market will change the face of Western online retail in the coming future. Plus, there’s now a lower barrier to entry with cross-border online marketplaces, like Tmall global, for vendors outside of China to sell directly into the Chinese market from overseas imports.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-is-ecommerce-growing-so-fast-in-china\">Why is ecommerce growing so fast in China?\u003C\u002Fh2>\n\n\n\n\u003Cp>This rapid growth is generally attributed to a combination of China’s strengthening of its domestic technological infrastructure and reforms in Chinese trade policy. Changes in Chinese trade policy were \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2019\u002F06\u002F19\u002Fchina-lowers-trade-barriers-for-other-countries-amid-us-tensions.html\" target=\"_blank\" rel=\"noreferrer noopener\">in response to increased tariffs\u003C\u002Fa> imposed on China by countries such as the United States. As a result, the changes lowered trade barriers for a large number of overseas businesses. The country has also seen mass digitisation (even in traditionally rural areas), despite having less exposure from the Western world, and yet  other countries have become increasingly dependent\u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002F~\u002Fmedia\u002Fmckinsey\u002Ffeatured%20insights\u002Fchina\u002Fchina%20still%20the%20worlds%20growth%20engine%20after%20covid%2019\u002Fmckinsey%20china%20consumer%20report%202021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> on China\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>China’s population of internet users has accelerated vastly over the past few years which has culminated in a drastic increase in online shoppers. Here’s a few quick facts to get you up to speed;\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>China boasts nearly \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fpalashghosh\u002F2021\u002F02\u002F04\u002Fchina-now-has-almost-1-billion-internet-users\u002F?sh=5511a71326d9\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion internet users \u003C\u002Fa>– three times the entire US population! \u003C\u002Fli>\u003Cli>China is on track to beat the US in retail sales in the \u003Ca href=\"https:\u002F\u002Fwww.emarketer.com\u002Fcontent\u002Fchina-ecommerce-2020\" target=\"_blank\" rel=\"noreferrer noopener\">next two years\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>98% of China’s internet users use mobile with\u003Ca href=\"https:\u002F\u002Fwww.business.hsbc.com\u002Fnavigator\u002Fmade-for-china\u002Ffive-reasons-why-china-is-dominating-e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\"> 72% using online payment methods\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>Alibaba & JD.com have a \u003Ca href=\"https:\u002F\u002Fwww.theguardian.com\u002Fbusiness\u002F2021\u002Fnov\u002F12\u002Falibaba-enjoys-record-sales-for-singles-day-shopping-extravaganza-in-china\" target=\"_blank\" rel=\"noreferrer noopener\">clear monopoly\u003C\u002Fa> in the e-commerce market.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>The infrastructure created by the likes of Alibaba, inline with the mobile-first preference for users, has created a matchless system of convenience for same-day\u002Fnext day deliveries, even in difficult-to-reach areas.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"4-key-facts-about-ecommerce-in-china\">4 Key facts about ecommerce in China\u003C\u002Fh2>\n\n\n\n\u003Cp>If you’re thinking about developing a strategy to focus on expanding your reach into China or wondering how this might influence platforms like Google or Amazon there’s some things you might want to consider.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"1-china-has-a-google-but-its-called-baidu\">1. China has a “Google” but it’s called Baidu\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has been banned in China for over a decade now. Since then Baidu has increased its market share and knowledge of local users which has been one of its key successes in dominating the market.\u003C\u002Fp>\n\n\n\n\u003Cp>The key difference between Baidu & Google is how they rank URLs. Google is generally considered impartial and more about matching the user intent above anything else. Baidu favours certain other aspects like having a website’s servers hosted in China. Meta keywords are also important and biased toward Baidu’s own product offering – a criteria which was removed from Google’s own ranking factors over a decade ago.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re considering expanding your website to target China, it’s important to consider that the process won’t be the same as launching into any other market and there are key differences that \u003Ca href=\"https:\u002F\u002Fmagichoth.com\u002F20-top-differences-between-google-and-baidu-seo\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">need to be considered.\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2-live-streaming-is-dominating-the-ecommerce-revenue\">2. Live-streaming is dominating the ecommerce revenue\u003C\u002Fh3>\n\n\n\n\u003Cp>37% of China’s online shoppers made livestream purchases in 2020 according to \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fmichellegreenwald\u002F2020\u002F12\u002F10\u002Flive-streaming-e-commerce-is-the-rage-in-china-is-the-us-next\u002F?sh=c58ce536535e\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes\u003C\u002Fa>. With Alibaba’s Taobao Live being the most popular platform. This form of content has been traditionally owned by TV shopping channels in English-speaking markets such as QVC or Home Shopping Network. The difference now is that users can interact with the stream in real time, giving it an interactive spin which has been a hit with China’s online shoppers. \u003C\u002Fp>\n\n\n\n\u003Cp>This form of live streaming or “shoptainment” is slowly encroaching more in Europe and the USA with \u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002F2021\u002F03\u002F14\u002Fbusiness\u002Famazon-ecommerce-livestreaming.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon and other retailers \u003C\u002Fa>trialling this and should more than likely be considered for any local or global ecommerce strategy.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"3-social-media-is-key-but-its-nothing-like-facebook\">3. Social media is key but it’s nothing like Facebook \u003C\u002Fh3>\n\n\n\n\u003Cp>It’s well known that China’s access to social media platforms is heavily censored, with the likes of Facebook and Twitter blocked for users. However, China’s homegrown platforms are huge. One of the biggest ones by far is the messaging platform WeChat \u003Ca href=\"https:\u002F\u002Fforeignpolicy.com\u002F2021\u002F11\u002F11\u002Fchina-social-media-tech-linkedin-wechat-censorship-privacy-regulation\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">which has more than a billion monthly users\u003C\u002Fa>. More than just a messaging platform, it has become something more than social media or anything like the traditional internet and has instead become its own ecosystem encompassing it all. Via WeChat you can create your own store and control your imagery\u002Fmessaging like a website.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"4-consider-the-big-online-shopping-platforms\">4. Consider the big online shopping platforms\u003C\u002Fh3>\n\n\n\n\u003Cp>Despite \u003Ca href=\"https:\u002F\u002Fwww.reuters.com\u002Fworld\u002Fchina\u002Fchina-crackdown-wipes-hundreds-billions-off-top-companies-values-2021-09-13\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">recent crackdowns by China’s government \u003C\u002Fa>on local tech giants, if you’re thinking about penetrating your market presence into China, the big ecommerce platforms can help make this process easier. The biggest is definitely Alibaba’s various channels which can be split out into:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Alibaba.com (B2B)\u003C\u002Fli>\u003Cli>Taoboa (B2C)\u003C\u002Fli>\u003Cli>Tmall (B2C) \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>As mentioned, Tmall global is particularly important for International vendors as it allows Western companies to sell directly to China. \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2022\u002F01\u002F18\u002Fshopify-and-jd-tie-up-to-let-us-merchants-sell-in-china.html\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify has recently announced that they’re partnering with JD\u003C\u002Fa> that will also help merchants in the US sell to China.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"are-you-ready-for-ecommerce-in-china\">Are you ready for ecommerce in China ?\u003C\u002Fh2>\n\n\n\n\u003Cp>There’s an enormous amount of potential to tap into the China ecommerce boom but there’s a number of key factors to consider before you take the initial steps:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Does your product(s) have a USP for the China market? And is there an audience?\u003C\u002Fli>\u003Cli>Do you have resources available to translate your company\u002Fproduct information into Mandarin? \u003C\u002Fli>\u003Cli>Does initial assimilation start with the established ecom platforms?\u003C\u002Fli>\u003Cli>Does your website have the infrastructure to accommodate a China focused ecommerce store?\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>If the answer is no to all of the above, expanding your audience targeting into China might not be something that you’re likely to consider right now. That being said, it’s still worthwhile closely following what’s trending as this is likely to influence the digital landscape over the coming years as Asia-Pacific (APAC) countries continue their continuous growth period. \u003C\u002Fp>\n\n\n\n\u003Cp>Interested in learning more about the topics raised in this post, or if you’d like to see how Impression can help your business stand out online, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>!\u003C\u002Fp>\n",false,"standard",[10],59,[],[13],135,[15,16,17,18,19,20,21,22],"post-14351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce",{"page_content_modules":24,"hero":137},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Ecommerce growth in China and its influence on global retail",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,122],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":121},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":136},"Prime Yourself – Amazon Prime Day 2026","\u003Cp>Amazon Prime Day takes place once a year, usually in July, and offers brands the opportunity to capitalise on the rush of consumers in search of deals online. The temporary increase in competition with Amazon can pose problems for advertisers, particularly in terms of spend inflation. But it’s equally possible to excel on Prime Day […]\u003C\u002Fp>\n","\u002Fblog\u002Famazon-prime-day\u002F","2026-03-27T13:12:06",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Famazon-prime-day-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=786%2C163%2C1369%2C1369&w=640",[130,133],{"name":131,"image":132},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":134,"image":135},"Dave Alexander","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type":138,"style":139,"heading":28,"date":4,"updatedAt":140,"reading_minutes":127,"image":141,"imageAlt":28,"categories":142,"collections":328},"blog-post","light","2023-01-11T11:48:05","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[143],{"id":10,"count":144,"description":145,"link":110,"name":111,"slug":146,"taxonomy":147,"parent":42,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":296,"path":110},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce","category",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. Browse our tips and advice in our latest blogs!",{"name":160,"content":161},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":163,"content":164},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"name":166,"content":167},"og:locale","en_GB",{"property":169,"content":170},"og:type","article",{"property":172,"content":152},"og:title",{"property":174,"content":158},"og:description",{"property":176,"content":164},"og:url",{"property":178,"content":179},"og:site_name","Impression",{"property":181,"content":182},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":184,"content":185},"og:image:width",1200,{"property":187,"content":188},"og:image:height",630,{"property":190,"content":49},"og:image:type",{"property":192,"content":193},"twitter:card","summary_large_image",{"property":195,"content":196},"twitter:site","@impressiontalk",{"@context":198,"@graph":199},"https:\u002F\u002Fschema.org",[200,208,218,229],{"@type":201,"@id":202,"url":202,"name":152,"isPartOf":203,"description":158,"breadcrumb":205,"inLanguage":207},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":206},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F#breadcrumb","en",{"@type":209,"@id":206,"itemListElement":210},"BreadcrumbList",[211,216],{"@type":212,"position":213,"name":214,"item":215},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":212,"position":217,"name":111},2,{"@type":219,"@id":204,"url":215,"name":179,"description":34,"publisher":220,"inLanguage":222,"potentialAction":223},"WebSite",{"@id":221},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":224,"target":225,"query-input":228},"SearchAction",{"@type":226,"urlTemplate":227},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":230,"@id":221,"name":179,"url":215,"logo":231,"image":237,"sameAs":238,"@context":242,"email":243,"foundingDate":244,"legalName":245,"vatID":246,"description":247,"telephone":248,"address":249,"location":256,"areaServed":289},"Organization",{"@type":232,"inLanguage":222,"@id":233,"url":234,"contentUrl":234,"width":235,"height":236,"caption":179},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[239,240,241],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":250,"streetAddress":251,"addressLocality":252,"addressRegion":253,"postalCode":254,"addressCountry":255},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[257,266,278],{"@type":258,"name":259,"geo":260,"address":264,"photo":237,"telephone":265},"Place","Impression Digital - Nottingham",{"@type":261,"latitude":262,"longitude":263},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":250,"streetAddress":251,"addressLocality":252,"addressRegion":253,"postalCode":254,"addressCountry":255},"+44 01158 242 212",{"@type":258,"name":267,"geo":268,"address":271,"photo":276,"telephone":277},"Impression Digital - London",{"@type":261,"latitude":269,"longitude":270},"51.50237208377361","-0.09229841534284115",{"@type":250,"streetAddress":272,"addressLocality":273,"addressRegion":274,"postalCode":275,"addressCountry":255},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":258,"name":279,"geo":280,"address":283},"Impression Digital - New York",{"@type":261,"latitude":281,"longitude":282},"40.726722746949","-74.00527778220652",{"@type":250,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"160 Varick St","New York","NY","10013","USA",[290,293,295],{"@type":291,"name":292},"Country","Worldwide",{"@type":291,"name":294},"GBR",{"@type":291,"name":288},{"self":297,"collection":307,"about":310,"wp:post_type":313,"curies":324},[298],{"href":299,"targetHints":300},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F59",{"allow":301},[302,303,304,305,306],"GET","POST","PUT","PATCH","DELETE",[308],{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[311],{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[314,316,318,320,322],{"href":315},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=59",{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=59",{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=59",{"href":321},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=59",{"href":323},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=59",[325],{"name":326,"href":327,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[331,333,335,336],{"path":332,"name":214},"\u002F",{"path":96,"name":334},"Blog",{"path":110,"name":111},{"path":337,"name":28},null,[339],{"id":10,"name":111,"path":110},{"title":341,"script":342,"meta":414,"link":443},"Ecommerce growth in China and its influence on global retail | Impression",[343],{"type":344,"key":345,"innerHTML":346},"application\u002Fld+json","yoast-json-ld",{"@context":198,"@graph":347},[348,365,373,376,385,389,407],{"@type":349,"@id":350,"isPartOf":351,"author":353,"headline":28,"datePublished":355,"dateModified":356,"mainEntityOfPage":357,"wordCount":358,"publisher":359,"image":361,"thumbnailUrl":363,"articleSection":364,"inLanguage":222},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail\u002F#article",{"@id":352},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail\u002F",{"name":33,"@id":354},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2022-01-20T11:13:05+00:00","2023-01-11T11:48:05+00:00",{"@id":352},1162,{"@id":360},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":362},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail-featured-image.jpg?auto=compress%2Cformat&q=90",[111],{"@type":366,"@id":352,"url":352,"name":341,"isPartOf":367,"primaryImageOfPage":368,"image":369,"thumbnailUrl":363,"datePublished":355,"dateModified":356,"description":370,"breadcrumb":371,"inLanguage":207},"WebPage",{"@id":204},{"@id":362},{"@id":362},"China's ecommerce surge challenges Western shopping platforms. Now easier than ever, learn why you should be interested in accessing China's digital market.",{"@id":372},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail\u002F#breadcrumb",{"@type":232,"inLanguage":222,"@id":362,"url":363,"contentUrl":363,"width":374,"height":375},1920,1280,{"@type":209,"@id":372,"itemListElement":377},[378,379,381,383],{"@type":212,"position":213,"name":214,"item":215},{"@type":212,"position":217,"name":334,"item":380},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":212,"position":382,"name":111,"item":202},3,{"@type":212,"position":384,"name":28},4,{"@type":219,"@id":204,"url":215,"name":179,"description":34,"publisher":386,"inLanguage":222,"potentialAction":387},{"@id":221},{"@type":224,"target":388,"query-input":228},{"@type":226,"urlTemplate":227},{"@type":230,"@id":221,"name":179,"url":215,"logo":390,"image":237,"sameAs":391,"@context":242,"email":243,"foundingDate":244,"legalName":245,"vatID":246,"description":247,"telephone":248,"address":392,"location":393,"areaServed":403},{"@type":232,"inLanguage":222,"@id":233,"url":234,"contentUrl":234,"width":235,"height":236,"caption":179},[239,240,241],{"@type":250,"streetAddress":251,"addressLocality":252,"addressRegion":253,"postalCode":254,"addressCountry":255},[394,397,400],{"@type":258,"name":259,"geo":395,"address":396,"photo":237,"telephone":265},{"@type":261,"latitude":262,"longitude":263},{"@type":250,"streetAddress":251,"addressLocality":252,"addressRegion":253,"postalCode":254,"addressCountry":255},{"@type":258,"name":267,"geo":398,"address":399,"photo":276,"telephone":277},{"@type":261,"latitude":269,"longitude":270},{"@type":250,"streetAddress":272,"addressLocality":273,"addressRegion":274,"postalCode":275,"addressCountry":255},{"@type":258,"name":279,"geo":401,"address":402},{"@type":261,"latitude":281,"longitude":282},{"@type":250,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},[404,405,406],{"@type":291,"name":292},{"@type":291,"name":294},{"@type":291,"name":288},{"@type":408,"@id":409,"name":33,"image":410,"description":35,"url":413},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":232,"inLanguage":222,"@id":411,"url":412,"contentUrl":412,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[415,416,417,418,419,420,421,422,423,426,428,430,432,433,434,435,437,438,440,442],{"name":157,"content":370},{"name":160,"content":161},{"property":166,"content":167},{"property":169,"content":170},{"property":172,"content":341},{"property":174,"content":370},{"property":176,"content":352},{"property":178,"content":179},{"property":424,"content":425},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":427,"content":355},"article:published_time",{"property":429,"content":356},"article:modified_time",{"property":181,"content":431},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fecommerce-growth-in-china-and-its-influence-on-global-retail-featured-image.jpg?auto=compress%2Cformat",{"property":184,"content":374},{"property":187,"content":375},{"property":190,"content":49},{"name":436,"content":33},"author",{"name":192,"content":193},{"name":439,"content":363},"twitter:image",{"name":441,"content":196},"twitter:creator",{"name":195,"content":196},[]]