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3 min read

UnGagged: Laura Crimmons – How to Ruin a PR Campaign

Laura Crimmons of Silverthorn shares her top mistakes people make in digital PR campaigns. 1) You don’t know your audience Failure is in the eye of the beholder, says Laura. Coverage in a newspaper might seem a great result to a PR, but if the SEO strategy demanded followed links, it’s not so good. Vice […]