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Voice search will be the next digital obsession, says James Murray, EMEA Product Marketing Manager at Microsoft Bing. In an interview with Laura Hampton of Impression, Murray explains that voice is big, not just for Bing, but for our industry as a whole, drawing parallels with the rise of mobile in recent years. “Anyone who […]

The future of feed based advertising to be driven by advertisers, says James Murray of Microsoft Bing in an interview with Laura Hampton of Impression, explaining that Bing is basing the future of its feed advertising – including Shopping – on the information in advertisers’ feeds. Rather than postulating what advertisers might like to do, Bing […]

Links aren’t going away, but will decrease in importance, says James Murray, EMEA Product Marketing Manager at Microsoft Bing. In an interview, conducted by Laura Hampton of Impression, Murray explains how links will become less important, in favour of factors like personalisation and context. While links have historically been a large contributor to the perception […]

The focus will move away from traditional keywords and toward audiences, according to James Murray, EMEA Product Marketing Manager at Microsoft Bing in an interview with Laura Hampton of Impression. The keyword based structure of PPC platforms is commonplace in today’s digital marketing world. Creating ads based on keywords, put them into ad groups and group […]

Voice search will be the next digital obsession, says James Murray, EMEA Product Marketing Manager at Microsoft Bing. In an interview with Laura Hampton of Impression, Murray explains that voice is big, not just for Bing, but for our industry as a whole, drawing parallels with the rise of mobile in recent years. “Anyone who […]