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SMX London: Fun With Google Analytics – Ayat Shukarly

The Fun With Google Analytics session featured three guest speakers – Arnout Hellemans of Onlinemarkethink, Ayat Shukarly of Invesp and Christina Sanders of 97th Floor. For this blog we’re going to focus on Ayat Shukarly’s talk, who was first to take to the stage. Ayat began her talk by reminding us that conversion rate optimisation […]