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Our final session of the day was with Stephen Kenwright from Branded3. What makes a good link? Stephen opens with this question. What is a good link? A good link is one that exists not just for SEO. There is a value outside of the link. Now ask yourself this question; why would I implement […]

The Fun With Google Analytics session featured three guest speakers – Arnout Hellemans of Onlinemarkethink, Ayat Shukarly of Invesp and Christina Sanders of 97th Floor. For this blog we’re going to focus on Ayat Shukarly’s talk, who was first to take to the stage. Ayat began her talk by reminding us that conversion rate optimisation […]

Frederic Schaub of Marriott International opened the first session of SMX London Day 2 with his talk about going global: how it’s essential for your business and how to do it successfully. Fred opened his talk in French, simulating what it’s like to arrive on a website and not understand a thing. Before beginning on… […]

The Ranking Factors in 2017: What’s Important, What’s Not session centred around the results of a comprehensive ranking study conducted by SEMrush. The study examined the top 100 positions for 200,000 keywords in Google US. Olga Andrienko, head of social media at SEMRush, reiterated the fact that the Google SERPS are always changing, and that […]

Our final session of the day was with Stephen Kenwright from Branded3. What makes a good link? Stephen opens with this question. What is a good link? A good link is one that exists not just for SEO. There is a value outside of the link. Now ask yourself this question; why would I implement […]