[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fdigital-changing-news-pr-landscape":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":270,"breadcrumbs":271,"reading_minutes":57,"category":279,"head":281},"2018-01-03T02:00:36",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s no secret that digital technology has reshaped media industries over the last few decades. The internet is altering how news is reported and how we consume it. In turn, this means we are also witnessing the changing landscape of industries that primarily deal with press in this increasingly digital world, PR being no exception.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Whilst this evolution of the press evokes various opinions, it’s important to bear in mind that these changes are providing more opportunities than ever for businesses to be creative in the way they market themselves through the news. Let’s take a look how.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"the-future-is-in-digital\">\u003Cb>The future is in digital\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Coming from a traditional PR background, I’ve watched the evolution of the press and PR industry change into something entirely different, even within the last five years. Print was the first victim of the digital revolution. It was always going to be, with the financial pressure brought about by free and readily available information online. Whilst print is still favoured amongst older age groups, the majority of content is also now consumed through mobile devices – at further detriment to the newspaper generation. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We’re now witnessing a trend whereby publications that fail to monetise are in trouble. A \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fuk-36528256\">\u003Cspan style=\"font-weight: 400;\">study showed under 10% of readers\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> of English speaking countries have paid for online news in the last year, which generally means advertising is the only sustainable business model. In turn this affects PR, as struggling publications begin charging for coverage in a desperate attempt to keep afloat.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Many notable traditional print publications are now admitting defeat. In February last year, The Independent \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.telegraph.co.uk\u002Ffinance\u002Fnewsbysector\u002Fmediatechnologyandtelecoms\u002F12153947\u002FThe-Independent-newspaper-confirms-an-end-to-print-production.html\">\u003Cspan style=\"font-weight: 400;\">ceased publication\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> after running for over 30 years. Recently, the Wall Street Journal\u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theguardian.com\u002Fmedia\u002F2017\u002Fsep\u002F29\u002Fwall-street-journal-stops-publishing-asian-european-editions\">\u003Cspan style=\"font-weight: 400;\"> declared it would stop publishing\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> all print Asian and European editions after consistent fall in revenue. The future is in digital.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"digital-technology-has-reshaped-the-news\">\u003Cb>Digital technology has reshaped the news\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is reshaping the news and media industries like we’ve never known it before. Once upon a time, a small selection of large authority publications had complete autonomy over the news. They could chose to publish the content they liked to suit the agenda they liked, and (arguably most importantly) they could chose what not to publish. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Digital has created a power shift away from this. Information and news is now decentralised. This is not to say that there is less bias today in what we consume; we must not forget that the concept of media within itself is that it is ’\u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">mediated\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\">’. However, anyone today with access to the internet and an opinion can create shareable content from anywhere in the world, at any time they like, with simply a device from their pocket.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"how-are-news-outlets-adapting\">\u003Cb>How are news outlets adapting?\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Now that digital gives consumers convenient and free access to news, the established news authorities that once relied on reaching large audiences and securing advertising revenues have had to adapt techniques to suit the changing landscape. This means that not only the way we consume news is changing – the concept itself of what constitutes as news is changing. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s fair to say that social media has played a large part in this. A \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fuk-36528256\">\u003Cspan style=\"font-weight: 400;\">report last year\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> showed that for young people, social media has now taken over traditional forms of media such as television as their main source of news. It’s important to note that the content on social media principally is created by the people who are consuming it. As everyone is reporting all the time, this increases the chances of fake news, sensationalism and confirmation biases.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"a-new-format-of-news\">\u003Cb>A new format of news\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We’re witnessing a new generation of content sites such as Buzzfeed and Huff Post which have emerged to suit a format that directly reflects their growth alongside social media. If we line this up alongside the expanding reach of smartphones, with an \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.emarketer.com\u002FArticle\u002FMobile-Phone-Smartphone-Usage-Varies-Globally\u002F1014738\">\u003Cspan style=\"font-weight: 400;\">estimated 4.78 billion smartphone users globally by 2020\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, we can see why news organisations are having to succumb to this format. The i100, a young ‘clickbait’ version of The Independent is a worthy example of a traditional paper resorting to this kind of digital alternative.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Many people claim this is lowering the quality of the news we consume. I can understand this. A reputable news outlet with an established history and notable journalists retains an illusion of modesty that an overly-sensationalised clickbait site simply does not. For many, this approach may come across as tacky. It isn’t necessarily progressive to reject traditional print media, but perhaps we shouldn’t be so quick to scorn if we consider that these modern format news outlets encapsulate a lot of principles of marketing within them. Clickbait sites are playing directly to our fragile psychological needs for something remarkable, which in many ways, is exactly what PR has always done. What we’re witnessing here is a clever amalgamation of principles taken from both news and marketing. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"traditional-news-outlets-are-still-important\">\u003Cb>Traditional news outlets are still important\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">At this point, I would argue that traditional news authorities still have a large role to play. The responsibility that credible news outlets have in providing reputable information is more important than ever before, at a time where consumers are overloaded by an ocean of misinformed, heavily biased, or in some cases, entirely false information. In turn, from a PR perspective, the competition to be featured in these publications increases.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This leads me onto challenging the popular belief that news quality decreases with an abundance on content available online. From a marketing perspective, we’re having to become more clever with our stories in order to be featured.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"is-the-quality-decreasing\">\u003Cb>Is the quality decreasing?\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Whereas previously in PR, relationships with journalists was sufficient enough to be able to ensure coverage, there’s now a marketing challenge for brands to connect with their customers through all digital devices and create campaigns that will work across multiple formats including social media. Of course, I am not rendering all traditional PR tactics useless, we can utilise and retain these practises in the digital landscape to still see great marketing results. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">However, businesses with ‘news’ no longer can rely on simply publishing this as they once did, as it’s largely irrelevant and uninteresting to the general reader. Instead, in PR we are having to come up with creative narratives which adeptly tap into consumer needs and desires. In this way, we’re seeing a more intelligent, integrated take on news and marketing, and the boundaries between the two are now more blurred than ever.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4 id=\"what-does-2018-hold\">\u003Cb>What does 2018 hold?\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The digital landscape is evolving every day, and as we stumble head first into the new year, I have no doubts that both the press and PR as we know it will continue to evolve. As we continue to market increasingly applicable content to the individual throughout 2018, my question will remain as pertinent as ever; if a story is as relevant as it possibly can be to the reader, at which point does this decrease the quality?\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],45,[],[13,14],101,95,[16,17,18,19,20,21,22,23],"post-3562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":25,"hero":76},[26,31],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"How is the digital era changing the news and PR landscape?",[],{"acf_fc_layout":32,"reduced":28,"top_overlap":33,"bottom_underlap":33,"disable_observer":-1,"heading":34,"cta_text":35,"cta_link":36,"items":37},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[38,52,64],{"type_key":17,"title":39,"excerpt":40,"to":41,"postedAt":42,"readingTime":43,"image":44,"authors":45,"category":49},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[46],{"name":47,"image":48},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":50,"name":51},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":17,"title":53,"excerpt":54,"to":55,"postedAt":56,"readingTime":57,"image":58,"authors":59,"category":63},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[60],{"name":61,"image":62},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":50,"name":51},{"type_key":17,"title":65,"excerpt":66,"to":67,"postedAt":68,"readingTime":69,"image":70,"authors":71,"category":75},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[72],{"name":73,"image":74},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":50,"name":51},{"type":77,"style":78,"heading":29,"date":4,"updatedAt":79,"reading_minutes":57,"image":80,"imageAlt":29,"categories":81,"collections":269},"blog-post","light","2022-02-07T16:48:33","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FlfCRuwiL-050720211625522234_newspaper.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[82],{"id":10,"count":83,"description":84,"link":50,"name":51,"slug":85,"taxonomy":86,"parent":87,"meta":88,"acf":89,"head_links":90,"resource_count":91,"yoast_title":92,"yoast_meta":93,"yoast_json_ld":138,"_links":237,"path":50},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",0,[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[94,96,99,102,105,108,111,113,115,117,120,123,126,129,132,135],{"property":95,"content":92},"title",{"property":97,"content":98},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":100,"content":101},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":103,"content":104},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"name":106,"content":107},"og:locale","en-GB",{"property":109,"content":110},"og:type","article",{"property":112,"content":92},"og:title",{"property":114,"content":98},"og:description",{"property":116,"content":104},"og:url",{"property":118,"content":119},"og:site_name","Impression",{"property":121,"content":122},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":124,"content":125},"og:image:width",1200,{"property":127,"content":128},"og:image:height",630,{"property":130,"content":131},"og:image:type","image\u002Fjpeg",{"property":133,"content":134},"twitter:card","summary_large_image",{"property":136,"content":137},"twitter:site","@impressiontalk",{"@context":139,"@graph":140},"https:\u002F\u002Fschema.org",[141,149,159,170],{"@type":142,"@id":143,"url":143,"name":92,"isPartOf":144,"description":98,"breadcrumb":146,"inLanguage":148},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"@id":145},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":147},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":150,"@id":147,"itemListElement":151},"BreadcrumbList",[152,157],{"@type":153,"position":154,"name":155,"item":156},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":153,"position":158,"name":51},2,{"@type":160,"@id":145,"url":156,"name":119,"description":161,"publisher":162,"inLanguage":107,"potentialAction":164},"WebSite","",{"@id":163},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":165,"target":166,"query-input":169},"SearchAction",{"@type":167,"urlTemplate":168},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":171,"@id":163,"name":119,"url":156,"logo":172,"image":178,"sameAs":179,"@context":183,"email":184,"foundingDate":185,"legalName":186,"vatID":187,"description":188,"telephone":189,"address":190,"location":197,"areaServed":230},"Organization",{"@type":173,"inLanguage":107,"@id":174,"url":175,"contentUrl":175,"width":176,"height":177,"caption":119},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[180,181,182],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":191,"streetAddress":192,"addressLocality":193,"addressRegion":194,"postalCode":195,"addressCountry":196},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[198,207,219],{"@type":199,"name":200,"geo":201,"address":205,"photo":178,"telephone":206},"Place","Impression Digital - Nottingham",{"@type":202,"latitude":203,"longitude":204},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":191,"streetAddress":192,"addressLocality":193,"addressRegion":194,"postalCode":195,"addressCountry":196},"+44 01158 242 212",{"@type":199,"name":208,"geo":209,"address":212,"photo":217,"telephone":218},"Impression Digital - London",{"@type":202,"latitude":210,"longitude":211},"51.50237208377361","-0.09229841534284115",{"@type":191,"streetAddress":213,"addressLocality":214,"addressRegion":215,"postalCode":216,"addressCountry":196},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":199,"name":220,"geo":221,"address":224},"Impression Digital - New York",{"@type":202,"latitude":222,"longitude":223},"40.726722746949","-74.00527778220652",{"@type":191,"streetAddress":225,"addressLocality":226,"addressRegion":227,"postalCode":228,"addressCountry":229},"160 Varick St","New York","NY","10013","USA",[231,234,236],{"@type":232,"name":233},"Country","Worldwide",{"@type":232,"name":235},"GBR",{"@type":232,"name":229},{"self":238,"collection":248,"about":251,"wp:post_type":254,"curies":265},[239],{"href":240,"targetHints":241},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F45",{"allow":242},[243,244,245,246,247],"GET","POST","PUT","PATCH","DELETE",[249],{"href":250},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[252],{"href":253},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[255,257,259,261,263],{"href":256},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=45",{"href":258},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=45",{"href":260},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=45",{"href":262},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=45",{"href":264},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=45",[266],{"name":267,"href":268,"templated":28},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[272,274,276,277],{"path":273,"name":155},"\u002F",{"path":36,"name":275},"Blog",{"path":50,"name":51},{"path":278,"name":29},null,[280],{"id":10,"name":51,"path":50},{"title":282,"script":283,"meta":361,"link":389},"How is the digital era changing the news and PR landscape? - Impression",[284],{"type":285,"key":286,"innerHTML":287},"application\u002Fld+json","yoast-json-ld",{"@context":139,"@graph":288},[289,313,320,323,331,335,353],{"@type":290,"@id":291,"isPartOf":292,"author":294,"headline":29,"datePublished":297,"dateModified":298,"mainEntityOfPage":299,"wordCount":300,"commentCount":87,"publisher":301,"image":303,"thumbnailUrl":305,"articleSection":306,"inLanguage":107,"potentialAction":307},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-changing-news-pr-landscape\u002F#article",{"@id":293},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-changing-news-pr-landscape\u002F",{"name":295,"@id":296},"Team Impression","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2018-01-03T02:00:36+00:00","2022-02-07T16:48:33+00:00",{"@id":293},1179,{"@id":302},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":304},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-changing-news-pr-landscape\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FlfCRuwiL-050720211625522234_newspaper.jpg?auto=compress%2Cformat&q=90",[51],[308],{"@type":309,"name":310,"target":311},"CommentAction","Comment",[312],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-changing-news-pr-landscape\u002F#respond",{"@type":314,"@id":293,"url":293,"name":282,"isPartOf":315,"primaryImageOfPage":316,"image":317,"thumbnailUrl":305,"datePublished":297,"dateModified":298,"breadcrumb":318,"inLanguage":148},"WebPage",{"@id":145},{"@id":304},{"@id":304},{"@id":319},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fdigital-changing-news-pr-landscape\u002F#breadcrumb",{"@type":173,"inLanguage":107,"@id":304,"url":305,"contentUrl":305,"width":321,"height":322},960,640,{"@type":150,"@id":319,"itemListElement":324},[325,326,328,330],{"@type":153,"position":154,"name":155,"item":156},{"@type":153,"position":158,"name":275,"item":327},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":153,"position":329,"name":51,"item":143},3,{"@type":153,"position":43,"name":29},{"@type":160,"@id":145,"url":156,"name":119,"description":161,"publisher":332,"inLanguage":107,"potentialAction":333},{"@id":163},{"@type":165,"target":334,"query-input":169},{"@type":167,"urlTemplate":168},{"@type":171,"@id":163,"name":119,"url":156,"logo":336,"image":178,"sameAs":337,"@context":183,"email":184,"foundingDate":185,"legalName":186,"vatID":187,"description":188,"telephone":189,"address":338,"location":339,"areaServed":349},{"@type":173,"inLanguage":107,"@id":174,"url":175,"contentUrl":175,"width":176,"height":177,"caption":119},[180,181,182],{"@type":191,"streetAddress":192,"addressLocality":193,"addressRegion":194,"postalCode":195,"addressCountry":196},[340,343,346],{"@type":199,"name":200,"geo":341,"address":342,"photo":178,"telephone":206},{"@type":202,"latitude":203,"longitude":204},{"@type":191,"streetAddress":192,"addressLocality":193,"addressRegion":194,"postalCode":195,"addressCountry":196},{"@type":199,"name":208,"geo":344,"address":345,"photo":217,"telephone":218},{"@type":202,"latitude":210,"longitude":211},{"@type":191,"streetAddress":213,"addressLocality":214,"addressRegion":215,"postalCode":216,"addressCountry":196},{"@type":199,"name":220,"geo":347,"address":348},{"@type":202,"latitude":222,"longitude":223},{"@type":191,"streetAddress":225,"addressLocality":226,"addressRegion":227,"postalCode":228,"addressCountry":229},[350,351,352],{"@type":232,"name":233},{"@type":232,"name":235},{"@type":232,"name":229},{"@type":354,"@id":355,"name":295,"image":356,"description":359,"url":360},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":173,"inLanguage":107,"@id":357,"url":358,"contentUrl":358,"caption":295},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[362,363,365,366,367,369,370,371,374,376,378,380,381,382,383,385,386,388],{"name":100,"content":101},{"property":106,"content":364},"en_GB",{"property":109,"content":110},{"property":112,"content":282},{"property":114,"content":368},"It’s no secret that digital technology has reshaped media industries over the last few decades. The internet is altering how news is reported and how we consume it. In turn, this means we are also witnessing the changing landscape of industries that primarily deal with press in this increasingly digital world, PR being no exception. […]",{"property":116,"content":293},{"property":118,"content":119},{"property":372,"content":373},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":375,"content":297},"article:published_time",{"property":377,"content":298},"article:modified_time",{"property":121,"content":379},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FlfCRuwiL-050720211625522234_newspaper.jpg?auto=compress%2Cformat",{"property":124,"content":321},{"property":127,"content":322},{"property":130,"content":131},{"name":384,"content":295},"author",{"name":133,"content":134},{"name":387,"content":137},"twitter:creator",{"name":136,"content":137},[]]