[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fclient-management-in-a-crisis":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":355,"breadcrumbs":356,"reading_minutes":80,"category":364,"head":367},"2020-04-30T09:53:15",{"rendered":6},"\n\u003Cp>As part of Leeds Digital Festival 2020, I tuned into Alun Davis&#8217; webinar on Client Management in a Crisis: Planning For a Post Covid-19 Future. As an Interim Marketing Director and Consultant who has worked through several recessions, Alun had plenty of useful insights to share, so I&#8217;ve summarised some of the key takeaways from the webinar below. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"where-are-we-now\">Where are we now?\u003C\u002Fh2>\n\n\n\n\u003Cp>Alun began by acknowledging that while businesses are being encouraged to carry on selling, marketing, and to just generally carry on as normal, the current situation we find ourselves in is far from normal. 66% of businesses have been forced to furlough staff and more than 50% have 3 months cash (or less) left in the bank. Understandably, for any given client, their relationship with us, as an agency supplier, may not be at the forefront of their mind. This is the context in which we now have to manage successful client relationships. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"client-management-in-a-crisis-what-to-do-and-what-not-to\">Client Management in a Crisis: What to do (and what not to)\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"alignright size-medium is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fchris-liverani-9cd8qOgeNIY-unsplash-scaled-1.jpg\" alt=\"\" class=\"wp-image-19684\" width=\"325\" height=\"215\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>1. Don&#8217;t stop selling.\u003C\u002Fstrong> While this may seem counter-intuitive in the current climate, not to mention insensitive towards clients who are struggling, Alun pointed out that the world does not, in fact, need our support or concern, they just need us to do our job, but in a way that reflects the current climate. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>2\u003C\u002Fstrong>. \u003Cstrong>Embed new communication protocols\u003C\u002Fstrong>. Alun highlighted the importance of establishing new remote-friendly methods of communication. Critically important, he stressed, is getting client buy-in on the new approach to comms, delivering any bad news via video call, and experimenting with channels that may be less disruptive to people&#8217;s home lives &#8211; like messaging. We have to bear in mind that clients are also people (!!), who may be juggling additional responsibilities at home, like looking after children. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>3.\u003C\u002Fstrong> \u003Cstrong>Be relevant.\u003C\u002Fstrong> Alun advised undertaking a &#8216;Covid-19 impact assessment&#8217; for all clients, in order to understand the challenges and opportunities presented to each individual business. This is something we have carried out across the team at Impression. A useful model to refer to is the change curve (below): \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"aligncenter size-medium is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2020-04-29-at-16.14.29.png\" alt=\"\" class=\"wp-image-19687\" width=\"496\" height=\"277\" \u002F>\u003Cfigcaption>Credit: Alun Davis\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>As an agency, we need to understand where any given client falls along this curve (at any given moment) &#8211; and ideally help them in their journey towards the action stage.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>4\u003C\u002Fstrong>. \u003Cstrong>Be clear on your own client management strategy. \u003C\u002Fstrong>We wouldn&#8217;t be able to execute any of the above if we weren&#8217;t confident in our own crisis management strategy. Any company&#8217;s strategy for navigating this crisis should stay true to company culture, but also reflect the financial reality, according to Alun. This may present difficult decisions, with regards to choosing particular clients over others, offering to pause\u002Fcancel or discount contracts or over-service clients. Alun advises staying clear of discounting services, as this can cause resentment in the longer-term. Instead, Alun suggests bundling services together, or encouraging clients to extend contract lengths in return for a small discount. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"alignright size-medium is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fdavid-van-dijk-3LTht2nxd34-unsplash-scaled-1.jpg\" alt=\"\" class=\"wp-image-19690\" width=\"325\" height=\"215\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>5\u003C\u002Fstrong>. \u003Cstrong>Keep it simple. \u003C\u002Fstrong>More than ever, Alun emphasised the importance of keeping things simple &#8211; there&#8217;s no need to add to what is already an incredibly complex situation.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"planning-for-a-post-covid-19-future\">Planning for a post Covid-19 future \u003C\u002Fh2>\n\n\n\n\u003Cp>The reality is that there are more unknowns than knowns right now, but how can we go about preparing for the post-pandemic climate? \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>6\u003C\u002Fstrong>. \u003Cstrong>Master the art of the online meeting. \u003C\u002Fstrong>And no, this doesn&#8217;t just mean wearing workwear on your top half whilst wearing sweatpants on the bottom! We&#8217;ve adapted to the use of online meeting technology so well over the past few weeks, and it&#8217;s undoubtable that such technology will continue to play a huge role in the way that businesses operate, even after the pandemic. Alun kindly shared his pre-meeting checklist, which he explained had remained practically unchanged in the context of preparing for a virtual meeting. Steps such as preparing an agenda, the correct IT equipment and completing a final run through remain consistent, with perhaps only travel and logistical considerations being dropped from the prep. The same principle applies during meetings and to sending your follow ups. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image is-style-default\">\u003Cfigure class=\"alignleft size-medium is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fjason-coudriet-tI57CXnBg7w-unsplash-scaled-1.jpg\" alt=\"\" class=\"wp-image-19693\" width=\"325\" height=\"215\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>7. \u003C\u002Fstrong> \u003Cstrong>Review ideation processes. \u003C\u002Fstrong>Alun highlighted that the crisis has revealed a need for us to review our ideation processes, particularly in regards to becoming faster and nimbler at coming up with great ideas.  \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>8\u003C\u002Fstrong>. \u003Cstrong>Make scenario planning the new normal. \u003C\u002Fstrong>While we don&#8217;t yet know what a &#8216;new normal&#8217; will look like, Alun speculated that it will likely involve more detailed scenario forecasting when strategising for clients. He also floated the idea that our &#8216;old normal&#8217; ended 4 years ago, when we voted to leave the EU and many businesses lost economic certainty. \u003C\u002Fp>\n\n\n\n\u003Cp>Alun also touched on 3 current trends that he believes will be (or are already being) amplified as a result of the pandemic: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-medium is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Ffreestocks-11SgH7U6TmI-unsplash-scaled-1.jpg\" alt=\"\" class=\"wp-image-19694\" width=\"325\" height=\"215\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>New technologies will be adopted more quickly\u003C\u002Fli>\u003Cli>Global supply chains will be recast \u003C\u002Fli>\u003Cli>Corporate concentration and croynism will increase \u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cp>Ending with some final predictions on the industries and\u002For companies who are likely to come out of the crisis strong, Alun placed his bets on big tech companies, particularly FANG stocks (Facebook, Apple, Amazon, Netflix, Google &amp; Microsoft), as well as large employers who are well connected to the government. \u003C\u002Fp>\n\n\n\n\u003Cp>Whatever the case may be, we&#8217;re starting to see some signs that, here in the UK, we may be over the hump (at least of the initial outbreak) of the virus, so it&#8217;s time to start preparing your business, and your clients, for the post Covid-19 landscape.\u003C\u002Fp>\n",false,"standard",[10,11],88,39,[],[14,15],97,95,[17,18,19,20,21,22,23,24,25],"post-5236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid","category-digital-marketing",{"page_content_modules":27,"hero":76},[28,33],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Key Takeaways | Client Management in a Crisis | Alun Davis",[],{"acf_fc_layout":34,"reduced":30,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":36,"cta_text":37,"cta_link":38,"items":39},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[40,54,64],{"type_key":18,"title":41,"excerpt":42,"to":43,"postedAt":44,"readingTime":45,"image":46,"authors":47,"category":51},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (&#8220;GEO&#8221;) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[48],{"name":49,"image":50},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":18,"title":55,"excerpt":56,"to":57,"postedAt":58,"readingTime":59,"image":60,"authors":61,"category":63},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.&nbsp; The Universal Commerce Protocol (&#8220;UCP&#8221;) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[62],{"name":49,"image":50},{"to":52,"name":53},{"type_key":18,"title":65,"excerpt":66,"to":67,"postedAt":68,"readingTime":69,"image":70,"authors":71,"category":75},"Bing vs Google: Search Engine Comparison 2026","\u003Cp>In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users compared to Bing’s 100 million. Yet whilst Google continues to dominate the global [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fbing-differ-google\u002F","2026-06-11T16:15:35",31,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FBing-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[72],{"name":73,"image":74},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":52,"name":53},{"type":77,"style":78,"heading":31,"date":4,"updatedAt":79,"reading_minutes":80,"image":81,"imageAlt":31,"categories":82,"collections":354},"blog-post","light","2022-02-07T16:48:17",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504497_kobu-agency-7okkFhxrxNw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[83,271],{"id":10,"count":59,"description":84,"link":85,"name":86,"slug":87,"taxonomy":88,"parent":89,"meta":90,"acf":91,"head_links":93,"resource_count":89,"yoast_title":94,"yoast_meta":95,"yoast_json_ld":140,"_links":239},"The last few weeks have been unsettling, with many of us facing a period of uncertainty. The Coronavirus outbreak is impacting almost every aspect of our lives and, unsurprisingly, businesses are taking a hit.\r\n\r\nWe recognise that it's important to work together to make it through this difficult time, therefore we want to share actionable tips and advice to help you combat the biggest challenges your business may be facing right now.\r\n\r\nSo, here's a round-up of content that we hope you will find most helpful and relevant during this time.","\u002Fblog\u002Fcategory\u002Fcovid\u002F","COVID","covid","category",0,[],{"hidden":30,"sub_title_override":92,"title_override":92},"",[],"Marketing Support During COVID-19 from Impression",[96,98,101,104,107,110,113,115,117,119,122,125,128,131,134,137],{"property":97,"content":94},"title",{"property":99,"content":100},"description","The subsequent effects of the COVID-19 pandemic proved unsettling for all businesses. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing",[],{"sub_title_override":92,"title_override":92,"hidden":7},[],"Digital Marketing Blog | Tips, Advice & Guides | Impression",[280,281,283,284,286,287,288,289,290,291,292,293,294,295,296,297],{"property":97,"content":278},{"property":99,"content":282},"Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. 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Impression",[370],{"type":371,"key":372,"innerHTML":373},"application\u002Fld+json","yoast-json-ld",{"@context":141,"@graph":374},[375,399,407,410,418,422,440],{"@type":376,"@id":377,"isPartOf":378,"author":380,"headline":31,"datePublished":383,"dateModified":384,"mainEntityOfPage":385,"wordCount":386,"commentCount":89,"publisher":387,"image":389,"thumbnailUrl":391,"articleSection":392,"inLanguage":165,"potentialAction":393},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fclient-management-in-a-crisis\u002F#article",{"@id":379},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fclient-management-in-a-crisis\u002F",{"name":381,"@id":382},"Team Impression","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2020-04-30T09:53:15+00:00","2022-02-07T16:48:17+00:00",{"@id":379},917,{"@id":388},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":390},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fclient-management-in-a-crisis\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504497_kobu-agency-7okkFhxrxNw-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[86,53],[394],{"@type":395,"name":396,"target":397},"CommentAction","Comment",[398],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fclient-management-in-a-crisis\u002F#respond",{"@type":400,"@id":379,"url":379,"name":368,"isPartOf":401,"primaryImageOfPage":402,"image":403,"thumbnailUrl":391,"datePublished":383,"dateModified":384,"description":404,"breadcrumb":405,"inLanguage":150},"WebPage",{"@id":147},{"@id":390},{"@id":390},"This blog post summarises the key takeways from Alun Davis' webinar on 'Client Management in a Crisis', delivered as part of Leeds Digtal Festival 2020.",{"@id":406},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fclient-management-in-a-crisis\u002F#breadcrumb",{"@type":175,"inLanguage":165,"@id":390,"url":391,"contentUrl":391,"width":408,"height":409},2560,1707,{"@type":152,"@id":406,"itemListElement":411},[412,413,415,417],{"@type":155,"position":156,"name":157,"item":158},{"@type":155,"position":160,"name":360,"item":414},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":155,"position":416,"name":86,"item":145},3,{"@type":155,"position":80,"name":31},{"@type":162,"@id":147,"url":158,"name":121,"description":92,"publisher":419,"inLanguage":165,"potentialAction":420},{"@id":164},{"@type":167,"target":421,"query-input":171},{"@type":169,"urlTemplate":170},{"@type":173,"@id":164,"name":121,"url":158,"logo":423,"image":180,"sameAs":424,"@context":185,"email":186,"foundingDate":187,"legalName":188,"vatID":189,"description":190,"telephone":191,"address":425,"location":426,"areaServed":436},{"@type":175,"inLanguage":165,"@id":176,"url":177,"contentUrl":177,"width":178,"height":179,"caption":121},[182,183,184],{"@type":193,"streetAddress":194,"addressLocality":195,"addressRegion":196,"postalCode":197,"addressCountry":198},[427,430,433],{"@type":201,"name":202,"geo":428,"address":429,"photo":180,"telephone":208},{"@type":204,"latitude":205,"longitude":206},{"@type":193,"streetAddress":194,"addressLocality":195,"addressRegion":196,"postalCode":197,"addressCountry":198},{"@type":201,"name":210,"geo":431,"address":432,"photo":219,"telephone":220},{"@type":204,"latitude":212,"longitude":213},{"@type":193,"streetAddress":215,"addressLocality":216,"addressRegion":217,"postalCode":218,"addressCountry":198},{"@type":201,"name":222,"geo":434,"address":435},{"@type":204,"latitude":224,"longitude":225},{"@type":193,"streetAddress":227,"addressLocality":228,"addressRegion":229,"postalCode":230,"addressCountry":231},[437,438,439],{"@type":234,"name":235},{"@type":234,"name":237},{"@type":234,"name":231},{"@type":441,"@id":442,"name":381,"image":443,"description":446,"url":447},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":175,"inLanguage":165,"@id":444,"url":445,"contentUrl":445,"caption":381},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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