[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fdwell-time":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":317,"breadcrumbs":318,"reading_minutes":134,"category":326,"head":328},"2016-06-21T14:43:57",{"rendered":6},"\n\u003Cp>Dwell time has got to be a ranking factor, right? Dwell time, or the time a user spends on your page, is already a key UX metric. By looking at this metric, we can understand how well our content meets our audiences’ needs.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, consider how Google wants to give its users the best possible search experience. That means serving the most engaging, most useful search results for any given query.\u003C\u002Fp>\n\n\n\n\u003Cp>If Google’s users are clicking on your website from the SERPs and then staying there a long time, Google thinks (understandably) that your website must be a great search result for that term.\u003C\u002Fp>\n\n\n\n\u003Cp>If its users come to your site and leave almost immediately, it suggests that they haven’t found what they were looking for, and therefore, Google thinks your site isn’t entirely relevant to the given query.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-does-this-mean-for-you\">What does this mean for you?\u003C\u002Fh2>\n\n\n\n\u003Cp>It means that by improving your page’s dwell time, you can actually improve your organic search rankings, too.\u003C\u002Fp>\n\n\n\n\u003Cp>Here, we’ll provide actionable tips to help you increase dwell time on your site to improve your search rankings and user engagement.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-measure-dwell-time\">How to measure dwell time\u003C\u002Fh2>\n\n\n\n\u003Cp>Before we get started, it’s important to have a clear benchmark on your dwell time. You need to know how much time people typically spend on your page.\u003C\u002Fp>\n\n\n\n\u003Cp>You might think that \u003Cem>bounce rate\u003C\u002Fem>, as reported by Google Analytics, would be a good measure of dwell time. However, it’s important to remember that bounce rate is calculated using a first click and second click; Google needs to see someone arrive on a page and then take another action \u003Cem>on your website\u003C\u002Fem> to calculate how long that person stayed on your page.\u003C\u002Fp>\n\n\n\n\u003Cp>So let’s say someone lands on your blog post and then spends 30 minutes reading your content, taking notes and actioning your tips. Then they leave. As far as Analytics can tell, that person has \u003Cem>bounced\u003C\u002Fem> because they haven’t moved to another page on your site.\u003C\u002Fp>\n\n\n\n\u003Cp>That means Google registers this user as a ‘bounce’. In reality, that user has consumed everything on the page and clearly found it useful.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s why dwell time also considers time on the page. We have no way of knowing how exactly Google calculates dwell time, but we can make an estimated assumption that both our page’s bounce rate, time on page and the return rate to SERPs are key metrics.\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>To set your benchmark, you should record the current bounce rate and time on page for the page you’re looking to improve – or for the whole site if you’re working on a more macro level.\u003C\u002Fp>\n\u003Ccite>\u003Ca href=\"http:\u002F\u002Fctt.ec\u002FNf4lB\" target=\"_blank\" rel=\"noreferrer noopener\">[Tweet this tip]\u003C\u002Fa>\u003C\u002Fcite>\u003C\u002Fblockquote>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tips-to-help-you-increase-dwell-time-on-your-website\">Tips to help you increase dwell time on your website\u003C\u002Fh2>\n\n\n\n\u003Cp>Once you know your existing dwell time metrics, you can get to work on improving your page\u002Fsite to improve. Here are our top tips:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"draw-people-in\">Draw people in\u003C\u002Fh3>\n\n\n\n\u003Cp>The first thing to consider when looking at improving dwell time (i.e., keeping people on your site longer) is how appealing your page is to that user from the start.\u003C\u002Fp>\n\n\n\n\u003Cp>Rather than trying to hook your audience with generic (and frankly dull) introductions that typically involve some kind of definition, think outside of the box about how your content will best appeal to your target reader.\u003C\u002Fp>\n\n\n\n\u003Cp>You might, for example, start with a statement with which your audience will agree (e.g. ‘dwell time has got to be a ranking factor, right?’ – to which hopefully you responded ‘well, yes, it does make sense…’).\u003C\u002Fp>\n\n\n\n\u003Cp>Next, make a promise to your audience relating to that statement (e.g. ‘by improving your page’s dwell time, you can actually improve your organic search rankings too’).\u003C\u002Fp>\n\n\n\n\u003Cp>Then, give them a preview of what they’ll get if they stick around (e.g. ‘we’ll provide actionable tips to help you increase dwell time on your site to improve your search rankings and user engagement’).\u003C\u002Fp>\n\n\n\n\u003Cp>The idea here is that you’re drawing people into your content and giving them a good reason to stay, thus improving dwell time.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"digestible-content\">Digestible content\u003C\u002Fh3>\n\n\n\n\u003Cp>We do quite a bit of work with one of our region’s biggest brands (they deal with numbers and financial data) and one of their core areas of focus at the moment is ‘digestible content’. They want to understand how they can engage with their audience by creating content that is quick and easy to consume and action, thus giving them the ability to tap into \u003Cem>key buyer moments\u003C\u002Fem> throughout the sales process.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Now:\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>Let’s consider that concept in the context of a blog post or web page. Whilst long form content is incredibly powerful, presenting that content in an easy-to-digest manner is essential in actually getting people to read it.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>That means:\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Using shorter sentences.\u003C\u002Fli>\n\n\n\n\u003Cli>Writing in shorter, less complex paragraphs.\u003C\u002Fli>\n\n\n\n\u003Cli>Using \u003Cem>content chunking\u003C\u002Fem> techniques such as headings and lists.\u003C\u002Fli>\n\n\n\n\u003Cli>Making sure your content is skimmable.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Remember, people don’t read a web page as they would a book. They’re far more likely to skim through your content to find the bits that interest them. By focusing on creating digestible content, you make it easier to read and therefore more appealing – leading to increased dwell time. \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fctt.ec\u002Fwsa9e\">[Tweet this tip]\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"creating-content-worthy-of-sticking-around\">Creating content worthy of sticking around\u003C\u002Fh3>\n\n\n\n\u003Cp>Of course, people won’t stick around for content that doesn’t warrant their time.\u003C\u002Fp>\n\n\n\n\u003Cp>Once you’ve made your initial promise (which actually comes before the user gets to your site, as we’ll explain in a moment), it’s important you fulfil that promise.\u003C\u002Fp>\n\n\n\n\u003Cp>Write a blog post entitled ‘how to improve dwell time for increased SEO rankings’ and you’d better explain how people can improve their dwell time for increased SEO rankings!\u003C\u002Fp>\n\n\n\n\u003Cp>Simple, right?\u003C\u002Fp>\n\n\n\n\u003Cp>Of course, it’s not just about giving your user what you say you’re going to give them. If you’re expecting someone to spend even just a few minutes on your content, you’d better have something worthy of their time. \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fctt.ec\u002FQb8M_\">[Tweet this tip]\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>That means:\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Understanding your audience and doing your keyword research to ensure you’re covering a topic people really care about.\u003C\u002Fli>\n\n\n\n\u003Cli>Writing content that is long enough to justify longer dwell times (a 200 word blog post isn’t going to take someone 5 minutes to read!).\u003C\u002Fli>\n\n\n\n\u003Cli>Giving something extra that people may not have even considered in their initial assessment of your content, such as free downloadable resources or extra information.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"use-internal-linking-to-keep-people-on-your-site\">Use internal linking to keep people on your site\u003C\u002Fh3>\n\n\n\n\u003Cp>Once people have read your page, you should give them somewhere to go next. Since dwell time is measured on the time between someone coming to your site and returning to the SERPs, it makes sense that you should try to keep users on your site once they’ve finished reading the page they’re on.\u003C\u002Fp>\n\n\n\n\u003Cp>One way to do this is to have a ‘related content’ widget. This is especially common in blog posts, where you’ll often see ‘related posts’\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"match-the-searchers-intent\">Match the searcher’s intent\u003C\u002Fh3>\n\n\n\n\u003Cp>As we mentioned above, the user experience of your web page starts before they even get to your domain. It actually starts in the search results.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Here’s why:\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>When someone searches for something, they show a clear intent. For example, they want a digital marketing agency in Nottingham:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fdwell-time-serps.png\" alt=\"dwell time serps\" class=\"wp-image-4014\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>They get the result shown above. The title tag matches the user intent – it shows this result is from a digital marketing agency in Nottingham (and London, as it happens).\u003C\u002Fp>\n\n\n\n\u003Cp>The description says it’s a page for a digital marketing agency too. It then uses similar terms you’d expect to see that relate to digital marketing, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> and so on.\u003C\u002Fp>\n\n\n\n\u003Cp>When the user lands on this page, they’re met with information about this particular digital marketing agency and again, phrases that are related to digital marketing, as well as the seed phrase, are used throughout. This is much more likely to meet the searcher intent than, say, a search result with claims to be a digital marketing agency in Nottingham but turns out to be one in Leicester or Derby.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to increase dwell time, one of the most important things you can do is ensure your web pages match and meet the searcher intent. You may get fewer visitors but you’ll know the ones you do get are relevant and likely to stick around. \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fctt.ec\u002FUm313\">[Tweet this tip]\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"is-dwell-time-a-ranking-signal\">Is dwell time a ranking signal?\u003C\u002Fh2>\n\n\n\n\u003Cp>Dwell time was famously pioneered as a phrase by Duane Forrester at Bing, who wrote about \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fblogs.bing.com\u002Fwebmaster\u002F2011\u002F08\u002F02\u002Fhow-to-build-quality-content\">producing quality content\u003C\u002Fa>. In his guide, he talked about the importance of dwell time:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>By taking this deep approach to building your content, the page a visitor encounters will be viewed as an authority on the topic or item.  Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you.  If your content does not encourage them to remain with you, they will leave.  The search engines can get a sense of this by watching the dwell time.  The time between when a user clicks on our search result and when they come back from your website tells a potential story.  A minute or two is good as it can easily indicate the visitor consumed your content.  Less than a couple of seconds can be viewed as a poor result.  And while that’s not the only factor we review when helping to determine quality, it’s a signal we watch.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>We know that dwell time is important to Bing. Given this was first written in 2011, it’s highly likely Bing’s ability to understand dwell time has progressed.\u003C\u002Fp>\n\n\n\n\u003Cp>Google remains quiet on the topic of dwell time. We’ve reached out to Google for comment but, at the time of writing, haven’t heard back.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"so-who-cares\">So, who cares?\u003C\u002Fh2>\n\n\n\n\u003Cp>Your competitors. How many of your competitors are trying to improve their own dwell time to get ahead of you?\u003C\u002Fp>\n\n\n\n\u003Cp>Do you want to risk being left behind because Google hasn’t explicitly said dwell time is a ranking factor?\u003C\u002Fp>\n\n\n\n\u003Cp>Google wants to give its users the most useful, engaging results for any given search query. That means it wants to serve up websites which offer a good user experience and meet the search intent.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re interested in learning more about how Impression can support your website in improving its dwell time and user experience, visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa> pages, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-2638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":130},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"5 Easy Ways to Increase Dwell Time for Improved SEO Rankings",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":103,"image":126,"authors":127,"category":129},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":107,"image":108},{"to":110,"name":111},{"type":131,"style":132,"heading":28,"date":4,"updatedAt":133,"reading_minutes":134,"image":135,"imageAlt":28,"categories":136,"collections":316},"blog-post","light","2024-01-15T17:47:39",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJmEJVbtS-050720211625527323_dwell-time.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[137],{"id":10,"count":138,"description":139,"link":110,"name":111,"slug":140,"taxonomy":141,"parent":42,"meta":142,"acf":143,"head_links":144,"resource_count":145,"yoast_title":146,"yoast_meta":147,"yoast_json_ld":191,"_links":288,"path":110},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[148,150,153,156,159,162,165,167,169,171,174,177,180,183,185,188],{"property":149,"content":146},"title",{"property":151,"content":152},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":154,"content":155},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":157,"content":158},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":160,"content":161},"og:locale","en-GB",{"property":163,"content":164},"og:type","article",{"property":166,"content":146},"og:title",{"property":168,"content":152},"og:description",{"property":170,"content":158},"og:url",{"property":172,"content":173},"og:site_name","Impression",{"property":175,"content":176},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":178,"content":179},"og:image:width",1200,{"property":181,"content":182},"og:image:height",630,{"property":184,"content":49},"og:image:type",{"property":186,"content":187},"twitter:card","summary_large_image",{"property":189,"content":190},"twitter:site","@impressiontalk",{"@context":192,"@graph":193},"https:\u002F\u002Fschema.org",[194,202,211,221],{"@type":195,"@id":196,"url":196,"name":146,"isPartOf":197,"description":152,"breadcrumb":199,"inLanguage":201},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":198},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":200},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":203,"@id":200,"itemListElement":204},"BreadcrumbList",[205,209],{"@type":206,"position":10,"name":207,"item":208},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":206,"position":210,"name":111},2,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":213,"inLanguage":161,"potentialAction":215},"WebSite",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":216,"target":217,"query-input":220},"SearchAction",{"@type":218,"urlTemplate":219},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":222,"@id":214,"name":173,"url":208,"logo":223,"image":229,"sameAs":230,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":241,"location":248,"areaServed":281},"Organization",{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[231,232,233],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[249,258,270],{"@type":250,"name":251,"geo":252,"address":256,"photo":229,"telephone":257},"Place","Impression Digital - Nottingham",{"@type":253,"latitude":254,"longitude":255},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"+44 01158 242 212",{"@type":250,"name":259,"geo":260,"address":263,"photo":268,"telephone":269},"Impression Digital - London",{"@type":253,"latitude":261,"longitude":262},"51.50237208377361","-0.09229841534284115",{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":250,"name":271,"geo":272,"address":275},"Impression Digital - New York",{"@type":253,"latitude":273,"longitude":274},"40.726722746949","-74.00527778220652",{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},"160 Varick St","New York","NY","10013","USA",[282,285,287],{"@type":283,"name":284},"Country","Worldwide",{"@type":283,"name":286},"GBR",{"@type":283,"name":280},{"self":289,"collection":295,"about":298,"wp:post_type":301,"curies":312},[290],{"href":291,"targetHints":292},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":293},[294],"GET",[296],{"href":297},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[299],{"href":300},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[302,304,306,308,310],{"href":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":305},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":307},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[313],{"name":314,"href":315,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[319,321,323,324],{"path":320,"name":207},"\u002F",{"path":96,"name":322},"Blog",{"path":110,"name":111},{"path":325,"name":28},null,[327],{"id":10,"name":111,"path":110},{"title":28,"script":329,"meta":407,"link":435},[330],{"type":331,"key":332,"innerHTML":333},"application\u002Fld+json","yoast-json-ld",{"@context":192,"@graph":334},[335,358,366,369,378,382,400],{"@type":336,"@id":337,"isPartOf":338,"author":340,"headline":28,"datePublished":342,"dateModified":343,"mainEntityOfPage":344,"wordCount":345,"commentCount":42,"publisher":346,"image":348,"thumbnailUrl":350,"articleSection":351,"inLanguage":161,"potentialAction":352},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdwell-time\u002F#article",{"@id":339},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdwell-time\u002F",{"name":33,"@id":341},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2016-06-21T14:43:57+00:00","2024-01-15T17:47:39+00:00",{"@id":339},1794,{"@id":347},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":349},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdwell-time\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJmEJVbtS-050720211625527323_dwell-time.jpg?auto=compress%2Cformat&q=90",[111],[353],{"@type":354,"name":355,"target":356},"CommentAction","Comment",[357],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdwell-time\u002F#respond",{"@type":359,"@id":339,"url":339,"name":28,"isPartOf":360,"primaryImageOfPage":361,"image":362,"thumbnailUrl":350,"datePublished":342,"dateModified":343,"description":363,"breadcrumb":364,"inLanguage":201},"WebPage",{"@id":198},{"@id":349},{"@id":349},"Google wants to serve high quality result that people engage with. Here are 5 easy ways to improve dwell time on your website for higher search rankings.",{"@id":365},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdwell-time\u002F#breadcrumb",{"@type":224,"inLanguage":161,"@id":349,"url":350,"contentUrl":350,"width":367,"height":368},790,527,{"@type":203,"@id":365,"itemListElement":370},[371,372,374,376],{"@type":206,"position":10,"name":207,"item":208},{"@type":206,"position":210,"name":322,"item":373},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":206,"position":375,"name":111,"item":196},3,{"@type":206,"position":377,"name":28},4,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":379,"inLanguage":161,"potentialAction":380},{"@id":214},{"@type":216,"target":381,"query-input":220},{"@type":218,"urlTemplate":219},{"@type":222,"@id":214,"name":173,"url":208,"logo":383,"image":229,"sameAs":384,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":385,"location":386,"areaServed":396},{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},[231,232,233],{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},[387,390,393],{"@type":250,"name":251,"geo":388,"address":389,"photo":229,"telephone":257},{"@type":253,"latitude":254,"longitude":255},{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},{"@type":250,"name":259,"geo":391,"address":392,"photo":268,"telephone":269},{"@type":253,"latitude":261,"longitude":262},{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},{"@type":250,"name":271,"geo":394,"address":395},{"@type":253,"latitude":273,"longitude":274},{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},[397,398,399],{"@type":283,"name":284},{"@type":283,"name":286},{"@type":283,"name":280},{"@type":401,"@id":402,"name":33,"image":403,"description":35,"url":406},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":224,"inLanguage":161,"@id":404,"url":405,"contentUrl":405,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[408,409,410,412,413,414,415,416,417,420,422,424,426,427,428,429,431,432,434],{"name":151,"content":363},{"name":154,"content":155},{"property":160,"content":411},"en_GB",{"property":163,"content":164},{"property":166,"content":28},{"property":168,"content":363},{"property":170,"content":339},{"property":172,"content":173},{"property":418,"content":419},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":421,"content":342},"article:published_time",{"property":423,"content":343},"article:modified_time",{"property":175,"content":425},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJmEJVbtS-050720211625527323_dwell-time.jpg?auto=compress%2Cformat",{"property":178,"content":367},{"property":181,"content":368},{"property":184,"content":49},{"name":430,"content":33},"author",{"name":186,"content":187},{"name":433,"content":190},"twitter:creator",{"name":189,"content":190},[]]