[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fdemystifying-rfm-segmentation-analysis":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":389,"breadcrumbs":390,"reading_minutes":206,"category":398,"head":400},"2024-01-29T12:53:09",{"rendered":6},"\n\u003Cp>In the intricate landscape of marketing strategies, RFM segmentation is a powerful tool for businesses aiming to tailor and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002F\">optimise their approach to individual customer marketing\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-rfm-segmentation\">What is RFM segmentation?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#recency\">Recency\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#frequency\">Frequency\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#monetary-value\">Monetary Value\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-does-rfm-work\">How does RFM work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#benefits-of-rfm-segmentation\">Benefits of RFM segmentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#targeted-marketing\">Targeted marketing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#customer-retention\">Customer retention\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#resource-optimisation\">Resource optimisation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#improved-customer-experience\">Improved customer experience\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#activation-across-marketing-channels\">Activation across marketing channels\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#email-communications\">Email communications\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ad-platform-audience-synchronisation\">Ad platform audience synchronisation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#frequently-asked-questions\">Frequently asked questions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-often-should-rfm-analysis-be-conducted\">How often should RFM analysis be conducted?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#can-rfm-segmentation-be-applied-to-all-industries\">Can RFM segmentation be applied to all industries?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#is-rfm-segmentation-suitable-for-small-businesses\">Is RFM segmentation suitable for small businesses?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-makes-rfm-valuable\">What makes RFM valuable?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-rfm-segmentation\">\u003Cstrong>What is RFM segmentation?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>RFM stands for Recency, Frequency, and Monetary Value, three critical dimensions that are pivotal in understanding customer behaviour, engagement and ultimately – value. Let’s demystify what these three dimensions are.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"814\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002Frfm-segmentation.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-29749\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"recency\">\u003Cstrong>Recency\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>‘Receny’ is a time-based metric that looks at when the customer last interacted with the brand. Customers who have interacted recently are more likely to be receptive to marketing messaging. Analysing recency helps in identifying customers who may need re-engagement or personalised communication.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"frequency\">\u003Cstrong>Frequency\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>How often does the customer interact with the brand? Frequency is an engagement-based metric that gauges customer loyalty. Higher frequency often correlates with stronger loyalty, making these customers prime candidates for loyalty programmes or exclusive offers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"monetary-value\">\u003Cstrong>Monetary Value\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>What is the total value of the customer’s transactions – often referred to as ‘customer lifetime value’ or “CLV”? Monetary value provides insights into a customer’s contribution to revenue. High monetary value customers may warrant exclusive perks or targeted promotions to maximise their value.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-does-rfm-work\">\u003Cstrong>How does RFM work?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>RFM analysis involves assigning these metric scores to customers based on their behaviour in each dimension. These scores are then combined to create segments that reveal distinct customer profiles.\u003C\u002Fp>\n\n\n\n\u003Cp>By transitioning from raw data to actionable insights, RFM segmentation categorises customers into segments like “Champions” (high RFM scores) and “At-Risk” (low scores). This segmentation is the foundation for personalised marketing strategies.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"benefits-of-rfm-segmentation\">\u003Cstrong>Benefits of RFM segmentation\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"targeted-marketing\">\u003Cstrong>Targeted marketing\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>RFM segmentation allows businesses to tailor their marketing strategies to specific customer segments. Understanding each segment’s needs and preferences makes marketing efforts more precise, leading to higher conversion rates.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"customer-retention\">\u003Cstrong>Customer retention\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>By identifying at-risk customers, businesses can implement targeted retention strategies. Whether exclusive offers, personalised communication, or loyalty programmes, RFM segmentation aids in retaining valuable customers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"resource-optimisation\">\u003Cstrong>Resource optimisation\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>RFM ensures that marketing resources are allocated efficiently. Instead of applying a one-size-fits-all approach, businesses can focus their efforts where they’re most likely to yield the highest returns, saving both time and resources.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"improved-customer-experience\">\u003Cstrong>Improved customer experience\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Businesses can tailor communications based on customer behaviour to create a more personalised and enjoyable customer experience. This not only boosts satisfaction but also strengthens the customer-brand relationship.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"activation-across-marketing-channels\">\u003Cstrong>Activation across marketing channels\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"email-communications\">\u003Cstrong>Email communications\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>RFM segments provide a foundation for personalised email and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fmarketing-automation\u002F\">Marketing Automation\u003C\u002Fa> campaigns. Businesses can craft messages that resonate with each segment, increasing the likelihood of engagement and conversion.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ad-platform-audience-synchronisation\">\u003Cstrong>Ad platform audience synchronisation\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>By synchronising RFM segments \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbenefits-of-using-crm-data-for-google-ads\u002F\">with ad platforms\u003C\u002Fa>, businesses can deliver targeted ads to specific customer groups. This approach is effective for exclusion (excluding current customers from certain campaigns) or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fleveraging-reverse-etl-in-digital-advertising-platforms\u002F\">lookalike audience\u003C\u002Fa> generation.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"frequently-asked-questions\">\u003Cstrong>Frequently asked questions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-often-should-rfm-analysis-be-conducted\">\u003Cstrong>How often should RFM analysis be conducted?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>RFM analysis is not a one-time task. Many Customer Data Platforms, Marketing Automation platforms, or CRMs can be set up to automatically segment your customer base live on an ongoing basis, once a set of rules are in place. This means it can be ongoing but without human intervention. Otherwise, regular analysis, preferably quarterly or semi-annually, ensures that marketing strategies align with evolving customer behaviour.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"can-rfm-segmentation-be-applied-to-all-industries\">\u003Cstrong>Can RFM segmentation be applied to all industries?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Yes, RFM segmentation is versatile and can be adapted to various industries, from e-commerce to healthcare. The key lies in understanding and customising the dimensions based on industry specifics.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"is-rfm-segmentation-suitable-for-small-businesses\">\u003Cstrong>Is RFM segmentation suitable for small businesses?\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Absolutely. RFM segmentation is scalable and can be tailored to suit the size and resources of any business. It’s a valuable strategy for small businesses aiming to make the most of their marketing efforts.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-makes-rfm-valuable\">\u003Cstrong>What makes RFM valuable?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>RFM segmentation and analysis stand as a robust method for businesses seeking to elevate their marketing game. From targeted communications to resource optimisation, the benefits are manifold. By incorporating RFM into a customer data platform, businesses can activate these insights across all marketing channels, ensuring a cohesive and effective strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>In the dynamic marketing realm, RFM segmentation is not just a tool; it’s a game-changer.\u003C\u002Fp>\n",false,"standard",[10],41,[],[13],108,[15,16,17,18,19,20,21,22],"post-27062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement",{"page_content_modules":24,"hero":202},[25,154],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Demystifying customer RFM segmentation and analysis",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":98},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[40,57,69,79,89],{"page":41,"link_text":45},{"ID":13,"post_author":42,"post_date":43,"post_date_gmt":43,"post_content":44,"post_title":45,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":48,"to_ping":44,"pinged":44,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":44,"post_parent":50,"guid":51,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":56},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":58,"link_text":68},{"ID":59,"post_author":60,"post_date":61,"post_date_gmt":61,"post_content":44,"post_title":62,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":63,"to_ping":44,"pinged":44,"post_modified":64,"post_modified_gmt":64,"post_content_filtered":44,"post_parent":65,"guid":66,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":67},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":70,"link_text":73},{"ID":71,"post_author":42,"post_date":72,"post_date_gmt":72,"post_content":44,"post_title":73,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":74,"to_ping":44,"pinged":44,"post_modified":75,"post_modified_gmt":75,"post_content_filtered":44,"post_parent":76,"guid":77,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":78},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":80,"link_text":88},{"ID":81,"post_author":42,"post_date":82,"post_date_gmt":82,"post_content":44,"post_title":83,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":84,"to_ping":44,"pinged":44,"post_modified":85,"post_modified_gmt":85,"post_content_filtered":44,"post_parent":52,"guid":86,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":87},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":90,"link_text":93},{"ID":91,"post_author":42,"post_date":92,"post_date_gmt":92,"post_content":44,"post_title":93,"post_excerpt":44,"post_status":46,"comment_status":47,"ping_status":47,"post_password":44,"post_name":94,"to_ping":44,"pinged":44,"post_modified":95,"post_modified_gmt":95,"post_content_filtered":44,"post_parent":52,"guid":96,"menu_order":52,"post_type":53,"post_mime_type":44,"comment_count":54,"filter":55,"url_path":97},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":99,"id":99,"title":100,"filename":101,"filesize":102,"url":103,"link":104,"alt":44,"author":105,"description":44,"caption":44,"name":106,"status":107,"uploaded_to":52,"date":108,"modified":108,"menu_order":52,"mime_type":109,"type":110,"subtype":111,"icon":112,"width":113,"height":114,"sizes":115},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":116,"thumbnail-width":117,"thumbnail-height":117,"medium":118,"medium-width":119,"medium-height":120,"medium_large":121,"medium_large-width":122,"medium_large-height":123,"large":124,"large-width":125,"large-height":126,"1536x1536":127,"1536x1536-width":128,"1536x1536-height":129,"2048x2048":130,"2048x2048-width":131,"2048x2048-height":132,"post-thumbnail":133,"post-thumbnail-width":134,"post-thumbnail-height":135,"12_col":136,"12_col-width":137,"12_col-height":138,"default_landscape":139,"default_landscape-width":140,"default_landscape-height":114,"default_portrait":141,"default_portrait-width":114,"default_portrait-height":140,"6_col_and_margin_short":142,"6_col_and_margin_short-width":134,"6_col_and_margin_short-height":138,"11_col_and_margin":143,"11_col_and_margin-width":144,"11_col_and_margin-height":138,"9_col_rectangle":145,"9_col_rectangle-width":146,"9_col_rectangle-height":147,"11_col":148,"11_col-width":149,"11_col-height":138,"staff_image_696_600":150,"staff_image_696_600-width":113,"staff_image_696_600-height":114,"rectangular_thumbnail":151,"rectangular_thumbnail-width":152,"rectangular_thumbnail-height":153},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":155,"reduced":27,"top_overlap":156,"bottom_underlap":156,"disable_observer":-1,"heading":157,"cta_text":158,"cta_link":159,"items":160},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[161,175,187],{"type_key":16,"title":162,"excerpt":163,"to":164,"postedAt":165,"readingTime":166,"image":167,"authors":168,"category":172},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[169],{"name":170,"image":171},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement",{"type_key":16,"title":176,"excerpt":177,"to":178,"postedAt":179,"readingTime":180,"image":181,"authors":182,"category":186},"Which Marketing Mix Modelling platform should you use?","\u003Cp>If you’ve decided to build a Marketing Mix Model (MMM), an important first step is to choose what platform you want to use. There are quite a few options, ranging from simple to complex, with different benefits to each You’ve probably come across these libraries already: Google’s Meridian, Meta’s Robyn, PyMC Marketing and a handful […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhich-marketing-mix-modelling-platform-should-you-use\u002F","2026-06-10T11:28:01",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fvaleria-nikitina-ie2R2t9fC9Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[183],{"name":184,"image":185},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":173,"name":174},{"type_key":16,"title":188,"excerpt":189,"to":190,"postedAt":191,"readingTime":192,"image":193,"authors":194,"category":201},"Beyond the click: Can you use MMM to prove the value of LLMs?","\u003Cp>LLMs (Large Language Models) have quickly become a significant influence on a customer’s journey, and all signs point to this influence only increasing. 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