[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":419,"breadcrumbs":420,"reading_minutes":148,"category":428,"head":431},"2025-06-17T11:12:09",{"rendered":6},"\n\u003Cp id=\"note-this-post-has-been-updated-for-2022-%f0%9f%91%8d\" class=\"has-background\" style=\"background-color: #23b09b; color: white; font-family: 'Red Hat Display';\">\u003Cstrong>NOTE: First published 21 February 2018, updated on 17 June 2025. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Data-driven marketing is becoming increasingly important as budgets are under scrutiny, platforms are becoming more complex, and businesses need evidence that their marketing investment is in the hands of people who truly understand their tools.\u003C\u002Fp>\n\n\n\n\u003Cp>This is particularly true on Meta platforms like Facebook, Instagram, and Messenger, where the interplay between \u003Cem>targeting\u003C\u002Fem>, \u003Cem>creative\u003C\u002Fem>, \u003Cem>data\u003C\u002Fem>, and \u003Cem>performance\u003C\u002Fem> can make or break a campaign. \u003C\u002Fp>\n\n\n\n\u003Cp>That’s where \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebookblueprint.com\u002Fstudent\u002Fcatalog\">\u003Cstrong>Meta Blueprint\u003C\u002Fstrong>\u003C\u002Fa> comes in… not just a learning tool, but a formal \u003Cstrong>validation of capability\u003C\u002Fstrong>, and a signal to clients and stakeholders that you’re operating at the highest standard.\u003C\u002Fp>\n\n\n\n\u003Cp>There are various levels to the Blueprint programme, from self-guided resources to formal certifications. The goal of this programme is to give you the knowledge to deliver smarter, more accountable advertising that’s grounded in technical excellence. \u003C\u002Fp>\n\n\n\n\u003Cp>As a Meta Badged Partner, the Impression \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> team is versed in Blueprint, and we believe it should form a core part of any results-focused Meta advertising offering.\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we’ll explore each pathway offered by Meta Blueprint, who it’s designed for, and how to gain those all-important certifications.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-meta-blueprint\">What Is Meta Blueprint?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#who-is-meta-blueprint-designed-for\">Who Is Meta Blueprint Designed For?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#exploring-the-pathways-in-meta-blueprint\">Exploring the pathways in Meta Blueprint\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#1-meta-blueprint-online-courses\">1. Meta Blueprint Online Courses\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#2-meta-blueprint-certification-exams\">2. Meta Blueprint Certification Exams\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#3-meta-certified-company-status\">3. Meta Certified Company Status\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#revision-tips\">Revision tips\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#technical-tips-for-online-exams\">Technical tips for online exams\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#certification-that-powers-impact\">Certification that powers impact\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-meta-blueprint\">What Is Meta Blueprint?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Meta Blueprint\u003C\u002Fstrong> is Meta’s official education and certification platform. It’s designed to give advertisers, from in-house marketers to agency specialists, a formal framework for learning, applying and validating their skills on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Meta’s suite\u003C\u002Fa> of advertising tools.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Blueprint includes:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Online learning modules\u003C\u002Fstrong> to build practical knowledge\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Proctored certification exams\u003C\u002Fstrong> to verify applied skills\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Certified Company status\u003C\u002Fstrong> for organisations with qualified teams\u003Cbr>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It’s not just about knowing which buttons to press. Blueprint helps marketers truly understand the mechanics and strategy behind successful campaigns from media buying and measurement to creative development and community engagement. And in an increasingly regulated and results-driven industry, that knowledge provides a genuine commercial edge.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-is-meta-blueprint-designed-for\">Who Is Meta Blueprint Designed For?\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fen-gb.facebook.com\u002Fbusiness\u002Flearn\u002Fcertification\u002Ffaqs\u002Fmain-value\">Blueprint\u003C\u002Fa> is relevant across a wide spectrum of roles, but it offers particularly high value to:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>In-house marketers\u003C\u002Fstrong> seeking to strengthen internal capability, whether delivering activity advertising in-house or improving their knowledge to better work with agency partners\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Agencies\u003C\u002Fstrong> needing to build or maintain team knowledge and demonstrate credibility\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Freelancers and consultants\u003C\u002Fstrong> wanting to differentiate in a saturated marketplace\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Early-career marketers and graduates\u003C\u002Fstrong> looking to build career-ready skills with proof to back them up\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It also has strategic implications for organisations pursuing an evidence-led approach to performance, helping to drive internal experimentation, establish better media discipline, and foster more informed creative thinking.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"exploring-the-pathways-in-meta-blueprint\">Exploring the pathways in Meta Blueprint\u003C\u002Fh2>\n\n\n\n\u003Cp>Blueprint is divided into \u003Cstrong>three\u003C\u002Fstrong> key components: online learning, formal certification, and company-level accreditation. \u003C\u002Fp>\n\n\n\n\u003Cp>Each is powerful in its own right, but the real strength comes when they’re used together, providing both individual and organisational development that’s aligned with results.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"1-meta-blueprint-online-courses\">1. Meta Blueprint Online Courses\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Flearn\">Meta’s self-guided online courses\u003C\u002Fa> are free to access and cover a wide range of topics from targeting and budgeting to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fcro\u002Fab-testing\u002F\">A\u002FB testing\u003C\u002Fa>, creative formats, and advanced reporting. They’re broken into bite-sized modules, usually 15–30 minutes long, and include video explainers, practical tasks, and quizzes.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Why it matters\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>These courses offer a clear and structured way to onboard new team members, refresh knowledge, or develop skills around specific tools. They’re especially valuable when used to build a shared language across teams, aligning account managers, creatives and analysts around how Meta’s advertising products work.\u003C\u002Fp>\n\n\n\n\u003Cp>It also supports \u003Cstrong>a test-and-learn culture\u003C\u002Fstrong>. Teams that understand how experiments are structured, what measurement frameworks exist, and what campaign settings impact results are far more likely to run high-quality, outcome-focused tests.\u003C\u002Fp>\n\n\n\n\u003Cp>For anyone getting started with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Meta advertising\u003C\u002Fa>, these courses offer a great starting point that allows you to build towards more advanced strategic applications over time.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2-meta-blueprint-certification-exams\">2. Meta Blueprint Certification Exams\u003C\u002Fh3>\n\n\n\n\u003Cp>These are a level up from self-guided learning. Meta exams are formal professional certifications with rigorous exams, using scenario-based assessments that test your real-world decision-making, not just theoretical understanding. Each exam is:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Proctored live\u003C\u002Fstrong>, either remotely or in person at a testing centre\u003Cbr>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>90 minutes long\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>Includes \u003Cstrong>60–75 questions\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>Requires you to navigate applied scenarios (e.g. budget reallocation, audience segmentation, data interpretation).\u003C\u002Fli>\n\n\n\n\u003Cli>To pass, you need a score of 700 out of 1000. Immediately after completing the exam, you’ll learn whether you’ve passed or failed.\u003C\u002Fli>\n\n\n\n\u003Cli>Depending on the specific certification level, the cost is between $99 and $150 USD (the cost may vary by country). This fee grants you access to the full proctored exam, which, upon passing, awards you with an official certification badge recognised globally and is valid for one year. If you fail an exam, you will need to pay again for a retake.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Flearn\u002Fcertification\">\u003Cstrong>Certifications Available\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Digital Marketing Associate\u003C\u002Fstrong> – for entry-level marketers and those new to the platform\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Media Buying Professional\u003C\u002Fstrong> – for campaign managers and performance specialists\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Media Planning Professional –\u003C\u002Fstrong> Designing end-to-end marketing strategies.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Community management –\u003C\u002Fstrong> best practices and standards for online community management.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Business marketing strategy –\u003C\u002Fstrong> Serving client services teams within agencies to improve business outcomes and validate your skills.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Marketing Science Professional\u003C\u002Fstrong> – for analysts and those focused on attribution, incrementality and reporting\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creative Strategy Professional\u003C\u002Fstrong> – for those developing creative assets for performance\u003Cbr>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>As Meta’s offering evolves regularly, certificates don’t last forever! \u003C\u002Fstrong>Certificate holders will need to re-test (usually annually) to retain their qualification. \u003C\u002Fp>\n\n\n\n\u003Cp>This is free of charge once you have the first certification and is usually a shorter ‘refresher’ course rather than the full proctored experience. \u003C\u002Fp>\n\n\n\n\u003Cp>You should get an email from Meta notifying you of upcoming certificate expiration, and you’ll usually have 6 months from the initial expiry to renew your qualification; otherwise, you need to start afresh.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Why it matters\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Certification provides formal, externally recognised proof that you understand how to use Meta’s tools strategically and effectively. It’s more than a badge, it’s an indicator of your ability to plan, execute and optimise campaigns in line with Meta’s latest best practices.\u003C\u002Fp>\n\n\n\n\u003Cp>Teams that include certified individuals benefit from a range of tangible advantages that directly impact performance, efficiency, and client outcomes. \u003C\u002Fp>\n\n\n\n\u003Cp>Certification builds greater internal confidence in campaign decisions, as team members are aligned on platform best practices and can speak a shared technical language. It also accelerates the onboarding process for new advertisers, who can reach this milestone within a structured learning framework that reflects the real-world demands of Meta advertising. \u003C\u002Fp>\n\n\n\n\u003Cp>Beyond day-to-day delivery, certified Meta Blueprint advertisers are better equipped to handle the strategic requirements of campaigns, such as executing and interpreting structured experiments, which ultimately drive more efficient and evidence-based optimisation within an overarching \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Perhaps most importantly, certification is an objective way to provide client assurance by demonstrating both capability and commitment to ongoing learning and performance excellence.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"3-meta-certified-company-status\">3. Meta Certified Company Status\u003C\u002Fh3>\n\n\n\n\u003Cp>Once your organisation has achieved a set number of certifications across defined roles, you may be eligible to apply for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Flearn\u002Fcertifiedcompany\">Meta Certified Company status\u003C\u002Fa>, Meta’s highest form of recognition for agency partners.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Certified Tracks Include\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Media Certified Company\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Marketing Science Certified Company\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creative Strategy Certified Company\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Community Management Certified Company\u003C\u002Fstrong>\u003Cstrong>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Why it matters\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Becoming a Certified Company is not just a PR benefit. It drives performance by embedding a high standard of technical capability across the business. This status offers strategic advantages for agencies and companies. It provides recognition in Meta’s Business Partner Directory, increasing visibility and credibility with potential clients. \u003C\u002Fp>\n\n\n\n\u003Cp>This recognition also creates pitch differentiation, helping agencies secure more high-value work by demonstrating proven expertise. \u003C\u002Fp>\n\n\n\n\u003Cp>Internally, it fosters a stronger culture of learning, experimentation, and accountability, driving continuous improvement across teams. \u003C\u002Fp>\n\n\n\n\u003Cp>Certified companies receive an official physical trophy and credential from Meta to showcase in marketing and proposal materials, reinforcing their commitment to excellence and partnership with Meta.\u003C\u002Fp>\n\n\n\n\u003Cp>How to prepare for Blueprint exams – our top tips!\u003C\u002Fp>\n\n\n\n\u003Cp>As a Meta-certified company, we’ve asked the Impression team to share their advice for the most effective preparation and exam experience.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"revision-tips\">Revision tips\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>If you are newer to Meta advertising (\u003C1 year experience):\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Follow Meta’s official learning paths\u003C\u002Fstrong> to focus your study on key exam objectives and Meta’s best practices. Each section is broken down into topics, with a couple of summary questions at the end.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Create a terminology bank\u003C\u002Fstrong> to clarify Meta-specific terms, helping you avoid confusion during the exam. \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Use flashcards\u003C\u002Fstrong> to memorise important formulas and definitions, especially for measurement and optimisation topics. You could ask friends and family, or even colleagues to help test you.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Practice with official questions\u003C\u002Fstrong> to get familiar with the exam style and identify knowledge gaps.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Simulate exam conditions\u003C\u002Fstrong> by practising in a quiet space, timed and distraction-free, to build confidence and pacing. Some people use music to help revise, which unfortunately isn’t allowed in the exam.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\n\n\n\u003Cli>If you’re relatively confident with Meta advertising:\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Start with the \u003Cstrong>practice exams\u003C\u002Fstrong> — they are super helpful, and some questions are even repeated on the real test.\u003C\u002Fli>\n\n\n\n\u003Cli>After attempting the practice questions, \u003Cstrong>note down any questions you got wrong\u003C\u002Fstrong> and review the relevant topics. You can then re-take the practice exam to ensure your understanding.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"technical-tips-for-online-exams\">Technical tips for online exams\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Set yourself up for success:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Install and test the proctoring software the day before to avoid last-minute technical issues.\u003C\u002Fli>\n\n\n\n\u003Cli>Restart your computer before the exam to ensure smooth performance.\u003C\u002Fli>\n\n\n\n\u003Cli>Choose a quiet, well-lit room with a neutral background for clear proctoring.\u003C\u002Fli>\n\n\n\n\u003Cli>Close all unnecessary apps and tabs to prevent tech disruptions during the test. This would be tested in the system test before the exam starts.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>During the exam:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Use the digital whiteboard for calculations in the exam at the bottom corner, since pens and paper aren’t allowed. You will be able to type key notes or calculations instead of trying to remember them off the top of your head.\u003C\u002Fli>\n\n\n\n\u003Cli>To ensure you have understood the question, read the question carefully and even twice, before answering. Meta sometimes tries to trick you with little phrases.\u003C\u002Fli>\n\n\n\n\u003Cli>Bookmark any tricky questions to come back to later, if you’re feeling stuck.\u003C\u002Fli>\n\n\n\n\u003Cli>When in doubt, rule out answers which you know are incorrect. It helps make a decision of what the correct answer is.\u003C\u002Fli>\n\n\n\n\u003Cli>Always answer in line with Meta’s best practice. In real campaigns, there can be areas where ‘best practice’ is debatable, or Meta recommendations don’t actually work as intended for a client, so it may be tempting to answer in line with your advertising experience. However, as this is a Meta-run test, if in doubt, answer as Meta would want you to!\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"certification-that-powers-impact\">\u003Cstrong>Certification that powers impact\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Meta Blueprint certification is more than a qualification; it’s a competitive advantage\u003C\u002Fstrong>. It builds confidence internally, creates trust externally, and unlocks smarter, more strategic marketing.\u003C\u002Fp>\n\n\n\n\u003Cp>Whether you’re an individual looking to future-proof your skills or a business ready to raise your delivery standards, Blueprint offers the tools and recognition to help you get there. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cstrong>Talk to us\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>to find out how our Blueprint-certified team can elevate your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F\">Meta advertising\u003C\u002Fa> and drive measurable results through strategic, creative, and accountable marketing.\u003C\u002Fp>\n",false,"standard",[10,11],36,40,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-ppc",{"page_content_modules":26,"hero":145},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Meta Blueprint Certification: Unlocking your Meta Advertising Potential",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,120,134],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":117},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108,111,114],{"name":109,"image":110},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":112,"image":113},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":115,"image":116},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":119},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":133},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128,130],{"name":129,"image":38},"Joe Turnbull",{"name":131,"image":132},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":119},{"type_key":17,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":105,"image":139,"authors":140,"category":144},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141,143],{"name":142,"image":38},"Harry Clements",{"name":131,"image":132},{"to":118,"name":119},{"type":146,"style":147,"heading":30,"date":4,"updatedAt":4,"reading_minutes":148,"image":149,"imageAlt":30,"categories":150,"collections":418},"blog-post","light",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Ffacebook-blueprint-certification-guide-feature-image.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[151,333],{"id":10,"count":152,"description":153,"link":154,"name":155,"slug":156,"taxonomy":157,"parent":44,"meta":158,"acf":159,"head_links":160,"resource_count":161,"yoast_title":162,"yoast_meta":163,"yoast_json_ld":207,"_links":305,"path":154},104,"Keeping up to date with the latest \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">Paid Social\u003C\u002Fa> trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!","\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social","paid-social","category",[],[],[],11,"Paid Social Media Blog | Tips & Advice | Impression",[164,166,169,172,175,178,181,183,185,187,190,193,196,199,201,204],{"property":165,"content":162},"title",{"property":167,"content":168},"description","Keeping up to date with the latest paid social media trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":170,"content":171},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":173,"content":174},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"name":176,"content":177},"og:locale","en-GB",{"property":179,"content":180},"og:type","article",{"property":182,"content":162},"og:title",{"property":184,"content":168},"og:description",{"property":186,"content":174},"og:url",{"property":188,"content":189},"og:site_name","Impression",{"property":191,"content":192},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":194,"content":195},"og:image:width",1200,{"property":197,"content":198},"og:image:height",630,{"property":200,"content":51},"og:image:type",{"property":202,"content":203},"twitter:card","summary_large_image",{"property":205,"content":206},"twitter:site","@impressiontalk",{"@context":208,"@graph":209},"https:\u002F\u002Fschema.org",[210,218,228,238],{"@type":211,"@id":212,"url":212,"name":162,"isPartOf":213,"description":168,"breadcrumb":215,"inLanguage":217},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":216},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fpaid-social\u002F#breadcrumb","en",{"@type":219,"@id":216,"itemListElement":220},"BreadcrumbList",[221,226],{"@type":222,"position":223,"name":224,"item":225},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":222,"position":227,"name":155},2,{"@type":229,"@id":214,"url":225,"name":189,"description":36,"publisher":230,"inLanguage":177,"potentialAction":232},"WebSite",{"@id":231},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":233,"target":234,"query-input":237},"SearchAction",{"@type":235,"urlTemplate":236},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":239,"@id":231,"name":189,"url":225,"logo":240,"image":246,"sameAs":247,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":258,"location":265,"areaServed":298},"Organization",{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[248,249,250],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[266,275,287],{"@type":267,"name":268,"geo":269,"address":273,"photo":246,"telephone":274},"Place","Impression Digital - Nottingham",{"@type":270,"latitude":271,"longitude":272},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"+44 01158 242 212",{"@type":267,"name":276,"geo":277,"address":280,"photo":285,"telephone":286},"Impression Digital - London",{"@type":270,"latitude":278,"longitude":279},"51.50237208377361","-0.09229841534284115",{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":267,"name":288,"geo":289,"address":292},"Impression Digital - New York",{"@type":270,"latitude":290,"longitude":291},"40.726722746949","-74.00527778220652",{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},"160 Varick St","New York","NY","10013","USA",[299,302,304],{"@type":300,"name":301},"Country","Worldwide",{"@type":300,"name":303},"GBR",{"@type":300,"name":297},{"self":306,"collection":312,"about":315,"wp:post_type":318,"curies":329},[307],{"href":308,"targetHints":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F36",{"allow":310},[311],"GET",[313],{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[316],{"href":317},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[319,321,323,325,327],{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=36",{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=36",{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=36",{"href":326},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=36",{"href":328},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=36",[330],{"name":331,"href":332,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":334,"description":335,"link":118,"name":119,"slug":336,"taxonomy":157,"parent":44,"meta":337,"acf":338,"head_links":339,"resource_count":340,"yoast_title":341,"yoast_meta":342,"yoast_json_ld":362,"_links":395,"path":118},272,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[343,344,346,347,349,351,352,353,354,355,356,357,358,359,360,361],{"property":165,"content":341},{"property":167,"content":345},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":170,"content":171},{"property":173,"content":348},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":176,"content":350},"en_GB",{"property":179,"content":180},{"property":182,"content":341},{"property":184,"content":345},{"property":186,"content":348},{"property":188,"content":189},{"property":191,"content":192},{"property":194,"content":195},{"property":197,"content":198},{"property":200,"content":51},{"property":202,"content":203},{"property":205,"content":206},{"@context":208,"@graph":363},[364,369,373,377],{"@type":211,"@id":365,"url":365,"name":341,"isPartOf":366,"description":345,"breadcrumb":367,"inLanguage":217},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":214},{"@id":368},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb",{"@type":219,"@id":368,"itemListElement":370},[371,372],{"@type":222,"position":223,"name":224,"item":225},{"@type":222,"position":227,"name":119},{"@type":229,"@id":214,"url":225,"name":189,"description":36,"publisher":374,"inLanguage":177,"potentialAction":375},{"@id":231},{"@type":233,"target":376,"query-input":237},{"@type":235,"urlTemplate":236},{"@type":239,"@id":231,"name":189,"url":225,"logo":378,"image":246,"sameAs":379,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":380,"location":381,"areaServed":391},{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},[248,249,250],{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},[382,385,388],{"@type":267,"name":268,"geo":383,"address":384,"photo":246,"telephone":274},{"@type":270,"latitude":271,"longitude":272},{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},{"@type":267,"name":276,"geo":386,"address":387,"photo":285,"telephone":286},{"@type":270,"latitude":278,"longitude":279},{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},{"@type":267,"name":288,"geo":389,"address":390},{"@type":270,"latitude":290,"longitude":291},{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},[392,393,394],{"@type":300,"name":301},{"@type":300,"name":303},{"@type":300,"name":297},{"self":396,"collection":401,"about":403,"wp:post_type":405,"curies":416},[397],{"href":398,"targetHints":399},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":400},[311],[402],{"href":314},[404],{"href":317},[406,408,410,412,414],{"href":407},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":409},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":411},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":413},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":415},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[417],{"name":331,"href":332,"templated":29},[],[],[421,423,425,426],{"path":422,"name":224},"\u002F",{"path":98,"name":424},"Blog",{"path":154,"name":155},{"path":427,"name":30},null,[429,430],{"id":10,"name":155,"path":154},{"id":11,"name":119,"path":118},{"title":432,"script":433,"meta":504,"link":528},"Meta Blueprint Certification: Unlocking your Meta Advertising Potential | Impression",[434],{"type":435,"key":436,"innerHTML":437},"application\u002Fld+json","yoast-json-ld",{"@context":208,"@graph":438},[439,455,463,466,475,479,497],{"@type":440,"@id":441,"isPartOf":442,"author":444,"headline":30,"datePublished":446,"mainEntityOfPage":447,"wordCount":448,"publisher":449,"image":451,"thumbnailUrl":453,"articleSection":454,"inLanguage":177},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification\u002F#article",{"@id":443},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification\u002F",{"name":35,"@id":445},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2025-06-17T11:12:09+00:00",{"@id":443},1336,{"@id":450},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":452},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Ffacebook-blueprint-certification-guide-feature-image.jpg?auto=compress%2Cformat&q=90",[155,119],{"@type":456,"@id":443,"url":443,"name":432,"isPartOf":457,"primaryImageOfPage":458,"image":459,"thumbnailUrl":453,"datePublished":446,"description":460,"breadcrumb":461,"inLanguage":217},"WebPage",{"@id":214},{"@id":452},{"@id":452},"Read our guide that covers the entire experience of the Facebook Blueprint Certification. Including costs, top tips, exams and preparation. Read more.",{"@id":462},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcomplete-guide-facebook-blueprint-certification\u002F#breadcrumb",{"@type":241,"inLanguage":177,"@id":452,"url":453,"contentUrl":453,"width":464,"height":465},1920,1280,{"@type":219,"@id":462,"itemListElement":467},[468,469,471,473],{"@type":222,"position":223,"name":224,"item":225},{"@type":222,"position":227,"name":424,"item":470},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":222,"position":472,"name":155,"item":212},3,{"@type":222,"position":474,"name":30},4,{"@type":229,"@id":214,"url":225,"name":189,"description":36,"publisher":476,"inLanguage":177,"potentialAction":477},{"@id":231},{"@type":233,"target":478,"query-input":237},{"@type":235,"urlTemplate":236},{"@type":239,"@id":231,"name":189,"url":225,"logo":480,"image":246,"sameAs":481,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":482,"location":483,"areaServed":493},{"@type":241,"inLanguage":177,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":189},[248,249,250],{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},[484,487,490],{"@type":267,"name":268,"geo":485,"address":486,"photo":246,"telephone":274},{"@type":270,"latitude":271,"longitude":272},{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},{"@type":267,"name":276,"geo":488,"address":489,"photo":285,"telephone":286},{"@type":270,"latitude":278,"longitude":279},{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},{"@type":267,"name":288,"geo":491,"address":492},{"@type":270,"latitude":290,"longitude":291},{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},[494,495,496],{"@type":300,"name":301},{"@type":300,"name":303},{"@type":300,"name":297},{"@type":498,"@id":499,"name":35,"image":500,"description":37,"url":503},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":241,"inLanguage":177,"@id":501,"url":502,"contentUrl":502,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[505,506,507,508,509,510,511,512,513,516,518,519,520,521,522,524,525,527],{"name":167,"content":460},{"name":170,"content":171},{"property":176,"content":350},{"property":179,"content":180},{"property":182,"content":432},{"property":184,"content":460},{"property":186,"content":443},{"property":188,"content":189},{"property":514,"content":515},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":517,"content":446},"article:published_time",{"property":191,"content":453},{"property":194,"content":464},{"property":197,"content":465},{"property":200,"content":51},{"name":523,"content":35},"author",{"name":202,"content":203},{"name":526,"content":206},"twitter:creator",{"name":205,"content":206},[]]