[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fcreative-testing-and-experimentation-video-series":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":444,"breadcrumbs":445,"reading_minutes":167,"category":453,"head":456},"2025-02-19T15:06:54",{"rendered":6},"\n\u003Cp>Creative testing and experimentation help identify which ad creatives, messaging, and formats drive the best results. Using A\u002FB tests and other experiments, marketers can measure the impact of creative variations on key metrics like conversions, engagement, and brand lift. A strong measurement approach ensures data-driven decisions, optimises performance, and maximises ROI, making campaigns more effective and aligned with business goals.\u003C\u002Fp>\n\n\n\n\u003Cp>Creative plays a crucial role in both brand and performance marketing, influencing everything from awareness to conversions. In performance marketing, creative assets—such as visuals, copy, and videos—are tested and optimised to drive measurable actions like clicks and sales. Meanwhile, in brand marketing, creative shapes perception, builds trust, and fosters emotional connections.\u003C\u002Fp>\n\n\n\n\u003Cp>A data-driven approach ensures creative effectiveness across both areas. A\u002FB testing, dynamic creative optimisation (DCO), and audience insights help refine messaging and design for maximum impact. Strong creative execution not only enhances brand storytelling but also improves ad performance, making marketing efforts more engaging and results-driven.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve put together a series of short videos that explore how to get the most out of creative testing, experimentation, and more.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’re looking to work with a trusted \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fcreative\u002Fperformance-creative\">Performance Creative agency\u003C\u002Fa>, our in-house team can help. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FCreative-Strategy_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30125\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#avoiding-pitfalls-when-it-comes-to-experimenting-with-creative\">Avoiding pitfalls when it comes to experimenting with creative\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#going-beyond-best-practice-with-experimentation\">Going beyond best practice with experimentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#meeting-evolving-audience-needs-through-experimentation\">Meeting evolving audience needs through experimentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#unlocking-innovation-through-experimentation\">Unlocking innovation through experimentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#removing-subjectivity-with-creative-experimentation\">Removing subjectivity with creative experimentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#aligning-media-and-creative-to-maximise-marketing-effectiveness\">Aligning media and creative to maximise marketing effectiveness\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"avoiding-pitfalls-when-it-comes-to-experimenting-with-creative\">Avoiding pitfalls when it comes to experimenting with creative\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Avoiding pitfalls when it comes to experimenting with creative\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5NvKDuUkYcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Sometimes when creating ads, sticking to your brand works, but can miss something different and interesting. However, creating an inconsistent brand is one of the biggest pitfalls you have to avoid as a marketer.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"going-beyond-best-practice-with-experimentation\">Going beyond best practice with experimentation\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Going beyond best practice with experimentation\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjkQ3fCfP0d8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Going beyond best practice is one of the ways you can best stand out against your competitors. In today’s marketing landscape, there are many tools out there which can help you go beyond what is just required when it comes to activating your digital marketing channels.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meeting-evolving-audience-needs-through-experimentation\">Meeting evolving audience needs through experimentation\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Meeting evolving audience needs through experimentation\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F8fIgBFDMKgc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Multiple brands have many different audiences, and they must adapt to evolving audience needs and changing consumer behaviour. Even within a brand’s lifespan, that audience isn’t set in stone—if you don’t innovate and experiment, you risk falling behind other brands in your space.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"unlocking-innovation-through-experimentation\">Unlocking innovation through experimentation\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Unlocking innovation through experimentation\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FHGYSgbhPbbc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Experimentation can sound like a risk – as marketing budgets are limited, most brands don’t want to gamble with them. But innovation comes with experimentation and that experimentation should feed into your marketing strategy on a continual basis.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"removing-subjectivity-with-creative-experimentation\">Removing subjectivity with creative experimentation\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Removing subjectivity with creative experimentation\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FM88xIdJf6Qw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>When we talk about consistency and alignment, we don’t mean limiting experimentation or innovation. One of the great traditions of creative thinking in our industry is that it’s often very subjective – it’s usually driven by opinions, not data. Creative testing removes subjectivity, helping you achieve stakeholder buy-in and make more informed decisions.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"aligning-media-and-creative-to-maximise-marketing-effectiveness\">Aligning media and creative to maximise marketing effectiveness\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Aligning media and creative to maximise marketing effectiveness\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrDsBljtM-T4?list=PL-zupf8BfbjSx0GAZJyLiQxDbpz3J7k6H\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>It’s getting harder to break through the noise. Achieve better results by bringing together strategy and creative thinking. Learn how to drive familiarity and consistency to improve your audience’s brand recall no matter where they are in the customer journey.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FCreative-Strategy_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30125\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],39,93,[],[14,15],289,267,[17,18,19,20,21,22,23,24,25],"post-31838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-video-hub",{"page_content_modules":27,"hero":163},[28,120],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Creative testing and experimentation [Video series]",[33],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},166,"\u002Fabout\u002Four-team\u002Fclaire-elsworth\u002F","Claire Elsworth","Executive Director - Strategy","I've spent most of my working life being a digital specialist amongst marketing generalists, with over 15 years of experience working across media, creative, brand and performance.","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":41,"specialist_service_links":42,"photo":62},"\u003Cp>Executive Director – Strategy. Joined Impression in October 2023.\u003C\u002Fp>\n\u003Cp>I’ve spent most of my working life being a digital specialist amongst marketing generalists, with over 15 years of experience working across media, creative, brand and performance. About 5 years ago I turned my focus to working out how marketers break free of siloed brand vs performance thinking and work towards a harmonious approach to growth.\u003C\u002Fp>\n\u003Cp>For me, there is no average day! But a good day is one which lets me work with brilliant minds to solve our client’s growth challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI co-created the greatest alternative sweepstake game for major international football tournaments. Truly the most fun I have across (usually) the Summer months.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like running and exploring, often at the same time. When I’m not doing that, I’ll be being accosted by one or both of my cats, Mustard and Marmite, or my dog Rosie.\u003C\u002Fp>\n",[43],{"page":44,"link_text":61},{"ID":45,"post_author":46,"post_date":47,"post_date_gmt":47,"post_content":48,"post_title":49,"post_excerpt":48,"post_status":50,"comment_status":51,"ping_status":51,"post_password":48,"post_name":52,"to_ping":48,"pinged":48,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":48,"post_parent":54,"guid":55,"menu_order":56,"post_type":57,"post_mime_type":48,"comment_count":58,"filter":59,"url_path":60},108,"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital Strategy",{"ID":63,"id":63,"title":64,"filename":65,"filesize":66,"url":67,"link":68,"alt":48,"author":69,"description":48,"caption":48,"name":70,"status":71,"uploaded_to":56,"date":72,"modified":72,"menu_order":56,"mime_type":73,"type":74,"subtype":75,"icon":76,"width":77,"height":78,"sizes":79},30147,"Claire-Elsworth","Claire-Elsworth.png",1922086,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&q=90","\u002Fclaire-elsworth\u002F","12","claire-elsworth","inherit","2024-08-29 11:38:00","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1392,1200,{"thumbnail":80,"thumbnail-width":81,"thumbnail-height":81,"medium":82,"medium-width":83,"medium-height":84,"medium_large":85,"medium_large-width":86,"medium_large-height":87,"large":88,"large-width":89,"large-height":90,"1536x1536":91,"1536x1536-width":92,"1536x1536-height":93,"2048x2048":94,"2048x2048-width":95,"2048x2048-height":96,"post-thumbnail":97,"post-thumbnail-width":98,"post-thumbnail-height":99,"12_col":100,"12_col-width":101,"12_col-height":102,"default_landscape":103,"default_landscape-width":104,"default_landscape-height":105,"default_portrait":106,"default_portrait-width":105,"default_portrait-height":104,"6_col_and_margin_short":107,"6_col_and_margin_short-width":98,"6_col_and_margin_short-height":102,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":102,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":102,"staff_image_696_600":115,"staff_image_696_600-width":116,"staff_image_696_600-height":105,"rectangular_thumbnail":117,"rectangular_thumbnail-width":118,"rectangular_thumbnail-height":119},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":121,"reduced":30,"top_overlap":122,"bottom_underlap":122,"disable_observer":-1,"heading":123,"cta_text":124,"cta_link":125,"items":126},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[127,141,151],{"type_key":18,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135],{"name":136,"image":137},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":18,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":150},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149],{"name":136,"image":137},{"to":139,"name":140},{"type_key":18,"title":152,"excerpt":153,"to":154,"postedAt":155,"readingTime":156,"image":157,"authors":158,"category":162},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global […]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[159],{"name":160,"image":161},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},{"type":164,"style":165,"heading":31,"date":4,"updatedAt":166,"reading_minutes":167,"image":168,"imageAlt":31,"categories":169,"collections":443},"blog-post","light","2025-07-22T10:00:03",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FCreative-Testing-and-Experimentation_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[170,354],{"id":10,"count":171,"description":172,"link":139,"name":140,"slug":173,"taxonomy":174,"parent":56,"meta":175,"acf":176,"head_links":177,"resource_count":178,"yoast_title":179,"yoast_meta":180,"yoast_json_ld":224,"_links":322,"path":139},281,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. 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