[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fdigital-out-of-home-media-strategy":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":353,"breadcrumbs":354,"reading_minutes":134,"category":362,"head":364},"2025-03-19T16:07:32",{"rendered":6},"\n\u003Cp>Digital out-of-home (DOOH) is no longer confined to iconic locations like Times Square or Piccadilly Circus. It’s everywhere: on your commute to work, at the supermarket, in the gym…there are now hundreds of thousands of digital out-of-home ad placements across the UK and beyond.\u003C\u002Fp>\n\n\n\n\u003Cp>Did you know that digital out-of-home advertising now reaches \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.iabuk.com\u002Fcompass\u002Fdooh#:~:text=According%20to%20research%20from%20Route,channels%2C%20e.g.%20static%20display%20ads.\">70% of UK adults\u003C\u002Fa> and is projected to account for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=o7IHXAHFJbY\">45%\u003C\u002Fa> of total out-of-home advertising spending by 2027? The growth of DOOH is undeniable, and it’s time to understand why you should leverage this dynamic tool. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-rise-of-digital-out-of-home\">\u003Cstrong>The rise of digital \u003C\u002Fstrong>out-of-home\u003C\u002Fh2>\n\n\n\n\u003Cp>DOOH doesn’t just capture attention—it elevates brand perception amongst your audience. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.clearchannel.co.uk\u002Fnew-to-out-of-home\u002Fdigital-out-of-home-advertising-the-definitive-guide\u002Fdooh-statistics-market-trends#:~:text=Premium%20DOOH%20usually%20refers%20to,screens%20in%20high%2Dtraffic%20areas.&text=When%20exposed%20to%20large%20format,example%20of%20large%20format%20DOOH.\">Clear Channel\u003C\u002Fa> reports that brand consideration increases by an average of 6% when audiences are exposed to DOOH. \u003C\u002Fp>\n\n\n\n\u003Cp>This is thanks to DOOH’s ability to engage audiences beyond their devices, in real-life scenarios, without feeling invasive. Instead of presenting a traditional ad to a mobile or device, DOOH can seamlessly integrate your brand into high-traffic, contextually relevant environments—offering advertising that feels natural and engaging.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, It’s reported that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Feconomictimes.indiatimes.com\u002F70-of-purchasing-decisions-are-made-in-store\u002Farticleshow\u002F3816087.cms\">70% of buying decisions \u003C\u002Fa>are determined in-store, making this a crucial time for your products to stand out and capture attention. DOOH allows you to get in front of potential buyers at the point of purchase, such as in convenience stores, shopping malls, or general retail stores.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-programmatic-dooh-vs-standard-dooh\">\u003Cstrong>Why Programmatic DOOH vs Standard DOOH?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>First, let’s understand the difference between the two. \u003C\u002Fp>\n\n\n\n\u003Cp>Traditional DOOH usually consists of\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>static ads\u003C\u002Fli>\n\n\n\n\u003Cli>limited targeting options\u003C\u002Fli>\n\n\n\n\u003Cli>fixed locations\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Programmatic DOOH usually consists of:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>dynamic content\u003C\u002Fli>\n\n\n\n\u003Cli>real-time data\u003C\u002Fli>\n\n\n\n\u003Cli>precision targeting\u003C\u002Fli>\n\n\n\n\u003Cli>flexible delivery\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By extending programmatic and social campaigns into the real world, DOOH helps brands connect with consumers beyond social media, TV, or audio, reinforcing messaging across multiple touchpoints. Combining programmatic data with DOOH ensures consistent online and offline presence, enhancing brand recall and maximising impact across multiple channels—delivering a cohesive and memorable consumer journey.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-benefits-of-programmatic-dooh\">\u003Cstrong>The benefits of Programmatic DOOH\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Programmatic DOOH empowers advertisers to harness real-time data signals, enabling them to connect with their audience at the most relevant moment. Some of these features include:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"dayparting\">Dayparting\u003C\u002Fh3>\n\n\n\n\u003Cp>Target people during specific times of the day when your message is most impactful. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example:\u003C\u002Fstrong> \u003Cem>A restaurant may want to target its audience in the evening when people are likely to be looking for somewhere to grab dinner\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"video-capability\">Video capability\u003C\u002Fh3>\n\n\n\n\u003Cp>Programmatic DOOH enables advertisers to incorporate dynamic video assets into their out-of-home campaigns—an innovation that traditional OOH cannot offer.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"geotargeting\">Geotargeting\u003C\u002Fh3>\n\n\n\n\u003Cp>Deliver location-specific ads on digital screens, perfectly aligned with the local audience.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example: \u003C\u002Fstrong>\u003Cem>A retail store could reach potential customers by utilising screens placed near their store locations. In turn, this could increase foot traffic as ads appear on screens right outside your stores.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"personalised-messaging\">\u003Cstrong>Personalised Messaging\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Reportedly, OOH ads have a higher recall rate than online ads, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Foneday.agency\u002Fblog\u002Fis-ooh-effective-the-benefits-of-ooh-advertising#:~:text=OOH%20advertising%20is%20a%20medium,1)\">with over 80% of people recalling seeing a printed or digital OOH ad\u003C\u002Fa>. DOOH can push this recall further by tailoring your messages in real-time using data insights.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example: \u003C\u002Fstrong>\u003Cem>creating urgency with a countdown to an upcoming sale.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"weather-triggers\">\u003Cstrong>Weather Triggers\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Adapt your ads based on weather conditions.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example:\u003C\u002Fstrong>\u003Cem> Is it raining? Promote sunny getaways offered by your airline to capture attention during a time when people are most likely to want to get away\u003C\u002Fem>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"interactive-screens\">\u003Cstrong>Interactive Screens\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Elevate your DOOH campaigns with interactive formats that stand out in crowded environments. These not only create a personal connection with your audience but also collect valuable real-time data, enhancing engagement and fostering brand loyalty.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example: \u003C\u002Fstrong>\u003Cem>Cadbury launched their interactive \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsecretsanta.cadbury.co.uk\u002F\">\u003Cem>Secret Santa campaign\u003C\u002Fem>\u003C\u002Fa>\u003Cem>, which is a perfect example of getting your audience engaged with your DOOH strategy.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"mobile-x-dooh-integration\">\u003Cstrong>Mobile X DOOH integration\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s never been easier to combine \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.vistarmedia.com\u002Fblog\u002Fcreative-ways-to-advertise-dooh-mobile?hsLang=en\">mobile and programmatic DOOH\u003C\u002Fa>, through mobile retargeting. This allows brands to build on the connections you’ve already established, creating additional touchpoints that reinforce your brand message\u003C\u002Fp>\n\n\n\n\u003Cp>With the ability to harness real-time data and optimise messaging, programmatic DOOH is primed to take your brand engagement to new heights.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-is-now-time-to-invest-in-programmatic-dooh\">\u003Cstrong>Why is now time to invest in Programmatic DOOH?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Each year landmark events are taking place that generate global engagement with high-profile events such as the Rugby World Cup, United Nations Climate Change Conference, and the World Expo. These events provide unmatched opportunities for brands to connect with large, diverse audiences at scale. In a post-pandemic world where outdoor experiences are more valued than ever, programmatic DOOH allows advertisers to capitalise on these moments. \u003C\u002Fp>\n\n\n\n\u003Cp>Positioning your brand at major events or in premium locations not only builds trust but also elevates its image, creating an air of luxury and exclusivity. Matched with dynamic targeting powered by advanced data integration, while real-time budget reallocation and creative optimisation maximise ROI and cost efficiency, and this brings unmatched precision for advertisers. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Programmatic DOOH advertising\u003C\u002Fa> is your gateway to engaging audiences at the right moment, on a massive scale, with precision and creativity. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch to speak to a programmatic specialist.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10],286,[],[13],288,[15,16,17,18,19,20,21,22],"post-32101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic",{"page_content_modules":24,"hero":173},[25,122],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Digital out-of-home’s role in your media strategy",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},183,"\u002Fabout\u002Four-team\u002Fcollette-pratt\u002F","Collette Pratt","Senior Programmatic Strategist","I have been working in programmatic advertising for over four years, beginning my career as a digital marketing apprentice. During this time, I've had the privilege of collaborating with exceptional clients across the Travel & Tourism, Not-for-profit and SAAS industries.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":66},"\u003Cp>Senior Programmatic Strategist. Joined Impression in July 2024\u003C\u002Fp>\n\u003Cp>I have been working in programmatic advertising for over four years, beginning my career as a digital marketing apprentice. During this time, I’ve had the privilege of collaborating with exceptional clients across the Travel & Tourism, Not-for-profit and SAAS industries. My experience spans the entire marketing funnel, from driving awareness to achieving conversions, giving me a well-rounded perspective on campaign execution and optimisation.\u003C\u002Fp>\n\u003Cp>No two days at Impression are ever the same! I have the opportunity to collaborate with a diverse range of clients, from airlines to tool manufacturers, each with unique campaigns and goals. My role spans the entire process—from strategic planning to flawless execution—ensuring that every campaign is thoughtfully designed and delivered to achieve its full potential.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m particularly proud of my ability to educate others about the incredible opportunities programmatic campaigns offer. I’ve conducted multiple sessions and workshops to demonstrate the value of programmatic as a key component of clients’ paid media strategies. These efforts have not only helped clients better understand the potential of programmatic but have also directly contributed to driving stronger results for their paid media campaigns.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, you’ll often find me spending time with my fur baby, Bella—a very fluffy and lovable golden retriever—going for long walks, At the gym, or with my head in book!\u003C\u002Fp>\n",[40,57],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"page":58,"link_text":61},{"ID":59,"post_author":43,"post_date":60,"post_date_gmt":60,"post_content":45,"post_title":61,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":62,"to_ping":45,"pinged":45,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":45,"post_parent":42,"guid":64,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":65},316,"2021-01-06 16:32:37","Programmatic","programmatic","2025-04-08 07:20:24","\u002F?page_id=316","\u002Fpaid-media\u002Fprogrammatic\u002F",{"ID":67,"id":67,"title":68,"filename":69,"filesize":70,"url":71,"link":72,"alt":45,"author":73,"description":45,"caption":45,"name":74,"status":75,"uploaded_to":51,"date":76,"modified":76,"menu_order":51,"mime_type":77,"type":78,"subtype":79,"icon":80,"width":81,"height":82,"sizes":83},32629,"Collette-Pratt","Collette-Pratt.png",479907,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&q=90","\u002Fcollette-pratt\u002F","12","collette-pratt","inherit","2025-03-19 15:14:52","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":84,"thumbnail-width":85,"thumbnail-height":85,"medium":86,"medium-width":87,"medium-height":88,"medium_large":89,"medium_large-width":90,"medium_large-height":91,"large":92,"large-width":93,"large-height":94,"1536x1536":95,"1536x1536-width":96,"1536x1536-height":97,"2048x2048":98,"2048x2048-width":99,"2048x2048-height":100,"post-thumbnail":101,"post-thumbnail-width":102,"post-thumbnail-height":103,"12_col":104,"12_col-width":105,"12_col-height":106,"default_landscape":107,"default_landscape-width":108,"default_landscape-height":82,"default_portrait":109,"default_portrait-width":82,"default_portrait-height":108,"6_col_and_margin_short":110,"6_col_and_margin_short-width":102,"6_col_and_margin_short-height":106,"11_col_and_margin":111,"11_col_and_margin-width":112,"11_col_and_margin-height":106,"9_col_rectangle":113,"9_col_rectangle-width":114,"9_col_rectangle-height":115,"11_col":116,"11_col-width":117,"11_col-height":106,"staff_image_696_600":118,"staff_image_696_600-width":81,"staff_image_696_600-height":82,"rectangular_thumbnail":119,"rectangular_thumbnail-width":120,"rectangular_thumbnail-height":121},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FCollette-Pratt.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":123,"reduced":27,"top_overlap":124,"bottom_underlap":124,"disable_observer":-1,"heading":125,"cta_text":126,"cta_link":127,"items":128},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[129,140,158],{"type_key":16,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":138},"The Reach Paradox: Why you shouldn’t gave to choose between scale and quality","\u003Cp>For years, the digital advertising industry has treated ‘reach’ as the ultimate proxy for brand awareness. If your ad hit a million screens, the campaign was a success. But as programmatic buying evolved, an uncomfortable truth emerged: A screen impression does not guarantee a human eye. Recently, the industry has swung hard in the opposite […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-reach-paradox\u002F","2026-10-07T10:22:29",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fpiret-ilver-98MbUldcDJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":33,"image":36},{"to":139,"name":61},"\u002Fblog\u002Fcategory\u002Fprogrammatic\u002F",{"type_key":16,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":145,"image":146,"authors":147,"category":157},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[148,151,154],{"name":149,"image":150},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":152,"image":153},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":155,"image":156},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":61},{"type_key":16,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":172},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. 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