[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fdecember-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":431,"breadcrumbs":432,"reading_minutes":158,"category":440,"head":443},"2024-01-11T14:06:18",{"rendered":6},"\n\u003Cp>Following a few turbulent months of numerous \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google Algorithm Updates\u003C\u002Fa> and Google Core Updates, things appeared to wind down in December as we saw the completion of the final Reviews Update of the year which began in November.\u003C\u002Fp>\n\n\n\n\u003Cp>Ranking volatility was still a subject of discussion at both the beginning and later part of the month with a suspected New Year’s Eve Search Algorithm Update. There were also reports of delayed indexing issues in certain regions which mirrored a similar issue that occurred back in October. We’ll look at each of these in more depth below. \u003C\u002Fp>\n\n\n\n\u003Cp>Alongside the more substantial algorithmic changes, we have also seen Google testing a range of new features on their interface including new site link formats, site preview overlays and longer search results snippets. These have yet to be rolled out wider or made permanent features but they are still interesting to be aware of nonetheless. \u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-november-2023-reviews-update-completed-after-29-days\">Google November 2023 Reviews Update completed after 29 days\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-new-years-eve-search-algorithm-update\">Google New Year's Eve Search algorithm update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#confirmed-google-local-search-algorithm-openness-now-stronger-signal\">Confirmed: Google local search algorithm \"openness\" now stronger signal\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-is-investigating-reports-of-delayed-indexing-issues\">Google Search is investigating reports of delayed indexing issues\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-tests-site-links-in-bubble-pill-format\">Google tests site links in bubble\u002Fpill format\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-tests-longer-search-result-snippets-again\">Google tests longer search result snippets again\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-tests-search-snippet-overlay-with-site-preview\">Google tests search snippet overlay with site preview\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-november-2023-reviews-update-completed-after-29-days\">Google November 2023 Reviews Update completed after 29 days\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On 7 December 2023, after 29 days, the Google November 2023 review \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgooglesearchc\u002Fstatus\u002F1732812753545355742?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1732812753545355742%7Ctwgr%5E7d7ae147c460a8443327576db16ef04d7a651247%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-november-2023-reviews-update-done-36523.html\">update finished rolling out\u003C\u002Fa>. This will be the last time that Google will confirm updates to the reviews system, but according to the search engine, updates are regularly happening.\u003C\u002Fp>\n\n\n\n\u003Cp>The Google November 2023 review update was a global update that impacted sites in the following languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Its primary aim is to reward websites featuring genuine, high-quality reviews.\u003C\u002Fp>\n\n\n\n\u003Cp>This review coincided with the November 2023 core update, making it hard to determine its exact impact. Some speculate that the update had its most significant impact around 13th November 2023.\u003C\u002Fp>\n\n\n\n\u003Cp>Notably, Google’s decision to stop announcing review system updates on its status dashboard means that any changes to your site due to these updates will likely occur in real-time, rather than being tied to Google’s periodic update releases.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-new-years-eve-search-algorithm-update\">Google New Year’s Eve Search algorithm update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>There has been a significant amount of discussion in the SEO community regarding extreme ranking volatility observed in Google Search results around New Year’s Eve. Although there is no confirmation of a new algorithmic update from Google during this time, \u003Cstrong>multiple tracking tools detected substantial fluctuations in rankings\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Interestingly, these fluctuations seem to be recurring during weekends, reminiscent of patterns observed before Christmas and now before New Year’s Eve.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst no official announcement of an algorithm update has been made, some discussions within the community suggest the possibility of reversals from the last confirmed Google update. This heightened activity underscores the unpredictable nature of Google Search results, even in the absence of officially confirmed algorithmic updates.\u003C\u002Fp>\n\n\n\n\u003Cp>Confirmed or not, Google tracking tools across the board appeared to confirm very similar findings:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"277\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-new-years-eve-algorithm-update-2023-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26770\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fsensor\u002F\">\u003Cem>Semrush sensor\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"245\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-new-years-eve-algorithm-update-2023-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26767\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fserpmetrics.com\u002Fflux\u002F\">\u003Cem>SERP metrics\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"276\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-new-years-eve-algorithm-update-2023-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26771\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Falgoroo.com\u002F\">\u003Cem>Algoroo\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"confirmed-google-local-search-algorithm-openness-now-stronger-signal\">Confirmed: Google local search algorithm “openness” now stronger signal\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Earlier in December, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-local-ranking-closed-open-36520.html\">it was reported\u003C\u002Fa> that Google’s Local search ranking algorithm now considers a business’ opening hours when determining the ranking position at any given time. \u003C\u002Fp>\n\n\n\n\u003Cp>This change has now been confirmed by Google’s Search Liaison, Danny Sullivan, who stated that “openness” has been a long-standing component of Google’s local ranking systems. However, it recently became a more pronounced signal for non-navigational queries.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"446\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Flocal-search-signals-twitter.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26768\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-confirms-local-search-algorithm-open-signal-36565.html\">\u003Cem>Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>For queries that trigger a local pack in the search results, it appears that Google is now more likely to prioritise displaying locations that are currently open rather than those that are closed.\u003C\u002Fp>\n\n\n\n\u003Cp>Danny Sullivan mentioned that this adjustment is particularly relevant for non-navigational queries, such as searches for general topics like lawyers or web design companies, as opposed to specific brand names or businesses.\u003C\u002Fp>\n\n\n\n\u003Cp>Concerns were raised by those in the SEO community as it is feared that businesses might consider labelling themselves as open 24 hours to capitalise on this ranking signal. However, Sullivan cautioned against this strategy, noting that the ranking signal may continue to be adjusted.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"457\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Flocal-search-signals-twitter-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26766\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-confirms-local-search-algorithm-open-signal-36565.html\">\u003Cem>Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-is-investigating-reports-of-delayed-indexing-issues\">Google Search is investigating reports of delayed indexing issues\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>There was an influx of Indexing issues first reported around 1:30 am ET on Thursday 21 December, with initial speculation that it may be impacting sites in India or those offering both HTML and AMP versions. This follows \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-may-be-having-issues-indexing-new-content-for-the-past-few-hours-432966\">similar indexing issues\u003C\u002Fa> that were reported and fixed back in October. \u003C\u002Fp>\n\n\n\n\u003Cp>Although initial thoughts were focused on specific regions or site structures, it appeared to be a broader issue. However, Google has assured that the problem is affecting only a small number of sites.\u003C\u002Fp>\n\n\n\n\u003Cp>Webmasters and site owners experiencing this indexing delay were advised to wait for Google to resolve the issue. At approximately 5:30 pm ET on the same day, Google \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatus.search.google.com\u002Fincidents\u002FABYXX7927AzqGbGTk5tm\">posted an update\u003C\u002Fa> confirming the issue had been identified and fixed and advised that some sites may still experience some delayed indexing until the previously affected URLs are reprocessed.\u003C\u002Fp>\n\n\n\n\u003Cp>No additional updates on the matter are expected, however, it is advised that if you are still experiencing indexing and ranking issues, it is likely due to an issue with a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm update\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-tests-site-links-in-bubble-pill-format\">Google tests site links in bubble\u002Fpill format\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google continuously tests and experiments with the design and formats of sitelinks and December was no different. During this period, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEthanLazuk\u002Fstatus\u002F1736500203404808438?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1736500203404808438%7Ctwgr%5E66dbcf6e433c7aad80ecdc6ad335c41d936e0c3b%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-testing-sitelinks-in-bubble-pill-format-36618.html\">some users\u003C\u002Fa> noticed that site links were appearing in a bubble or pill format.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fsitelinks-bubble-pill-formats.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26765\" width=\"486\" height=\"415\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-sitelinks-in-bubble-pill-format-36618.html\">\u003Cem>Google Tests Sitelinks In Bubble\u002FPill Format\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>It’s not yet clear if this will be a permanent change that is rolled out for all users. Nevertheless, it does show Google’s commitment to the continuous improvement and optimisation of their search results.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-tests-longer-search-result-snippets-again\">Google tests longer search result snippets again\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>While there were no algorithm updates during the festive period, it did appear that Google was using this time to test out a variety of changes. The first of three experiments which we will cover in this article involves Google testing longer search result snippets.\u003C\u002Fp>\n\n\n\n\u003Cp>Google choosing to show longer than usual search result snippets is something we are familiar with as the search engine seems to sporadically introduce this feature. In December, some users noticed the emergence of longer snippets in the SERP results, although we have not been able to replicate this.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"867\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-testing-longer-snippets-again-2023.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26772\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-testing-longer-search-result-snippets-36617.html\">\u003Cem>Google Tests Longer Search Result Snippets Again\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Before rushing to change your meta-descriptions, it’s important to understand that these longer snippets are dynamically generated based on the user’s query and the content present in both the meta-description and page content. If Google opts to display longer snippets, they are likely to extract content from the page so there is no immediate need to make any adjustments.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-tests-search-snippet-overlay-with-site-preview\">Google tests search snippet overlay with site preview\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Following a long list of tests Google appears to be making this month, a new search result snippet interface was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fsiddhesh_asawa\u002Fstatus\u002F1737486455943864830\">spotted by members of the SEO community\u003C\u002Fa>. This new feature provides additional details about a search result in an overlay preview when users hover over it.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fgoogle-snippet-overlay-2023.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26769\" width=\"644\" height=\"376\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Screenshot featured in \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-snippet-overlay-expand-details-36594.html\">\u003Cem>Google Tests Search Snippet Overlay With Site Preview\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This feature is reminiscent of Bing’s search result previews, and Google has previously employed a similar concept for image search result previews. \u003C\u002Fp>\n\n\n\n\u003Cp>It is not clear which region this has been released in or if it is expected to be rolled wider, but it is still an interesting development in the Google search interface.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],229,[16,17,18,19,20,21,22,23,24],"post-26718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":154},[27,114],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"December 2023 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},145,"\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F","Charlie Cheyette","SEO Strategist","","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":58},"\u003Cp>SEO Strategist. Joined Impression in February 2023.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I worked at a small creative agency in Lincoln. It was here that I started to build my skills and knowledge in SEO as well as other areas around digital marketing. I also started an alcoholic drinks company called Festico. This has helped me build my confidence and also exposed me to a range of experiences in the business world.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression can range from a variety of SEO tasks from keyword research to content writing, every day is different!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m most proud of starting my own drinks company and the experiences it brings. More specifically, my proudest moment would be pitching the business to an audience of 200 people. Something I would never have imagined myself doing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work, I’m always keeping up to date with F1, or anything else motorsport related. I also enjoy snowboarding when I get the chance.\u003C\u002Fp>\n",[42],{"page":43,"link_text":47},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":37,"post_title":47,"post_excerpt":37,"post_status":48,"comment_status":49,"ping_status":49,"post_password":37,"post_name":50,"to_ping":37,"pinged":37,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":37,"post_parent":52,"guid":53,"menu_order":52,"post_type":54,"post_mime_type":37,"comment_count":55,"filter":56,"url_path":57},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":62,"url":63,"link":64,"alt":37,"author":65,"description":37,"caption":37,"name":66,"status":67,"uploaded_to":52,"date":68,"modified":68,"menu_order":52,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},33323,"Charlie-Cheyette","Charlie-Cheyette.png",362304,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&q=90","\u002Fcharlie-cheyette-2\u002F","12","charlie-cheyette-2","inherit","2025-05-29 11:54:16","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":29,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,134,145],{"type_key":17,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"October Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on new AI opt-out controls, algorithm freshness, and aggressive spam crackdowns. A major shift in AI control and integration is taking place. Google, Microsoft, OpenAI, and Anthropic have united to back a single AI opt-out token, vastly […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-google-algorithm-and-search-industry-updates\u002F","2026-11-09T16:59:13",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F11\u002Fclarisse-meyer-ULm4VOnLquY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":47},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":126,"image":139,"authors":140,"category":144},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141],{"name":142,"image":143},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":47},{"type_key":17,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":126,"image":150,"authors":151,"category":153},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[152],{"name":142,"image":143},{"to":133,"name":47},{"type":155,"style":156,"heading":30,"date":4,"updatedAt":157,"reading_minutes":158,"image":159,"imageAlt":30,"categories":160,"collections":430},"blog-post","light","2024-06-05T14:20:30",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002Fdonnie-rosie-O7L3MrlSAHA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[161,347],{"id":10,"count":162,"description":163,"link":164,"name":165,"slug":166,"taxonomy":167,"parent":52,"meta":168,"acf":169,"head_links":170,"resource_count":171,"yoast_title":172,"yoast_meta":173,"yoast_json_ld":218,"_links":315,"path":164},98,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[174,176,179,182,185,188,191,193,195,197,200,203,206,209,212,215],{"property":175,"content":172},"title",{"property":177,"content":178},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":180,"content":181},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":183,"content":184},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":186,"content":187},"og:locale","en-GB",{"property":189,"content":190},"og:type","article",{"property":192,"content":172},"og:title",{"property":194,"content":178},"og:description",{"property":196,"content":184},"og:url",{"property":198,"content":199},"og:site_name","Impression",{"property":201,"content":202},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":204,"content":205},"og:image:width",1200,{"property":207,"content":208},"og:image:height",630,{"property":210,"content":211},"og:image:type","image\u002Fjpeg",{"property":213,"content":214},"twitter:card","summary_large_image",{"property":216,"content":217},"twitter:site","@impressiontalk",{"@context":219,"@graph":220},"https:\u002F\u002Fschema.org",[221,229,238,248],{"@type":222,"@id":223,"url":223,"name":172,"isPartOf":224,"description":178,"breadcrumb":226,"inLanguage":228},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":225},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":227},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":230,"@id":227,"itemListElement":231},"BreadcrumbList",[232,236],{"@type":233,"position":11,"name":234,"item":235},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":233,"position":237,"name":165},2,{"@type":239,"@id":225,"url":235,"name":199,"description":37,"publisher":240,"inLanguage":187,"potentialAction":242},"WebSite",{"@id":241},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":243,"target":244,"query-input":247},"SearchAction",{"@type":245,"urlTemplate":246},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":249,"@id":241,"name":199,"url":235,"logo":250,"image":256,"sameAs":257,"@context":261,"email":262,"foundingDate":263,"legalName":264,"vatID":265,"description":266,"telephone":267,"address":268,"location":275,"areaServed":308},"Organization",{"@type":251,"inLanguage":187,"@id":252,"url":253,"contentUrl":253,"width":254,"height":255,"caption":199},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[258,259,260],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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