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2 min read

Measurefest 2019: Adam Chapman-Ballard – How marketers miss up to 60% of their conversions – and how to capture them

Adam Chapman-Ballard, head of sales and marketing at Media hawk, took the stage for the third and final talk of the CRO stream at Measurefest 2019. What is a ‘conversion’? Adam started with this question and opened it to the room, where one person said  ‘it depends’ and another said ‘transfer of a commodity’. Adam’s […]