[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fchoosing-right-domain-name":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":24,"head_links":412,"breadcrumbs":413,"reading_minutes":141,"category":421,"head":424},"2014-06-12T17:00:33",{"rendered":6},"\u003Cp>You will already have a name for your company. You will probably have thought long and hard about it. Perhaps it revealed itself to you like a bolt of lightning in the dark, or is the product of a singular recurring constant that has permeated your entire life. Maybe you didn’t give it much thought at all, it sort of just came to you and stuck. Whatever way t’was destiny. The important first step in founding your web presence, is taking your chosen name and forming it into a url, that will come to uniquely identify you online.\u003C\u002Fp>\n\u003Cp>The domain name of our website is \u003Ca rel=\"noreferrer noopener\" href=\"\">www.impressiondigital.com\u003C\u002Fa> for example. It wasn’t particularly hard to come up with, we simply took the initial name of our company. For those who want to know, its a play on words between the digital marketing metric “impression” and the act of making a good impression, essentially impressing someone. The metric measures the number of times an ad is displayed, whether this is organic, paid, display or on a social media platform. We added the .co.uk suffix to locate us more specifically within the UK, where we plan to conduct most of our business.  As of this week, the .uk domain name has been created as a new simpler alternative, something we’ve already written about in a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fexpect-dot-uk\u002F\">previous blog\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>As a general rule, there are a number of points to consider when selecting your domain name.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Keep it quick and short\u003C\u002Fstrong> – audiences are more likely to remember a shorter name and are more likely to type it correctly.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Do Keyword Research\u003C\u002Fstrong> – Use Google Keyword Planner to research the words related to your industry are readily searching for on a high\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Get creative and be unique\u003C\u002Fstrong> – domain names can have a kind of rhythm when said aloud, and this can add further strength to your brand.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Avoid numbers and hyphens\u003C\u002Fstrong> – You want to avoid numbers and hyphens, also letters such as q, z, x, c and p, because these can lead to confusion when typing. In terms of lettering, these letters are often associated with difficult spelling.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Get your domain registered quickly\u003C\u002Fstrong> – once you have an idea for your domain name, you should go ahead and purchase it quickly. Domain names are supposed to be unique, so you can find yourself coming up with a clever domain name that has already been purchased. It is always worth checking godaddy, or other domain providers to see whether your preferred domain names are free.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Reserve and purchase multiple domain name\u003C\u002Fstrong>s – With most domain providers, you can usually pick up multiple versions of your domain name with different extensions. This will further protect your brand, you won’t have spammers or competitors coming in to use a slightly altered version of your domain name, causing confusion with your users which could reflect badly on your company.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Selecting a domain name is an important first step in creating your online presence. It is also an exercise in one of the more fundamental lessons of online marketing, engage the audience directly.\u003C\u002Fp>\n",false,"standard",[10,11],1,37,[],[14],135,[16,17,18,19,20,21,22,23],"post-2334","post","type-post","status-publish","format-standard","hentry","category-seo","category-web",{"page_content_modules":25,"hero":137},[26,92],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Choosing the best domain name for your business",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":35,"specialist_service_links":7,"photo":39},{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":35,"author":46,"description":35,"caption":35,"name":47,"status":48,"uploaded_to":43,"date":49,"modified":49,"menu_order":43,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":54,"sizes":55},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":56,"thumbnail-width":57,"thumbnail-height":57,"medium":58,"medium-width":59,"medium-height":59,"medium_large":60,"medium_large-width":61,"medium_large-height":61,"large":62,"large-width":63,"large-height":64,"1536x1536":65,"1536x1536-width":66,"1536x1536-height":66,"2048x2048":67,"2048x2048-width":68,"2048x2048-height":68,"post-thumbnail":69,"post-thumbnail-width":70,"post-thumbnail-height":71,"12_col":72,"12_col-width":73,"12_col-height":74,"default_landscape":75,"default_landscape-width":76,"default_landscape-height":77,"default_portrait":78,"default_portrait-width":77,"default_portrait-height":76,"6_col_and_margin_short":79,"6_col_and_margin_short-width":70,"6_col_and_margin_short-height":74,"11_col_and_margin":80,"11_col_and_margin-width":81,"11_col_and_margin-height":74,"9_col_rectangle":82,"9_col_rectangle-width":83,"9_col_rectangle-height":84,"11_col":85,"11_col-width":86,"11_col-height":74,"staff_image_696_600":87,"staff_image_696_600-width":88,"staff_image_696_600-height":77,"rectangular_thumbnail":89,"rectangular_thumbnail-width":90,"rectangular_thumbnail-height":91},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":93,"reduced":28,"top_overlap":94,"bottom_underlap":94,"disable_observer":-1,"heading":95,"cta_text":96,"cta_link":97,"items":98},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[99,113,122],{"type_key":17,"title":100,"excerpt":101,"to":102,"postedAt":103,"readingTime":104,"image":105,"authors":106,"category":110},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[107],{"name":108,"image":109},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":111,"name":112},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":114,"excerpt":115,"to":116,"postedAt":117,"readingTime":104,"image":118,"authors":119,"category":121},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":108,"image":109},{"to":111,"name":112},{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":136},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130,133],{"name":131,"image":132},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":134,"image":135},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":111,"name":112},{"type":138,"style":139,"heading":29,"date":4,"updatedAt":140,"reading_minutes":141,"image":35,"imageAlt":29,"categories":142,"collections":411},"blog-post","light","2022-02-07T16:48:46",3,[143,325],{"id":10,"count":144,"description":145,"link":111,"name":112,"slug":146,"taxonomy":147,"parent":43,"meta":148,"acf":149,"head_links":150,"resource_count":151,"yoast_title":152,"yoast_meta":153,"yoast_json_ld":197,"_links":294,"path":111},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[154,156,159,162,165,168,171,173,175,177,180,183,186,189,191,194],{"property":155,"content":152},"title",{"property":157,"content":158},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":160,"content":161},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":163,"content":164},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":166,"content":167},"og:locale","en-GB",{"property":169,"content":170},"og:type","article",{"property":172,"content":152},"og:title",{"property":174,"content":158},"og:description",{"property":176,"content":164},"og:url",{"property":178,"content":179},"og:site_name","Impression",{"property":181,"content":182},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":184,"content":185},"og:image:width",1200,{"property":187,"content":188},"og:image:height",630,{"property":190,"content":50},"og:image:type",{"property":192,"content":193},"twitter:card","summary_large_image",{"property":195,"content":196},"twitter:site","@impressiontalk",{"@context":198,"@graph":199},"https:\u002F\u002Fschema.org",[200,208,217,227],{"@type":201,"@id":202,"url":202,"name":152,"isPartOf":203,"description":158,"breadcrumb":205,"inLanguage":207},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":206},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":209,"@id":206,"itemListElement":210},"BreadcrumbList",[211,215],{"@type":212,"position":10,"name":213,"item":214},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":212,"position":216,"name":112},2,{"@type":218,"@id":204,"url":214,"name":179,"description":35,"publisher":219,"inLanguage":167,"potentialAction":221},"WebSite",{"@id":220},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":222,"target":223,"query-input":226},"SearchAction",{"@type":224,"urlTemplate":225},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":228,"@id":220,"name":179,"url":214,"logo":229,"image":235,"sameAs":236,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":247,"location":254,"areaServed":287},"Organization",{"@type":230,"inLanguage":167,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":179},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[237,238,239],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[255,264,276],{"@type":256,"name":257,"geo":258,"address":262,"photo":235,"telephone":263},"Place","Impression Digital - Nottingham",{"@type":259,"latitude":260,"longitude":261},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},"+44 01158 242 212",{"@type":256,"name":265,"geo":266,"address":269,"photo":274,"telephone":275},"Impression Digital - London",{"@type":259,"latitude":267,"longitude":268},"51.50237208377361","-0.09229841534284115",{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":256,"name":277,"geo":278,"address":281},"Impression Digital - New York",{"@type":259,"latitude":279,"longitude":280},"40.726722746949","-74.00527778220652",{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},"160 Varick St","New York","NY","10013","USA",[288,291,293],{"@type":289,"name":290},"Country","Worldwide",{"@type":289,"name":292},"GBR",{"@type":289,"name":286},{"self":295,"collection":304,"about":307,"wp:post_type":310,"curies":321},[296],{"href":297,"targetHints":298},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":299},[300,301,302,303],"GET","POST","PUT","PATCH",[305],{"href":306},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[308],{"href":309},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[311,313,315,317,319],{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[322],{"name":323,"href":324,"templated":28},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":326,"description":327,"link":328,"name":329,"slug":330,"taxonomy":147,"parent":43,"meta":331,"acf":332,"head_links":333,"resource_count":43,"yoast_title":334,"yoast_meta":335,"yoast_json_ld":354,"_links":387},39,"The way your website is designed and developed has a huge effect on the user experience and likelihood of conversion.\r\n\r\nImpression is an award winning digital agency which delivers results-focused, data driven web projects for a wide range of clients. Our in-house team of designers and web developers works closely with our marketing team to produce \u003Cem>performance websites\u003C\u002Fem> which don't just look great, they perform well across all channels, including search, too.\r\n\r\nCheck out our latest tips, advice, guides and insights into the world of web development now.","\u002Fblog\u002Fcategory\u002Fweb\u002F","Web","web",[],{"hidden":28,"sub_title_override":35,"title_override":35},[],"Web Development Blog | Tips, Advice & Guides | Impression",[336,337,339,340,342,343,344,345,346,347,348,349,350,351,352,353],{"property":155,"content":334},{"property":157,"content":338},"Keeping up to date with the latest web design & dev trends, strategies, and industry movements can be difficult. Browse our latest web development blogs!",{"name":160,"content":161},{"property":163,"content":341},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fweb\u002F",{"name":166,"content":167},{"property":169,"content":170},{"property":172,"content":334},{"property":174,"content":338},{"property":176,"content":341},{"property":178,"content":179},{"property":181,"content":182},{"property":184,"content":185},{"property":187,"content":188},{"property":190,"content":50},{"property":192,"content":193},{"property":195,"content":196},{"@context":198,"@graph":355},[356,361,365,369],{"@type":201,"@id":357,"url":357,"name":334,"isPartOf":358,"description":338,"breadcrumb":359,"inLanguage":207},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fweb\u002F",{"@id":204},{"@id":360},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fweb\u002F#breadcrumb",{"@type":209,"@id":360,"itemListElement":362},[363,364],{"@type":212,"position":10,"name":213,"item":214},{"@type":212,"position":216,"name":329},{"@type":218,"@id":204,"url":214,"name":179,"description":35,"publisher":366,"inLanguage":167,"potentialAction":367},{"@id":220},{"@type":222,"target":368,"query-input":226},{"@type":224,"urlTemplate":225},{"@type":228,"@id":220,"name":179,"url":214,"logo":370,"image":235,"sameAs":371,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":372,"location":373,"areaServed":383},{"@type":230,"inLanguage":167,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":179},[237,238,239],{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},[374,377,380],{"@type":256,"name":257,"geo":375,"address":376,"photo":235,"telephone":263},{"@type":259,"latitude":260,"longitude":261},{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},{"@type":256,"name":265,"geo":378,"address":379,"photo":274,"telephone":275},{"@type":259,"latitude":267,"longitude":268},{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},{"@type":256,"name":277,"geo":381,"address":382},{"@type":259,"latitude":279,"longitude":280},{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[384,385,386],{"@type":289,"name":290},{"@type":289,"name":292},{"@type":289,"name":286},{"self":388,"collection":394,"about":396,"wp:post_type":398,"curies":409},[389],{"href":390,"targetHints":391},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F37",{"allow":392},[300,301,302,303,393],"DELETE",[395],{"href":306},[397],{"href":309},[399,401,403,405,407],{"href":400},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=37",{"href":402},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=37",{"href":404},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=37",{"href":406},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=37",{"href":408},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=37",[410],{"name":323,"href":324,"templated":28},[],[],[414,416,418,419],{"path":415,"name":213},"\u002F",{"path":97,"name":417},"Blog",{"path":111,"name":112},{"path":420,"name":29},null,[422,423],{"id":10,"name":112,"path":111},{"id":11,"name":329,"path":328},{"title":425,"script":426,"meta":494,"link":521},"Choosing the best domain name for your business - Impression",[427],{"type":428,"key":429,"innerHTML":430},"application\u002Fld+json","yoast-json-ld",{"@context":198,"@graph":431},[432,452,457,465,469,487],{"@type":433,"@id":434,"isPartOf":435,"author":437,"headline":29,"datePublished":439,"dateModified":440,"mainEntityOfPage":441,"wordCount":442,"commentCount":43,"publisher":443,"articleSection":445,"inLanguage":167,"potentialAction":446},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchoosing-right-domain-name\u002F#article",{"@id":436},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchoosing-right-domain-name\u002F",{"name":34,"@id":438},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2014-06-12T17:00:33+00:00","2022-02-07T16:48:46+00:00",{"@id":436},530,{"@id":444},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",[112,329],[447],{"@type":448,"name":449,"target":450},"CommentAction","Comment",[451],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchoosing-right-domain-name\u002F#respond",{"@type":453,"@id":436,"url":436,"name":425,"isPartOf":454,"datePublished":439,"dateModified":440,"breadcrumb":455,"inLanguage":207},"WebPage",{"@id":204},{"@id":456},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fchoosing-right-domain-name\u002F#breadcrumb",{"@type":209,"@id":456,"itemListElement":458},[459,460,462,463],{"@type":212,"position":10,"name":213,"item":214},{"@type":212,"position":216,"name":417,"item":461},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":212,"position":141,"name":112,"item":202},{"@type":212,"position":464,"name":29},4,{"@type":218,"@id":204,"url":214,"name":179,"description":35,"publisher":466,"inLanguage":167,"potentialAction":467},{"@id":220},{"@type":222,"target":468,"query-input":226},{"@type":224,"urlTemplate":225},{"@type":228,"@id":220,"name":179,"url":214,"logo":470,"image":235,"sameAs":471,"@context":240,"email":241,"foundingDate":242,"legalName":243,"vatID":244,"description":245,"telephone":246,"address":472,"location":473,"areaServed":483},{"@type":230,"inLanguage":167,"@id":231,"url":232,"contentUrl":232,"width":233,"height":234,"caption":179},[237,238,239],{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},[474,477,480],{"@type":256,"name":257,"geo":475,"address":476,"photo":235,"telephone":263},{"@type":259,"latitude":260,"longitude":261},{"@type":248,"streetAddress":249,"addressLocality":250,"addressRegion":251,"postalCode":252,"addressCountry":253},{"@type":256,"name":265,"geo":478,"address":479,"photo":274,"telephone":275},{"@type":259,"latitude":267,"longitude":268},{"@type":248,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":253},{"@type":256,"name":277,"geo":481,"address":482},{"@type":259,"latitude":279,"longitude":280},{"@type":248,"streetAddress":282,"addressLocality":283,"addressRegion":284,"postalCode":285,"addressCountry":286},[484,485,486],{"@type":289,"name":290},{"@type":289,"name":292},{"@type":289,"name":286},{"@type":488,"@id":489,"name":34,"image":490,"description":36,"url":493},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":230,"inLanguage":167,"@id":491,"url":492,"contentUrl":492,"caption":34},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[495,496,498,499,500,502,503,504,507,509,511,512,513,514,515,517,518,520],{"name":160,"content":161},{"property":166,"content":497},"en_GB",{"property":169,"content":170},{"property":172,"content":425},{"property":174,"content":501},"You will already have a name for your company. You will probably have thought long and hard about it. Perhaps it revealed itself to you like a bolt of lightning in the dark, or is the product of a singular recurring constant that has permeated your entire life. Maybe you didn’t give it much thought at […]",{"property":176,"content":436},{"property":178,"content":179},{"property":505,"content":506},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":508,"content":439},"article:published_time",{"property":510,"content":440},"article:modified_time",{"property":181,"content":182},{"property":184,"content":185},{"property":187,"content":188},{"property":190,"content":50},{"name":516,"content":34},"author",{"name":192,"content":193},{"name":519,"content":196},"twitter:creator",{"name":195,"content":196},[]]