[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":360,"breadcrumbs":361,"reading_minutes":171,"category":369,"head":371},"2019-09-27T14:40:51",{"rendered":6},"\u003Cp>\u003Cspan>Digital PR as we all know is a rapidly evolving discipline, taking elements of SEO and the core of traditional PR to create results for clients that have a measurable impact far beyond AVE and reach. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>But, with this being such a new and evolving concept, no one can be leading the way as an authority and no one is setting a ‘gold standard’; we can talk about the quantity of links, and amounts of coverage, but there is so much more to digital PR than just links alone, we have to respect the roots of the discipline. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>We could spend all day dissecting and analysing an email pitch and subject line (I saw a lot of this at Brighton SEO), but no one can confidently say just how much impact these specific elements have to the success of a campaign. I personally think that if your story and data is strong enough and you have a good topical hook, this is ultimately what will prevail.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>But, it’s right there where I think the difference is, what sets a Digital PR person aside from a link builder. Digital PRs need to understand the news. It’s great being commercially aware of what newspapers are looking for but this needs to fit hand-in-hand with a legitimate news story that has some real human interest, a story that isn’t too closely connected to the brand that it appears too salesy, but something that is relevant, a few steps removed and has that logical connection. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>We also need to consider whether it aligns with the brand? I’ve seen loads of campaigns that have done really well, generated links and gained the coverage, but don’t fit the brand at all and that’s where the connection to PR is lost. Digital PRs should still be thinking like PRs and assessing all the outcomes, mitigating against any backlash and anticipating perceptions from the readers and how the story could impact your brand. If not, you risk wasting both your own and your client’s time, and so considering the sentiment behind the story and the links you’re trying to gain is all the more important.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>This is where collaborating across the field becomes key. None of us are at the forefront of this discipline, it’s evolving so rapidly and changing all the time, and as more SEOs and traditional PRs make the move into it – which they definitely will – so will different skills and perceptions. More knowledge and experience will be added, whether that be from ex-print and broadcast journalists, to very traditional PRs or SEO experts, and so educating and listening to each other becomes all the more important if this discipline is to grow and progress. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan>No one in the industry should be placed on a pedestal, because no one has the authority, we are all still learning, adapting and growing. It’s exciting and I’m sure this time next year, digital PR will be completely different to what it is now, and I wonder if we’ll all still be getting so hung up on the subject line of an email.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],45,[],[13],143,[15,16,17,18,19,20,21,22],"post-4614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":167},[25,122],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Collaboration Is Key In Digital PR, And Here’s Why…",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":66},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[40,57],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":58,"link_text":61},{"ID":59,"post_author":43,"post_date":60,"post_date_gmt":60,"post_content":45,"post_title":61,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":62,"to_ping":45,"pinged":45,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":45,"post_parent":51,"guid":64,"menu_order":51,"post_type":53,"post_mime_type":45,"comment_count":54,"filter":55,"url_path":65},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-10-13 10:10:21","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":67,"id":67,"title":68,"filename":69,"filesize":70,"url":71,"link":72,"alt":45,"author":73,"description":45,"caption":45,"name":74,"status":75,"uploaded_to":51,"date":76,"modified":76,"menu_order":51,"mime_type":77,"type":78,"subtype":79,"icon":80,"width":81,"height":82,"sizes":83},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":84,"thumbnail-width":85,"thumbnail-height":85,"medium":86,"medium-width":87,"medium-height":88,"medium_large":89,"medium_large-width":90,"medium_large-height":91,"large":92,"large-width":93,"large-height":94,"1536x1536":95,"1536x1536-width":96,"1536x1536-height":97,"2048x2048":98,"2048x2048-width":99,"2048x2048-height":100,"post-thumbnail":101,"post-thumbnail-width":102,"post-thumbnail-height":103,"12_col":104,"12_col-width":105,"12_col-height":106,"default_landscape":107,"default_landscape-width":108,"default_landscape-height":82,"default_portrait":109,"default_portrait-width":82,"default_portrait-height":108,"6_col_and_margin_short":110,"6_col_and_margin_short-width":102,"6_col_and_margin_short-height":106,"11_col_and_margin":111,"11_col_and_margin-width":112,"11_col_and_margin-height":106,"9_col_rectangle":113,"9_col_rectangle-width":114,"9_col_rectangle-height":115,"11_col":116,"11_col-width":117,"11_col-height":106,"staff_image_696_600":118,"staff_image_696_600-width":81,"staff_image_696_600-height":82,"rectangular_thumbnail":119,"rectangular_thumbnail-width":120,"rectangular_thumbnail-height":121},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":123,"reduced":27,"top_overlap":124,"bottom_underlap":124,"disable_observer":-1,"heading":125,"cta_text":126,"cta_link":127,"items":128},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[129,143,155],{"type_key":16,"title":130,"excerpt":131,"to":132,"postedAt":133,"readingTime":134,"image":135,"authors":136,"category":140},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[137],{"name":138,"image":139},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":16,"title":144,"excerpt":145,"to":146,"postedAt":147,"readingTime":148,"image":149,"authors":150,"category":154},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":152,"image":153},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},{"type_key":16,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":160,"image":161,"authors":162,"category":166},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[163],{"name":164,"image":165},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":141,"name":142},{"type":168,"style":169,"heading":28,"date":4,"updatedAt":170,"reading_minutes":171,"image":172,"imageAlt":28,"categories":173,"collections":359},"blog-post","light","2022-02-07T16:48:21",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiTh7mCGh-050720211625508300_agreement-2548138_1920.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[174],{"id":10,"count":175,"description":176,"link":141,"name":142,"slug":177,"taxonomy":178,"parent":51,"meta":179,"acf":180,"head_links":181,"resource_count":182,"yoast_title":183,"yoast_meta":184,"yoast_json_ld":229,"_links":327,"path":141},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[185,187,190,193,196,199,202,204,206,208,211,214,217,220,223,226],{"property":186,"content":183},"title",{"property":188,"content":189},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":191,"content":192},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":194,"content":195},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"name":197,"content":198},"og:locale","en-GB",{"property":200,"content":201},"og:type","article",{"property":203,"content":183},"og:title",{"property":205,"content":189},"og:description",{"property":207,"content":195},"og:url",{"property":209,"content":210},"og:site_name","Impression",{"property":212,"content":213},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":215,"content":216},"og:image:width",1200,{"property":218,"content":219},"og:image:height",630,{"property":221,"content":222},"og:image:type","image\u002Fjpeg",{"property":224,"content":225},"twitter:card","summary_large_image",{"property":227,"content":228},"twitter:site","@impressiontalk",{"@context":230,"@graph":231},"https:\u002F\u002Fschema.org",[232,240,250,260],{"@type":233,"@id":234,"url":234,"name":183,"isPartOf":235,"description":189,"breadcrumb":237,"inLanguage":239},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"@id":236},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":238},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":241,"@id":238,"itemListElement":242},"BreadcrumbList",[243,248],{"@type":244,"position":245,"name":246,"item":247},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":244,"position":249,"name":142},2,{"@type":251,"@id":236,"url":247,"name":210,"description":45,"publisher":252,"inLanguage":198,"potentialAction":254},"WebSite",{"@id":253},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":255,"target":256,"query-input":259},"SearchAction",{"@type":257,"urlTemplate":258},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":261,"@id":253,"name":210,"url":247,"logo":262,"image":268,"sameAs":269,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":280,"location":287,"areaServed":320},"Organization",{"@type":263,"inLanguage":198,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":210},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[270,271,272],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[288,297,309],{"@type":289,"name":290,"geo":291,"address":295,"photo":268,"telephone":296},"Place","Impression Digital - Nottingham",{"@type":292,"latitude":293,"longitude":294},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"+44 01158 242 212",{"@type":289,"name":298,"geo":299,"address":302,"photo":307,"telephone":308},"Impression Digital - London",{"@type":292,"latitude":300,"longitude":301},"51.50237208377361","-0.09229841534284115",{"@type":281,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":286},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":289,"name":310,"geo":311,"address":314},"Impression Digital - New York",{"@type":292,"latitude":312,"longitude":313},"40.726722746949","-74.00527778220652",{"@type":281,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":319},"160 Varick St","New York","NY","10013","USA",[321,324,326],{"@type":322,"name":323},"Country","Worldwide",{"@type":322,"name":325},"GBR",{"@type":322,"name":319},{"self":328,"collection":338,"about":341,"wp:post_type":344,"curies":355},[329],{"href":330,"targetHints":331},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F45",{"allow":332},[333,334,335,336,337],"GET","POST","PUT","PATCH","DELETE",[339],{"href":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[342],{"href":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[345,347,349,351,353],{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=45",{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=45",{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=45",{"href":352},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=45",{"href":354},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=45",[356],{"name":357,"href":358,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[362,364,366,367],{"path":363,"name":246},"\u002F",{"path":127,"name":365},"Blog",{"path":141,"name":142},{"path":368,"name":28},null,[370],{"id":10,"name":142,"path":141},{"title":372,"script":373,"meta":450,"link":478},"Collaboration Is Key In Digital PR, And Here’s Why... - Impression",[374],{"type":375,"key":376,"innerHTML":377},"application\u002Fld+json","yoast-json-ld",{"@context":230,"@graph":378},[379,402,409,412,419,423,441],{"@type":380,"@id":381,"isPartOf":382,"author":384,"headline":28,"datePublished":386,"dateModified":387,"mainEntityOfPage":388,"wordCount":389,"commentCount":51,"publisher":390,"image":392,"thumbnailUrl":394,"articleSection":395,"inLanguage":198,"potentialAction":396},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why\u002F#article",{"@id":383},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why\u002F",{"name":33,"@id":385},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e","2019-09-27T14:40:51+00:00","2022-02-07T16:48:21+00:00",{"@id":383},538,{"@id":391},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":393},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiTh7mCGh-050720211625508300_agreement-2548138_1920.jpg?auto=compress%2Cformat&q=90",[142],[397],{"@type":398,"name":399,"target":400},"CommentAction","Comment",[401],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why\u002F#respond",{"@type":403,"@id":383,"url":383,"name":372,"isPartOf":404,"primaryImageOfPage":405,"image":406,"thumbnailUrl":394,"datePublished":386,"dateModified":387,"breadcrumb":407,"inLanguage":239},"WebPage",{"@id":236},{"@id":393},{"@id":393},{"@id":408},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollaborating-is-key-in-digital-pr-and-heres-why\u002F#breadcrumb",{"@type":263,"inLanguage":198,"@id":393,"url":394,"contentUrl":394,"width":410,"height":411},1920,1281,{"@type":241,"@id":408,"itemListElement":413},[414,415,417,418],{"@type":244,"position":245,"name":246,"item":247},{"@type":244,"position":249,"name":365,"item":416},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":244,"position":171,"name":142,"item":234},{"@type":244,"position":134,"name":28},{"@type":251,"@id":236,"url":247,"name":210,"description":45,"publisher":420,"inLanguage":198,"potentialAction":421},{"@id":253},{"@type":255,"target":422,"query-input":259},{"@type":257,"urlTemplate":258},{"@type":261,"@id":253,"name":210,"url":247,"logo":424,"image":268,"sameAs":425,"@context":273,"email":274,"foundingDate":275,"legalName":276,"vatID":277,"description":278,"telephone":279,"address":426,"location":427,"areaServed":437},{"@type":263,"inLanguage":198,"@id":264,"url":265,"contentUrl":265,"width":266,"height":267,"caption":210},[270,271,272],{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[428,431,434],{"@type":289,"name":290,"geo":429,"address":430,"photo":268,"telephone":296},{"@type":292,"latitude":293,"longitude":294},{"@type":281,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},{"@type":289,"name":298,"geo":432,"address":433,"photo":307,"telephone":308},{"@type":292,"latitude":300,"longitude":301},{"@type":281,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":286},{"@type":289,"name":310,"geo":435,"address":436},{"@type":292,"latitude":312,"longitude":313},{"@type":281,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":319},[438,439,440],{"@type":322,"name":323},{"@type":322,"name":325},{"@type":322,"name":319},{"@type":442,"@id":443,"name":33,"image":444,"description":35,"sameAs":447,"url":449},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e",{"@type":263,"inLanguage":198,"@id":445,"url":446,"contentUrl":446,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=962a3fd5db6f3dc00862f90bacced770aa","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[448],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpetarjovetic\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F",[451,452,454,455,456,458,459,460,463,465,467,469,470,471,472,474,475,477],{"name":191,"content":192},{"property":197,"content":453},"en_GB",{"property":200,"content":201},{"property":203,"content":372},{"property":205,"content":457},"Digital PR as we all know is a rapidly evolving discipline, taking elements of SEO and the core of traditional PR to create results for clients that have a measurable impact far beyond AVE and reach.  But, with this being such a new and evolving concept, no one can be leading the way as an […]",{"property":207,"content":383},{"property":209,"content":210},{"property":461,"content":462},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":464,"content":386},"article:published_time",{"property":466,"content":387},"article:modified_time",{"property":212,"content":468},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiTh7mCGh-050720211625508300_agreement-2548138_1920.jpg?auto=compress%2Cformat",{"property":215,"content":410},{"property":218,"content":411},{"property":221,"content":222},{"name":473,"content":33},"author",{"name":224,"content":225},{"name":476,"content":228},"twitter:creator",{"name":227,"content":228},[]]